A super simple presentation on branding that was developed for wework labs members. Who are start ups wanting advice about brand.

1. wtf? is branding?

2. Hello 👋
We’re Hunter.
HELLO FROM HUNTER

3. A creative branding
agency for challenger
brands, entrepreneurs
& agents of change.
HELLO FROM HUNTER

4. We help simplify,
humanise & connect
next gen. consumer-
facing brands for the
modern world.
HELLO FROM HUNTER

5. Big companies like;
Coca-Cola, Hubbards,
Ocean Spray & freshly-
minted startups like;
Little Paddock Ice
Cream & vodka soda &.
HELLO FROM HUNTER

6. 💯 more at
hunterand.co
@hunter.co
HELLO FROM HUNTER

7. Cool, but what’s a
brand? 🤔
WHAT IS A BRAND?

8. This is a glass
of tap water.
WHAT IS A BRAND?

9. This is a
plastic bottle
of water.
WHAT IS A BRAND?

10. This is a
glass bottle
of water.
WHAT IS A BRAND?

11. What’s the difference?
WHAT IS A BRAND?

12. They’re all pretty
much the same. But,
the feelings, values &
associations made are
all to do with brand.
WHAT IS A BRAND?

13. Tap water is free.
Cool Ridge is $2.35.
antipodes is $4.90.
WHAT IS A BRAND?

14. Branding creates
value.
WHAT IS A BRAND?

15. Brands like people
have personalities.
WHAT IS A BRAND?

16. It’s how you speak,
how you look & how
you act.
WHAT IS A BRAND?

17. Some are dressed up,
some dressed down &
some just blend in.
WHAT IS A BRAND?

18. All those parts, help
people form an
opinion about your
brand.
WHAT IS A BRAND?

19. Strong brands stand
for something.
WHAT IS A BRAND?

20. This is known as
positioning. It’s also
known as your why?
WHAT IS A BRAND?

21. Strong brands gather
community around
them.
WHAT IS A BRAND?

22. WHAT IS A BRAND?

23. This is known as brand
advocacy, loyalty &
evangelism.
WHAT IS A BRAND?

24. wtf? 😐, I just want a
logo.
WHAT IS A BRAND?

25. But first, you’ll need
strategy.
WHAT IS A BRAND?

26. Why did you start
doing what you’re
doing? Who’s it for
and why’s it better?
WHAT IS A BRAND?

27. Thinking about your
customer’s world. How
will you fit in?
WHAT IS A BRAND?

28. You mean like this?
WHAT IS A BRAND?

29. ‘Enhancing quality of
life and contributing
to a healthier future.
Driven by our purpose
we want to help shape
a better world and
inspire people to live
healthier lives.’
WHAT IS A BRAND?

30. WHAT IS A BRAND?

31. …like this?
WHAT IS A BRAND?

32. ‘Our brands are
trusted in millions of
living rooms, kitchens,
laundry rooms, and
bathrooms—and have
been passed down
from generation to
generation.’
WHAT IS A BRAND?

33. WHAT IS A BRAND?

34. No. More like this?
WHAT IS A BRAND?

35. ‘Pattern is a multi-
brand consumer goods
company owned &
operated under one
roof, with each of its
brands working
together toward one
mission:’
WHAT IS A BRAND?

36. 'To help our generation
find more enjoyment
in daily life.’
WHAT IS A BRAND?

37. WHAT IS A BRAND?

38. WHAT IS A BRAND?

39. WHAT IS A BRAND?

40. WHAT IS A BRAND?

41. WHAT IS A BRAND?

42. WHAT IS A BRAND?

43. WHAT IS A BRAND?

44. Let’s change
your brand for
the better.