Presentated by Ray Poynter of Vision Critical

1. Ray Poynter
Director @ Vision Critical University
Key Trends in
Market Research
Ray Poynter, Director @ Vision Critical University

2. Ray Poynter, Director @ Vision Critical University

3. Key Trends
1. The shift to qual
2. Social Media
3. Mobile (inc. auto & mass ethnography)
4. Big Data
5. The death of the web
6. Communities
7. DIY
8. Some funky bits
Gamification
Neuroscience-ish
Behavioural Economics
9. Q&A
Ray Poynter, Director @ Vision Critical University

4. The shift to qualitative
Left brain niarb thgiR
Surveys hcraeser gninetsiL
Scales snoissucsiD
Stated recall yhpargonhtE
Stated drivers noitaerc-oC
Prompted awareness scitylana txeT
Ray Poynter, Director @ Vision Critical University

5. Ray Poynter, Director @ Vision Critical University

6. Ray Poynter, Director @ Vision Critical University

7. Big Data
Ray Poynter, Director @ Vision Critical University

8. RIP
Worldwide
Web
Ray Poynter, Director @ Vision Critical University

9. Communities
Ray Poynter, Director @ Vision Critical University

10. Ray Poynter, Director @ Vision Critical University

11. DIY
Ray Poynter, Director @ Vision Critical University

12. Funky 3
Ray Poynter, Director @ Vision Critical University

13. Gamification
Ray Poynter, Director @ Vision Critical University

14. Neuroscience - ish
Facial Coding
Implicit
from
Association
Webcams
Ray Poynter, Director @ Vision Critical University

15. Behavioural Economics
Ray Poynter, Director @ Vision Critical University

16. 5 Top tips
1. Big Data
2. Mobile
3. Communities
4. Text analytics
5. Observational research
Ray Poynter, Director @ Vision Critical University

17. Thank You
Ray Poynter, Director @ Vision Critical University