Visiware corporate presentation. 20 years of experience in the development of interactive applications for the digital TV industry, in particular casual game portals, User interfaces and 2nd screen experiences

1. Frederic Arquier
Head of Sales – TV Operators
farquier@visiware.com

2. VISIWARE BACKGROUND
18 years BtoB experience in entertainment on TV
85+ experts in interactive TV service development
UI development
Casual games
on STB, TV & personal
screens, from specs to tests
optimized for TV
HTML5, flash, OpenTV…
2nd screen
enriched TV experiences
smartphones, tablets & PC
For NFL, Sony, Endemol

3. 300 Casual Games for TV

4. AVAILABLE ON MOST DTV PLATFORMS
The most successful &
deployed gaming portal
in the pay TV world


4 continents
Reaching up to 120 000 000
Deployed across
end users

On more than
800 different devices

5. THE MARKET OF CASUAL GAME
New
game
genres
Revenues
x6 in 3y
New
Public

6. VISIWARE NEXT GEN GAMES FOR TV

7. CATALOGUE HIGHLIGHTS
Casual hits
Licenses
250+ Games of Cards, Words, Thinking, Puzzles, Arcade, Sport…
TV gameshows & in game brandings

8. Custom User Interface development agency

9. UI COMPETENCIES ON DEMAND
From specs to tests
Visiware’s team includes experts of all functions related to User Experience
And technical experts of all major development environments: Html5, Flash, C++, Javascript…
 A team of 20-25 mixed experts
UX
GFX
Developers
Project Management
 International references
Test

10. The leading
nd
2
screen platform

11. THE TV EXPERIENCE BOOSTER
VISIWARE LEVERAGES THE POWER OF TV BY BRINGING IT ONTO THE 2ND SCREEN. OUR
SOLUTION CREATES IMMERSIVE INTERACTIVE EXPERIENCES AND BRIDGES THE ‘LAST MILE’
TO THE VIEWER, THEIR SOCIAL GRAPH AND ADVERTISERS.
RICH
ND
2
SCREEN CONTENT
Sync2TV: the world’s most deployed, robust and
feature- rich 2nd screen storytelling solution
RICH
ND
2
SCREEN ADS
Built on Sync2TV, Sync2AD is an advertising game-changer.
This new, rich, -ad format boosts TV-ad campaigns and makes
them interactive & social

12. TIMELINE BASED TV ENRICHMENT
scrolling
non linear experience that allow users to focus on the screen and on
A
and
the contents they want at any time
Service brand
Live Interactions
synchronized in real time
Global scoring and
leaderboards creating viewers
stickiness
Social integration
Easy sharing and chats keeping
the viewers in the app
Live TV connectivity & bridge
to EPG

13. A REAL TIME ENRICHMENT PLATFORM
1
RICHEST BACK OFFICE CONTENT
AND CAMPAIGN MANAGER
2
A PUSH BASED SCALABLE
CLOUD DISTRIBUTION
3
2ND SCREEN APPS
AND SERVICES

14. CUSTOMER CASE : ESPN SYNC
https://vimeo.com/73209754

15. THE
ND
2
SCREEN REVOLUTION
Visiware unique track record
1,400 shows
25 leading networks
20 countries
30 M. apps

16. MONETIZE IT !
AD SPOT ON ANY CHANNEL
UNIQUE PATENT PENDING TECHNOLOGY
IDEAL FOR ADVERTISERS:
• NEW RICH AD FORMAT
• ADAPTS TO ALL MOBILE + PC PLATFORMS
• PERFORMANCE THROUGH CALL-TO-ACTION
• IMAGE THROUGH QUALITY BRAND CONTENT
• TARGETING & SCENARIOS
• LAUNCH ON NFL Q4/13
SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD: ANIMATION,
GAME, COUPON…
“Connecting to consumers through
second and third screens takes more
than just adding a Twitter feed. “That’s
old thinking – the story is way bigger on
the other [second] screen.”
- Neil Bedwell - Global Head of Digital
for Coca-Cola

17. IN ACTION
https://vimeo.com/73209837

18. MONETIZE IT !
Advertiser
TV Adspot
UNIQUE BENEFITS
nd screen animation
+2
Application
operator
Broadcasters
Ingest ad spot & animation
Back office
Client modules
TV Adspot
Synced with
nd screen ad
2
•
•
•
•
•
•
•
No need to control TV signal
Seamless for the viewer
Rich ad format
On any device
Call to action
Targetting and scenarios
Deployment in Progress

19. Thank you!

20. SYNC2TV REFERENCES HIGHLIGHTS

21. 3 years
collaboration
on 2nd screen
Playalong
during live TV
broadcasts
-
-
Same
questions
as on TV
Social
integration
Multiplayer
contest
Reward:
cast for tv
show

22. Teen beach
movie release
(Aug 2013)
-
Facts
Bios
Tweets
Trivia
Polls
Voting
Exclusive
contents

23. Style Pop
-
-
Playing
Tweets
voting
Polls
Choose
show
subject
Promo &
coupons

24. 2 years
collaboration
on 2nd screen
experience
around NFL
league games
-
Facts
Bios
Tweets
Trivia
Polls
Prediction
games
Chatrooms
Exclusive
contents

25. Tour de
France
th
100
birthday
-
Live
statistics
Race info
Quizz
Prediction
games
Facts
Videos
Chat
rooms