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Presented by:
Aman Agarwal
Kritika Malhotra
Manika Mahajan
Shreyans Jain
Shubhangi Srivastava
1
 Summary
 Objectives of the Survey
 Hypothesis
 Introduction
 Market share of the Brands
 SWOT Analysis
 Analysis and Findings
 Suggestions
 Conclusion
 Limitations
2
 During the past four decades Pizza Hut & Dominos has
built a reputation for excellence that has earned the
respect of consumers and industry experts alike.
 The qualities of entrepreneurship, growth and
leadership have characterized Pizza Hut & Dominos
business through more than four decades of success.
 In order to achieve these objectives different targets
are set. Targets pass down the hierarchy depending
on the nature of the business.
 Therefore, in order to achieve the objectives,
management decides on different strategies. These
strategies are divided into many sub-parts and are
useful for the running of the business.
3
i. To understand the preferences
of the people or the
consumers.
ii. To understand what factors
affects preferences of the
customers.
4
 All those who eat pizzas have tasted both
domino’s and pizza hut.
 Pizza is a widely accepted fast food.
 People are aware of the various combos and
offers of the company from which they eat
pizza.
 There are people of every kind in the
sample.
 There are no switchers in the sample.
5
 Fast food is one of the world largest fast growing industry type.
 Indian fast food industry is growing by 40%.
 The 6000 corer fast food retail industry is mainly dominated by the
multinational players and the key players which are active in the
research of the food retailing.
 The percentage share held by foodservice of total consumer expenditure
on food has increased from a very low base to stand at 2.6% in 2001.
 The growth in nuclear families, particularly in urban India, exposure to
global media and western cuisine and an increasing number of women
joining the workforce have had an impact on eating out trends
6
MAJOR PLAYERS:
 McDonald’s
 KFC
 Pizza hut
 Domino’s pizza
 Café coffee day
 Barista
 Subway
 Papa John’s
7
 Domino's Pizza India Ltd. was incorporated
in March 1995 as the master franchisee for
India and Nepal, of Domino's Pizza
International Inc., of USA.
 Today, Domino's Pizza India has grown into a
country wide network around 250 outlets in
49 cities and is the leader in the fast food
delivery segment.
 Domino's vision is focused on “Exceptional
people on a mission to be the best pizza
delivery company in the world!”
8
9
 The legacy of Pizza Hut began in 1958, when
two college students from Wichita, Kansas, Frank and
Dan Carney, were approached by a family friend with
the idea of opening a pizza parlor.
 Pizza Hut, Inc., a division of Trion Global Restaurants,
Inc., has more than 7,200 units in the U.S. and 3,000
units in more than 86 other countries.
 In 1996 Pizza hut came to India with a dine-in
restaurant Bangalore that has special vegetarian
pizzas.
10
11
Objective 1: To check out the preferences of
the people or the consumers:
12
Q1. AGE GROUP a)below 18 b)18-28 c)28-40
d) above 40
Interpretations:
 Out of the total 169 responses, 86.4% were between 18 to 28 years
of age.
 8.9% were below 18.
 3% were from 28-40
 1.8% was above 40
 Thus, majority of our population lied between 10 to 28 years of
age.
13
 Q2. Occupation a) Student b)Business c)Service
d)Housewife e) Any Others
Interpretations:
 Since majority of our population was between 18 to 28 years of
age, thus most of them were students. After students most of the
population was of service class.
14
 Q3. Do you like Pizza ?
 a) Yes b) no
Interpretations:
 Around 94.7% of the population likes pizza and 2.4% do not like it
and 3% are unsure.
15
 Q4. How frequently you eat Pizza?
 a) Weekly b) occasionally c) monthly d) yearly
Interpretations:
 73.1% of the population eats pizza monthly which is the
highest consumption and 21.6% eats pizza weekly whereas
5.4% eats yearly. None of the populations eats pizza daily.
16
 Q5. What do you prefer?
 Pizza hut b) Dominos c) others
Interpretations:
 53.9% of the total population likes Dominoes which is the highest.
 41.3% of the total population likes Pizza Hut whereas 4.8% of the
total population has other choices.
17
To understand what factors affects preferences
of the customers.
18
 Q6. Specify your satisfaction for Pizza Hut ?
 Parameters Excellent Good Average Poor
 Quality O O O O
 Price O O O O
 Store O O O O
 Ambiance O O O O
19
Interpretations:
 Out of 169 people;
 Quality was rated excellent by 67
 Good by 79, average by 22 and poor by 1
 Out of 169 people;
 Price was rated excellent by 26
 Good by 77, average by 67 and poor by 4
 Out of 169 people;
 Store was rated excellent by 43
 Good by 96, average by 30 and poor by 1
 Out of 169 people;
 Ambience was rated excellent by 51
 Good by 82, average by 36.
20
 Q7. Specify your satisfaction for Dominos ?
 Parameters Excellent Good Average Poor
 Quality O O O O
 Price O O O O
 Store O O O O
 Ambiance O O O O
21
Interpretations:
 Out of 169 people;
 Quality was rated excellent by 60
 Good by 89, average by 23 and poor by 1
 Out of 169 people;
 Price was rated excellent by 26
 Good by 94, average by 48 and poor by 3
 Out of 169 people;
 Store was rated excellent by 33
 Good by 89, average by 48
 Out of 169 people;
 Ambience was rated excellent by 67
 Good by 27, average by 86 and poor by 59
22
 Q8. Are you satisfied with the services provided?
Extremely Satisfied Neither satisfied Dissatisfied Extremely
Satisfied nor dissatisfied Dissatisfied
 Dominos O O O O O
 Pizza hut O O O O O
23
Interpretations:
 Out of 169 people:
 101 people were satisfied with the services provided
Pizza Hut, 33 were extremely satisfied, 35 were neither
satisfied nor dissatisfied, whereas 1 was dissatisfied
 91 people were satisfied with Dominos, 42 were
extremely satisfied, 37 were neither satisfied nor
dissatisfied and 1 was dissatisfied.
24
 Q9. Value for money ?
 A)Strongly agree b)Agree c)Neither agree nor disagree
d)Disagree e)Strongly disagree
25
Interpretations:
 Out of 169 people;
 16 people strongly agree that Pizza Hut is value for
money, 74 people agree that Pizza Hut is value for
money, 62 neither agree nor disagree, 12 disagree
from it being value for money and 7 strongly
disagreed on Pizza Hut being value for money.
 29 people strongly agree that Dominos is value for
money, 78 people agree that Dominos is value for
money, 49 neither agree nor disagree, 13 disagree
from it being value for money and 1 strongly
disagreed on Dominos being value for money.
26
 Q10. Which outlet gives convenient offers?
 Dominos ____
 Pizza hut _____
Interpretations:
 Out of the total population, 64.5% believe that Dominos gives
convenient offers whereas 35.5% of the population believes it to be
Pizza Hut.
27
 Q11. What will you recommend now to your friend for eating
Pizza ?
 Dominos _____
 Pizza Hut _______
Interpretations:
 57.4% people would want to recommend Dominos to their friends,
40.2% would recommend Pizza Hut whereas 2.4% would recommend
other places.
28
 Q12. How much are you satisfied with “ 30 minutes nahi to free ” campaign?
 Extremely Satisfied Neither satisfied Dissatisfied Extremely
 Satisfied nor dissatisfied Dissatisfied
 Dominos _____ _____ _______ ______ ______
 Pizza Hut _____ _____ _______ ______ ______
29
Interpretations:
 Out of 169 people;
 25 people strongly agree that Pizza Hut satisfies the ’30
minutes nahi to free’ scheme, 67 people agree that Pizza Hut
satisfies, 65 neither agree nor disagree, 10 disagree from it
and 3 strongly disagreed.
 42 people strongly agree that Dominos satisfies the ‘30
minutes nahi to free’ scheme, 53 people agree that Dominos
satisfies, 58 neither agree nor disagree, 11 disagree from it
and 6 strongly disagreed.
30
 Pizza Hut has many targets which it has achieve in a given period of
time. Therefore, in order to fulfill the targets different strategies are
adopted by Pizza Hut.
 Indians are value-sensitive, not price-sensitive. The price was
attributed to the high quality of ingredients used. For instance,
Domino’s sourced its Peperoni and Jalapeno needs from Australia and
Spain respectively.
 However, with competition increasing from Pizza Hut, Domino’s
introduced price cuts, discounts and freebies to attract the customers.
In 1998, Domino’s introduced the Pizza Mania scheme where it offered
a large pizza for Rs.129/-. The demand was overwhelming and the
company sold close to 5000 pizzas in the first week of its launch.
 The objectives of promotion are to introduce a new product, stimulate
demand, change the short-term behavior of the customers, and
encourage repeat or greater usage by current customers.
31
Dominos:
 The dining conditions have to be changed drastically if Dominos have
to target the premium segment of customers.
 They are way behind Pizza Hut in the dining experience. Some of the
Dominos restaurants lack even basic amenities.
 Due to this a condition can occur where customers judge the quality
and taste of the pizza with respect to the restaurant environment
and ambience.
 Thus to have a greater market share and tap premium segment of
the market, Dominos can provide good quality restaurants.
 There should also be provision for music, TV’s, kids zone etc. in the
restaurant.
 By doing this they can even charge a little bit more on the food
items.
32
Pizza Hut:
 Reduce the menu costs; it is way too expensive
for a middle class Indian.
 Middle class forms the maximum population of
India and hence reducing the costs of pizza can
increase the elasticity of demand greatly
 Invariably there are no discounts, or discounts if
offered are very less. Thus Pizza hut should offer
more discounts to tap more customers
 Their reach is very less as compared to Dominos
(as they have only premium restaurants) which
deprives far off customers from having Pizza
Huts experience. Hence they should increase
their presence.
33
 The survey was conducted within the limited time
frame; so few shortcoming may be expected.
 The respondent’s personal bias may be another
factor, which is uncontrollable.
 The finding of the survey is strictly based on the
responses of the respondents. it is difficult to find
the euthenics be true, so we are assuming them to be
true.
 Chances of some biasness could not be eliminated.
 A Samples size of 170 has been use due to time
limitations.
 The study does not represent classes of managerial
professionals not interviewed, such as those from
educational institutions, health-related industries,
law enforcement, or global businesses.
34
35

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PizzaHut vs Dominos; Market Analysis and Interpretation

  • 1. Presented by: Aman Agarwal Kritika Malhotra Manika Mahajan Shreyans Jain Shubhangi Srivastava 1
  • 2.  Summary  Objectives of the Survey  Hypothesis  Introduction  Market share of the Brands  SWOT Analysis  Analysis and Findings  Suggestions  Conclusion  Limitations 2
  • 3.  During the past four decades Pizza Hut & Dominos has built a reputation for excellence that has earned the respect of consumers and industry experts alike.  The qualities of entrepreneurship, growth and leadership have characterized Pizza Hut & Dominos business through more than four decades of success.  In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business.  Therefore, in order to achieve the objectives, management decides on different strategies. These strategies are divided into many sub-parts and are useful for the running of the business. 3
  • 4. i. To understand the preferences of the people or the consumers. ii. To understand what factors affects preferences of the customers. 4
  • 5.  All those who eat pizzas have tasted both domino’s and pizza hut.  Pizza is a widely accepted fast food.  People are aware of the various combos and offers of the company from which they eat pizza.  There are people of every kind in the sample.  There are no switchers in the sample. 5
  • 6.  Fast food is one of the world largest fast growing industry type.  Indian fast food industry is growing by 40%.  The 6000 corer fast food retail industry is mainly dominated by the multinational players and the key players which are active in the research of the food retailing.  The percentage share held by foodservice of total consumer expenditure on food has increased from a very low base to stand at 2.6% in 2001.  The growth in nuclear families, particularly in urban India, exposure to global media and western cuisine and an increasing number of women joining the workforce have had an impact on eating out trends 6
  • 7. MAJOR PLAYERS:  McDonald’s  KFC  Pizza hut  Domino’s pizza  Café coffee day  Barista  Subway  Papa John’s 7
  • 8.  Domino's Pizza India Ltd. was incorporated in March 1995 as the master franchisee for India and Nepal, of Domino's Pizza International Inc., of USA.  Today, Domino's Pizza India has grown into a country wide network around 250 outlets in 49 cities and is the leader in the fast food delivery segment.  Domino's vision is focused on “Exceptional people on a mission to be the best pizza delivery company in the world!” 8
  • 9. 9
  • 10.  The legacy of Pizza Hut began in 1958, when two college students from Wichita, Kansas, Frank and Dan Carney, were approached by a family friend with the idea of opening a pizza parlor.  Pizza Hut, Inc., a division of Trion Global Restaurants, Inc., has more than 7,200 units in the U.S. and 3,000 units in more than 86 other countries.  In 1996 Pizza hut came to India with a dine-in restaurant Bangalore that has special vegetarian pizzas. 10
  • 11. 11
  • 12. Objective 1: To check out the preferences of the people or the consumers: 12
  • 13. Q1. AGE GROUP a)below 18 b)18-28 c)28-40 d) above 40 Interpretations:  Out of the total 169 responses, 86.4% were between 18 to 28 years of age.  8.9% were below 18.  3% were from 28-40  1.8% was above 40  Thus, majority of our population lied between 10 to 28 years of age. 13
  • 14.  Q2. Occupation a) Student b)Business c)Service d)Housewife e) Any Others Interpretations:  Since majority of our population was between 18 to 28 years of age, thus most of them were students. After students most of the population was of service class. 14
  • 15.  Q3. Do you like Pizza ?  a) Yes b) no Interpretations:  Around 94.7% of the population likes pizza and 2.4% do not like it and 3% are unsure. 15
  • 16.  Q4. How frequently you eat Pizza?  a) Weekly b) occasionally c) monthly d) yearly Interpretations:  73.1% of the population eats pizza monthly which is the highest consumption and 21.6% eats pizza weekly whereas 5.4% eats yearly. None of the populations eats pizza daily. 16
  • 17.  Q5. What do you prefer?  Pizza hut b) Dominos c) others Interpretations:  53.9% of the total population likes Dominoes which is the highest.  41.3% of the total population likes Pizza Hut whereas 4.8% of the total population has other choices. 17
  • 18. To understand what factors affects preferences of the customers. 18
  • 19.  Q6. Specify your satisfaction for Pizza Hut ?  Parameters Excellent Good Average Poor  Quality O O O O  Price O O O O  Store O O O O  Ambiance O O O O 19
  • 20. Interpretations:  Out of 169 people;  Quality was rated excellent by 67  Good by 79, average by 22 and poor by 1  Out of 169 people;  Price was rated excellent by 26  Good by 77, average by 67 and poor by 4  Out of 169 people;  Store was rated excellent by 43  Good by 96, average by 30 and poor by 1  Out of 169 people;  Ambience was rated excellent by 51  Good by 82, average by 36. 20
  • 21.  Q7. Specify your satisfaction for Dominos ?  Parameters Excellent Good Average Poor  Quality O O O O  Price O O O O  Store O O O O  Ambiance O O O O 21
  • 22. Interpretations:  Out of 169 people;  Quality was rated excellent by 60  Good by 89, average by 23 and poor by 1  Out of 169 people;  Price was rated excellent by 26  Good by 94, average by 48 and poor by 3  Out of 169 people;  Store was rated excellent by 33  Good by 89, average by 48  Out of 169 people;  Ambience was rated excellent by 67  Good by 27, average by 86 and poor by 59 22
  • 23.  Q8. Are you satisfied with the services provided? Extremely Satisfied Neither satisfied Dissatisfied Extremely Satisfied nor dissatisfied Dissatisfied  Dominos O O O O O  Pizza hut O O O O O 23
  • 24. Interpretations:  Out of 169 people:  101 people were satisfied with the services provided Pizza Hut, 33 were extremely satisfied, 35 were neither satisfied nor dissatisfied, whereas 1 was dissatisfied  91 people were satisfied with Dominos, 42 were extremely satisfied, 37 were neither satisfied nor dissatisfied and 1 was dissatisfied. 24
  • 25.  Q9. Value for money ?  A)Strongly agree b)Agree c)Neither agree nor disagree d)Disagree e)Strongly disagree 25
  • 26. Interpretations:  Out of 169 people;  16 people strongly agree that Pizza Hut is value for money, 74 people agree that Pizza Hut is value for money, 62 neither agree nor disagree, 12 disagree from it being value for money and 7 strongly disagreed on Pizza Hut being value for money.  29 people strongly agree that Dominos is value for money, 78 people agree that Dominos is value for money, 49 neither agree nor disagree, 13 disagree from it being value for money and 1 strongly disagreed on Dominos being value for money. 26
  • 27.  Q10. Which outlet gives convenient offers?  Dominos ____  Pizza hut _____ Interpretations:  Out of the total population, 64.5% believe that Dominos gives convenient offers whereas 35.5% of the population believes it to be Pizza Hut. 27
  • 28.  Q11. What will you recommend now to your friend for eating Pizza ?  Dominos _____  Pizza Hut _______ Interpretations:  57.4% people would want to recommend Dominos to their friends, 40.2% would recommend Pizza Hut whereas 2.4% would recommend other places. 28
  • 29.  Q12. How much are you satisfied with “ 30 minutes nahi to free ” campaign?  Extremely Satisfied Neither satisfied Dissatisfied Extremely  Satisfied nor dissatisfied Dissatisfied  Dominos _____ _____ _______ ______ ______  Pizza Hut _____ _____ _______ ______ ______ 29
  • 30. Interpretations:  Out of 169 people;  25 people strongly agree that Pizza Hut satisfies the ’30 minutes nahi to free’ scheme, 67 people agree that Pizza Hut satisfies, 65 neither agree nor disagree, 10 disagree from it and 3 strongly disagreed.  42 people strongly agree that Dominos satisfies the ‘30 minutes nahi to free’ scheme, 53 people agree that Dominos satisfies, 58 neither agree nor disagree, 11 disagree from it and 6 strongly disagreed. 30
  • 31.  Pizza Hut has many targets which it has achieve in a given period of time. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut.  Indians are value-sensitive, not price-sensitive. The price was attributed to the high quality of ingredients used. For instance, Domino’s sourced its Peperoni and Jalapeno needs from Australia and Spain respectively.  However, with competition increasing from Pizza Hut, Domino’s introduced price cuts, discounts and freebies to attract the customers. In 1998, Domino’s introduced the Pizza Mania scheme where it offered a large pizza for Rs.129/-. The demand was overwhelming and the company sold close to 5000 pizzas in the first week of its launch.  The objectives of promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. 31
  • 32. Dominos:  The dining conditions have to be changed drastically if Dominos have to target the premium segment of customers.  They are way behind Pizza Hut in the dining experience. Some of the Dominos restaurants lack even basic amenities.  Due to this a condition can occur where customers judge the quality and taste of the pizza with respect to the restaurant environment and ambience.  Thus to have a greater market share and tap premium segment of the market, Dominos can provide good quality restaurants.  There should also be provision for music, TV’s, kids zone etc. in the restaurant.  By doing this they can even charge a little bit more on the food items. 32
  • 33. Pizza Hut:  Reduce the menu costs; it is way too expensive for a middle class Indian.  Middle class forms the maximum population of India and hence reducing the costs of pizza can increase the elasticity of demand greatly  Invariably there are no discounts, or discounts if offered are very less. Thus Pizza hut should offer more discounts to tap more customers  Their reach is very less as compared to Dominos (as they have only premium restaurants) which deprives far off customers from having Pizza Huts experience. Hence they should increase their presence. 33
  • 34.  The survey was conducted within the limited time frame; so few shortcoming may be expected.  The respondent’s personal bias may be another factor, which is uncontrollable.  The finding of the survey is strictly based on the responses of the respondents. it is difficult to find the euthenics be true, so we are assuming them to be true.  Chances of some biasness could not be eliminated.  A Samples size of 170 has been use due to time limitations.  The study does not represent classes of managerial professionals not interviewed, such as those from educational institutions, health-related industries, law enforcement, or global businesses. 34
  • 35. 35