making by BMS (MCC community)- prashant M

1. SUCCESS BRAND MANGEMENT PLANNING RESOURCES MOTIVATING POSITION ACTION TAKE BRAND IMAGE

3. TABLE OF CONTENT BRAND MANAGEMENT (actual content) Session 1.0 ROLE & SIGNIFICANCE OF BRAND ……. 4 a) CATEGORISATION OF BRAND b) THE TASK TO DEVELOPING BRAND Session 2.0 SELECTING NAME, LOGO, SLOGAN …….. 5 a) DISCURSSION RELATED TO NAME b) DO’S & DON’T’S RELATE TO NAME Session 3.0 CONCEPT BRAND EXTENSION ……….. 6 Session 4.0 BRAND INNOVATION TECHNIQUES . 8 Session 5.0 BRAND POSITIONING, IDENTITY … 10 Session 6.0 NATURE , RATIONLISATION …… 11 Session 7.0 Conclusion ……………………………. 12

4. WHAT IS A BRAND? A BRAND IS THE IDENTITY OF A SPECIFIC PRODUCT, SERVICE, OR BUSINESS. The Coca-Cola logo is an example of a widely recognised trademark representing a global brand

7. BRAND MANAGEMENT DEFINITION The process of maintaining, improving, and upholding a brand so that the name is associated with positive results.

9. WE ARE HAVING DIFFERENT BRANDED PRODUCTS IN THE MARKET TAKE A LOOK… WE ARE HAVING DIFFERENT BRANDED PRODUCTS IN THE MARKET TAKE A LOOK… WE ARE HAVING DIFFERENT BRANDED PRODUCTS IN THE MARKET TAKE A LOOK… WE ARE HAVING DIFFERENT BRANDED PRODUCTS IN THE MARKET TAKE A LOOK…

11. NAMES COMMUNICATING THE FUNCTIONS “ e” indicates Internet service provide Name indicates “make huge shopping to customer on single stop”

12. NAMES COMMUNICATING A SPECIALITY Speciality of this perticular brand is to provide fresh and variable products

13. USE OF ACRONYMS Bharat Sanchar Nigam Limited Larsen And Toubro Mahanagar Telephone Nigam Limited

14. USE OF COMPANY NAME Raymond uses company name as a brand name in their products Adidas uses company name as a brand name in their products

16. INNOVATIVE NEW LOGO The new entrants brands in the market take a look at its new logo..

17. CHANGING LOGO BEFORE NOW

18. ALTERING LOGO

19. BRAND SLOGANS CAN ALSO PLAY VERY VITAL ROLE… BRAND NAME LOGO SLOGAN NIKE NOKIA FASTRACK JUST DO IT.! CONNECTING PEOPLE MOVE ON!

24. WHAT IS ACTUALY BRAND EQUITY? TAKE A LOOK THE PYRAMID….. BRAND AWARENESS BRAND ASSOCIATION BRAND ATTITUDE BRAND FAMILIARITY BRAND IDENTITY BRAND PERSONALITY BRAND IMAGE BRAND POSITION BRAND PREFERENCE BRAND LOYALTY BRAND EQUITY 1 2 3 4 5 6 7 8 9 10 11

27. Good brand image can be resemblence with Brand Character, Brand personality, or either way of good services which they provide to customers... e.g. MacDonald Restaurants

33. BRAND POSITIONING GET ONLY COVERED THAT…

36. BRAND REJVENATION ADD SOME VALUES OR ATTRIBUTES IN EXITING BRAND FOR MORE SALES OF PRODUCT IN THE MARKET. HERE WE HAVE EXAMPLE OF CADBURY 5-STAR CHOCLATE.. REJVENATE

37. BRAND RALAUNCH RESTRUCTURING ALL STRATEGY ALREADY LAUNCHED BRAND AGAING RELAUNCH FOR MORE PROFIT MARGIN GROWTH AFTER RELAUNCHING NUMBER OF BRAND FARE MUCH BETTER PROFIT MARGIN AS COMPARED TO EARLIER... SUCH AS. SANTOOR SOAP & VICKS ACTION 500 RELAUNCH

38. BRAND ACQUISITION BECAUSE OF LARGE COMPETITION THE COMPANIES TAKEOVER OR BUYOUT SO THEY CHOOSING OPTION OF ACQUISITION, THAT IS MERGE WITH OTHER BRAND NAME.. SUCH AS.. PEPSI ACQUIRED TO DUKE , P&G ACQUIRES GILLETTE ACQUISITE

39. BRAND ACQUISITION’S OTHER SIDE OF SATISFIED CONSUMER : THE DEVELOPMENT OF A NEW SKILL, PRACTICE, OR WAY OF DOING THINGS…AN AQUISITE COMPANY CAN ALSO MAKE CONSUMER SATISFIED WITH MERGING OTHER COMPANY!... MR. CONSUMER

40. Power of word of mouth enhancing profit level ratio... By from spreading “ VIBRANT SOUND ”

41. SOME BRANDS STILL MAINTAIN THEIR IMAGE CERTIFIED WITH AS STANDARD BRANDS POSITION!...

42. MEANING & NATURE OF BRAND IDENTITY B B B B

43. IF THERE IS NO BRAND IDENTITY KNOWLEDGE !!... SO, SITUATION CAN BE CREATED AS LIKE THAT FOLLOWING PERSON…..

44. BRAND NEED TO CREAT SELF IMPACT….. YOUR BRAND NEED TO LOOK DIFFER RATHER THAN OTHERS…IT WANT IT’S SELF IMAGE IN MARKET!! BECAUSE..

45. INSIDE THE MIND OF CNSUMER THERE ARE AMPLE NUMBER OF THINGS IS TO BE THERE! U WANT TO LOOK HOW YOUR BRAND THEY FIT IN THEIR MIND..!

47. An Brand can choose it’s Brand Ambasador By taking celebreties good image in society… As we here shown recently IPS officer Kiran Bedi seen in advertise of Ariel , Because of his White Image in society… & Ariel also sell in market by knowing good whiteness in clothes to using it..

48. An Brand can also choose it’s celebrity as showing situation of two different characters.. Which recently did by “BAJAJ ALIANZE LIFE INSURANCE COMPANY” as below Mr. Sukhi Mr. Dukhi Both character show publicity about one who invested in good insurance co. get benefit and who invested in bad insurance co. not get any benefit…

50. HERE WE LIKE TO CONCLUDED THAT.. About METRO cinema

52. Very popular multiplex brand METRO ADL’ABS ,Mumbai

53. MAINTAINING BRAND POSITION OF METRO.. The metro is huge multiplex partner a part of BIG CINEMAS. According to it’s main head of metro mr. Ninad Jadhav metro just maintain their image because good of services, food quality, and rate which they devided to suit every class of peoples. He tell us all brief information about METRO’s acheivements since ancient period when it started.

54. THANK YOU FOR CO-OPERATING WITH US..