Jeroen Elfferich (Ex Machina) @ CMC Games & Media
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De presentatie van Jeroen Elfferich (Ex Machina) tijdens het Cross Media Café Games en Media op 27 oktober 2015. Meer info: http://www.immovator.nl/agenda/cross-media-cafe-games-media
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Jeroen Elfferich (Ex Machina) @ CMC Games & Media
- 1. CROSS MEDIA CAFE GAMES &TV OCTOBER 2015 JEROEN ELFFERICH
- 2. EX MACHINA GROUP STRATEGIES & CONCEPTS PROJECTS & PRODUCTS PLATFORM & OPERATIONS
- 3. 1960 1970 1980 1990 2000 2010 EVOLUTION TV GAMES
- 5. XBOX 1 VS 100 • Turned the TV show 1 vs 100 into an Xbox 360 video game • Guinness book of records: largest number of users in a single session of a video game in history • Launched in US, UK, FR and DE • First example of ‘tellyfication’: applying TV mechanics on a game show
- 6. FEEDBACK MAKING VIEWERS PART OF THE SHOW
- 8. Interactionspersecond 0 100000 200000 300000 400000 Visa Snapchat Salesforce Twitter Google DDos MtGox PlayToTV 365.000 150.000 68.541 33.388 24.000 4.6294.000 Searches Database transactionsPayment transactions Tweets Attacks Snaps Second Screen Interactions Oscars 2014 - 4.244 TPS Managing extreme usage peaks Number of interactions per second What Do I Know SuperBowl 2014 - 6.360 TPS Japan 2013 - 33.388 TPS
- 9. MILJOENENJACHT BINGO MILLIONS PLAY ALONG BINGO SESSIONS • New additional game element to the TV show • Unprecedented live, simultaneous bingo play along session using second screen • The new game added another level of excitement and higher viewer engagement • Active social media conversation prior and during the broadcast • Average second screen participation over 160.000 per episode • Over 400K people activate their bingo card in 1 season • Launched in 2013, renewed for 2014 and now 2015 • Since Fall 2014: Find out if you won the same amount as the studio contestant (up to €1.000.000!)
- 15. TV CONTENT THAT MATCHES WITH GAMES TV ORIGINATED IP Licensing TV loyalty & gamification Game & Quiz shows Competition, success, knowledge/capabilities Quiz: knowledge driven, Game show: intuition/physically driven Call TV Reality shows (audition, elimination, voting) Sports (fantasy, prediction, betting) Lottery draw
- 16. GAMES THAT BECOME TV GAME ORIGINATED IP Licensing You Don’t Know Jack Xbox 1 vs 100 Quizduell, QuizUp Twitch Youtube Gaming
- 17. FROM 100% PREDETERMINED TO CHAOS LIVE-NESS Pre-taped Live announcements TV graphics overlays, interstitials etc Live interventions Live to tape Live produced Live user generated
- 18. APPLYING TV MECHANICS ON GAMES TELLYFICATION Event oriented Art of programming Artificial Scarcity Episodical, cliffhangers
- 19. FOR INTERACTIVE ENTERTAINMENT AT LARGE THE TIME IS NOW Repeat after me: live rules. If you can’t afford to be live, pretend to be. Orchestrate peak events, create a huge build up Combine a shared, linear experience and individual interactivity Attract massive amounts of people, let them participate in sync The results of the interactions feed back into the shared experience and influence the outcome - or can even be the main attraction It’s not just you versus the nation. Filter: social graph, age, region etc Use the data, Luke
- 20. ROKIN 75 1012 KL AMSTERDAM THE NETHERLANDS T: +31 (0)20 617 2685 E: INFO@EXMACHINAGROUP.TV Psss… we’re hiring: HTML/CSS Developer Senior JavaScript Developer CMS & Web tools developer Native app developer Java developer Project manager Business development manager jobs@exmachinagroup.tv