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Elements of visual design


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Maricris Tapiceria

Mr. Barra
English Transactional

Published in: Education, Technology, Business
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Elements of visual design

  2. 2. Some photos work for some but not for others... WHY?<br /><ul><li>Effective images are those that command attention and communicate feelings to an audience
  3. 3. How a viewer responds to an image depends on their past experiences, interests, and what it is that they are looking for.
  4. 4. This is why the same picture often receives a variety of responses from different viewers.</li></li></ul><li>The Elements of design are like the ingredients in a recipe<br />LINES<br />SHAPE (2D)/FORM (3D)<br />COLOUR AND VALUE<br />TEXTURE <br />SPACE<br />
  5. 5. Lines<br />Direction and orientation of a line can imply feelings<br />A mark with length, width and direction; created by a point that moves along a surface<br />
  6. 6. LINES<br />Three-dimentional<br />Two-dimentional <br />A pencil line on a paper<br />Wire, string, and etc.<br />
  7. 7. Line Directions<br />Horizontal Lines (at rest)<br />Vertical Lines (at attention)<br /><ul><li>Imply tranquility, rest, and stability
  8. 8. Imply power and strength</li></li></ul><li>Line Directions<br />Curve Lines (dancing)<br />Diagonal Lines (on the run)<br /><ul><li>Imply action, change and dynamic energy
  9. 9. Imply quiet, calm, and sensual feelings.</li></li></ul><li>SHAPES<br />When a line meets itself or crosses another line to surrounds a space, it creates shape<br />
  10. 10. SHAPES<br />ORGANIC<br />GEOMETRIC<br />often easy to recognise such as circles, squares and triangles<br />represent the free-flowing aspects of growth. Organic shapes are often irregular shapes.<br />
  11. 11. FORM<br />Any threedimentional object, has height, width and depth. It also has mass and volume<br />
  12. 12. FORM<br />GEOMETRIC<br />ORGANIC<br />
  13. 13. Colours<br /><ul><li>Colour affects humman beings. Men and women respind to colours differently.
  14. 14. Colour affects us emotionally, with different colours evoking different emotions.</li></li></ul><li>Analogous colours<br /><ul><li>Colours that get along and are referred to as being harmonious.
  15. 15. Colours that are often used in visual design and have soothing effect</li></li></ul><li>Complimentary colours<br /><ul><li>Exhibit more contrast when positioned adjacent to each other</li></li></ul><li>Colour Schemes<br />A plan for selecting and organizing colours<br />Warm colours<br />Cool colours<br />
  16. 16. Warm Colours<br />Yellows, reds, and oranges. We associate these with blood, sun and fire.<br />
  17. 17. Cool Colours<br />Violets, blues and greens. With association to snow and ice<br />
  18. 18. Colour Value-Lightness or darkness of a colour<br />TINTS (lighter colours)<br />SHADES(darker colours)<br />
  19. 19. VALUE-created with shading and highlights<br />SHADING<br />Gradual change from light to dark<br />HIGHLIGHTS<br />Emphasizes the brightest areas<br />
  20. 20. Texture<br />Surface quality or “feel” of an object- smooth rough soft, etc.<br />
  21. 21. ACTUAL TEXTURE<br />Textures when we feel when we touch something<br />
  22. 22. IMPLIED TEXTURE<br />Illusion of of actual textures<br />
  23. 23. INVENTED TEXTURE<br />Abstract and symbolic <br />
  24. 24. SPACE<br />Creating the illusions of three dimensions (depth) on a two dimentional surface.<br />
  25. 25. Unity<br />Refers to an ordering of all elements in an image so that each other can contribute to a unifiedaesthetic effecr so that image is seen as a whole<br />
  26. 26. Coherence<br />Belonging together within the confines of colour, shapes, and size. Visual coherence can be achieved through similar shape, colour size or texture<br />
  27. 27. Dominance or Emphasis<br />Can be done through size, shape, and colour. Large objects dominate similar ones and war coloured objects dominate cooler coloured objects<br />