The document discusses branding and building a personal brand. It defines a brand as the set of expectations, memories, stories and relationships that influence a consumer's choice between products. Building a strong personal brand involves having a clear story, values and promises to deliver consistently through actions. People are their own brands, and should ask themselves how to enhance and reflect their desired brand through consistent behaviors.

1. Workshop
• Choose a neighbor and share with him or
her what you think of her or him ?
• Write down about me – what do you
think I am stand for ?
• Repeat step # 2

2. Friends of Yoga

3. friggatriskaidekaphobia

4. You are the Brand

5. Why?
Water + Sugar + Fizz (put it into a
can) = Costs less than 20fils
WRITE COCA-COLA ON THE
CAN AND YOU CAN CHARGE
150fils

6. Why?
Take cheap fabric (the cheapest) make pants
using a 100 year old design = production
cost $7
PUT THE NAME LEVI’S ON THESE
ORDINARY PANTS : AND CHARGE $40 (no
problem)

7. USD 64 Billion
USD 70 Billion

8. USD 43 Billion
USD 60 billion

9. “A brand is more than a name or a logo
– it is a promise and a contract with
every customer with whom you are
dealing. And if people feel that the
offering does not live up to what they
expect from the brand, they will decide
to stop buying”

10. Brand
A brand is the set of expectations,
memories, stories and relationships
that, taken together, account for a
consumer’s decision to choose one
product or service over another.
If the consumer (whether it’s a
business, a buyer, a voter or a donor)
doesn’t pay a premium, make a
selection or spread the word, then no
brand value exists for that consumer.

11. Brand Value ?
• A brand's value is merely the
sum total of how much extra
people will pay, or how often
they choose, the expectations,
memories, stories and
relationships of one brand over
the alternatives

12. WE
(you and me)
ARE ALL
BRANDS

13. 2 minutes
Take person next to
you.
Introduce yourself.
Tell him what do you
think of him
- Strength
- first
- impressions
Vice versa

14. What does YOUR BRAND
reflect?
Ask yourself ?
What do you want YOUR
BRAND to reflect?
What are you doing to
enhance YOUR BRAND?

15. $$$ Building your brand $$$?
1. What is your Story ?
2. What do you stand for ?
3. What is your promise ?
4. When do you deliver on your
promises ? Always & consistently ?
5. Brand is intangible and is in the
mind of people.

16. $$$ Building your brand $$$
1. What do people say about you ?
2. Extra: Do you deliver more than
you promise ?
3. Little Extra, Always, Consistency,
Story, Relationship, Trust is your
BRAND.

17. $$$
$$$$$$
$$$$$$$$$$$$$$
What is your Brand ?
$$$$$$$$$$$$$$
$$$$$$
$$$

18. Vinod Mehra
• Blogs:
– www.vinodkmehra.com
– www.salesgyan.com
– www.toastmastersTribe.com