Kate Brigham discusses the importance of visual literacy for her job as a senior interactive designer. She explains that visual literacy involves an understanding of color choice, image selection, scale, and juxtaposition - which can be used symbolically and to clarify or confuse meanings for the audience. Brigham demonstrates some of these elements of visual literacy and their effects before concluding her talk.

1. Literacy Kate Brigham Senior Interactive Designer August 4, 2005

2. What does a designer do?

3. Why am I talking to you about literacy?

4. What is Literacy?

5. My job requires me to be visually literate

6. Producers vs. Consumers

7. color choice image selection scale juxtaposition Elements of Visual Literacy (but not an exhaustive list by any means!) * * * *

8. Color Choice Color is an element with strong ties to our emotions Depending on the context, it can have symbolic, associative, or evocative meanings

9. Color Choice symbolic associative evocative

10. Image Selection Photographs vs. Illustrations Images can have representational, symbolic, and provocative meanings

11. Image Selection representational symbolic provocative

12. Image Selection confuse

13. Image Selection clarify confuse

14. Scale Scale is often used to indicate the importance of something It can also be used to clarify our understanding of the size of objects

15. Juxtaposition Placing visual elements side by side to stimulate an interaction It can be done with images, or with text and image

16. Juxtaposition

17. Juxtaposition

19. Show prototype

22. Final Thoughts