The document outlines the brand identity of Breavis, focusing on its commitment to excellence and research-driven communication solutions. It presents the company’s brand voice, visual elements, and core values, emphasizing professionalism, innovation, and the significance of ethical practices. Additionally, it details the logo design, color palette, typography, and corporate policies that shape the Breavis brand experience.

1. LOREM IPSUM1
THE BRAND:
BRAND VOICE
BRAND
B O O K
2017

2. 2 WELCOME NOTE
Remember that feeling, when you
shined at school and when your
performance at the exam was so
excellent that everyone was ap-
proaching you to ask – how did
you do it? Remember? Do you also
remember that you were telling
-
cult? Well, actually it was hard be-
ing excellent. It took you sleepless
Each time transcending yourself
and being that guy who always
shines was quite a hard task.
But there is this interesting mo-
ment here, and when you look
back to yourself you understand
that for those moments working
hard to be excellent was never
a challenge. Regardless of how
tough was the work, not being
excellent was never an option for
you. You just couldn’t do it other-
wise. You just couldn’t. We cannot
do it too!
Breavis is a company that always
pursuits for excellence. Breavis
-
cellence. We simply cannot do
it otherwise. We work hard, we
excellence with more and more
projects. Regardless of how tough
the work is, doing it without a
shining moment is never an op-
tion for us. We are Breavis and
You are now Breavis too!
You see, we were doing Research
when actually, nobody cared for
Public Opinion Polls and nobody
had respect for this discipline in
our country. We started doing
Communications in times when
-
vertisement from Public Relations.
We worked hard, we always said
-
ly, we have gotten to the point
-
searches and Communications.
Doing common things uncom-
monly well - we proclaimed. Do-
ing math over words, ideas over
data, excellence over everything.
This is who we have become and
now you are one us too.
Welcome to where you truly belong!
Welcome to Breavis!
Hovhannes Grigoryan
FOUNDER AND CEO’S MESSAGE
TO THE NEW EMPLOYEES OF THE COMPANY

3. LOREM IPSUM3
THE BRAND:
BRAND VOICE
SECTION 1
THE BRAND
Page 5-11
BRAND VOICE
BRAND STATEMENT
BRAND PROMISE
BRAND BELIEVES
CORPORATE MISSION STATEMENT
POLICY STATEMENT
SECTION 2
LOGO ARCHITECTURE
Page 12-20
THE LOGO
LOGO MEANING
LOGO SIZE
COLOR VARIATION
CLEAR SPACE & POSITION
LOGO APPLICATION
BRAND VOICE

4. LOREM IPSUM4
THE BRAND:
BRAND VOICE
SECTION 3
BRAND COLOR
Page 21-23
BRAND COLOR
THE COLOR
COLOR PALETTE
SECTION 4
TYPOGRAPHY
Page 24-26
LOGO FONTS
CORPORATE FONT
SECTION 5 CORPORATE ITEMS & TEMPLATES, EXTERNAL PLATFORMS & FILES

5. SECTION 1
THE BRAND

6. 6
THE BRAND:
BRAND VOICE
BRAND VOICE
Breavis brand voice is that of a trusted
colleague. It’s a confident voice, staid and
calm.
Breavis brand voice represents its bold and
solid expertise. To be sure, it also comes
from the combination of science and art
– the science of decoding people and the
invention of creative communication for
outreaching people.
Breavis voice is humane, it’s a voice of an in-
dividual that carries a portfolio of hundreds
of projects, yet each new project is a novel
excitement. It’s the voice of a person that has
consulted top level decision makers, yet en-
joys taking papers from the copy machine.
Breavis doesn’t lecture or communicate in
official speak, but rather Breavis officially
speaks professionalism and confidence.

7. 7 BRAND STATEMENT
THE BRAND:
BRAND STATEMENT
Breavis Strapline:
REDEFINING EXCELLENCE
Breavis Motto:
EMPOWERED BY DATA
Breavis Statement:
BIOGRAPHY BEYOND THE WALLS
Precision. Innovation. Professionalism.
These words are essential for Breavis core philosophy
and its path to company’s success increasing over
years. The company has always stayed true to its core
values.

8. 8 BRAND PROMISE
THE BRAND:
BRAND PROMISE
SUCCESS
assured by the project
experience of Breavis
ACHIEVEMENTS
gained hands in hands
with the professional
team of Breavis
EMPOWERMENT
based on research data
generated by Breavis
We empower We help to succeed We assure new achievements

9. 9 BRAND BELIEVES
THE BRAND:
BRAND BELIEVES
Everything is measurable։
therefore predictable, there-
fore controllable.
In order to succeed com-
panies should decode and
understand the society.
Research data, professional-
ism to understand it and solid
experience to employ it are
the basis for success in any
project.

10. 10 CORPORATE MISSION STATEMENT
THE BRAND:
CORPORATE MISSION STATEMENT
Be cool
In Breavis cool people do common things uncommonly
well.
Be proactive
In Breavis proactive people lead processes and nobody
waits for an assignment at his own desk.
Take challenges
In Breavis challenges are considered as the most com-
mon way of professional growth.
Help yourself and others to grow
In Breavis people rise by lifting others.
Keep privacy and confidentiality
In Breavis people deal with sensitive information and
keep confidentiality. Whatever happens at work, stays
at the office.

11. 11 POLICY STATEMENT
THE BRAND:
POLICY STATEMENT
Exclusion of Conflict of Interest
Breavis employees must avoid
any conflict of interest and even
its possibility. They must never
get engaged in any type of acti-
vity that may directly or indirect-
ly cast doubt on the trustwor-
thiness and impartiality of the
Company.
Political Impartiality
Breavisanditsemployees,during
interviews, must not directly or
indirectly promote or back any
political power.
Comprehensiveness of Research
Breavis employs transparency
and double checking to conduct
its researches to ensure the accu-
racy of surveys. Breavis commits
to make available the methods
and range of tools used in the
surveys conducted, ensuring the
comprehensiveness of the re-
search.
Breavis believes that business ethics is not something exterior to the companies anymore,
which, as technical matter, could function on its own. Rather, ethics is an interior principle of
the Company itself, which cannot function if it does not take account of the human values of
solidarity and reciprocal responsibility.
The business ethics and policies of the Company can have a direct and profound effect on
the Company’s reputation. Thus, all Breavis employees keep to all the ethical and professional
standards specified in the Company’s corporate policies and code of ethics.

12. SECTION 2
LOGO
ARCHITECTURE

13. 13 THE LOGO
LOGO ARCHITECTURE:
THE LOGO
Breavis logo consists of a wordmark and a symbol.
The symbol and the wordmark must always be used together on all the communications of Breavis.
The wordmark or the symbol must never be displayed alone.

14. 14
WORDING
Breavis is a word originally created by the Com-
pany’s branding team. It consists of three words
from 3 languages.
SYMBOL
The symbol of the brand is the bow and the ar-
row, which stand for accurate planning and pre-
cise targeting.
The idea comes from a legend about the Bowman, who
would shoot the target with closed eyes. When people
asked about the secret of his success, he would respond։
“It is not about shooting, but planning and excellence. If
you plan your work and perform all the steps excellently,
you can shoot the target even with closed eyes”.
LOGO MEANING
LOGO ARCHITECTURE:
LOGO MEANING
*Breavis is officially registered as the trademark of IPSC – Institute of Political and Sociological Consulting internationally.
Breavis means brave opinion!
brevis
“brief”
Latin
brave
“courageous“
English
avis
“opinion”
French

15. 15 LOGO SIZE
LOGO ARCHITECTURE:
LOGO SIZE
0.8 X
X
X
3 X
0.9 X
0.9 X
0.9 X
X
X
X
X
3 X
0.8 X
0.9 X
0.9 X
2.5 X

16. 16 LOGO SIZE
LOGO ARCHITECTURE:
LOGO SIZE
0.8 X
X
X
3 X
0.9 X
0.9 X
0.9 X
X
0.8 X
X
X
3 X
0.9 X
0.9 X
X
0.8 X
X
X
3 X
0.9 X
0.9 X
0.9 X
X

17. 17 COLOR VARIATION
LOGO ARCHITECTURE:
COLOR VARIATION

18. 18 CLEAR SPACE & POSITION
LOGO ARCHITECTURE:
CLEAR SPACE & POSITION
x
x
2 X 2 X
2 X2 X
2 X 2 X
2 X2 X
2 X 2 X
2 X2 X
2 X 2 X
2 X2 X

19. 19 LOGO APPLICATION
LOGO ARCHITECTURE:
LOGO APPLICATION
The Breavis logo should always be presented using the version that gives the greatest
stand-out against background image/color.
EMPOWERED BY DATA

20. 20 LOGO APPLICATION
LOGO ARCHITECTURE:
LOGO APPLICATION
To protect the integrity of the logo it should be used as shown in the examples in this guide, avoiding any
application shown below.

21. SECTION 3
BRAND COLOR

22. 22 THE COLOR
BRAND COLOR:
THE COLOR
C31% M100% Y76% K38%
R124 G18 B42
#7C122A
PANTONE 704
C6% M5% Y16% K0%
R239 G234 B215
#EFEAD7
PANTONE 704
C53% M44% Y44% K9%
R126 G126 B126
#7E7E7E
PANTONE 704
The Breavis logo is expressed in one main color – dark red.
The brand color symbolizes Determination, Strength, Power.
The brand color must be used consistently across all the internal
and external communications. Great care should be taken to ensure
accurate color reproduction when the logo is applied to all types of
paper and materials, as well as web and broadcast channels.
The brand also has supporting colors.

23. 23 COLOR PALETTE
BRAND COLOR:
COLOR PALETTE
#7C122A
#7C122A
#7D4B46 #C9786F #828282
#C91F44
#C91F44
#4779AF #369CBC #E7E7E7
The brand also allows the following color palette in its visual communications.

24. SECTION 4
TYPOGRAPHY

25. 25 LOGO FONTS
TYPOGRAPHY:
LOGO FONTS
Font for the logo
Trench Thin
Font for text under the logo
Aileron Thin
This logo consists of two fonts, which are
in free access. The modified font TRENCH
THIN is used for writing the brand name.
This particular font has been chosen to
highlight the minimalistic style and put an
emphasis on the accuracy and clarity of the
title.
The second font of the logo is also in free
access. It is used to indicate the direction of
the company. The subtle writing of the text
emphasizes the secondary role of this part
of the logo and shows the whole character
design.

26. 26 CORPORATE FONT
TYPOGRAPHY:
CORPORATE FONT
Corporate font for headlines pushes
Use of “Segoe UI font family (Google font)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 .,-?!@
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Àà Ââ Êê Éé Èè Ëë Ôô Ûû Ùù Ïï Îî Üü Ÿÿ Çç 0123456789 .,-?!@
Аа Бб Вв Гг Дд Ее Ёё Жж Зз Ии Йй Кк Лл Мм Нн Оо Пп Рр Сс Тт Уу Фф Хх Цц Чч
Шш Щщ Ъъ Ыы Ьь Ээ Юю Яя 0123456789 .,-?!@
Աա Բբ Գգ Դ դ Եե Զզ Էէ Ըը Թթ Ժժ Իի Լլ Խխ Ծծ Կկ Հհ Ձձ Ղղ Ճճ Մմ Յյ Նն Շշ Ոո
Չչ Պպ Ջջ Ռռ Սս Վվ Տտ Րր Ցց Ււ Փփ Քք Օօ Ֆֆ 0123456789 .,-?!@
The corporate font is SEGOE UI. This font is from Google font family. It is in free access, includes
writing texts and characters in all languages and is supported by all the latest devices, which al-
lows not to distort the writing of texts and the visual representation of the content.

27. SECTION 5
CORPORATE ITEMS
& TEMPLATES

28. 28 ITEMS
CORPORATE ITEMS & TEMPLATES:
ITEMS

29. 29 ITEMS
CORPORATE ITEMS & TEMPLATES:
ITEMS

30. 30
CORPORATE ITEMS & TEMPLATES:
ITEMS
ITEMS

31. 31
CORPORATE ITEMS & TEMPLATES:
ITEMS
ITEMS

32. 32 ITEMS
CORPORATE ITEMS & TEMPLATES:
ITEMS

33. 33 ITEMS
CORPORATE ITEMS & TEMPLATES:
ITEMS

34. 34 EXTERNAL PLATFORMS & FILES
EXTERNAL PLATFORMS & FILES
Breavis brandbook consists of extension files in different formats, which are an integral part of this Brandbook.
The files’ list include: Breavis Corporate Jingle, Breavis Corporate IVR (Interactive Voice Response),
Breavis Corporate Templates, Breavis Printing Files for Corporate Items, Breavis Corporate Photos.
Breavis carefully builts its reputation online and all the employees of the
Company are considered as the brand ambassadors on the web.
When posting about office life on the web, Breavis brand ambassadors are
encouraged to use the following hashtags:
The Company controls all the Breavis domains worldwide and maintains
official pages on all social networks.
breavis.com
breavis.am
breavis.info
breavis.org
breavis.biz
breavis.net
linkedin: breavis.company
twitter: breavis_company
facebook: breavis.company
instagram: breavis.company
#Breavis #beCool #beBreavis

35. breavis.company
breavis.companybreavis_company
breavis.company
info@breavis.com
www.breavis.com
D. Anhaght st. 23/6, 6th floor, s. 601,
Yerevan 0069, Armenia
+374 11 20 4772
+374 11 20 4771