This document discusses the second screen revolution and Visiware's role in leading it. It notes that in 2013 connected devices outnumbered humans and viewers are increasingly looking to second screens while watching TV. Visiware provides a leading second screen platform that delivers and controls TV everywhere experiences, empowers convergent TV, and captures viewer engagement across devices. It has over 1,400 shows, reaches 25 networks in 20 countries, and has 30 million apps. Visiware also enables dynamic content enrichment, social integration, and practical tools like remote control and recordings. Additionally, it allows for synchronized advertising across screens in a new rich format to boost campaigns.

1. LEADING THE 2ND SCREEN REVOLUTION
Frederic Arquier
Head of Sales –TV Operators
farquier@visiware.com

2. THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS
2013

3. DOUBLE REVOLUTION FOR TV VIEWERS
TV IS GOING OUT VIEWERS ARE LOOKING OUTVIEWERS ARE LOOKING OUT

4. DOUBLE WORK FOR THE TV INDUSTRY
MULTISCREEN 2ND SCREEN
Delivering & controlling the TV everywhere
experience
Empowering the convergent TV experience and
capture viewers engagement
Same content on a variety of devices Variety of contents synchronized with TV

5. With a very frag ment ed attention
source Redbee/Decypher survey sept 2012
86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS

6. Frustration dominates on 2nd screen
« TV guide » : 353 results on the appstore (FR)
81% dual screeners unsatisfied

7. FROM GUIDE TO COMPANION
STATIC INFORMATION
• EPG Info
• Discovery
• Editorial
• News
DYNAMIC ENRICHMENT
• Dynamic EPG info
• Social Integration
• Gamification
• Participation
PRACTICAL TOOLS
• Zapping to
• Set reminders
• Set Recordings
• Watch on the go
“THIS IS THE PROGRAM” “THIS IS WHAT YOU CAN DO”
“THIS IS WHAT’S HAPPENING”

8. THE 4 PILLARS OF DYNAMIC ENRICHMENT
Info Vote Play Share

9. RICHEST BACK OFFICE CONTENT
AND CAMPAIGN MANAGER1 A PUSH BASED SCALABLE
CLOUD DISTRIBUTION2 2ND SCREEN APPS
AND SERVICES3
THE LEADING 2ND SCREEN PLATFORM

10. CUSTOMER CASE : ESPN SYNC
https://vimeo.com/73209754

11. EARLY STEPS IN 2011

12. 2012: DEPLOYMENTS STARTED

13. 2013: ACCELERATION

14. THE 2ND SCREEN REVOLUTION
1,400 shows
25 leading networks
20 countries
30 M. apps
In a market that is just starting….

15. ADAPTING TO ANY TYPE OF CONTENTS

16. MONETIZE IT !
AD SPOT ON ANY CHANNEL
SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD: ANIMATION,
GAME, COUPON…
UNIQUE PATENT PENDING TECHNOLOGY
• NO NEED TO CONTROL TV SIGNAL
• SEAMLESS FOR THE VIEWER
• NEW RICH AD FORMAT
• ADAPTS TO ALL MOBILE + PC PLATFORMS
• PERFORMANCE THROUGH CALL-TO-ACTION
• TARGETING & SCENARIOS
• DEPLOYMENT STARTED LAST WEEK ON NFL

17. USE-CASE
• A TV-viewer uses your app while watching TV
• A Coca-Cola spot runs in the ad-break.
• Your app instantly displays a «2nd screen ad
rebound»
• Eg a small animation, instantly followed (if the
user clicks) by a module to customize a coke-
can with a contact’s name and send it to him
• Could also be a video, a mini-game, any rich
content
• Can be targeted (eg. coke light for women
and coke zero for men)
Neil Bedwell - Global Head of Digital
for Coca-Cola
“Connecting to consumers
through second and third screens
takes more than just adding a
Twitter feed. “That’s old thinking –
the story is way bigger on the
other [second] screen.”
MONETIZE IT – THE USE CASE

18. IN ACTION
https://vimeo.com/73209837

19. WRAP UP
CREATE ENGAGEMENT WITH RICH 2ND SCREEN EXPERIENCE
the world’s most deployed, robust and
feature- rich 2nd screen storytelling solution
MONETIZE ATTENTION WITH SYNCED ADVERTISING
an advertising game-changer
This new, rich, -ad format boosts TV-ad campaigns and makes them
interactive & social
THE 2ND SCREEN REVOLUTION IS A UNIQUE OPPORTUNITY FOR THE
LEADING PLAYERS OF THE TV INDUSTRY

20. Thank you!