Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Elements of visual design

2,609 views

Published on

ELEMENTS OF VISUAL DESIGN

Maricris Tapiceria

Mr. Barra
English Transactional

Published in: Education, Technology, Business
  • Be the first to comment

Elements of visual design

  1. 1. ELEMENTS OF VISUAL DESIGN<br />MARICRISTAPICERIA<br />
  2. 2. Some photos work for some but not for others... WHY?<br /><ul><li>Effective images are those that command attention and communicate feelings to an audience
  3. 3. How a viewer responds to an image depends on their past experiences, interests, and what it is that they are looking for.
  4. 4. This is why the same picture often receives a variety of responses from different viewers.</li></li></ul><li>The Elements of design are like the ingredients in a recipe<br />LINES<br />SHAPE (2D)/FORM (3D)<br />COLOUR AND VALUE<br />TEXTURE <br />SPACE<br />
  5. 5. Lines<br />Direction and orientation of a line can imply feelings<br />A mark with length, width and direction; created by a point that moves along a surface<br />
  6. 6. LINES<br />Three-dimentional<br />Two-dimentional <br />A pencil line on a paper<br />Wire, string, and etc.<br />
  7. 7. Line Directions<br />Horizontal Lines (at rest)<br />Vertical Lines (at attention)<br /><ul><li>Imply tranquility, rest, and stability
  8. 8. Imply power and strength</li></li></ul><li>Line Directions<br />Curve Lines (dancing)<br />Diagonal Lines (on the run)<br /><ul><li>Imply action, change and dynamic energy
  9. 9. Imply quiet, calm, and sensual feelings.</li></li></ul><li>SHAPES<br />When a line meets itself or crosses another line to surrounds a space, it creates shape<br />
  10. 10. SHAPES<br />ORGANIC<br />GEOMETRIC<br />often easy to recognise such as circles, squares and triangles<br />represent the free-flowing aspects of growth. Organic shapes are often irregular shapes.<br />
  11. 11. FORM<br />Any threedimentional object, has height, width and depth. It also has mass and volume<br />
  12. 12. FORM<br />GEOMETRIC<br />ORGANIC<br />
  13. 13. Colours<br /><ul><li>Colour affects humman beings. Men and women respind to colours differently.
  14. 14. Colour affects us emotionally, with different colours evoking different emotions.</li></li></ul><li>Analogous colours<br /><ul><li>Colours that get along and are referred to as being harmonious.
  15. 15. Colours that are often used in visual design and have soothing effect</li></li></ul><li>Complimentary colours<br /><ul><li>Exhibit more contrast when positioned adjacent to each other</li></li></ul><li>Colour Schemes<br />A plan for selecting and organizing colours<br />Warm colours<br />Cool colours<br />
  16. 16. Warm Colours<br />Yellows, reds, and oranges. We associate these with blood, sun and fire.<br />
  17. 17. Cool Colours<br />Violets, blues and greens. With association to snow and ice<br />
  18. 18. Colour Value-Lightness or darkness of a colour<br />TINTS (lighter colours)<br />SHADES(darker colours)<br />
  19. 19. VALUE-created with shading and highlights<br />SHADING<br />Gradual change from light to dark<br />HIGHLIGHTS<br />Emphasizes the brightest areas<br />
  20. 20. Texture<br />Surface quality or “feel” of an object- smooth rough soft, etc.<br />
  21. 21. ACTUAL TEXTURE<br />Textures when we feel when we touch something<br />
  22. 22. IMPLIED TEXTURE<br />Illusion of of actual textures<br />
  23. 23. INVENTED TEXTURE<br />Abstract and symbolic <br />
  24. 24. SPACE<br />Creating the illusions of three dimensions (depth) on a two dimentional surface.<br />
  25. 25. Unity<br />Refers to an ordering of all elements in an image so that each other can contribute to a unifiedaesthetic effecr so that image is seen as a whole<br />
  26. 26. Coherence<br />Belonging together within the confines of colour, shapes, and size. Visual coherence can be achieved through similar shape, colour size or texture<br />
  27. 27. Dominance or Emphasis<br />Can be done through size, shape, and colour. Large objects dominate similar ones and war coloured objects dominate cooler coloured objects<br />

×