Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
An introduction to storytelling for entrepreneurs - Loud Story Startup League #1LoudStory
What storytelling is, how it works and how to use it in your everyday startup life. Some of the basic building blocks of compelling narratives and a case study on Warby Parker.
Connect to www.loudstory.com for more content on storytelling for startups.
Debunking Myths On Storytelling For Startups - LoudStory Startup League #2LoudStory
Unlocking the core concepts of storytelling can help entrepreneurs win the heart of their audience and stick there for a long time. This presentation was made at the LoudStory Startup League meetup in Paris.
Watch the video on Youtube.com/loudstory and join the movement on meetup.com
Connect to www.loudstory.com for more content on storytelling for startups
An introduction to storytelling for entrepreneurs - Loud Story Startup League #1LoudStory
What storytelling is, how it works and how to use it in your everyday startup life. Some of the basic building blocks of compelling narratives and a case study on Warby Parker.
Connect to www.loudstory.com for more content on storytelling for startups.
How To Unwrap People So They'll Love YouGeorge Hutton
http://mindpersuasion.com/covert-hypnosis/
If you want to become incredible attractive and charismatic, you'll easily be able to do with that by asking about other people rather than talking about yourself. Learn How: http://mindpersuasion.com/covert-hypnosis/
A slideshow presentation by Ian Mason. He spoke everything and only used the slides for a reference, so I just inserted slides with roughly what he said often.
POV: How to be a broadly relevant lifestyle brandJillian Hart
Here is a quick POV and best practices for brands who are looking to become more relevant with consumers while still maintaining luxury status.
published by www.ihartjillian.com
How To Unwrap People So They'll Love YouGeorge Hutton
http://mindpersuasion.com/covert-hypnosis/
If you want to become incredible attractive and charismatic, you'll easily be able to do with that by asking about other people rather than talking about yourself. Learn How: http://mindpersuasion.com/covert-hypnosis/
A slideshow presentation by Ian Mason. He spoke everything and only used the slides for a reference, so I just inserted slides with roughly what he said often.
POV: How to be a broadly relevant lifestyle brandJillian Hart
Here is a quick POV and best practices for brands who are looking to become more relevant with consumers while still maintaining luxury status.
published by www.ihartjillian.com
Our customer experience and decisions we make first of all depends of our feelings and our sensory perception. That means the best thing you could do with your product and brand - the right sensory mix and sensory positioning among other products and brands.
Does your holiday marketing need some help? We will show you how to highjack your customers' brains and earn more this holiday season. Check out these 7 psychological principals and examples of how other companies have used them in their holiday marketing campaigns.
1. Posted on Jul 01, 2014 by admin | Tags: main article | Comments (0)
by Marjorie Stevens, Communications Director
One advertising campaign had me recently laughing out loud. And I mean a real laugh, not
just one of those cyber niceties. It was for Laphroig Scotch, and it didn’t sugar coat their
product one bit.
For the uninitiated, Laphroig (pronounced la froig), has a – how shall I put this
– characteristic taste. Mind you, character can come with a hefty price tag. I once ordered
this at a pub and a single shot was more expensive than my meal.
The distillers at Laphroig are not afraid to point out that its character is not for everyone. In
this ad campaign, they asked people to taste it and give their honest opinion. And they were
honest – brutally honest - comparing the taste of the pricey beverage to iodine, damp dog
and tree bark, and a seagull’s armpits.
http://www.adweek.com/adfreak/laphroaig-scotch-doesnt-mind-if-you-think-it-tastes-burning-
hospital-158069
Did that bother Laphroig distillers? Not at all. It made for a truly amusing and feisty video,
one that went viral and garnered the firm plenty of free publicity.
My point is that it’s okay to be different in your advertising. In fact, it’s refreshing, memorable,
sometimes even profitable. If you spend years and barrels of advertising cash trying to be
just like (but slightly better than) your competitors, you’ll never stand out to your customers.
You may not be ready for such a fearless sense of humor in your marketing and advertising,
and that’s okay. But try to find a unique voice, or a unique style, and you may find a whole
new bevy of fans and customers. And if you can’t do that, find a company that can help.
(Fruchtman Marketing comes to mind, but I’ll admit to my bias.)
After all, wouldn’t you rather be someone’s wee dram of memorable scotch than their bland
cup of tea?
by Marjorie Stevens, Communications Director
2. One advertising campaign had me recently laughing out loud. And I mean a real laugh, not
just one of those cyber niceties. It was for Laphroig Scotch, and it didn’t sugar coat their
product one bit.
For the uninitiated, Laphroig (pronounced la froig), has a – how shall I put this
– characteristic taste. Mind you, character can come with a hefty price tag. I once ordered
this at a pub and a single shot was more expensive than my meal.
The distillers at Laphroig are not afraid to point out that its character is not for everyone. In
this ad campaign, they asked people to taste it and give their honest opinion. And they were
honest – brutally honest - comparing the taste of the pricey beverage to iodine, damp dog
and tree bark, and a seagull’s armpits.
http://www.adweek.com/adfreak/laphroaig-scotch-doesnt-mind-if-you-think-it-tastes-burning-
hospital-158069
Did that bother Laphroig distillers? Not at all. It made for a truly amusing and feisty video,
one that went viral and garnered the firm plenty of free publicity.
My point is that it’s okay to be different in your advertising. In fact, it’s refreshing, memorable,
sometimes even profitable. If you spend years and barrels of advertising cash trying to be
just like (but slightly better than) your competitors, you’ll never stand out to your customers.
You may not be ready for such a fearless sense of humor in your marketing and advertising,
and that’s okay. But try to find a unique voice, or a unique style, and you may find a whole
new bevy of fans and customers. And if you can’t do that, find a company that can help.
(Fruchtman Marketing comes to mind, but I’ll admit to my bias.)
After all, wouldn’t you rather be someone’s wee dram of memorable scotch than their bland
cup of tea?