Com Qi Media Distribution Competitive Differentiators With Pricing Clean
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ComQi is a company formed through the merger of two industry leaders that provides digital signage solutions including innovative signal extension and distribution technology as well as content management software. Their solutions focus on key vertical markets like quick service restaurants, retail, and transportation. They offer a portfolio of products like the Video Display System, Audio Video Display System, and DS Vision 3000 that provide benefits like flexibility, long distance signal distribution, and competitive pricing to address customers' needs in areas like merchandising, information sharing, and advertising.
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Com Qi Media Distribution Competitive Differentiators With Pricing Clean
- 1. ComQi Media Distribution Competitive Differentiators ComQi delivers quality, reliability and innovation along with competitive pricing 7/30/2012
- 2. ComQi Background + = ComQi was formed in 2011 through the merger of two industry leaders: Minicom Digital Signage and EnQii The result: A full portfolio of innovative signal extension and distribution technology and a robust content management software platform that delivers high- value industry leading digital signage solutions. 1
- 3. Key Vertical Market Focus ComQi views verticals based on the business objectives and the application of the technology. Our experience has grouped networks into three categories - merchandising, information or advertising based. Today’s networks are almost always a combination of functionality and ComQi’s EnGage CMS, extension and distribution hardware and ancillary services are uniquely designed to address these needs.
- 4. Messages / Applications within Market Verticals Vertical Content Goals & Objectives Provide menu information, branding, product Quick Service features, entertainment, increase sales, increased Restaurants (QSR) revenue through ads, etc… Provide company data, statistics, human resource Corporate messages, visitor greetings, schedules, employee Communication highlights, etc… Influence consumer behavior, enhance in-store Retail & Specialty customer experience, Increase sales, increase Retail brand awareness, employee training & communication Way finding, enhance visitor experience, provide Leisure & venue information, increase revenue through Entertainment advertising, etc… Provide venue information, enhance waiting room Healthcare experience, educate visitors, increase revenue from advertising dollars, etc… Provide travel information, way finding, increase Transportation revenue from advertising dollars, enhance waiting experience 3
- 5. Benefits of Extension and Distribution Solutions in Vertical Applications Resolution & Vertical Cost Flexibility Distance Performance Quick Service Restaurants Corporate Communication Retail & Specialty Retail Leisure & Entertainment Healthcare Transportation 4
- 6. Digital Signage Best Practices in designing your Network Infrastructure You should always consider using Extension & Distribution solutions when: • Simultaneously showing the same content on multiple screens • Providing service to players on screens that are located in high customer traffic areas or are difficult to access to avoid disrupting the business or costing more due to accessibility issues • Projecting content across screens that may be located in harsh environments such as outside or menu boards ComQi E & D products are attached to over 400,000 screens around the world in environments illustrated above 5
- 7. Extension & Distribution Technology Differentiators Multiple Harsh Industry Segment Screens- Same Serviceability Industry Leading Clients Environment Content QSR Retail & Specialty Retail Corporate Communications Leisure & Entertainment Transportation 6
- 8. Main Product Families Full line of products to meet any signal extension & distribution needs . Plus the application expertise to help you pick the most effective solution Video Display System (VDS) Audio Video Display System (AVDS) DS Vision 3000 (DSV3K) ScreenGate IP Streaming DS Vision Wall DS Vision Digital (DSVD) More than 400,000 displays powered globally 7
- 9. General Architecture 8
- 10. Value Proposition: VDS, AVDS, VGA Extender MERCHANDISI System Video Display Video Extender ADVERTISI Audio Video Display Analog media NG (VDS) NG System (AVDS) distribution up to Video Extender 250m / 825 ft - VDS: Video only - AVDS: Video + audio - VGA Extender: Video only Broadcasting and line splitting to build large networks (VGA Extender only 1:1) for screen placement flexibility VDS can connect 2 screens per receiver Full HD Resolution depending on cable length Modular system to comply with available budgets Independent from player & screen hardware and CMS software No power required on the receiver side 3 years of warranty 9
- 11. DS Vision 3000 – Value Proposition Analog media distribution (Video, Audio, DS Vision 3000 (DSV3K) RS232) up to 600m/2000 ft. Full HD (1080P) Resolution to the full 2000 feet Bi-directional RS232 connectivity allows display control and monitoring to save money on maintenance of network Modular system to comply with available budgets and provide user flexibity in screen placement Independent from player hardware, screens and CMS software Central service utility for easy set up and maintenance Open RS232 protocol for easy integration into other CMS or control systems Ready for Device Manager to deliver Proof of Performance and network reporting for lower TCO of your network 3 years of warranty 10
- 12. DS Vision Digital – Value Proposition Digital media distribution (Video, Audio) up to DS Vision Digital (DSVD) 600m over a single CATx cable Full HD (1080-P Resolution) without compression (Pixel to Pixel, 3D ready) for clear, clean images RS232 connectivity for display control and monitoring to save costs on system maintenance IP Extension through the same CATX cable for IP access on screen (without a second cable drop) to save costs Modular system to comply with available budgets Independent from player and screen hardware and CMS software 3 years of warranty 11
- 13. IP Streaming – Value Proposition ScreenGate IP Streaming Digital media distribution (Video, Audio) Standard IP Technology (H264 encoding) Full HD resolution with only 8MB/s bandwidth requirement Configurable bandwidth Uses existing LAN infrastructure for immediate cost savings No point to point required Multicast Technology (unlimited number of receivers) Flexible routing Ready for smart displays Interoperability with standard IP devices 3 years of warranty 12
- 14. DS Vision™ Video Wall Value Proposition All-in-one system Stores and plays content locally Optimized to reduce hardware cost All setup equipment is included Built-in software-based DSVision Wall processor (nothing more to buy) Unlimited layout capabilities for maximum flexibility and ROI on your investment “Ultra” HD support for native resolution Supports most available media video formats MPEG-1, 2, 4, AVI, DIVX, HD 720p, MOV, Flash, HTML, GIF, JPEG, Web pages, video capture, video streaming, etc. 13
- 15. Competitive Comparison: ComQi Delivers Company Reliability Flexibility Distance Price High High High Lower High High High Highest Medium Low Medium Higher Medium Medium Medium High Lower Medium Medium Lower 14
- 16. Competition Complexity versus DS Vision 3000 SKU’s Current Vendor SKU Product Name Product Description MSRP 0VS50005A DS Vision Transmitter 1 Port HD Video, Stereo & Bidirectional RS232 $385.00 0VS50003A DS Vision Broadcaster 8 8 Port HD Video, Stereo & Bidirectional RS232 $690.00 0VS50004A DS Vision Broadcaster 16 16 Port HD Video, Stereo & Bidirectional RS232 $890.00 0VS50002A DS Vision Line Splitter 8 Port HD Video, Stereo & Bidirectional RS232 1000’ $790.00 0VS50001A DS Vision Receiver Long HD Video, Stereo & Bidirectional RS232 up to 1000’ $890.00 DS Vision Dual Cascade Supports two (2) HD Video, Stereo & Bidirectional 0VS50006A $745.00 Long Receiver RS232 up to 1000’ daisy chain 0VS50010A DS Vision Receiver HD Video, Stereo & Bidirectional RS232 up to 500’ $290.00 15
- 17. Questions & Benefits The following questions will help you determine the customer’s needs and drive home the benefits on how media distribution can deliver a better solution for less money. Qualification Questions What type of signals do you need to extend / distribute? What is the maximum resolution you will be using? How far are your screens from your players? How many screens will be receiving the same content? How we save your customers time and money Distributed signals, same content, many screens, less expensive than competitor Cabling, Transmitters to Line Splitters, not available from competition Maintenance – having players accessible, environmentally friendly saves OT hours and raises MTBF 16
- 18. Case Study Examples Check out the following case studies. They will give you real- world examples that we help you illustrate the benefits. Feel free to share these with your customers. AVDS and VDS Toronto Subway Case Study Download Imagine Print Solutions Case Study Download Swiss Hospital Case Study Download Walmart Mexico Case Study Download DS Vision 3000 Bancomer Bank Case Study Download Edsa Mall Case Study Download Larnaca Airport Case Study Download New Tech High Application Case Study Download Landmark Theater Case Study Download ScreenGate IP Streamer CinemaxX cinema installation 17
- 19. Thank you for your time… For more information on ComQi’s full line of digital signage and multi-channel messaging products and services please visit our web site or send us in inquiry. www.comqi.com / info@comqi.com Or Call Sharon Sonesh, Sales and Marketing Associate 212-675-7820 ext: 2224 sharon.sonesh@comqi.com or Dave Haar, VP Business Development, Media Distribution Solutions (MDS) 212-675-7820 Ext 2216 dave.haar@comqi.com 18
Editor's Notes
- Welcome to our presentation today on the competitive differentiators that make ComQi stand out in the digital signage market today. My name is ------ and I am the ------ for ComQi. Our agenda will cover who we are, what our product do, when our solutions should be used, the value proposition for our different product families and finally how we stock up against the competition. Recognizing that time is money, let’s get started right away.
- ComQi was formed in 2011 with the acquisition of Enqii holdings, a leading content management software company by Minicom Digital Signage, a leader in signal distribution, extension and control products. The resulting company provides the digital signage market with all of the elements to a digital signage solution except the mounts and the screens…
- ComQi has the solutions that address most of the needs for signal extension in the marketplace. We look at the main reason folks use digital signage and have narrowed those reasons into three general classifications. Networks are used to either merchandise a product or brand, provide information to the audiences or to use the screens to advertise products or services in hopes of increasing sales. Many of the networks we have deployed combine several of these functions together and our solutions are uniquely designed to meet these needs…
- If we look for a minute at the true criteria for judging the success or failure of a digital signage network, it always boils down to the content strategy. Did the signs do what you expected them to do in terms of influencing the audience experience or behavior; increase awareness to brand, activities, opportunities; provide information that is necessary and relevant to the venue or just make the network owner feel better – with their signs installed. All of these criteria and applications revolve around the messaging – but what really influences the cost of ownership in a digital signage network. That is where our experience comes into play and the solutions that ComQi offers you to help reduce those costs, both in terms of capital investment as well as installation and maintenance.
- So looking at the relationship between using our extension and distribution equipment in various vertical markets versus using other methods – you can clearly see where we can save you time and money. Let’s take a closer look at some best practices when designing your digital signage network
- There are three distinct situations where placing a player at every screen is always more expensive, in installation costs and/or operating costs or both, over the life of a network. When you are in a venue sending the same content to multiple screens, signal extension and distribution (E&D) equipment will be less expensive and have higher performance than a player on screen. The reasons for this are:Signal receivers tend to be less expensive than playersPlayer and/or software licensing costs are reduced because there is only one player for the content, rather than multiple playersWith multiple players showing the same content you need to be very careful with clock speed and times so that every image is appearing at exactly the same time. Otherwise you are faced with screens that look jerky because the messages are not synchronized. The second scenario for using E&D equipment in lieu of player at screens is when screens are placed in environments that are either difficult to reach or servicing the player will disrupt the business flow. For instance, a shopping mall has screens placed eight to ten feet off the floor and require lifts or ladders to service them. This type of equipment is not usually brought into a location during business hours so servicing entails overtime, security and multiple man hour costs. Another example is a service line at quick service restaurant or an amusement park. Servicing the player at the screen would severely disrupt the business and potentially annoy customers. In both of these examples, having player in an accessible location would cut servicing costs and down time of the messaging considerably over the life of the network. Installations will be comparable as the cable used to bring network connectivity to the player at screen is the same cable used for signal extension. Finally, E&D equipment is ideal in digital signage installments when screens are placed in harsh locations. Such environments include screens located in outdoor locations such as transit platforms, amusement parks, drive-through menu boards or stadiums. Additionally, QSR’s where fumes, heat & oil are prevalent or a manufacturing plant where dust, heat and dirt are present and can detrimentally influence performance of the player. In each of these scenarios the servicing of players happens more frequently than players placed in safe and environmentally friendly locations and signal extension is utilized. The underlying message of this piece is this: The decision on where to place players in a digital signage network will have an impact on the total cost of ownership of that network over its four or five year lifespan. Players, while becoming more reliable, still require the most maintenance and upkeep over time than any other element in the digital signage network ecosystem. Placing a player in a safe, secure and accessible location will ensure that the network’s uptime will be maximized while the costs of maintenance will be minimized over the life of the system hardware. And those savings can be substantial.
- So going back and looking at the three criteria for using E&D equipment versus player at screen in the vertical markets we have been using in this presentation – we can clearly see that our equipment would be relevant for just about every scenario examined. So what are our solutions? What do they look like? Let’s take a closer look…
- Here are our six product families that are currently gracing screens around the globe. We will spend time going into each individually in teh coming slides, but lets highlight some features of all of them:All of our systems support 1080p resolution out of the box. The distance will depend upon the product family and the quality of cable being usedAll of our analog products support input and ouitput to screens through VGA connectors but can also support player output of DVIi or Display Port with adaptorsAll but one configuration of our products can use CAT5, CAT5e, CAT6 or CAT7 cable, without limitation or need for special featuresAll of our products ship with their power suppliesAll but one of our products ship with the cabling needed to connect the Transmitter or Broadcaster to the playerAll of our products come supported with a three year warranty...
- All of our products work in essentially the same way. We take output from a player (whether digital or analog signals) and transmit those signals over CATX cable to either a Line Splitter or directly to a receiver. All of our product come in a one to one or one to many configuration and because we are a digital signage company – they have been designed to provide the network owner /operator the most amount of flexibility in placing their screens with the least amount of cable needed. Let’s take a closer look at each of the solutions…