Thomas Smith is an expert in brand creation and positioning who helps clients discover their brand's voice and tell compelling stories. His strategies have led brands from narrow distribution and $3 million in sales to widespread specialty store and department store placement and $10 million in retail sales. He specializes in developing online presences, viral marketing campaigns, and PR strategies that have generated coverage in major magazines. Smith also advises on product development, national account partnerships, and international expansion.
This is a short introduction to account planning in an advertising agency. It's a little deck I regularly presented to interns and juniors starting at VCCP Berlin - giving them a quick overview of the planning department and our purpose. Also gives you an idea on what my planning beliefs are.
A presentation on what actually makes people happy, taken from a number of studies on the subject - from how we compare our lives, to our memory self - with implications for marketing
minibike design. for design, branding, art direction, web, video and prminibike design
minibike portfolio: freelance art direction, design, branding and marketing. B2B and B2C. Experienced in tv, video, web, print, ad campaigns, brochures, direct mail, catalogs, tradeshows, corporate id, logos, strategy, concepting and ideas. Large and small agency experience. Coleman Outdoors, Polaris, HarleyDavidson, Select Comfort, MN Lottery and more.
This is a short introduction to account planning in an advertising agency. It's a little deck I regularly presented to interns and juniors starting at VCCP Berlin - giving them a quick overview of the planning department and our purpose. Also gives you an idea on what my planning beliefs are.
A presentation on what actually makes people happy, taken from a number of studies on the subject - from how we compare our lives, to our memory self - with implications for marketing
minibike design. for design, branding, art direction, web, video and prminibike design
minibike portfolio: freelance art direction, design, branding and marketing. B2B and B2C. Experienced in tv, video, web, print, ad campaigns, brochures, direct mail, catalogs, tradeshows, corporate id, logos, strategy, concepting and ideas. Large and small agency experience. Coleman Outdoors, Polaris, HarleyDavidson, Select Comfort, MN Lottery and more.
Esta presentación en inglés es acerca de la educación de los Estados Unidos, rankings de universidades con los mejores puntajes, pruebas y funciones del sistema de educación norteamericano
DEVELOPING A BRAND ESSENCE TO CAPTURE AND KEEP YOUR CLIENTS 4/8/10
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
It’s not enough these days if they just remember your name—it’s how they feel about you. A brand essence captures the heart and intrinsic nature of your company. When your brand is strong, you develop lasting emotional ties to and the loyalty of your costumers. In this economic climate, strong brands with strong personal connections will be the ones that persevere. Richard Earl who has over 30 years of experience with notable advertising campaigns for P&G, Johnson & Johnson and more, will discuss how you can create a Brand Essence for your company.
Speaker: Richard Earl, The Regis Group
Co-sponsored by the Small Business Development Center
Brand Building: What makes you brand different? How having a brand belief can...Gary Bembridge
Brand Building: How having a brand belief can drive brand competitiveness. This is a talk I gave to Richmond Events Marketing Forum called: What makes you different. For more visit my site at http://www.garybembridge.com
What Makes Your Brand Different? Making your brand more competetive.Gary Bembridge
This is a world where you and your competitors are largely selling products with similar benefits and features.
This is a world where the fragmentation of media makes it tougher to get your message to your consumers.
This is a world where brand owners find their trade customers are not only their access to consumers - but increasingly their biggest competitors.
This is a world where you need to think about how you you can ensure that you are building a long term competitive advantage based on a unique, different but relevant and compelling offer to your consumers.
In order to do this, what few key things should you be doing to make you different enough to generate value and long term growth in today's competitive global marketplace?"
Dreaming of Brand Success? Want to see some case studies on great brand practice? Sometimes you learn a lot more from failures than you do successes...so we've brought together some great brand failures that we celebrate as offering us valuable lessons for great brand success. Enjoy!
How to use archetypes to create branded video entertainment. Using archetypes in brand storytelling to produce long formats of multimedia branded content
Your logo is not your brand. Your website is not your brand. You don't have to be a major corporation to become a brand. These are all myths that must be displaced for you (and your company) to succeed. Your brand is the community of fans and advocates that surrounds you. Brand activator Patrick Hanlon unleashes his evolutionary new concept on brands and branding that anyone can manage.
Dynvibe - can you hear the consumer rebellionDynvibe
Everyday consumers are changing global consumption patterns through social media. They have become the actors of their own deep behavioral changes: organizing themselves into spontaneous online communities, sharing experiences and influencing others at a worldwide level.
Thus, this consumer empowerment leads to new challenges for brands.
What if we already had the keys to decode this « consumer rebellion » ?
At Dynvibe, we combine artificial intelligence and strong human expertise to map consumers’ minds and identify insights in order to anticipate the future. As an international observatory of consumer trends, we are the voice of consumers to help brands understand changes in society that will inevitably impact their business.
In this presentation, we share 3 main trends that every brand should be aware of for the future of their strategies.
Today, everywhere in the world, big corporations are being challenged by smaller, younger players. We call them Superhero brands. And they are super strong.
Discover more about them in the visual presentation used by Enigma at the NEXT16 Conference in Hamburg.
A workshop presented at the National Scenic Byways Convention discussing how to create a charismatic brand for your byway that encompasses each community\'s intrinsic qualities under one theme.
Running With The Big Boys / ADI 2015 / Louisville, KYMartin Pazzani
The former VP Marketing for Smirnoff, Jose Cuervo, Black Velvet, Famous Grouse, Highland Park, and many other brands -- now a member of the craft distilling industry -- gives advice on effectively competing as a small craft distiller in a world of giant, global, mega-brands.
Similar to Visual Resume - Last update Aug 2011 (20)
Running With The Big Boys / ADI 2015 / Louisville, KY
Visual Resume - Last update Aug 2011
1. Thomas Smith
Ordinary Name, Extraordinary Ideas
Everyone and everything have a brand. Discover yours.
Find its voice. Speak genuinely and authentically.
Tell a real, compelling story.
Sell lots of stuff.
Brand Creation & Positioning
Brand Voice & Copywriting
Marketing
Product Development
Sales
2. Brand Positioning
From Rags… To Riches…
60% negative brand name 80% favorable brand name
perception perception
$10MM in retail sales
$3MM in retail sales Dept. Stores, QVC, HSN, 3,000 independents,
Narrow distribution specialty stores
3. Brand Creation
MELT, Inc.
Keep It Clean. A vertical
manufacturing and retail store
model with 32,000 loyal fans.
Extra Life
A green living product sold in
natural grocers and big box
which doubles the life of fruits
and vegetables.
4. Brand Creation
3LAB MEN
A six sku men’s brand developed
for luxury distribution.
(Barneys New York)
One Great Lotion
Vanity Thrills. Bath products
designed to enhance your
own décor.
5. Brand Voice & Copywriting
LIP PRESENCE™ “These beachy keen beach balms are
bound to be a splash hit. Make
Sphere Brilliance™ waves this summer by clipping them
TAKE COVER™ Daily UV Shield SPF15 to your favorite beach bag. They’re
Glisten Here Missy™ a shore thing.”
DAYLIGHT EFFECT™
“Take charge of daybreak with an eye opening
cleanser that awakens the skin and the senses
SERENLIPITY™ within.”
Crystal Hue Persuasion™
Gleam Spirit™
“Channel your inner gem
CLIP GLOSS™
UNNECESSARY ROUGHNESS™ Close Shave Cream
fatale when you light up the
night with these sparkling
Plaid About You jewel toned baubles.”
Clip Tips™ Clip Sticks™ Clip Scents™
Bloom Lagoon “T&P loves a modern day glo-mance.
These wistful and blissful haute house
Croc on the Wildside flowers are not your average garden
varieties.”
6. Brand Voice & Copywriting
Brand Blogging:
“Orange You Glad I Didn’t Say Banana?”
“It’s getting HAUTE in here”
“Suddenly Summer”
Speaker:
Thought Leader for Beauty Biz
Roundtable in Los Angeles:
“What’s Next in Beauty?”
7. Marketing-Viral & Online
Platforms
Development of online
presence for T&P.
(dot) com
Created viral Utilized YouTube “haulers” to generate product
reviews and increase brand awareness.
campaign for
trade shows:
Clip it and win
free T&P for
one year.
16. Sales
Opened and serviced accounts with the following retailers:
International
Online & Direct Retailers
Big Box Retailers
Specialty & Department Stores
Luxury Retailers
17. Contact Me:
Thomas Smith
303.264.9955
flurdelee@yahoo.com
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