Market research and insight professionals are now at center stage for helping businesses make sense of consumer data and make it count. More than ever before, marketing team heads and C-suite executives are counting on these individuals and groups to get a handle on the people that matter most to the business—the customers.
Industry pundits and analyst have come out and said that we’re living in the Age of the Customer and the only competitive advantage a business has is how it interacts with and wins over its customers. Marketing teams are trying harder than ever to get a handle on this group. So much so that Gartner has predicted that by 2017 the CMO will outspend the CIO on information technology tools used to help marketing understand the customer.
This presentation is about the researcher of the future; it walks through the 5 steps researchers and marketers need to do to make data count in the enterprise.
This PowerPoint deck was first presented by Andrew Reid, Founder, President and Chief Product Officer at Vision Critical, at the Advertising Research Foundation's Re:Think 2014 conference.
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