Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy and its path to company’s success increasing over years. The company has always stayed true to its core values.
Brand integrity is a fragile thing, so it needs to be treated as such. Brand guideline is, in essence, our owner’s manual on how to “use” Grinn brand. A brand book lies at the heart of the company, and reveals insider details, goals and marketing techniques.
A quick and extremely awesome guide to logo designFiverr
This document provides guidance on creating an effective logo. It discusses defining the purpose and goals for the logo, getting inspired by existing logos, brainstorming design concepts, considering color psychology, and bringing the logo to life. The key steps are to think about how the logo should make customers feel, look at other successful logos for inspiration, develop multiple concepts, get feedback, and choose a design and colors that represent the brand. An effective logo needs to be memorable, distinctive, and elicit the desired emotional response from viewers.
The document discusses how to reflect a company's brand in its workspace. It emphasizes that a logo should effectively capture the company's personality. The logo usually includes main brand elements like a graphic mark, color palette, and fonts that create consistency. Descriptive words can be used to define the company's personality visually. The workspace should be designed to create an experience for visitors using the five senses by considering elements like smells, sights, tastes and sounds. The goal is for the workspace to bring the brand to life through an memorable experience.
The document provides branding guidelines for the Light Human Hotel brand. It outlines the logo, color palette, typography, and proper usage of visual elements to ensure brand coherence and recognition. Specific rules are given for applying the logo and other identity elements correctly across various promotional materials and touchpoints like uniforms, signage, business cards and social media. Adhering to the guidelines will help achieve the brand's communication objectives.
Newark Office of Film + Television Brand Manual & GuideIgor Alves
This document is a 27-page brand identity manual for the Newark Office of Film + Television (NOFT) that provides guidelines for applying the organization's visual identity consistently. It covers the logo, color palette, typography, stationery system, applications for print, web and merchandise, and provides unacceptable uses and a glossary. The manual aims to communicate NOFT's vision and values through proper use of its branding elements.
A Brand Style guide for Debbie Goulding Makeup Artist. This style guide provides a platform which ensures that every visual representation of Debbie Goulding’s logo is consistent and adheres to the Debbie Goulding image and brand.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
Brand integrity is a fragile thing, so it needs to be treated as such. Brand guideline is, in essence, our owner’s manual on how to “use” Grinn brand. A brand book lies at the heart of the company, and reveals insider details, goals and marketing techniques.
A quick and extremely awesome guide to logo designFiverr
This document provides guidance on creating an effective logo. It discusses defining the purpose and goals for the logo, getting inspired by existing logos, brainstorming design concepts, considering color psychology, and bringing the logo to life. The key steps are to think about how the logo should make customers feel, look at other successful logos for inspiration, develop multiple concepts, get feedback, and choose a design and colors that represent the brand. An effective logo needs to be memorable, distinctive, and elicit the desired emotional response from viewers.
The document discusses how to reflect a company's brand in its workspace. It emphasizes that a logo should effectively capture the company's personality. The logo usually includes main brand elements like a graphic mark, color palette, and fonts that create consistency. Descriptive words can be used to define the company's personality visually. The workspace should be designed to create an experience for visitors using the five senses by considering elements like smells, sights, tastes and sounds. The goal is for the workspace to bring the brand to life through an memorable experience.
The document provides branding guidelines for the Light Human Hotel brand. It outlines the logo, color palette, typography, and proper usage of visual elements to ensure brand coherence and recognition. Specific rules are given for applying the logo and other identity elements correctly across various promotional materials and touchpoints like uniforms, signage, business cards and social media. Adhering to the guidelines will help achieve the brand's communication objectives.
Newark Office of Film + Television Brand Manual & GuideIgor Alves
This document is a 27-page brand identity manual for the Newark Office of Film + Television (NOFT) that provides guidelines for applying the organization's visual identity consistently. It covers the logo, color palette, typography, stationery system, applications for print, web and merchandise, and provides unacceptable uses and a glossary. The manual aims to communicate NOFT's vision and values through proper use of its branding elements.
A Brand Style guide for Debbie Goulding Makeup Artist. This style guide provides a platform which ensures that every visual representation of Debbie Goulding’s logo is consistent and adheres to the Debbie Goulding image and brand.
All organizations have a brand or corporate identity and the way in which it is perceived is often vital to the way in which clients and employees respond to that organization. The key to good brand identity design is the simple communication of the client's public image. Brand should reflect the company, and the products or services that company provides. A good brand identity enables a company to position itself visually in the market alongside its competitors.
My overall task is to create such a brand identity and brand identity program - from the logo through appropriate design applications, such as stationery, menus, napkins, uniforms, web home page and signage. I must choose one of the particular culturally-based themes to reflect the bistro's personality - give it a name and design a brand identity (logo) and set of brand guidelines. It is important to have an idea of how the concept of a particular country and culture will work as a space where people will be spending some time eating and drinking. The brand identity for the chosen bistro must reflect this concept. Each of these bistros should also reflect the area they are located in, basing on my demographic and style research.
Of all the options, I chose British Colonial themed bistro of which will be located in the area of Bangsar, Kuala Lumpur. Designed in Adobe InDesign and Adobe Illustrator, this is the brand identity manual for the bistro, showing a set of consistent and flexible guidelines and rules so that future items can be designed using these guidelines and rules and remain part of a growing consistent brand identity.
The document provides guidelines for using the Emailbidding brand identity. It establishes rules for proper usage of the logo, colors, typography, exclusion zones, and minimum sizes. The identity was carefully designed so that all elements like color, typography and composition contribute to graphical coherence. The guidelines are meant to ensure consistency in applying the brand to help develop consistency in words and imagery.
Make best brand identity strategy for your business brandingPencil Agency
Pencil brand consistency, and if you did, please subscribe and being that notification spell so you can get alerted when I go live, or when I post something new and visit me at Pencil Agency.
This document provides guidelines for using Adobe's corporate brand and logo. It outlines the mission, brand promise to enable engaging experiences, and brand personality of being exceptional, involved, genuine and innovative.
There are two versions of the Adobe logo - a red "tag" logo and standard logo. The red tag is reserved for internal Adobe use and should occur only once on a piece, while the standard can be used by third parties. Logo specifications are provided for minimum sizes, color, and clear space. Guidelines are given for usage in print, online, and tradeshow graphics, as well as incorrect uses to avoid. Additional sections cover visual identity elements like color, imagery, typography, and templates.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
Word About Your Logo And Corporate Identitybipinpandit
The document discusses the importance of logos and corporate identity for businesses. It notes that a logo is a symbol that identifies a company, while a logotype is a distinctive presentation of a company name. When combined, a logotype and logo become part of the logo. The document provides tips for developing a good logo, such as focusing on conveying a feeling about the company and being instantly recognizable. It also discusses evaluating and potentially modifying an existing logo.
Wilson Almeida is a highly experienced graphic designer specializing in print, online, and social media design. He has over 20 years of experience working for design studios, agencies, and as a freelance consultant. His core competencies include branding, advertising campaigns, marketing collateral, and website design. He has worked on identity design, branding guidelines, and marketing materials for various clients in the UAE and India.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the agency's portfolio, including descriptions of each service department and examples of work. It also includes sections on the agency's vision, values, and confidentiality policies.
Quintessa Aesthetic Center Brand Guidelines - Nicholas Putz - VP MarketingNicholas Putz
The Quintessa brand guidelines document provides direction for consistently representing the Quintessa brand across marketing and advertising efforts. It outlines the brand's tone of voice, logo standards, color palette, typography, imagery styles, graphic elements, stationery templates, digital standards, and social media guidelines. The document is intended to help ensure the brand is seen and experienced by customers in the way it is intended. It will be updated as needed for reference when creating new marketing materials.
The document provides branding guidelines for Cority including:
- Logo usage guidelines specifying preferred color, minimum size, and prohibited alterations
- Color palette specifying primary and secondary colors to be used consistently
- Typography guidelines specifying primary and secondary font families (Raleway and Open Sans) to be used for headers, body text, etc.
- Brand elements including guidelines for using the Cority ring and circle graphics elements consistently across materials
Hawke & Co provides brand identity guidelines for logo usage, colors, typography, and imagery. The document includes sections on the brand overview, logos in various formats, proper logo sizing and placement, main and supporting color palettes, font usage and examples, and lifestyle and product imagery. It aims to create a unified brand identity and appearance across all communication channels.
This document provides brand standards and guidelines for KaiOS. It begins with an introduction to the KaiOS brand including its manifesto, platform, values, and tagline. It then covers the brand logo, approved colors, typography, and rules for using imagery and marketing materials. The document provides specifics on using the logo, approved color variations, minimum size and spacing requirements, and examples of incorrect logo usage. It also outlines the primary, secondary, neutral and additional colors in the brand palette and how they can be applied to various design elements.
Tips and failures in Corporate Identity of Startup companies. Scalable business models need scalable CI. The best and worst in logo design. Checklist for successful briefings included.
This document provides branding guidelines and logo assets for imedia events and branding. It includes the primary imedia logo, supporting logos for Communications and the website, and logos for various imedia summits. It provides the logo files in different formats and styles. It also provides guidelines on font usage, colors, and sample applications of the imedia icon. The document concludes with various branding samples for signage, print, and digital materials. The purpose is to serve as an overall guide for executing the imedia brand consistently across applications. Modifications to the branding should be sent to the specified contact.
The document provides brand guidelines for HomeStay, including sections on the brand logo, visuals like color palette and typography, and applications of the brand identity. The logo, using orange and dark grey colors, should always maintain clear space and only be used in specified versions. Visual elements like imagery and icons adhere to simple, solid designs. The brand font is Quicksand and should be used consistently across stationery, presentations, advertising, and signage to represent the HomeStay brand.
This document provides brand guidelines for Inbound Mantra, including their logo, fonts, colors and other branding elements. It specifies the correct uses of their logo in different formats and sizes. It establishes typography rules around primary and secondary fonts, text hierarchies and appropriate font sizes. It also defines their primary brand colors in CMYK, RGB and hex codes and provides examples of acceptable color combinations and gradients. The guidelines are intended to promote a consistent brand image across all of Inbound Mantra's visual communications.
This document provides guidelines for UNICEF's visual brand identity. It outlines the organization's brand style as simple, optimistic, bold and contemporary. It then details proper usage of the UNICEF logo, including approved language versions and positioning with the tagline. Typography and color palette guidelines are also presented, with the primary color being cyan and the typeface being Univers. Examples are given to illustrate correct application of these branding elements.
The document provides graphic standards for Eyemaginations' visual identity and branding. It includes specifications for the corporate logo, product logos, colors, typefaces, and templates for various marketing collateral like business cards, letterhead, envelopes, and labels. The goal is to present a cohesive look for all of Eyemaginations' visual communications and strengthen brand recognition.
This is The Littlefield Company brand guideline. The purpose of this guide is an attempt to formalize our ever-developing brand. As the company grows and evolves, this book will evolve with it.
This document provides branding guidelines and examples for a rebranding project for a fitness company called Power Systems. It includes:
- A case study describing the situation where Power Systems was struggling in the market until it was purchased and given a rebranding. A new logo, tagline, and visual identity were created to reposition it as a leader in fitness equipment.
- Examples of the new logo and variations for use in different contexts. Guidelines are given for logo spacing, colors, and using parts of the logo individually.
- Additional branding elements are outlined such as typefaces, colors, photography styles, and examples of applying the brand identity to various materials like signage, clothing, and websites.
Creating a new, fresh face for our clients is one of the things we do best. LinksIB was looking to rebrand and they came to us to create their image and tone. We built a full brandbook that includes guidelines for future partners of LinksIB.
Bold Minimal Media Company Brand 123.pptxTHNGUYNTRNG5
Elevate your media company’s presentation game with our striking Bold Minimal template, perfect for business professionals seeking to make an impact. This versatile PowerPoint and PPT template, also fully compatible with Google Slides, is designed to captivate your audience with its bold red and black color scheme. Ideal for pitches, corporate reports, or marketing strategies, it promises to set your content apart. Embrace the power of a memorable presentation. Download now and start crafting your story with a template that speaks volumes before you even say a word. Make your next presentation not just seen, but remembered.
This doctor dumped US job to build integrated medicine platform Syncremediesvinay vinu
Syncremedies is an integrated medicine service that brings together the best of Allopathy, Ayurveda and Homeopathy to offer the most effective treatment for any chronic ailment.
We are the only provider bringing together 3 forms of medicine for treatment of patients’ health concern. With importance given to overall health and wellness, each treatment plan is customized with recommendations around diet, exercise and medication aspects to improve well-being.
But why is integrated medicine the “right” treatment choice?
Syncremedies was born out of empathy after seeing numerous patients struggle through their illness without knowing how or what would be the best option for their ailment. Patients’ today struggle through their illness without knowing how or what would be the best option for their ailment.
Despite all the existing knowledge and ease of access to information they are often victim to long term ill health. Patients rarely know, what form of medicine might be best suited for them. They most often go with what people advise them on, rather than any objective information. Eventually getting stuck in a circle of medications, therapies and treatments, giving them sub-par relief.
Syncremedies answers all your questions!
– Will the Ayurveda doctor know about my Allopathic medicines?
– Is Allopathy the BEST Option for me?
– Can I take Allopathic & Homeopathy/Ayurveda medicines together?
– Will I have side effects due to the medicines?
– Should I consult Allopathy doctor or try Ayurveda/ Homeopathy?
– Is there anything I can do to maintain my health & wellness?
On the flip-side, the amount of medical knowledge that exists also is paramount. Knowledge based on history, research, wisdom, and years of education – knowledge always intended to heal; however, since the healers came from various backgrounds and different schools of thought, knowledge became limited within their circles.
Each form of medicine, be it Ayurveda, Homeopathy or Allopathy has a “best” we could leverage to our benefit, thereby taking stride in the wonderful world of integrated medicine. We at Syncremedies are here to offer the advantages of “all the good” from various modalities, minimize side effects, use more effective medications and use therapies that have a long term goal.
We are here to help you take your path to better health!
Make best brand identity strategy for your business brandingPencil Agency
Pencil brand consistency, and if you did, please subscribe and being that notification spell so you can get alerted when I go live, or when I post something new and visit me at Pencil Agency.
This document provides guidelines for using Adobe's corporate brand and logo. It outlines the mission, brand promise to enable engaging experiences, and brand personality of being exceptional, involved, genuine and innovative.
There are two versions of the Adobe logo - a red "tag" logo and standard logo. The red tag is reserved for internal Adobe use and should occur only once on a piece, while the standard can be used by third parties. Logo specifications are provided for minimum sizes, color, and clear space. Guidelines are given for usage in print, online, and tradeshow graphics, as well as incorrect uses to avoid. Additional sections cover visual identity elements like color, imagery, typography, and templates.
The Design Squid brandbook is not only an in depth look at our services and projects that define us, it's also an example for other design companies to use to create their own.
Word About Your Logo And Corporate Identitybipinpandit
The document discusses the importance of logos and corporate identity for businesses. It notes that a logo is a symbol that identifies a company, while a logotype is a distinctive presentation of a company name. When combined, a logotype and logo become part of the logo. The document provides tips for developing a good logo, such as focusing on conveying a feeling about the company and being instantly recognizable. It also discusses evaluating and potentially modifying an existing logo.
Wilson Almeida is a highly experienced graphic designer specializing in print, online, and social media design. He has over 20 years of experience working for design studios, agencies, and as a freelance consultant. His core competencies include branding, advertising campaigns, marketing collateral, and website design. He has worked on identity design, branding guidelines, and marketing materials for various clients in the UAE and India.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the agency's portfolio, including descriptions of each service department and examples of work. It also includes sections on the agency's vision, values, and confidentiality policies.
Quintessa Aesthetic Center Brand Guidelines - Nicholas Putz - VP MarketingNicholas Putz
The Quintessa brand guidelines document provides direction for consistently representing the Quintessa brand across marketing and advertising efforts. It outlines the brand's tone of voice, logo standards, color palette, typography, imagery styles, graphic elements, stationery templates, digital standards, and social media guidelines. The document is intended to help ensure the brand is seen and experienced by customers in the way it is intended. It will be updated as needed for reference when creating new marketing materials.
The document provides branding guidelines for Cority including:
- Logo usage guidelines specifying preferred color, minimum size, and prohibited alterations
- Color palette specifying primary and secondary colors to be used consistently
- Typography guidelines specifying primary and secondary font families (Raleway and Open Sans) to be used for headers, body text, etc.
- Brand elements including guidelines for using the Cority ring and circle graphics elements consistently across materials
Hawke & Co provides brand identity guidelines for logo usage, colors, typography, and imagery. The document includes sections on the brand overview, logos in various formats, proper logo sizing and placement, main and supporting color palettes, font usage and examples, and lifestyle and product imagery. It aims to create a unified brand identity and appearance across all communication channels.
This document provides brand standards and guidelines for KaiOS. It begins with an introduction to the KaiOS brand including its manifesto, platform, values, and tagline. It then covers the brand logo, approved colors, typography, and rules for using imagery and marketing materials. The document provides specifics on using the logo, approved color variations, minimum size and spacing requirements, and examples of incorrect logo usage. It also outlines the primary, secondary, neutral and additional colors in the brand palette and how they can be applied to various design elements.
Tips and failures in Corporate Identity of Startup companies. Scalable business models need scalable CI. The best and worst in logo design. Checklist for successful briefings included.
This document provides branding guidelines and logo assets for imedia events and branding. It includes the primary imedia logo, supporting logos for Communications and the website, and logos for various imedia summits. It provides the logo files in different formats and styles. It also provides guidelines on font usage, colors, and sample applications of the imedia icon. The document concludes with various branding samples for signage, print, and digital materials. The purpose is to serve as an overall guide for executing the imedia brand consistently across applications. Modifications to the branding should be sent to the specified contact.
The document provides brand guidelines for HomeStay, including sections on the brand logo, visuals like color palette and typography, and applications of the brand identity. The logo, using orange and dark grey colors, should always maintain clear space and only be used in specified versions. Visual elements like imagery and icons adhere to simple, solid designs. The brand font is Quicksand and should be used consistently across stationery, presentations, advertising, and signage to represent the HomeStay brand.
This document provides brand guidelines for Inbound Mantra, including their logo, fonts, colors and other branding elements. It specifies the correct uses of their logo in different formats and sizes. It establishes typography rules around primary and secondary fonts, text hierarchies and appropriate font sizes. It also defines their primary brand colors in CMYK, RGB and hex codes and provides examples of acceptable color combinations and gradients. The guidelines are intended to promote a consistent brand image across all of Inbound Mantra's visual communications.
This document provides guidelines for UNICEF's visual brand identity. It outlines the organization's brand style as simple, optimistic, bold and contemporary. It then details proper usage of the UNICEF logo, including approved language versions and positioning with the tagline. Typography and color palette guidelines are also presented, with the primary color being cyan and the typeface being Univers. Examples are given to illustrate correct application of these branding elements.
The document provides graphic standards for Eyemaginations' visual identity and branding. It includes specifications for the corporate logo, product logos, colors, typefaces, and templates for various marketing collateral like business cards, letterhead, envelopes, and labels. The goal is to present a cohesive look for all of Eyemaginations' visual communications and strengthen brand recognition.
This is The Littlefield Company brand guideline. The purpose of this guide is an attempt to formalize our ever-developing brand. As the company grows and evolves, this book will evolve with it.
This document provides branding guidelines and examples for a rebranding project for a fitness company called Power Systems. It includes:
- A case study describing the situation where Power Systems was struggling in the market until it was purchased and given a rebranding. A new logo, tagline, and visual identity were created to reposition it as a leader in fitness equipment.
- Examples of the new logo and variations for use in different contexts. Guidelines are given for logo spacing, colors, and using parts of the logo individually.
- Additional branding elements are outlined such as typefaces, colors, photography styles, and examples of applying the brand identity to various materials like signage, clothing, and websites.
Creating a new, fresh face for our clients is one of the things we do best. LinksIB was looking to rebrand and they came to us to create their image and tone. We built a full brandbook that includes guidelines for future partners of LinksIB.
Bold Minimal Media Company Brand 123.pptxTHNGUYNTRNG5
Elevate your media company’s presentation game with our striking Bold Minimal template, perfect for business professionals seeking to make an impact. This versatile PowerPoint and PPT template, also fully compatible with Google Slides, is designed to captivate your audience with its bold red and black color scheme. Ideal for pitches, corporate reports, or marketing strategies, it promises to set your content apart. Embrace the power of a memorable presentation. Download now and start crafting your story with a template that speaks volumes before you even say a word. Make your next presentation not just seen, but remembered.
This doctor dumped US job to build integrated medicine platform Syncremediesvinay vinu
Syncremedies is an integrated medicine service that brings together the best of Allopathy, Ayurveda and Homeopathy to offer the most effective treatment for any chronic ailment.
We are the only provider bringing together 3 forms of medicine for treatment of patients’ health concern. With importance given to overall health and wellness, each treatment plan is customized with recommendations around diet, exercise and medication aspects to improve well-being.
But why is integrated medicine the “right” treatment choice?
Syncremedies was born out of empathy after seeing numerous patients struggle through their illness without knowing how or what would be the best option for their ailment. Patients’ today struggle through their illness without knowing how or what would be the best option for their ailment.
Despite all the existing knowledge and ease of access to information they are often victim to long term ill health. Patients rarely know, what form of medicine might be best suited for them. They most often go with what people advise them on, rather than any objective information. Eventually getting stuck in a circle of medications, therapies and treatments, giving them sub-par relief.
Syncremedies answers all your questions!
– Will the Ayurveda doctor know about my Allopathic medicines?
– Is Allopathy the BEST Option for me?
– Can I take Allopathic & Homeopathy/Ayurveda medicines together?
– Will I have side effects due to the medicines?
– Should I consult Allopathy doctor or try Ayurveda/ Homeopathy?
– Is there anything I can do to maintain my health & wellness?
On the flip-side, the amount of medical knowledge that exists also is paramount. Knowledge based on history, research, wisdom, and years of education – knowledge always intended to heal; however, since the healers came from various backgrounds and different schools of thought, knowledge became limited within their circles.
Each form of medicine, be it Ayurveda, Homeopathy or Allopathy has a “best” we could leverage to our benefit, thereby taking stride in the wonderful world of integrated medicine. We at Syncremedies are here to offer the advantages of “all the good” from various modalities, minimize side effects, use more effective medications and use therapies that have a long term goal.
We are here to help you take your path to better health!
5 Key Principles For Effective Logo DesignGB Logo Design
This presentation discusses 5 key principles for effective logo design: simplicity, uniqueness, relevance, versatility, and crafting a compelling brand identity. It explores how to create a simple yet memorable logo, differentiate a brand from competitors with a unique design, make the logo relevant to the business and industry, ensure it can be adapted to different formats and sizes, and ultimately reflect the personality of the company.
This document provides a guide to building a brand identity. It begins with an introduction by Arek Dvornechuck, a branding expert, who provides his mission to help people create iconic brands. The guide then covers the basics of brands, branding, and brand identity. It explains that brand identity takes various elements like logo, color, shape, typography and voice and unifies them into a cohesive system. The guide also discusses developing a brand strategy by understanding the target audience, creating a mission statement and defining the brand personality. It then covers designing the brand identity elements like logo types, effective use of shape, color and typography. The goal is to help readers create a strong brand identity that clearly communicates their
This document summarizes a presentation training program by Ong Santimakorn in 2020. The training covers tips for designing effective presentations, including the three key elements of storytelling, rhetoric, and design. It provides examples of pitch decks and teaches workshop participants how to design and deliver a three-minute pitch with three slides. The training recommends using simple fonts, concise content, consistent formatting, and compelling visuals to engage audiences.
In this webinar we will discuss how to build a brand for nascent companies, or mature ones that may have missed brand building as a core component of your brand.
AGENDA
Intros
Intro to the course/Overview
Terminology
Laws of Branding
History
Why brand first?
How do I start?
Hire out or in-house?
Building blocks.
Define
Refine
Document
Launch
Identity
Brand Guidelines
Press Kit
SKILLS YOU WILL GAIN
Branding 101
Logo Design Theory 101
Branding Theory 101
Pitch Decks 101
White Papers 101
Typography 101
Color Physiology 101
Semiotics 101
This document provides brand guidelines for Evergreen Holdings. It outlines the company's brand story, values, logo usage, photography style, typography, and color palette. The logo represents Evergreen's heritage in forestry through a pine tree symbol, growth through an upward arrow, and a new era through the letter E. Photography should reflect the company's driven and innovative culture. Montserrat is the official font and greens, black, and white make up the color palette.
WD is a creative agency that provides various design and marketing services through four departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines the services each department provides and includes branding guidelines for clients with sections on logo formats, color palette, typography, and more. It aims to build strategic partnerships by presenting innovative creative ideas.
WD is a creative agency that provides various design and marketing services through 4 departments: Creative Design, Media Production, Event Management, and Marketing & Communication. The document outlines each department's services and provides branding guidelines for clients, including the company's vision, values, logo usage, typography, and color palette.
This document provides brand guidelines for #wemakeevents. It includes the brand story, design system, logo, typography, and colour scheme. The design system is based on a simple square shape that can be used in various ways. The logo is a circular stamp with reversed text. Grilli Type's GT Walsheim Pro Bold is used for headlines and Maison Neue Extended Medium is used for body text. The guidelines provide details on proper usage of these brand elements.
VisionsLive Style Guide November 2014_v1Barry McLeod
This document provides guidelines for communicating the VisionsLive brand consistently, including:
- The primary and secondary logos in various color versions, with minimum size and exclusion zone requirements.
- Guidelines on using the logo properly and not distorting, stretching, or altering it.
- Information on the brand's tone of voice being simple, engaging, respectful, and plain talking.
- Contact details for the brand guardians responsible for upholding the style guide.
Branding: A crash course, what it is, how its achieved and evolvedPaul Bailey
Mentorship is given by Paul periodically to students of The Alacrity Foundation, a charity who provide recent graduates with practical business training to launch a new generation of technology companies.
This presentation finishes aiding in the first stage of the naming of their new companies and a workshop follows to teach lateral and creative thinking for intuitive brand names.
Want to outperform other companies by a whopping 228%? Best brands of today know that design is not an option it's a real value. How to make sure your brand design wins your clients trust? Creogram shares the best insights of the trade.
The document provides brand guidelines for Real Estate One, including:
- Real Estate One is a large, family-owned real estate company based in Michigan.
- The core values that define the company are excellence, caring, integrity, teamwork, and empowerment.
- The primary logo and color (blue) are consistently used to represent the brand across all mediums.
- Typography includes the fonts Lato and Baskerville to convey a professional yet approachable tone.
- Color palettes are provided to reinforce the brand identity depending on the target audience. Consistent use of colors psychologically communicates the company's message.
Brand strategy & marketing agency in Tulsa with deep expertise in helping brands find their compelling point of difference. Stand out, transform and grow your business
Company branding presentation, Anna Boroshok - Digital Transformation StrategistAnna Boroshok
How to build a company brand:
8 components of strong branding:
- How to develop mission & values:
- Start with your Why
- Context over content
- What is positioning & how it can help you to stand out from competition?
- 15 pillars of presence & visibility
- 12 brand personalities: which one is yours?
- Tone of voice
- How to choose visuals correctly
- How to identify a colour palette for your business
- How to develop a Unique Value Proposition which synthesises your business in 1 sentence
Modus created an identity and ecommerce platform for PürBlack, a nutraceutical supplement. This included brand identity, packaging design, product photography, web design, ecommerce, marketing, and social media. Sales grew as a result of the premium brand positioning.
Modus also helped entertainment post-production company Formosa Group define their brand attributes, develop a strategic plan, and create a unified identity and website. This provided better visibility in their market and validated their creative excellence and production flexibility.
Sanitek is a waste management company operating in Yerevan, Armenia since 2014. The document provides an overview of Sanitek, including its CEO's message about providing high quality garbage collection services and promoting environmental stewardship. It also outlines the company's principles, services, contributions to urban development, challenges faced, corporate social responsibility efforts, and vision for future which includes starting waste recycling programs and raising public awareness of recycling.
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2. 2 WELCOME NOTE
Remember that feeling, when you
shined at school and when your
performance at the exam was so
excellent that everyone was ap-
proaching you to ask – how did
you do it? Remember? Do you also
remember that you were telling
-
cult? Well, actually it was hard be-
ing excellent. It took you sleepless
Each time transcending yourself
and being that guy who always
shines was quite a hard task.
But there is this interesting mo-
ment here, and when you look
back to yourself you understand
that for those moments working
hard to be excellent was never
a challenge. Regardless of how
tough was the work, not being
excellent was never an option for
you. You just couldn’t do it other-
wise. You just couldn’t. We cannot
do it too!
Breavis is a company that always
pursuits for excellence. Breavis
-
cellence. We simply cannot do
it otherwise. We work hard, we
excellence with more and more
projects. Regardless of how tough
the work is, doing it without a
shining moment is never an op-
tion for us. We are Breavis and
You are now Breavis too!
You see, we were doing Research
when actually, nobody cared for
Public Opinion Polls and nobody
had respect for this discipline in
our country. We started doing
Communications in times when
-
vertisement from Public Relations.
We worked hard, we always said
-
ly, we have gotten to the point
-
searches and Communications.
Doing common things uncom-
monly well - we proclaimed. Do-
ing math over words, ideas over
data, excellence over everything.
This is who we have become and
now you are one us too.
Welcome to where you truly belong!
Welcome to Breavis!
Hovhannes Grigoryan
FOUNDER AND CEO’S MESSAGE
TO THE NEW EMPLOYEES OF THE COMPANY
3. LOREM IPSUM3
THE BRAND:
BRAND VOICE
SECTION 1
THE BRAND
Page 5-11
BRAND VOICE
BRAND STATEMENT
BRAND PROMISE
BRAND BELIEVES
CORPORATE MISSION STATEMENT
POLICY STATEMENT
SECTION 2
LOGO ARCHITECTURE
Page 12-20
THE LOGO
LOGO MEANING
LOGO SIZE
COLOR VARIATION
CLEAR SPACE & POSITION
LOGO APPLICATION
BRAND VOICE
4. LOREM IPSUM4
THE BRAND:
BRAND VOICE
SECTION 3
BRAND COLOR
Page 21-23
BRAND COLOR
THE COLOR
COLOR PALETTE
SECTION 4
TYPOGRAPHY
Page 24-26
LOGO FONTS
CORPORATE FONT
SECTION 5 CORPORATE ITEMS & TEMPLATES, EXTERNAL PLATFORMS & FILES
6. 6
THE BRAND:
BRAND VOICE
BRAND VOICE
Breavis brand voice is that of a trusted
colleague. It’s a confident voice, staid and
calm.
Breavis brand voice represents its bold and
solid expertise. To be sure, it also comes
from the combination of science and art
– the science of decoding people and the
invention of creative communication for
outreaching people.
Breavis voice is humane, it’s a voice of an in-
dividual that carries a portfolio of hundreds
of projects, yet each new project is a novel
excitement. It’s the voice of a person that has
consulted top level decision makers, yet en-
joys taking papers from the copy machine.
Breavis doesn’t lecture or communicate in
official speak, but rather Breavis officially
speaks professionalism and confidence.
7. 7 BRAND STATEMENT
THE BRAND:
BRAND STATEMENT
Breavis Strapline:
REDEFINING EXCELLENCE
Breavis Motto:
EMPOWERED BY DATA
Breavis Statement:
BIOGRAPHY BEYOND THE WALLS
Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy
and its path to company’s success increasing over
years. The company has always stayed true to its core
values.
8. 8 BRAND PROMISE
THE BRAND:
BRAND PROMISE
SUCCESS
assured by the project
experience of Breavis
ACHIEVEMENTS
gained hands in hands
with the professional
team of Breavis
EMPOWERMENT
based on research data
generated by Breavis
We empower We help to succeed We assure new achievements
9. 9 BRAND BELIEVES
THE BRAND:
BRAND BELIEVES
Everything is measurable։
therefore predictable, there-
fore controllable.
In order to succeed com-
panies should decode and
understand the society.
Research data, professional-
ism to understand it and solid
experience to employ it are
the basis for success in any
project.
10. 10 CORPORATE MISSION STATEMENT
THE BRAND:
CORPORATE MISSION STATEMENT
Be cool
In Breavis cool people do common things uncommonly
well.
Be proactive
In Breavis proactive people lead processes and nobody
waits for an assignment at his own desk.
Take challenges
In Breavis challenges are considered as the most com-
mon way of professional growth.
Help yourself and others to grow
In Breavis people rise by lifting others.
Keep privacy and confidentiality
In Breavis people deal with sensitive information and
keep confidentiality. Whatever happens at work, stays
at the office.
11. 11 POLICY STATEMENT
THE BRAND:
POLICY STATEMENT
Exclusion of Conflict of Interest
Breavis employees must avoid
any conflict of interest and even
its possibility. They must never
get engaged in any type of acti-
vity that may directly or indirect-
ly cast doubt on the trustwor-
thiness and impartiality of the
Company.
Political Impartiality
Breavisanditsemployees,during
interviews, must not directly or
indirectly promote or back any
political power.
Comprehensiveness of Research
Breavis employs transparency
and double checking to conduct
its researches to ensure the accu-
racy of surveys. Breavis commits
to make available the methods
and range of tools used in the
surveys conducted, ensuring the
comprehensiveness of the re-
search.
Breavis believes that business ethics is not something exterior to the companies anymore,
which, as technical matter, could function on its own. Rather, ethics is an interior principle of
the Company itself, which cannot function if it does not take account of the human values of
solidarity and reciprocal responsibility.
The business ethics and policies of the Company can have a direct and profound effect on
the Company’s reputation. Thus, all Breavis employees keep to all the ethical and professional
standards specified in the Company’s corporate policies and code of ethics.
13. 13 THE LOGO
LOGO ARCHITECTURE:
THE LOGO
Breavis logo consists of a wordmark and a symbol.
The symbol and the wordmark must always be used together on all the communications of Breavis.
The wordmark or the symbol must never be displayed alone.
14. 14
WORDING
Breavis is a word originally created by the Com-
pany’s branding team. It consists of three words
from 3 languages.
SYMBOL
The symbol of the brand is the bow and the ar-
row, which stand for accurate planning and pre-
cise targeting.
The idea comes from a legend about the Bowman, who
would shoot the target with closed eyes. When people
asked about the secret of his success, he would respond։
“It is not about shooting, but planning and excellence. If
you plan your work and perform all the steps excellently,
you can shoot the target even with closed eyes”.
LOGO MEANING
LOGO ARCHITECTURE:
LOGO MEANING
*Breavis is officially registered as the trademark of IPSC – Institute of Political and Sociological Consulting internationally.
Breavis means brave opinion!
brevis
“brief”
Latin
brave
“courageous“
English
avis
“opinion”
French
15. 15 LOGO SIZE
LOGO ARCHITECTURE:
LOGO SIZE
0.8 X
X
X
3 X
0.9 X
0.9 X
0.9 X
X
X
X
X
3 X
0.8 X
0.9 X
0.9 X
2.5 X
16. 16 LOGO SIZE
LOGO ARCHITECTURE:
LOGO SIZE
0.8 X
X
X
3 X
0.9 X
0.9 X
0.9 X
X
0.8 X
X
X
3 X
0.9 X
0.9 X
X
0.8 X
X
X
3 X
0.9 X
0.9 X
0.9 X
X
18. 18 CLEAR SPACE & POSITION
LOGO ARCHITECTURE:
CLEAR SPACE & POSITION
x
x
2 X 2 X
2 X2 X
2 X 2 X
2 X2 X
2 X 2 X
2 X2 X
2 X 2 X
2 X2 X
19. 19 LOGO APPLICATION
LOGO ARCHITECTURE:
LOGO APPLICATION
The Breavis logo should always be presented using the version that gives the greatest
stand-out against background image/color.
EMPOWERED BY DATA
20. 20 LOGO APPLICATION
LOGO ARCHITECTURE:
LOGO APPLICATION
To protect the integrity of the logo it should be used as shown in the examples in this guide, avoiding any
application shown below.
22. 22 THE COLOR
BRAND COLOR:
THE COLOR
C31% M100% Y76% K38%
R124 G18 B42
#7C122A
PANTONE 704
C6% M5% Y16% K0%
R239 G234 B215
#EFEAD7
PANTONE 704
C53% M44% Y44% K9%
R126 G126 B126
#7E7E7E
PANTONE 704
The Breavis logo is expressed in one main color – dark red.
The brand color symbolizes Determination, Strength, Power.
The brand color must be used consistently across all the internal
and external communications. Great care should be taken to ensure
accurate color reproduction when the logo is applied to all types of
paper and materials, as well as web and broadcast channels.
The brand also has supporting colors.
23. 23 COLOR PALETTE
BRAND COLOR:
COLOR PALETTE
#7C122A
#7C122A
#7D4B46 #C9786F #828282
#C91F44
#C91F44
#4779AF #369CBC #E7E7E7
The brand also allows the following color palette in its visual communications.
25. 25 LOGO FONTS
TYPOGRAPHY:
LOGO FONTS
Font for the logo
Trench Thin
Font for text under the logo
Aileron Thin
This logo consists of two fonts, which are
in free access. The modified font TRENCH
THIN is used for writing the brand name.
This particular font has been chosen to
highlight the minimalistic style and put an
emphasis on the accuracy and clarity of the
title.
The second font of the logo is also in free
access. It is used to indicate the direction of
the company. The subtle writing of the text
emphasizes the secondary role of this part
of the logo and shows the whole character
design.
26. 26 CORPORATE FONT
TYPOGRAPHY:
CORPORATE FONT
Corporate font for headlines pushes
Use of “Segoe UI font family (Google font)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 .,-?!@
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Àà Ââ Êê Éé Èè Ëë Ôô Ûû Ùù Ïï Îî Üü Ÿÿ Çç 0123456789 .,-?!@
Аа Бб Вв Гг Дд Ее Ёё Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч
Шш Щщ Ъъ Ыы Ьь Ээ Юю Яя 0123456789 .,-?!@
Աա Բբ Գգ Դ դ Եե Զզ Էէ Ըը Թթ Ժժ Իի Լլ Խխ Ծծ Կկ Հհ Ձձ Ղղ Ճճ Մմ Յյ Նն Շշ Ոո
Չչ Պպ Ջջ Ռռ Սս Վվ Տտ Րր Ցց Ււ Փփ Քք Օօ Ֆֆ 0123456789 .,-?!@
The corporate font is SEGOE UI. This font is from Google font family. It is in free access, includes
writing texts and characters in all languages and is supported by all the latest devices, which al-
lows not to distort the writing of texts and the visual representation of the content.
34. 34 EXTERNAL PLATFORMS & FILES
EXTERNAL PLATFORMS & FILES
Breavis brandbook consists of extension files in different formats, which are an integral part of this Brandbook.
The files’ list include: Breavis Corporate Jingle, Breavis Corporate IVR (Interactive Voice Response),
Breavis Corporate Templates, Breavis Printing Files for Corporate Items, Breavis Corporate Photos.
Breavis carefully builts its reputation online and all the employees of the
Company are considered as the brand ambassadors on the web.
When posting about office life on the web, Breavis brand ambassadors are
encouraged to use the following hashtags:
The Company controls all the Breavis domains worldwide and maintains
official pages on all social networks.
breavis.com
breavis.am
breavis.info
breavis.org
breavis.biz
breavis.net
linkedin: breavis.company
twitter: breavis_company
facebook: breavis.company
instagram: breavis.company
#Breavis #beCool #beBreavis