Social TV: How to create connected media experiencesPlanning-ness
Henry Holtzman discusses his goals for an afternoon event on the future of television. He wants to think provocatively about TV, illustrate how technology is redefining TV, have a new idea for a TV product or service, learn something new, and have fun. He then discusses various topics related to the future of television including whether it has a future, what television is, the evolution of TV apps, and new ideas like interactive TV commercials and taking over public TV screens.
Thank you to all who attended our session at the 2011 TV Next conference. For those who missed it, here are our slides. For more info, follow us on Twitter: @ConnectedTV
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
The document discusses 5 key trends in the future of TV: 1) Today's technology like internet-enabled TVs and apps, 2) Social aspects like social media and shared experiences, 3) Personalization using data and recognition technologies, 4) Screens and surfaces becoming bigger, movable to any surface, and touch-enabled, and 5) Seamless experiences and interaction across devices. It predicts TVs will know users and tailor content, users will control TVs with voice and gestures, and shopping/viewing will converge on a single interface allowing instant purchases.
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Social TV: How to create connected media experiencesPlanning-ness
Henry Holtzman discusses his goals for an afternoon event on the future of television. He wants to think provocatively about TV, illustrate how technology is redefining TV, have a new idea for a TV product or service, learn something new, and have fun. He then discusses various topics related to the future of television including whether it has a future, what television is, the evolution of TV apps, and new ideas like interactive TV commercials and taking over public TV screens.
Thank you to all who attended our session at the 2011 TV Next conference. For those who missed it, here are our slides. For more info, follow us on Twitter: @ConnectedTV
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
The document discusses 5 key trends in the future of TV: 1) Today's technology like internet-enabled TVs and apps, 2) Social aspects like social media and shared experiences, 3) Personalization using data and recognition technologies, 4) Screens and surfaces becoming bigger, movable to any surface, and touch-enabled, and 5) Seamless experiences and interaction across devices. It predicts TVs will know users and tailor content, users will control TVs with voice and gestures, and shopping/viewing will converge on a single interface allowing instant purchases.
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
The document provides an overview of the history and evolution of television, including the transition to digital TV and the rise of interactivity and connected/smart TV capabilities. It discusses how digital TV offers improvements in quality and efficiency through signal compression. It also outlines different types of interactivity, such as one-way and two-way, and describes emerging trends like connected TV, second screening, social TV, and the growing number of smart TV apps and platforms. The document concludes that while smart TV may be the future, it's difficult to predict exactly what form television will take as consumer usage continues to change.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The document discusses innovations in next generation TV devices and how they are providing glimpses of the future of television. It describes new features of devices like Roku, Chromecast, and Google TV that include innovative remote controls, universal search functions, personalized interfaces, and cloud DVR capabilities. These developments indicate that television interfaces will become more intuitive and integrated in the coming years, allowing on-demand viewing across multiple screens and devices.
The document discusses the evolution of television and the increasing number of devices that can access video content. It describes how early televisions had simple interfaces but the proliferation of channels led to remote controls. Now, various devices like computers, tablets, phones, streaming boxes and smart TVs can access both traditional broadcast and online content through services like Netflix, Hulu and YouTube. This has increased options but also complexity for users. New tools are emerging to make content aggregation and access more seamless across devices.
This document provides an overview of SocialTV, including: defining SocialTV as the intersection of social media and television; influences driving SocialTV such as new technologies and devices; opportunities for entertainment brands in SocialTV through engagement and analytics; challenges in the fast-moving SocialTV ecosystem; and ways big brands are engaging with startups through investments, acquisitions, and events.
iBeacon and Bluetooth LE: An Introduction Doug Thompson
Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.
Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.
To learn more, visit us at http://beekn.net
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Sony launched its new BRAVIA Android TV with Google's Android operating system, allowing access to apps like Google Search and YouTube directly on the TV. This intensified competition in the LED TV market between Sony, Samsung, and LG. Samsung and LG have been leaders in the TV market with different strategies - Samsung focuses on design and features while LG targets various price points and customization. All three companies offer a range of smart TVs running their own or third party platforms, with options at various price points aimed at tech-savvy consumers.
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
Beacons are small, low-cost Bluetooth transmitters that can send messages and notifications to nearby smartphones. They use Bluetooth Low Energy to broadcast an identifier and other data within a short range. Beacons have various use cases like retail marketing, indoor navigation, and attendance tracking. Major beacon platforms include iBeacon, AltBeacon, and Eddystone. Developers can implement beacon technologies using mobile SDKs from vendors like Estimote or libraries like AltBeacon.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
PayPal Beacon and Apple iBeacon
Language:
English (90%) + Thai (10%)
Agenda:
- What’s Beacon
- Bluetooth Low Energy (BLE)
- PayPal Beacon
- Apple iBeacon
- References
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
10 industries that will be disrupted by iBeacons in 2015Lukasz Felsztukier
The document discusses how iBeacons will disrupt 10 industries in 2015 by enabling proximity-based interactions through mobile devices. It provides examples of how iBeacons are currently being used in retail to provide product information and payments, in restaurants for payments, in advertising, games, education, dating, home automation, and at events. It also discusses challenges with iBeacons and the future potential for wider adoption through lower costs, constant Bluetooth connectivity, communication between beacons, and integration into everyday objects.
Lumi Mobile provides real-time mobile engagement technologies that generate audience insights for live broadcast events. Their platform allows audiences to interact through polling, chatting, and sharing opinions. Results are reported and analyzed in real-time, enabling further audience testing. The technology works across all mobile and connected TV devices. Case studies found participating audiences watched substantially longer and enjoyed the experience more.
Bubble.Global is developing interactive fitness apps that use motion sensors in mobile devices to create fun and stimulating workouts displayed on televisions. Their goal is to make fitness accessible, affordable and engaging through gamified experiences. They have begun incubating with Faster Capital, filed provisional patents, and are seeking $4.7 million in funding to commercialize and market their product globally. Their competitive advantages include using inexpensive mobile technology, ease of use, proven consumer interest in interactive gaming, and offering more value for less cost than console-based fitness games.
LG produces smart TVs with their WebOS operating system. A smart TV has integrated internet and apps. LG is a large electronics company from South Korea. Their smart TVs have features like 1080p resolution, Magic Remote, and WebOS 2.0 operating system. Competitors include Samsung, Sony, Panasonic, and Philips who also produce smart TVs with their own operating systems and interfaces. LG's smart TV platform is praised for its simple design and ease of use.
PDHPE teaches essential life skills like decision making, problem solving, communication, and healthy relationships. It also develops physical skills through sports and encourages exercise. These skills help students in their daily lives and promote healthy living. The PDHPE values focus on developing students' self-worth, respect for others, sense of belonging, responsibility, participation in exercise, and commitment to reaching their full potential. Parental encouragement of students' participation in PDHPE is important for their development.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
The document provides an overview of the history and evolution of television, including the transition to digital TV and the rise of interactivity and connected/smart TV capabilities. It discusses how digital TV offers improvements in quality and efficiency through signal compression. It also outlines different types of interactivity, such as one-way and two-way, and describes emerging trends like connected TV, second screening, social TV, and the growing number of smart TV apps and platforms. The document concludes that while smart TV may be the future, it's difficult to predict exactly what form television will take as consumer usage continues to change.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
The document discusses innovations in next generation TV devices and how they are providing glimpses of the future of television. It describes new features of devices like Roku, Chromecast, and Google TV that include innovative remote controls, universal search functions, personalized interfaces, and cloud DVR capabilities. These developments indicate that television interfaces will become more intuitive and integrated in the coming years, allowing on-demand viewing across multiple screens and devices.
The document discusses the evolution of television and the increasing number of devices that can access video content. It describes how early televisions had simple interfaces but the proliferation of channels led to remote controls. Now, various devices like computers, tablets, phones, streaming boxes and smart TVs can access both traditional broadcast and online content through services like Netflix, Hulu and YouTube. This has increased options but also complexity for users. New tools are emerging to make content aggregation and access more seamless across devices.
This document provides an overview of SocialTV, including: defining SocialTV as the intersection of social media and television; influences driving SocialTV such as new technologies and devices; opportunities for entertainment brands in SocialTV through engagement and analytics; challenges in the fast-moving SocialTV ecosystem; and ways big brands are engaging with startups through investments, acquisitions, and events.
iBeacon and Bluetooth LE: An Introduction Doug Thompson
Bluetooth LE and Apple iBeacon technology will change the way consumers experience the world. In this overview, we explain what a 'beacon' is, why it's important, and why there's a big difference between proximity and location.
Whether you're a brand, a venue or a small retailer, you should know about Bluetooth LE and how it will change the way consumers will experience the world.
To learn more, visit us at http://beekn.net
Beacon Technology: What Brands and Marketers Need to KnowBBDO
Beacon technology has the potential to disrupt the way brands–particularly retail brands–think about the intersection of the physical retail experience and the mobile experience. Using beacons wisely, retailers will be able to play the part of a gracious, individually attentive host, combining the users’ interests, intent and physical location.
Sony launched its new BRAVIA Android TV with Google's Android operating system, allowing access to apps like Google Search and YouTube directly on the TV. This intensified competition in the LED TV market between Sony, Samsung, and LG. Samsung and LG have been leaders in the TV market with different strategies - Samsung focuses on design and features while LG targets various price points and customization. All three companies offer a range of smart TVs running their own or third party platforms, with options at various price points aimed at tech-savvy consumers.
We have been doing some work with Beacons (iBeacon’s) at the moment and there where many preconceptions we had to overcome before getting to grips with the technology. We have compiled this presentation to help explain the landscape and explore some possibilities.
Beacons are small, low-cost Bluetooth transmitters that can send messages and notifications to nearby smartphones. They use Bluetooth Low Energy to broadcast an identifier and other data within a short range. Beacons have various use cases like retail marketing, indoor navigation, and attendance tracking. Major beacon platforms include iBeacon, AltBeacon, and Eddystone. Developers can implement beacon technologies using mobile SDKs from vendors like Estimote or libraries like AltBeacon.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
PayPal Beacon and Apple iBeacon
Language:
English (90%) + Thai (10%)
Agenda:
- What’s Beacon
- Bluetooth Low Energy (BLE)
- PayPal Beacon
- Apple iBeacon
- References
Rethinking publishing in the content marketing eraMatthew Buckland
The internet has instigated a dramatic fall in the economics of media. Competition for both revenue & reader attention. Media & advertisers need to figure out a new paradigm: platforms, ad formats, content types, distribution & business models
10 industries that will be disrupted by iBeacons in 2015Lukasz Felsztukier
The document discusses how iBeacons will disrupt 10 industries in 2015 by enabling proximity-based interactions through mobile devices. It provides examples of how iBeacons are currently being used in retail to provide product information and payments, in restaurants for payments, in advertising, games, education, dating, home automation, and at events. It also discusses challenges with iBeacons and the future potential for wider adoption through lower costs, constant Bluetooth connectivity, communication between beacons, and integration into everyday objects.
Lumi Mobile provides real-time mobile engagement technologies that generate audience insights for live broadcast events. Their platform allows audiences to interact through polling, chatting, and sharing opinions. Results are reported and analyzed in real-time, enabling further audience testing. The technology works across all mobile and connected TV devices. Case studies found participating audiences watched substantially longer and enjoyed the experience more.
Bubble.Global is developing interactive fitness apps that use motion sensors in mobile devices to create fun and stimulating workouts displayed on televisions. Their goal is to make fitness accessible, affordable and engaging through gamified experiences. They have begun incubating with Faster Capital, filed provisional patents, and are seeking $4.7 million in funding to commercialize and market their product globally. Their competitive advantages include using inexpensive mobile technology, ease of use, proven consumer interest in interactive gaming, and offering more value for less cost than console-based fitness games.
LG produces smart TVs with their WebOS operating system. A smart TV has integrated internet and apps. LG is a large electronics company from South Korea. Their smart TVs have features like 1080p resolution, Magic Remote, and WebOS 2.0 operating system. Competitors include Samsung, Sony, Panasonic, and Philips who also produce smart TVs with their own operating systems and interfaces. LG's smart TV platform is praised for its simple design and ease of use.
PDHPE teaches essential life skills like decision making, problem solving, communication, and healthy relationships. It also develops physical skills through sports and encourages exercise. These skills help students in their daily lives and promote healthy living. The PDHPE values focus on developing students' self-worth, respect for others, sense of belonging, responsibility, participation in exercise, and commitment to reaching their full potential. Parental encouragement of students' participation in PDHPE is important for their development.
PDHPE teaches essential life skills like decision making, problem solving, communication, and healthy relationships. It also develops physical skills through sports and encourages exercise. These skills help students in their daily lives and promote healthy living. The PDHPE values focus on developing students' self-worth, respect for others, sense of belonging, responsibility, participation in exercise, and commitment to reaching their full potential. Parental encouragement of students' participation in PDHPE is important for their development.
Video Services: Customer Experience in the Fast-Evolving Digital SpaceCognizant
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.
Presentation DLM Symposium 2012 - Future of TV Blockchain News
The document discusses how emerging technologies are disrupting the television industry, leading to new opportunities for content creators, producers, brands and developers to connect directly with viewers through platforms like connected TVs, second screens, apps and social media. It also highlights challenges this presents for traditional gatekeepers like broadcasters, cable companies and regulators to adapt their business models and regulations. The rise of second screen viewing and interactivity is a major trend that will drive new forms of engagement and monetization.
Presentation Global Collect Perspectives 2012Blockchain News
This document discusses the emerging landscape of television. It notes that connected TVs, second screens, and new platforms are disrupting the traditional TV model. New opportunities are emerging for direct relationships between creators and consumers, as well as new monetization approaches. The TV industry will likely go through significant changes in the next five years as these trends accelerate.
This document summarizes the growth of digital media and over-the-top (OTT) services. It notes that viewers are increasingly consuming media on multiple screens and on-demand. New digital platforms are creating new behaviors and preferences for media consumption anywhere, anytime and on any screen. Examples are provided of Fox Sports' OTT offerings for second screen experiences and broadband TV. The document advocates adopting an anywhere, anytime approach to leverage viewer behaviors on OTT platforms.
The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
Yahoo! Connected TV - Developer Event - Device CommunicationYahooConnectedTV
New Yahoo! Connected TV App Development Kit (ADK) with Device Communication:
Download the new Yahoo! Connected TV ADK:
http://developer.yahoo.com/connectedtv/download/index.html
Device Communication is a powerful two-way protocol for connecting mobile devices to Yahoo! Connected TV.
More info is available on the Yahoo! Connected TV Developer Page:
http://developer.yahoo.com/connectedtv/
This document discusses the convergence of mobile, TV, and internet media. It outlines four trends for TV in the next five years: 1) Connected TV adoption will be faster than ever due to mobile phones; 2) Second screen engagement on mobile devices will drive new interactive and monetization models for TV; 3) The TV ad business will be redefined through data mining and new ad injection systems; 4) There will be constant competition and changes to established players and models as new gatekeepers emerge in the living room. The future of media will be a feedback loop between traditional and new digital platforms and experiences.
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
The document summarizes a presentation given at a Chicago AMA event on digital media and marketing. It discusses:
1) How consumers are in control of when, where and how they consume content and have more options than ever to research products.
2) The importance of content, curation and convergence in digital media, with content king and everything becoming content.
3) How companies must understand consumer habits and the "moments of truth" when researching and purchasing products in order to be present where and when consumers are searching.
Technologies in the film and tv industries final version copy 3barsik1997
The document discusses various technologies used in the film and TV industries, including consumer products for media production, satellite technology, cable technology, the transition from analogue to digital, interactive TV, high definition technologies, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Satellite technology allows broadcast signals to be transmitted from satellites to viewers' homes, while cable technology transmits signals through coaxial cables. The transition to digital provided advantages like improved picture quality and additional interactive features. New technologies continue to offer more viewing options and interactive experiences.
This document discusses how marketers are using second screens like smartphones and tablets to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) Leveraging second screens during live events 2) Incentivizing ad engagement 3) Gamifying TV ads 4) Bridging TV and digital campaigns 5) Syncing e-commerce with TV 6) Sponsoring extra second-screen content 7) Engaging sports fans 8) Promoting hashtags 9) Enabling real-time interactivity 10) Creating transmedia experiences. It also provides background on new viewer behaviors and tools, and expert perspectives on opportunities for brands.
The document discusses the evolution of connected TV and the initiatives of Telkom Indonesia to meet customer demands in this area. It outlines how TV has evolved from traditional cable to integrated IP video experiences across multiple devices. It also discusses the challenges of connected TV relating to broadband connectivity, user experience, and content features. Customer demand is highlighted as being for time-shifted and on-demand content. Telkom's initiatives are presented as converging their services across platforms and devices to provide integrated multi-service experiences to customers on TV, PC and mobile through their SmartTV, TelkomVision and Speedy products and promotions.
Technologies in the film and tv industries final version copy 2barsik1997
The document discusses various technologies used in the film and TV industries, including consumer products for media production, satellite TV, cable TV, the transition from analogue to digital, interactive TV, the internet, high definition, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Satellite TV works by transmitting signals from satellites to receivers via satellite dishes. Cable TV transmits signals through coaxial cables. The transition to digital provided benefits like improved picture quality and time-shifting capabilities. Interactive TV allows two-way communication but also raises privacy concerns. The internet has greatly impacted the industries through online streaming and video platforms.
Technologies in the film and tv industriesbarsik1997
This document discusses various technologies used in the film and TV industries. It covers consumer products like cameras and editing software used for media production. It also discusses satellite and cable TV technologies, how they work, and their advantages and disadvantages. The document also summarizes the transition from analogue to digital broadcasting, interactive TV, internet TV, high definition technologies, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders.
Technologies in the film and tv industries final version copybarsik1997
The document discusses various technologies used in the film and TV industries, including consumer products for media production, satellite technology, cable technology, the transition from analogue to digital, interactive TV, the internet, high definition, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Satellite technology and cable technology are discussed as methods for delivering television programming directly to homes. The transition to digital provided benefits like higher picture quality and added functionality. Interactive TV, the internet, and on-demand viewing have increased viewer control and options for accessing content.
Visiware leading the 2nd screen revolution - nex tv mexico-1.1Frédéric Arquier
This document discusses the second screen revolution and Visiware's role in leading it. It notes that in 2013 connected devices outnumbered humans and viewers are increasingly looking to second screens while watching TV. Visiware provides a leading second screen platform that delivers and controls TV everywhere experiences, empowers convergent TV, and captures viewer engagement across devices. It has over 1,400 shows, reaches 25 networks in 20 countries, and has 30 million apps. Visiware also enables dynamic content enrichment, social integration, and practical tools like remote control and recordings. Additionally, it allows for synchronized advertising across screens in a new rich format to boost campaigns.
Simon Mainwaring presented on the future of television and social media. He discussed how television remains popular but new players like Netflix, Hulu, and Amazon are disrupting traditional TV. Social TV is emerging as people use second screens like tablets, smartphones and laptops to engage on social media while watching TV. Major trends include the rise of co-viewing and online video, and how viewers are multi-tasking. New players in this space include Facebook, Google, Apple, and closed ecosystems. The future will see producers become multi-screen storytellers, advertisers become social brands, and viewers become co-creative consumers.
The document proposes a marketing plan for a TV show management app called "The Television Mission". The app allows users to keep track of TV shows they watch by creating a database of shows. Key features include notifications, episode tracking, ratings and reviews. The plan discusses the target audience as young Indians interested in foreign TV shows. It analyzes competitors and outlines strategies for customer acquisition, pricing, branding and distribution to build a large user base for the new app.
Similar to How Television Is Changing For Good (20)
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Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
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Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
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Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
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A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the “How Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Vision” tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his company’s pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
3. How TV Is Changing
• TV technology trends
• Connected TV:
From TV makers
From service providers
• Second screen apps and devices
• Social TV, social TV analytics
• The drive to make TV more efficient
• Does TV as we know it have a future?
6. TV Technology Trends
TV displays that are:
• Bigger and thinner
• Sharp, and getting
sharper: 4k
7. TV Technology Trends
TV displays that are:
• Bigger and thinner
• Sharp, and getting
sharper: 4k, 8k
8. TV Technology Trends
TV displays that are:
• Bigger and thinner
• Sharp, and getting
sharper: 4k, 8k
• Adding depth – 3D
9. TV Technology Trends
TV displays that are:
• Bigger and thinner
• Sharp, and getting
sharper: 4k, 8k
• Adding depth – 3D
• Able to watch you!
10. TV Technology Trends
‘This is all very exciting to the
world's biggest advertisers who
spend billions on TV advertising
but don't know who's in the
room when their ads air’
11. Connected TV – From TV Makers
TV makers’ holy grail:
• Recurring revenues
beyond low-margin sale
• Commercial approaches
broadly similar
• Underlying technologies
vary – fragmented
development environment
12. Connected TV – From TV Makers
Monetisation includes:
• Targeted ads:
Portal display
Recommended apps
In-app advertising
• Revenue shares:
App downloads
Video, game rentals
13. Connected TV – From TV Makers
‘I found the new Smart
Interaction – voice, gesture, and
facial recognition – unreliable
and awkward …’
14. Connected TV – From TV Makers
‘Many of the key apps,
including Facebook, Twitter and
the web browser, seemed crude
and hard to use without a
keyboard …’
15. Connected TV – From TV Makers
‘There are flashes of a great
future merging regular TV and
the web on the Samsung Smart
TV. But it needs more work’
- Walt Mossberg, WSJ.com
16. Quick Take #1
• TV makers are positioning themselves as the new gatekeepers:
Sourcing or producing content
Selling and serving advertising
Gathering relevant viewer data
• Laudable strategy, harnessing potential of convergence
• But the problem is:
TV makers are generally clueless about all of the above
And they generally fail to understand the need to provide a TV-
quality experience, and managed consumer service
17. TV Makers’ Holy Grail
• What could possibly go wrong?
Consumers buy shiny new internet-enabled TV, but do
not connect to internet
Consumers connect, but do not use internet functionality
• Research by McKinsey (UK and France, n=18,500):
Over half of the 10% of homes with smart TVs have
never connected them to the internet
Just 3% of those owning smart TVs use IP functionality
18. Quick Take #2
• TV makers’ ‘smart TV’ risks becoming a dumb idea
• Consumers are complaining of a poor user experience:
Slow, non-intuitive interfaces and clunky input device
Video buffering
Non-enticing app stores, app support:
New apps not supported by ‘old’ sets (less than 1 year!)
New sets not supporting ‘old’ apps (less than 1 year!)
Poor, or non-existent customer support
19. Quick Take #3
• That does not mean connected TV is doomed to fail
• The smarter players are the service providers offering
bundled TV and broadband:
They have the content
They provide the pipe
They know what it takes to offer a managed service
• They are using a range of devices – including connected
displays – to reach connected consumers
23. Is Apple About To Make A TV?
‘I'd like to create an integrated
television set that is completely
easy to use. It will have the
simplest user interface you could
imagine. I finally cracked it ’
- Steve Jobs
24. Is Apple About To Make A TV?
‘This is an area of intense
interest for us. We’re going
to keep pulling this string
and see where it takes us’
- Tim Cook, Apple
25. Is Apple About To Make A TV?
• Granted US patent
for interface design
• Integrates broadcast
channels with online
• Record button – so
device will have DVR
26. Quick Take #4
• Apple is unlikely to make a connected display:
Apple favours a ‘single global product’, TV tech is regionally fragmented
Apple would need to negotiate content deals, and permission to do
disruptive things with broadcasters’ content, in every major market
• Instead it will seek to put an Apple interface on the TV you
already own, offering a premium set-top box to service providers
• It will also continue to extend the iOS ecosystem to TVs using
AirPlay, mirroring iPad and iPhone content on the main screen
27.
28.
29. Second Screen
• Apps augment TV viewing:
Content discovery, participation
Input and control
• Synchronised with main screen:
Active: viewer has to check-in, tag
Passive: automatic
• Social integration (social TV)
30. Second Screen
• Exclusive UK tie-up with ITV:
50,000 tags Britain’s Got Talent final
Shazam-enabled Pepsi, Cadbury ads
• Exclusive US tie-up with NBC Olympics:
>1m tags for additional content
Half of users allowed location tracking
• Now developing behavioural in-app ad
targeting, and TV commerce
31. Second Screen
• Loyalty programme for TV
• Incentivises viewing by awarding points,
exchanged for gift cards, tickets,rewards
• Latest tie-up: free movies with DirecTV
• Social media advice: how to cheat it!
32. Quick Take #5
• Second screen apps offer opportunities for:
Data capture
Interactive advertising, highly targeted
TV commerce
New metrics, analytics
• Potential for disruption:
New entrants monetising second screen apps without the
involvement of the broadcaster or service provider
33. Second Screen
‘As much as Samsung and
others have promoted smart
TVs the reality is that
consumers with tablets think
their tablets are even smarter’
34. Second Screen
• Tablets are displacing PCs,
laptops and smartphones
• Displacing small TVs
• New place scenarios for TV
35. Second Screen
• EPG with live social ratings
and a connected TV remote
• Social networking platform
• Infotags created by
subtitles:
Links to related
information
Links to TV commerce
36. Second Screen
‘zeebox creates a direct channel
between advertisers and consumers
with powerful transactional
capabilities. The second screen is
entirely free to be commercialised’
- Ernesto Schmitt, zeebox
37. Quick Take #6
• Challenges for second screen:
Overcoming app overload – too many apps for the
same show competing for consumer attention
Achieving scale, reaching the masses:
Make it essential – the way to vote, play along
Make it easy – seamless integration with programming
Requires deals with service providers … just as
service providers are rolling out their own second
screen apps, so expect acquisitions
39. Social TV
• People using social networks and social apps to:
Find, rate, share programmes
Chat with friends while watching
Participate with programmes
• Increasingly integrated with second screen apps
• Driven by rapid take-up of tablets and smartphones,
and meteoric rise of social networking
• TV and social networking: symbiotic relationship
40. Quick Take #7
• Social TV generates data which can power:
New forms of programme discovery, bypassing operator’s EPG
Interactive advertising, highly targeted
TV commerce, on the second screen
New forms of participation
• Can drive tune-in AND keeps viewers watching live
• Provides instant feedback for producers and advertisers
• Provides new audience insights and some form of engagement/
appreciation metric
• At the early stages of understanding social TV behaviours
41. Content Genres Influence Activity
Focus not required
HIGH SOCIAL Sports
Clearly defined breaks
Continuous action
Reality/ game
shows
Sitcoms
MID SOCIAL
Reality
dramas
Dramas
Action/
crime LOW SOCIAL
Focus required
42.
43. Social TV Analytics
• Quantifying social
media commentary
mapped to TV
programming:
Volume (size and
share of voice)
Sentiment (positive,
neutral, negative)
47. Drive To Make TV ‘More Efficient’
‘There’s a ton of waste in television
advertising. Advertisers demand that
in the 21st Century we leverage the
power of targeting that the internet
affords us … to deliver their message
to exactly the right person’
- Johannes Larcher, Hulu
48. Drive To Make TV ‘More Efficient’
Data-driven demand coming from:
Targeted TV advertising Online video advertising
• TV platform operators • Content delivery networks
• Data analytics providers • Advertising exchanges
• Ad tech software vendors • Real-time bidding platforms
49. Drive To Make TV ‘More Efficient’
Data-driven demand coming from:
Targeted TV advertising Online video advertising
Connected TV
50. Drive To Make TV ‘More Efficient’
‘Via connected TV platforms we
can do sophisticated forms of
targeting, from contextual to geo,
time-of-day, and IP targeting,
areas already more advanced than
traditional TV’
51. Quick Take #8
• There is huge confusion over traditional TV advertising
• Yes, there is scope for innovation:
Campaigns integrating social and search
Campaigns that extend to second screens
• But the traditional TV advertising model is not broken:
In many markets it already provides more targeting
opportunities than advertisers need or want
It is a quick, simple and YES, EFFICIENT way of reaching
potential customers within a large mass audience
52. The Future Of TV
‘The new technology from
TiVo and Replay… will spy
on you, destroy prime time
and shatter the power of the
mass market’
- Michael Lewis, 2000
53. UK Television Viewing First Half 2012 Amount Change
Live broadcast (all channels, average day) 4hrs 1min ↓ 1min
Commercial TV viewing (average day) 2hrs 36mins ↑ 1min
Timeshifted viewing (all homes) 10% ↑ 1%
Timeshifted viewing (DVR homes, 51%) 15.9% ↑ 1.2%
(47% recorded viewing is watched same day)
Ads watched (normal speed average day) 47 ↑ 1.6%
Note: laptop, tablet, smartphone viewing not
included, BARB estimates extra 1.2% viewing
54. The Future Of TV
‘Contrary to some expectations,
technology has not shattered the
TV schedule, but rather made it
stronger by making it more flexible.
Online social networks are likely to
enhance the schedule’s appeal, not
diminish it’
55. The Future Of TV
‘As well as satisfying our needs for
entertainment and information,
television is a key enabler of
another fundamental human need
– being social. Television is the
original social network’
56. The Future Of TV
Watching TV is the best way of relaxing at home
57. The Future Of TV
Watching TV is a good way of bringing the family together
58. The Future Of TV
Watching with others is more enjoyable than watching alone
59. Television Is Changing FOR GOOD
• Technology, and the convergence of broadcast and IP is
driving change right across the television industry
• It is bringing new ways of finding content, new devices on
which to watch it, new ways of making it even more social
• The fundamental experience of watching TV, and the
reasons why we watch it, is not changing
• Neither is the impact and reach of traditional TV advertising
• There will be innovation, but we will still be watching spot
ads in linear broadcasts for many, many years to come