Hello there, I am Vivek Pillai. I am highly imaginative and motivated graphic design professional. I have a consolidated experience of 4 years in print and digital marketing industry. I am also an experienced trainer who has planned, facilitated, executed professional training to 300+ employees. This document should give you an overview of my design skills and expertise in graphic design space. Don't hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth. Regards, Vivek Pillai

1. Vivek Pillai
GRAPHIC DESIGNER
+91 9537964118
vivekpillai305@gmail.com
Portfolio 2015 -2019
Logo and stationary design, print collateral designs, poster design,
social media post design, package design, copy-writing

2. Hi there!
I’m really excited to work with you and be a valuable member of your
team.
This document should give you an overview of my design skills and
expertise in graphic design space. Don't hesitate to reach out with any
questions, or if you want to discuss any of your ideas in depth.
2
Your sincerely,
Vivek Pillai

3. Portfolio

4. 4
CASE STUDIES | MONSTER BAKERY
CLIENT
Monster Bakery
CHALLENGE
Reinvigorate the brand to help products stand
out in a crowded marketplace.
DELIVERABLES
• Logo design
• Packaging Design
• Advertisement poster
• Copy writing
Monster Bakery

6. Designing the
Brand Identity
After two decades of a prosperous run locally, Monster
bakery needed to grow and venture into the retail
business. Amid a marketplace that has exploded with
contenders who offer all food items from chocolates to
chocolate cakes, monster bakery needed a
reinvigorated brand and product which stands out as a
premium bakery brand.
To better articulate the personality of monster bakery -
friendly, happy and vibrant culture, I designed a brand
identity which extends to the product packaging
strategy.
CASE STUDIES | MONSTER BAKERY | LOGO DESIGNING
6

7. 7
CASE STUDIES | MONSTER BAKERY | LOGO DESIGNING

8. Stripping all the visual noises
which typically observed in any
bakery branding. The new brand
identity design gives logo primacy
in the package design which
helps customers identify the
brand's product easily. Product
packaging gives a happy and
lighthearted personality to
the product which conveyed the
essence of the brand.
Crafting a packaging
strategy
8
CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN

9. 9
CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN

10. The decisive color palette reflects the ingredients of the product, it looks good
and stands out on the self-compared from the other bakery products.
10
CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN

11. Applications on other touch-points
11
CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN

12. CASE STUDIES | MONSTER BAKERY | HAND BAGS
12

13. CASE STUDIES | MONSTER BAKERY | UNIFORMS
13

14. CASE STUDIES | MONSTER BAKERY | COFFEE CUPS
14

16. Advertisement
campaigns
Print advertisement designed to extend brand
awareness and to communicate the features and
benefits of the product.
CASE STUDIES | MONSTER BAKERY | ADVERTISEMENT DESIGN
16

17. 17
CASE STUDIES | MONSTER BAKERY | ADVERTISEMENT DESIGN

18. Vehicle branding Transportation is an apparent means to amplify
brand recognition. Vehicles can perform as large
canvas on which almost any advertising is
possible. For monster bakery, bold graphic
elements, saturated colors were featured to amplify
the brand awareness.
18
CASE STUDIES | MONSTER BAKERY | VEHICLE BRANDING

19. 19
Avion Drone
CHALLENGE
Reinvigorate the brand to help products stand
out in a crowded marketplace.
DELIVERABLES
Banners/Posters
Packaging
Copy writing
CASE STUDIES | AVION DRONE

20. 20
CASE STUDIES | AVION DRONE | PACKAGE DESIGN

21. CASE STUDIES | AVION DRONE | PACKAGE DESIGN
Avion pro 32 is a mid-size drone specially designed for
hobbyist which includes photographers, videographers
and filmmakers. A simples clean package design with
a color scheme same as the product color.

22. The posters were designed to promote and avail the
product. We transformed each feature into benefits
that are important to the distinguished audience.
CASE STUDIES | AVION DRONE | POSTER DESIGN

24. Genesis
CASE STUDIES | GENESIS MUSIC ACADEMY
CLIENT
Genesis Music Academy
CHALLENGE
Create an appealing brand experience
and crafting an economical strategy to
promote music classes. Increase number
of admissions in classes.
DELIVERABLES
• Logo Design
• Brand identity
• Messaging
• Social Media post design

25. CASE STUDIES | GENESIS MUSIC ACADEMY | LOGO DESIGN

26. Various styles of logos for better applications in
different sizes and space.
CASE STUDIES | GENESIS MUSIC ACADEMY | LOGO DESIGN

27. CASE STUDIES | GENESIS MUSIC ACADEMY | PATTERN DESIGN

28. Brand Attributes
CASE STUDIES | GENESIS MUSIC ACADEMY | BRAND ATTRIBUTES

29. Designing the brand
identity
A brand identity system which expresses the personality
of the brand.
Genesis: The origin or mode of formation of something.
y o ra hy
in
CASE STUDIES | GENESIS MUSIC ACADEMY | LOGO CONCEPT

30. CASE STUDIES | GENESIS MUSIC ACADEMY | STATIONARY DESIGN

31. CASE STUDIES | GENESIS MUSIC ACADEMY | T-SHIRT DESIGN

32. Social media
Social Media posts were
designed to target the
below audiences:
• Students
• Working professionals
CASE STUDIES | GENESIS MUSIC ACADEMY | SOCIAL MEDIA POST

33. CASE STUDIES | GENESIS MUSIC ACADEMY | SOCIAL MEDIA POST

34. o ter de i ned for event announcement
CASE STUDIES | GENESIS MUSIC ACADEMY | POSTER DESIGN

35. CLIENT
Forge constructions
CHALLENGE
Clarifying the positioning, customer
needs and rebrand Forge to shift
perceptions and build awareness as
a responsible leader in the industry.
DELIVERABLES
• Strategy
• Identity Design
• Messaging
• Collateral
• Web Design & Development
CASE STUDIES | FORGE CONSTRUCTIONS
Forge
35

36. DO NOT DISTRIBUTE. FOR REFERENCE ONLY.
I

37. Logo and identity
design
The name Forge captures the imagination, connects
with the people and it communicates the essence of
the company. It is easy to say and remember and also
looks great whether it is in the logo or in an email.
Forge:
1. create (something) strong, enduring, or successful.
2. to move forward in a determined way although
progress is difficult.
CASE STUDIES | FORGE CONSTRUCTIONS | LOGO DESIGNS
e u dated the ty eface of the
brand with ranklin othic i ually
it i uari h and tron armed yet
oft oken a u e tive of
tren th and durability It ha a
ood contra t and i le ible he
family uite of the ty eface i lar e
and i very ada tive to different
i e
37

38. Building a clean, influential, highly
professional and memorable brand
which stands out from its contenders.
CASE STUDIES | FORGE CONSTRUCTIONS | LOGO DESIGNS

39. CASE STUDIES | FORGE CONSTRUCTIONS | STATIONARY DESIGN

40. CASE STUDIES | FORGE CONSTRUCTIONS | STATIONARY DESIGN

41. CASE STUDIES | FORGE CONSTRUCTIONS | STATIONARY DESIGN

42. Out of House
advertisement
CASE STUDIES | CONSTRUCTIONS | OOH ADVERTISMENT
42

43. Thank you.