The document discusses visual design principles including visual elements like arrangement, balance, color and legibility. It specifically covers arrangement techniques like alignment, shape, proximity and directionality. It also discusses the concepts of formal and informal balance. Examples are given of the Stroop test and how colors are used in nature and presentations.

1. Visual Principles

2. Visual Design Elements
Visual Text
Elements Elements

3. Visual Elements
• Arrangement
• Balance
• Color
• Legibility
• Appeal

4. Arrangement
•Alignment
Arachnid Insect

5. Arrangement
• Shape

6. Arrangement
• Proximity
Arachnid
Insect

7. Arrangement
• Directional

8. Balance
Formal Balance Informal Balance

9. The Stroop Test
BLUE GREEN YELLOW
PINK RED TAN
GREY BLACK PURPLE

10. BLUE GREEN YELLOW
PINK RED TAN
GREY BLACK PURPLE

11. • Box A.
• Box B.
• Box C.

12. Warm or Cool?

13. Warm Cool

14. Colors in Nature
Color Meanings Associated
with
Red Danger, heat Blood, Fire
Yellow Warmth Sun
Green Life, youth Young leaves
Blue Cool Water
Brown Age, earth, soil Drying
vegetation
Paler Colors Distance Atmosphere

15. Presentations
Blue for presentation slides

16. • It is polite to say please and thank
you

17. • It is polite to say please and thank
you