1) According to recent data, European investments in Ukraine's economy grew by $3.6 billion in 2010, with Cyprus, Germany, Netherlands, and Austria providing the most investments.
2) Ukrainian banks have accumulated enough profits to cover expenses and are expected to continue growing profits as deductions for loan losses decrease.
3) While most Ukrainians still shop for clothes at bazaars, they are beginning to pay more attention to quality and prefer shopping at mid-price stores like Marks & Spencer and Zara.
The paper examines the economic implications of Belarus' participation in the newly created EURASEC Customs Union. The results of the calculations show that after the introduction of a common external tariff (CET) the level of tariff protection in Belarus has not increased noticeably. The reduction in the volume of imports from non-CIS countries equal to USD 1.1 bn (8% of Belarusian non-CIS import in 2008) will be mainly brought about by cancellation of used cars imports from non-member countries. The analyses revealed that Belarusian budget can benefit from participation in the Customs Union (CU). The amount of possible gain will be about 28.3% of total budget revenues from customs duties and customs charges in 2008 due to the fact that approximately 40% of Russian imports may go through customs clearance in Belarus owning to less bureaucracy at the border with respect to Russia, and the revenues from customs charges, which is not planned to be distributed among member countries, will be transferred to Belarusian budget. However, it is unlikely that CU membership will increase foreign direct investment (FDI) inflow to Belarus, since in the case of South-South regional trade agreements (the type of EURASEC countries CU) FDI usually goes to the bigger country, i.e. to the bigger market. Therefore, most probably that in the regional arrangement in question Russia followed by Kazakhstan will be the main beneficiaries of foreign direct investments.
Authored by: Irina Tochitskaya
Published in 2010
Warsaw as an attractive destination for investments
Warsaw has prepared a report for prospective investors.- “Poland your place to invest 2017” is an English-language publication drawn up on the initiative of the City of Warsaw.
This paper employs a standard Tobin-Markowitz framework to analyse the determinants of capital flows into the CIS countries. Using data from 1996-2006, we find that the Russian financial crisis of 1998 has had a profound impact on capital flows into the CIS (both directly and indirectly). Firstly, it introduced a structural shift in the investors' behaviour by shifting the focus from the external factors to the internal ones, e.g. domestic interest and GDP growth rates. Secondly, it also drastically changed the impact of a number of explanatory variables on capital flows into the CIS. Political risk was found to be the second most important determinant of capital flows into the CIS. Additionally, we report some strong evidence of co-movement between portfolio flows into the CIS and CEEC, coupled with strong complementarity between global stock market activity and portfolio inflows into the CIS. Interestingly, external factors tend to be of a higher significance than internal factors for the largest members (Russia, Ukraine and Kazakhstan) of the CIS; whereas domestic variables tend to have a greater impact on the capital flows into the smaller CIS countries.
Authored by: Oleksandr Lozovyi
Published in 2007
The paper examines the economic implications of Belarus' participation in the newly created EURASEC Customs Union. The results of the calculations show that after the introduction of a common external tariff (CET) the level of tariff protection in Belarus has not increased noticeably. The reduction in the volume of imports from non-CIS countries equal to USD 1.1 bn (8% of Belarusian non-CIS import in 2008) will be mainly brought about by cancellation of used cars imports from non-member countries. The analyses revealed that Belarusian budget can benefit from participation in the Customs Union (CU). The amount of possible gain will be about 28.3% of total budget revenues from customs duties and customs charges in 2008 due to the fact that approximately 40% of Russian imports may go through customs clearance in Belarus owning to less bureaucracy at the border with respect to Russia, and the revenues from customs charges, which is not planned to be distributed among member countries, will be transferred to Belarusian budget. However, it is unlikely that CU membership will increase foreign direct investment (FDI) inflow to Belarus, since in the case of South-South regional trade agreements (the type of EURASEC countries CU) FDI usually goes to the bigger country, i.e. to the bigger market. Therefore, most probably that in the regional arrangement in question Russia followed by Kazakhstan will be the main beneficiaries of foreign direct investments.
Authored by: Irina Tochitskaya
Published in 2010
Warsaw as an attractive destination for investments
Warsaw has prepared a report for prospective investors.- “Poland your place to invest 2017” is an English-language publication drawn up on the initiative of the City of Warsaw.
This paper employs a standard Tobin-Markowitz framework to analyse the determinants of capital flows into the CIS countries. Using data from 1996-2006, we find that the Russian financial crisis of 1998 has had a profound impact on capital flows into the CIS (both directly and indirectly). Firstly, it introduced a structural shift in the investors' behaviour by shifting the focus from the external factors to the internal ones, e.g. domestic interest and GDP growth rates. Secondly, it also drastically changed the impact of a number of explanatory variables on capital flows into the CIS. Political risk was found to be the second most important determinant of capital flows into the CIS. Additionally, we report some strong evidence of co-movement between portfolio flows into the CIS and CEEC, coupled with strong complementarity between global stock market activity and portfolio inflows into the CIS. Interestingly, external factors tend to be of a higher significance than internal factors for the largest members (Russia, Ukraine and Kazakhstan) of the CIS; whereas domestic variables tend to have a greater impact on the capital flows into the smaller CIS countries.
Authored by: Oleksandr Lozovyi
Published in 2007
Alicja Kulka-Kowalska and Marta Kotwis from FORDATA VDR present current trends in M&A in 2016. This global and local overview was presented during business breakfast „Current Trends in M&A” organized by MARSH.
An article written by Interstice Consulting LLP about the Russian e-commerce sector, in the annual Singapore-Russia trade magazine "Opportunity Russia", published by the Russian embassy in Singapore.
European tourism growth remains solid at the beginning of the year confirming the continued positive performance of European destinations.
Positive results before the summer period are driven by increased demand from both intra-regional and overseas markets.
These results confirm the sustained upward trend estimated for 2015 and proves the on-going efforts of destinations to fight seasonality.
Estimating The Size of the Irish PopulationAlan McSweeney
The various sources of population-related data are inconsistent with one another. There has been past issues with determining the extent of immigration. This in turn creates an issue with the size of the population of Ireland.
This analysis has identified one possible set of inconsistencies relating to the size of the Irish population. It may well be that the population of Ireland is greater that than counted by the CSO in the census.
Population sizes at various ages determine the demand for different societal resources. People are, after all, the direct and indirect buyers and users of products and services, both public and private sector. People drive demand. Changes in the profile of people – numbers and ages – will change the demand profile.
Discrepancies between other data sources from which population data can be inferred and the CSO’s population data indicate that there may be ongoing errors.
Consistency checking between multiple sets of related data is a standard technique to identify potential quality data issues that should then be the subject of further analysis. Detailed consistency checking is hampered by the limited set of information made publically available by various state agencies.
This analysis has looked at the following sets of data with a view to identifying potential data conflicts:
1. DEASP PPSN Registration Numbers
2. CSO PPSN Numbers
3. CSO Migration Numbers
4. CSO Population Numbers
5. Revenue Income Tax Numbers
6. Department of Education Third-Level Numbers
7. DEASP Pensioner Numbers
8. DEASP Live Register/Disability/Work Activation Numbers
9. Irish Naturalisation and Immigration Service (INIS) Statistics
Chinese Experience of Regulating and Encouraging Foreign Tradeijtsrd
In this article, the author researches Chinese experience of promoting export, areas of state regulation of exports, support for local producers and export support and developed proposals for export promotion in Uzbekistan. Comparative analysis of the economic development of the People's Republic of China, its impact on international trade and the system of state promotion for exports between Uzbekistan and China, the main problems in the development of the export support system of Uzbekistan and exports promotion in Uzbekistan by exploring the possibilities of using the Chinese experience in the development of the export promotion system. Sarvar Inagamov "Chinese Experience of Regulating and Encouraging Foreign Trade" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47627.pdf Paper URL : https://www.ijtsrd.com/economics/international-economics/47627/chinese-experience-of-regulating-and-encouraging-foreign-trade/sarvar-inagamov
The Current State of Russia-United Kingdom RelationsRussian Council
The Working Paper is prepared in the framework of the RIAC research project “A New Agenda for Russia-United Kingdom Relations”. The Working Paper analyzes the main trends in British domestic and foreign policy, current Russia-UK relations. Russian–British relations have always shown great potential. The areas of common interest pointed out in this paper allow for the practical implementation of tracks working systematically at the same time – the Track One-and-a-Half and the Track II.
Swedbank was founded in 1820, as Sweden’s first savings bank was established. Today, our heritage is visible in that we truly are a bank for each and every one and in that we still strive to contribute to a sustainable development of society and our environment. We are strongly committed to society as a whole and keen to help bring about a sustainable form of societal development. Our Swedish operations hold an ISO 14001 environmental certification, and environmental work is an integral part of our business activities.
See more studies and complete blog article:
http://ged-project.de/2014/03/31/profits-globalization/
Globalization, understood as the economic, political and social interconnection of countries, leads to increased economic growth. On average, the more a country proceeds its interconnection with the rest of the world, the greater its economic growth will be. If real per capita gross domestic product (GDP) is chosen as the reference index for the economic benefits of globalization, Finland can point to the largest gain from globalization from 1990 to 2011. Ranked according to this perspective, Germany holds fourth place out of a total of 42 economies evaluated.
Esta presentación en inglés es acerca de la educación de los Estados Unidos, rankings de universidades con los mejores puntajes, pruebas y funciones del sistema de educación norteamericano
Alicja Kulka-Kowalska and Marta Kotwis from FORDATA VDR present current trends in M&A in 2016. This global and local overview was presented during business breakfast „Current Trends in M&A” organized by MARSH.
An article written by Interstice Consulting LLP about the Russian e-commerce sector, in the annual Singapore-Russia trade magazine "Opportunity Russia", published by the Russian embassy in Singapore.
European tourism growth remains solid at the beginning of the year confirming the continued positive performance of European destinations.
Positive results before the summer period are driven by increased demand from both intra-regional and overseas markets.
These results confirm the sustained upward trend estimated for 2015 and proves the on-going efforts of destinations to fight seasonality.
Estimating The Size of the Irish PopulationAlan McSweeney
The various sources of population-related data are inconsistent with one another. There has been past issues with determining the extent of immigration. This in turn creates an issue with the size of the population of Ireland.
This analysis has identified one possible set of inconsistencies relating to the size of the Irish population. It may well be that the population of Ireland is greater that than counted by the CSO in the census.
Population sizes at various ages determine the demand for different societal resources. People are, after all, the direct and indirect buyers and users of products and services, both public and private sector. People drive demand. Changes in the profile of people – numbers and ages – will change the demand profile.
Discrepancies between other data sources from which population data can be inferred and the CSO’s population data indicate that there may be ongoing errors.
Consistency checking between multiple sets of related data is a standard technique to identify potential quality data issues that should then be the subject of further analysis. Detailed consistency checking is hampered by the limited set of information made publically available by various state agencies.
This analysis has looked at the following sets of data with a view to identifying potential data conflicts:
1. DEASP PPSN Registration Numbers
2. CSO PPSN Numbers
3. CSO Migration Numbers
4. CSO Population Numbers
5. Revenue Income Tax Numbers
6. Department of Education Third-Level Numbers
7. DEASP Pensioner Numbers
8. DEASP Live Register/Disability/Work Activation Numbers
9. Irish Naturalisation and Immigration Service (INIS) Statistics
Chinese Experience of Regulating and Encouraging Foreign Tradeijtsrd
In this article, the author researches Chinese experience of promoting export, areas of state regulation of exports, support for local producers and export support and developed proposals for export promotion in Uzbekistan. Comparative analysis of the economic development of the People's Republic of China, its impact on international trade and the system of state promotion for exports between Uzbekistan and China, the main problems in the development of the export support system of Uzbekistan and exports promotion in Uzbekistan by exploring the possibilities of using the Chinese experience in the development of the export promotion system. Sarvar Inagamov "Chinese Experience of Regulating and Encouraging Foreign Trade" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47627.pdf Paper URL : https://www.ijtsrd.com/economics/international-economics/47627/chinese-experience-of-regulating-and-encouraging-foreign-trade/sarvar-inagamov
The Current State of Russia-United Kingdom RelationsRussian Council
The Working Paper is prepared in the framework of the RIAC research project “A New Agenda for Russia-United Kingdom Relations”. The Working Paper analyzes the main trends in British domestic and foreign policy, current Russia-UK relations. Russian–British relations have always shown great potential. The areas of common interest pointed out in this paper allow for the practical implementation of tracks working systematically at the same time – the Track One-and-a-Half and the Track II.
Swedbank was founded in 1820, as Sweden’s first savings bank was established. Today, our heritage is visible in that we truly are a bank for each and every one and in that we still strive to contribute to a sustainable development of society and our environment. We are strongly committed to society as a whole and keen to help bring about a sustainable form of societal development. Our Swedish operations hold an ISO 14001 environmental certification, and environmental work is an integral part of our business activities.
See more studies and complete blog article:
http://ged-project.de/2014/03/31/profits-globalization/
Globalization, understood as the economic, political and social interconnection of countries, leads to increased economic growth. On average, the more a country proceeds its interconnection with the rest of the world, the greater its economic growth will be. If real per capita gross domestic product (GDP) is chosen as the reference index for the economic benefits of globalization, Finland can point to the largest gain from globalization from 1990 to 2011. Ranked according to this perspective, Germany holds fourth place out of a total of 42 economies evaluated.
Esta presentación en inglés es acerca de la educación de los Estados Unidos, rankings de universidades con los mejores puntajes, pruebas y funciones del sistema de educación norteamericano
Kurt Salmon - Migrants market - A.Arkam, H. Cambournac Aude Arkam
In light of our market watch and interviews with experts, Kurt Salmon point of view provides banks with some key points to succeed in targeting this kind of market
Важные причины инвестировать в Украину именно сегодня от Horizon CapitalKira Ivanova
Важные причины инвестировать в Украину именно сегодня от Horizon Capital
Инвестиционный фонд Horizon Capital сделал презентацию, которая показывает возможности Украины и призывает инвестировать в Украину прямо сейчас.
В Horizon Capital объясняют, какие перспективы есть у Украины, откуда они берутся, что нужно сделать в стране и какое будущее ее ожидает. В презентации кратко описаны также возможности и риски для инвестора, который отважится вложить деньги в Украину. В Horizon это называют "ground-floor investment opportunity".
Кризис – это не только проблемы, но и новые возможности!
Спасибо Horizon Capital за материалы.
Важливі причини інвестувати в Україну саме сьогодні від Horizon Capital
Інвестиційний фонд Horizon Capital зробив презентацію, яка показує можливості України та закликає інвестувати в Україну прямо зараз.
У Horizon Capital пояснюють, які перспективи має Україна, звідки вони беруться, що потрібно зробити в країні та яке майбутнє її чекає. У презентації коротко описані також можливості та ризики для інвестора, який наважиться вкласти гроші в Україну. В Horizon це називають "ground-floor investment opportunity".
Криза - це не тільки проблеми, але й нові можливості!
Дякуємо за матеріали Horizon Capital.
Ukraine 2015: A ground-floor opportunity at the EU’s frontier – Horizon Capital
Horizon Capital has developed and shared a comprehensive, data-rich report entitled “Ukraine 2015: A ground-floor opportunity at the EU’s frontier”.
The youngest, most pro-business government in the history of modern Ukraine is driving a bold structural reform agenda that is both the right thing to do for the country as well as the clear demand of an active, engaged civil society. From a business perspective, the lasting competitive advantages in export-focused sectors, such as IT, Agriculture, Food and others, open up exciting investment opportunities, made even more compelling by very attractive valuations.
Thais is a brief version of the Horizon Capital presentation.
http://horizoncapital.com.ua/sites/default/files/horizon_capital_press_release_july_24_2015_english.pdf
Office of the National Investment Council of Ukraine presents weekly reports as handy tools to keep track of the key news in business and investment climate in Ukraine and the world. The following report covers events dated April 8-14, 2019
There were 87 investment deals with Ukrainian innovative companies in 2016 , which is 32% more than in 2015 - such a data was presented by the Ukrainian Venture Capital and Private Equity Association (UVCA) in its annual market overview. The overview has gathered information on venture, private equity and angel investment deals - their total volume is accounted in 88 mln. USD in 2016. The amount of investments over the past 5 years growth to 400 mln. At the same time, the volume of investment deals decreased on 33% since 2015 (including 13 undisclosed deals), but still is higher than in 2014 at 125%. The reason is few deals in 2015 amounted in dozens of millions.
Distinguishing feature of the market in 2016 is the prevalence of seed-stage deals. Thereby among all deals 73 were made at the seed-stage with the average amount of ticket over 500K USD. So we can expect that these initially invested companies will attract bigger investments in future.
The average ticket amount (on all stages) has grown up to 1M USD in 2016.
"Introductory Presentation on Remittances" by Dominique Villeneuve, PlaNet Fi...
Digest U A D M 3rd 2011
1. 3rd
Issue
JANUARY 2011
APRIL 2011
CROSS-BORDER
DISTANCE SELLING
IN UKRAINE: INFO DIGEST
Dear Colleagues,
Traditionally I would like to present We also would like to remind you about up-coming interna-
you the third issue of our information tional business forum Direct Marketing Days in Ukraine 2011.
digest of distance selling possibilities Details you will find below.
in Ukraine. We continue to inform you
about Ukrainian market potential and If you have any questions, comments or additional information
are sure the most actual data will help please do not hesitate to contact us via e-mail or our Hot Line
you to take decision about developing +380 (44) 495 7885
your business in Ukraine.
In this issue you will read about Euro- Valentin Kalashnik,
pean investments to Ukraine, find out President of UADM
where Ukrainians prefer to buy clothes and what share of their
income is spent on food and beverages.
eCoNoMIC NeWs
INvestMeNt froM europe: Who gIves More?
Starting year 2011 Ukrainian business could notice interesting So, after the last change of supreme governmental authorities
trends happening in investments coming from Europe. (and foreign policy priorities accordingly) in Ukraine process of
direct foreign investments redistribution in favor of European
According to the recently published data of State Statistics counties taking “neutral” (Austria, Netherlands) or frankly
Services following the results of 2010 growth of direct foreign friendly (Germany, France) position towards Russia (new main
investments from countries of European Union in Ukrainian strategic partner of Ukraine) continues.
economy made up 3 bln 616 mln USD (total investments are
35 bln 255,2 mln USD) Source: intercredit.com.ua
Comparing investments made by each country the undisputed
leader by reinvesting of Ukrainian capital is Cyprus (+909,3 mln Cyprus
USD – up to 9 bln 914,6 mln). Three remaining prize places 9,915 bln USD gerMaNy
4,708 bln USD
occupy German (+475,3 mln USD – up to 4 bln 707,8 mln),
Netherlands (+753,3 mln USD – up to 4 bln 707,8 mln) and austrIa NetherlaNDs
2,658 bln USD
Austria (+53 mln USD - 2 bln 658,2 mln). Once could also note fraNCe 4,708 bln USD
activation of money flows from France. Taking fourth place 2,367 bln USD
(2 bln 367,1 mln of direct investments) by the annual level of
its investments increase (+736,3 mln USD) this country is the
second one after main leader.
During the previous year the following countries decreased its
investments in Ukraine: Spain, Slovakia, Slovenia, Finland and
Czech Republic. The main leader in investments run off became
Great Britain. From January 2010 to January 2011 volume of its
investments decreased on +8,7 mln USD – up to 2 bln 298,8
mln USD).
2. Cross-borDer DIstaNCe sellINg IN ukraINe: Info DIGEST April 2011
the experts are CoNvINCeD:
baNks profIt WIll CoNtINue groWINg
According to the analytical terest revenue reached 9,1 bln UAH, that is 9 % higher than
survey conducted by Foyil Se- within the same period last year.
curities. Ukrainian banks have
already accumulated enough Analytics note that net commission income from trading trans-
money to repay expenses and actions also grew 13% and 18% accordingly comparing to the
henceforth could continue in- same period last year. Deductions for credit costs coverage
crease its profit. decreased 40% and made up 4,2 bln UAH.
According to the data pro- “Development of bank sector is going on according to our ex-
vided by National Bank of pectations. Great number of banks accumulated essential pro-
Ukraine net profit of Ukrai- visions to cover credit loss in 2009-2010. Decrease of deduc-
nian banks in January-Febru- tions in this sector is the main reason of its profitability growth.
ary made up 205 mln UAH. Therefore till the end of year we expect further increase of
Within first two months of banks income” said Analytics department head of Foyil Securi-
the current year bank net in- ties Agshin Mirzazade.
Source: finance.ua
Market NeWs
Where ukraINIaNs Dress up:
Clothes froM boutIques vs WorN-DoWN-Clothes
Ukraine is listed as country where retailers are recommended Experts observe a different approach to shopping in our
“to go immediately.” Experts estimate that if Europeans spend fashion-conscious people. Between two extremes - boutiques
only 14 % of their budget on clothing and footwear in Ukraine and bazars niche occupied by so-called middle-price segment
this figure reaches 22 %. stores appeared. Among clothes and footwear retailers Ukrai-
nian buyer prefers such brands as Marks & Spencer, Zara, Ben-
Portal finance.tochka.net found out which brands are pre- etton, Intertop, Plato, Monarch.
ferred by Ukrainians and how much they spend to look stylish
and follow fashion. In general recent economic crisis taught Ukrainians to save on
clothes. Average sum of consumer receipt in Kiev as before
According to the study of sociological group “Rating” [TV1] ranges from 1000 UAH to $1000 but now people buy more
overwhelming majority of Ukrainians (84%) still continue to items on for this money. “Before people were buying 4-3 items
dress at the bazars. One third of respondents buy clothes in for this amount and pay no attention to the price for they just
small stores, 14% — in department stores and supermarkets, simply liked clothes and shoes. Now the buyers wait for dis-
5% — in stores of branded clothes. Despite the absolute lead- counts and sales. They want to buy something 100-200 UAH
ership of bazars after the crisis Ukrainians began to pay more cheaper“ — shares her impressions Elena Tkachenko, a cashier
attention to product quality. of a shopping center in Kiev.
Source: finance.tochka.net
ukraINIaNs speND 51,5% of theIr INCoMe oN fooD
According to the statistics Ukrainian people spend more than Only 3,2 % of income in Ukraine is spent on health services
half of their income on food. people. It is less than amount of money being spent on poor
habits.
According to the official data in 2009 average Ukrainian spent
about 50,4% of their income on food and beverages and in According to the data provided by State Statistics Services total
2010 this figure grew up 51,5%. average monthly expenses of one family made up 3308 UAH
(3440 UAH for families living in urban areas and 3012 UAH for
Every 18th gryvnya was spent on wardrobe renewal, each families living in rural areas). Money distribution is very unbal-
30th — on alcohol drinks and tobacco products and each anced. Income of 10% of the most wealthiest people are 5,4
25th — on transportation. Currently average Ukrainian spends times higher than income of 10% of the poorest ones. At that
each 11th gryvnya on housing and public utility services and in 20% of wealth population made up 37% of total expenses.
near future this sum will grow.
Source: utro.ua
2
3. Cross-borDer DIstaNCe sellINg IN ukraINe: Info DIGEST April 2011
INterNet NeWs
INterNet peNetratIoN Is oN a rIsINg Curve
Starting from 4th quarter of 2009 till 4th quarters of 2010 num- ternet access point. During 2010 this share increased 11 % and
ber of Ukrainian people having Internet access at home grew made up total of 77%.
45%. At the end of year 2009 only 18% of Ukrainians had pos-
sibility to use Internet at home. During 2010 percentage of During last few years one could also observe tendency of Inter-
“connected” people grew 26%. net and mobile communication providers starting paying more
attention to attracting consumers in middle and small towns.
The highest growth rate was fixed in Northern region of As a result in 2010 share of those who considered their home
Ukraine in cities with population 51-100 thousand inhabitants as main Internet access point grew in cities with population
(100% and 129% accordingly). around 51-100 thousand inhabitants.
Still there is great distinction of Internet availability in villages Communication in Internet shifts to social networks.
and small towns and metropolitan cities. In last quarter of 2010
only 12% of village people and 25% of people living in town In 2010 for the first time of such researches conduction one can
up to 50 thousand population had access to Internet at home note tendency of decreasing of classic e-mail popularity. At the
compare to cities with population over 500 thousand people end of 2009 52% of Ukrainian Internet users were regularly using
where Internet penetration index reached 38%. e-mails for communication. However in 2010 its share decreased
to 48%. At the same time popularity of social networks grew
Home becomes a place of main Internet access. almost the same percentage. 31% of users were using social
networks on regular basis in 2009 and in 2010 their share grew
During the last year share of the people considering their up to 38%. Especially this tendencies took place among users
home place as their main point of Internet access grew. At the aged 16-19 (57% said they are active users of social networks
end of 2009 66% of Internet users indicated home as main In- and only 48% considered e-mails on the first place).
Source: gfk.ua
soCIal NetWorks IN ukraINe
Expert in social networks SarafannoeRadio has published TOP-20 rating of the most visited social networks in Ukraine.
1. 2. 3. 4. 5. 6. 7.
2 36 11,1 4 31 6,5 7 4 >0,4 8 6 >0,4 10 93 7,7 11 82 6,3 19 294 11,5
8. 9. 10. 11. 12. 13. 14.
22 7 >0,4 24 2 >0,4 32 12 >0,4 48 1727 17,5 50 33 >0,4 67 140 >0,4 78 10186 97,6
15. 16. 17. 18. 19. 20. Place in Ukraine
Place in world
Ukrainian share
91 37 >0,4 98 998 7,5 105 1582 10 134 2051 9,5 168 1102 5,5 206 21135 55,6
3
4. Cross-borDer DIstaNCe sellINg IN ukraINe: Info DIGEST April 2011
As you can see the most popular social network is Vkontakte. According to the Facebook age distribution
statistics 50% of
Ukrainians continue occupying first place in the world by Face- Ukrainian users are
book penetration growth rate. women and 50% —
men.
As of January 1st, 2011 total number of users registered
in Facebook stating Ukraine as their country of living was Newcomer in rating
1 020 320 people. is LinkedIn.com so-
cial network actively
At the moment 2,25% of Ukrainians are registered in Face- wining popularity in
book. Ukraine occupies 68th place among countries world- Russia and Ukraine.
wide by number of Facebook users.
Source: sarafannoeradio.org
uDMa speCIal
For classic DM specialists this is not a secret but time to relax
yet didn’t come! New communication tools are constantly ap-
pearing. Nowadays success of the real professional is in the
ability to combine strong basis with the new opportunities.
DM Days will traditionally consist
of separate informational flows:
loyalty Day
The message is always the same! Love your customer just like
you love yourself :) Don’t send spam, don’t call without reason,
don’t text at night, take care, protect and give him joy – and
the customer won’t look for anyone else but you. But if you
Traditionally for spring on May, 26 – 27 2011 Dialog Marketing have 5 customers and 10 account managers this is more or less
Days in Ukraine is going to take place. For 10 years now DM possible. But when we talk about thousands – there should be
Days is the leading forum for experts in communications. This a system.
time the event is planning on not only to keep up with its pace
but also engage a wider audience. What kind of a system? We will get to know!
Rendering tribute to the revolutionary slogans but holding CoMMuNICatIoN strategy Day
evolutionary way as DM Days 2011 slogan simple but compre-
hensive one was chosen. Down with monolog, up with dialog! Is direct marketing style business possible? Yes, moreover, it is
impossible to run it in any other way!
Reason is obvious. Brands that fail to communicate with
their consumers are in the past. Of course none forbids to While many marketing people were leading towards personal
bring your ideas by mass communication but if you want to communications, these tools have already come to take over.
be heard (meaning: bought, ordered, recommended) bare ATL weapon does not provide desired results. How to change
speaking is not enough. Listening, hearing and communicat- your strategy – hear, discuss, understand.
ing are important.
4
5. Cross-borDer DIstaNCe sellINg IN ukraINe: Info DIGEST April 2011
DM tools Day 5. E-merchandising: how to sell more and better via online
catalogue
Is mobile and social media marketing among the DM tools?
Experienced DM specialists have no doubt about that. As they 6. Loyalty programs for the distance selling customers
imply personalized communication. But does one understand
the specific features of these instruments? Practice of applica- 7. Mobile marketing as an instrument of distance selling com-
tion? Skills of effective application? Unfortunately, very often pany
this is not the case. Let us correct the situation!
8. Social networks – new opportunities of customers engage-
CoMpeteNCe Day ment for distance selling companies
Knowing WHAT to do we can pass on to WHO and HOW. 9. Organization of effective service at a distance selling com-
Literally – which competences and character features should pany
modern marketing manager have? Does he or she have to be
smart, good-looking? Should he or she take the lead of every- It’s already a tradition that the national post offices of Europe-
thing and everyone, be able to enjoy life and be always ready an countries take part with presentations. The representatives
to create? And the main thing – how to fit everything into 24 of the national postal services cover the subject of distance
hours… selling strategies, development strategies and entering the in-
ternational market. Thus, last year the program included the
DIreCt hIt Day speeches of the Hungarian Post and Swiss Post delegates. In
2011 the Austrian Post and the Ukrainian monopolist Ukrpoch-
Practice, practice and practice! Implemented ideas, proven ta have agreed to make presentations at the conference.
results. Source of ideas. Pride in the colleagues and envy of
competitors – all this at the public defense of the season 2010- The Ukrpochta representatives will speak about the existing
2011 best projects according to the competent jury. services and projects, special services for distance selling com-
panies and other information, which cannot be found on the
МО Day internet. Conference participants will have an opportunity to
ask questions.
Pace of distance selling development and rising turnovers of
this market imply confidence in its prosperity in near future. Of The presentation will consist of the following parts:
course there are still more obstacles to overcome and more
issues to solve. 1. Introduction about distance selling market by Ukrpochta
The conference will initiate the discussion 2. Ukrpochta as the major operator of the postal logistics in
of the following key points: Ukraine, advantages of its infrastructure
1. Catalogue mail order customer: who is that? Psychology of 3. Existing and potential services for distance selling companies
the distance purchase and the ways of effective application
of the collected data 4. Consignment mechanism for distance selling
2. E-customers engagement and retention 5. Safety of the information the company passes to the
Ukrpochta
3. Responsibility of the distance selling companies to the cus-
tomer Please not hesitate to contact us or DM Days organizing com-
mittee in you have any questions.
4. Online catalogue as an important distribution channel for
traditional catalogue companies
Organizing committee: +38 044 490-90-88; org@dmdays.com.ua; www.dmdays.com.ua
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