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VM Manual Staff Training

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VM Manual Staff Training

  1. 1. Staff Training Manualon Basic Visual Merchandising Compiled By : Amit Shanklya Manager - Visual Merchandising
  2. 2. Staff Training on Visual Merchandising includes following basic points:Colour coding and blocking of merchandiseVisual placementsMerchandise Mix and Accessories MixMerchandise PlacementUpdate on Visual MerchandisingUse and maintenance – Mannequins, Props and Ticketing
  3. 3. Always an easyand inspiring ShoppingExperienceBasic Visual MerchandisingVertical MerchandisingIt has been proven that every one of us has different focal point.Not all of us see things at the same focal point, while some of us see things at a higher point,others see 1,2 or even 3 point higher or lower.Merchandise must therefore always be presented vertically from the top shelves to the bottom shelves. This is to allow the customer to immediately be able toidentify the different styles or design within the 4 seconds window of opportunity. *CORRECT *WRONG *from top to bottom
  4. 4. Always an easyand inspiring ShoppingExperienceBASIC VISUAL MERCHANDISINGColorization :Refer to colour chart for groupings WARM (from yellow to red) Light Dark COOL (from green to blue) Light Dark NEUTRAL (from brown to white) Brown White
  5. 5. Always an easyand inspiring ShoppingExperienceBasic Visual MerchandisingSight LinesOur eyes see objects by following clear lines for direction, these lines are known in Visual Merchandisingas sight lines.Always present your merchandise in straight lines. Strong sight lines will help customers to identify groups & classification *CORRECT *WRONG *Strong Sight Lines
  6. 6. Always an easyand inspiring ShoppingExperienceBasic Visual MerchandisingVisual BreakVisual breakare always & must be introduced between 2 products that otherwise might be “misread” as the same. *Without visual break *With visual break
  7. 7. Always an easyand inspiring ShoppingExperienceBasic Visual MerchandisingVisual BreakAlways merchandising colour according in the order of warm,cool & neutral, always presenting it from left to right or from top to bottom.(See examples below)Visual break are always & must be introduced between 2 products that otherwise might be “misread” as the same. *CORRECT *WRONG from top to bottom *CORRECT *WRONG from left to right
  8. 8. Always an easyand inspiring ShoppingExperienceSeasonal Plan-O-Gram3 wall panel units- all stock presented on shelves Flatfront (3 fit) Flatfront (3 fit) *Bottom *Top *Bottom *Bottom *Bottom *Bottom *Top *Bottom
  9. 9. Always an easyand inspiring ShoppingExperienceSeasonal Plan-O-GramPlan -O-Gram for a 3 wall units & 1 Half rack *Shirt Faceout *Shirt Faceout on straight bar on straight bar *Bottom *Top *Bottom *Design1 *Design 2
  10. 10. Always an easyand inspiring ShoppingExperienceSeasonal Plan-O-GramPlan -O - Gram for a 2 wall panel units & 1 Island Fixture *Shirt Faceout on straight bar *Bottom *Top *Bottom
  11. 11. Always an easyand inspiring ShoppingExperienceBasic Visual MerchandisingNesting TableNesting tables are always located at areas that have been known to have the highest shoppers’(i.e At the entrance of the store or department.)So what we put on the nesting table will naturally be seen by a large group of people. We must therefore always remember to plan & monitor howwe merchandise the nesting table. Housekeeping of the nesting table must be a top priority.Here is how we can showcase our latest & the best on the nesting table using arrival of the season. Product information/seasonal instore communication *Top *Bottom *Top *Top *Bottom *Bottom Merchandising nicely folded and stacked *Top *Bottom *Top *Bottom *Bottom

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