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The Future of corperate and consumer ICT

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During the first european-korean ICT conference in Okura Amsterdam I presentated a view of corperate ICT versus consumer ICT and what both worlds could learn from each other. 100 slides.

Published in: Technology
  • Fantastic job! Could you please send me a copy of it ? I wish it can be used in my teaching.Thank you!

    Email: ecnet.2004@yahoo.com.cn
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The Future of corperate and consumer ICT

  1. 1. Trends in the ICT market Vincent Everts
  2. 2. Trends in the ICT market Vincent Everts
  3. 3. Who is Vincent Everts?
  4. 4. Who is Vincent Everts?
  5. 5. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA Healthcare innovation event Innovation in Government
  6. 6. InterimIC innovation acceleration Innovation study trips: 2008: China 2009: Russia Innovation in health care: 2006: India 2007: USA Healthcare innovation event Innovation in Government
  7. 7. PCzapper Picking the low haning fruit of online video
  8. 8. Integration of online video seamlessly on every website on all subjects Integration www.pczapper.tv/demoportal
  9. 9. Video Management Systeem Integration Social Finding Tools VMS Editors Management Legal
  10. 10. Video blogger
  11. 11. Video blogger Talk to Me! Informal interviews with interesting people from politicians to starting enterpreneurs
  12. 12. The Future of IT
  13. 13. Corperate IT versus Consumer IT
  14. 14. Corperate IT
  15. 15. IT 50% of investments
  16. 16. Rule of 3
  17. 17. 3 x too late
  18. 18. 3 x too expensive
  19. 19. 3 x less features
  20. 20. Innovation prevention teams
  21. 21. IT & Consumers
  22. 22. IT rocks
  23. 23. Everybody uses IT
  24. 24. IT spreading like wildfire
  25. 25. Great value
  26. 26. Simple, InExpensive, Cool
  27. 27. What can we learn?
  28. 28. What will we talk about?
  29. 29. What will we talk about? Google Docs Web 2.0 software User Generated Content Web 1.0 Viral Marketing (PP) Time management Travel RSS Explained Web 2.0 Web 2.0 explained ING Online Marketing Day of the Longtail Tudou Mashups Communication 2.0 elections 2.0 Multitasking Social Networking Doritos Superbowl Co-Creation Google Streetview Internet goes mobile Amazon Dell Sucks Living room 2.0 Viral Marketing Real estate Kryptonite Lock What next?! UPC HD ebay news Recruitment bubble 2.0 Google trends
  30. 30. Web 1.0
  31. 31. Web 1.0
  32. 32. 7
  33. 33. 7
  34. 34. 7
  35. 35. 7
  36. 36. 7
  37. 37. Broadband internet Netherlands leading in Europe Netherlands: 74% (2007) 2006 2007 Source: Eurostat 2007
  38. 38. Broadband internet Netherlands leading in Europe Netherlands: 74% (2007) 2006 2007 Source: Eurostat 2007
  39. 39. Weekly surf time 10,0 uur 4,3M Total 7,5 uur 5,0 uur 28% Media mix 2,5 uur 0 uur 13-34 yrs 35-49 yrs 50+ Heavy users
  40. 40. Internet user is smarter Novice Basic Experienced Advanced 72% is an 28% is a experienced starting user user Source: Breedband en de gebruiker 2007
  41. 41. Internet user is smarter Novice Basic Experienced Advanced 72% is an 28% is a experienced starting user user Source: Breedband en de gebruiker 2007
  42. 42. Age distribution tekst Man Women
  43. 43. tekst Man Women Age distribution Source: Trendbox Internet Monitor
  44. 44. tekst Man Women Source: Trendbox Internet Monitor
  45. 45. How do we spend our time?
  46. 46. How do we spend our time? TV: 39% 178 min. Radio: 33% 151 min. Internet: 19% 86 min. Newspaper: 6% 26 min Magazines: 4% 18 min TV Radio Internet Newspapers Magazines
  47. 47. Media and communicatie spending
  48. 48. Media and communicatie spending Mobile: 5,7 billion (19 mln) Per household: Telephone: 2,2 billion (6,7 mln) ! 250 broadband ! 384 phone Newspapers: 1,5 billion (4.5 mln) ! 180 TV TV (cable): 1,4 billion (6,7 mln) ! 200 newspaper Broadband: 2 billion (2,5 mln) Per person: ! 384 mobile Books: 1,3 billion ! 30 books Advertisments: 4,5 billion.
  49. 49. Time spent vs ad income TV time: 3 hours per day Total ad income $200 million (public channels) + $600 million (commercial channels) Ad income: ! 0,06/per person/per hour Time online: 1,5 hrs person/per day Online ads 400 million per year Ad income: ! 0,07 /per person/per hour Read time newspapers: 26 min/day Newspapers 750 million in ads Ad income: ! 0,50 /per person/per hour Reading time magazines: 18 min/day Ad income: ! 0,70 /per person/per hour
  50. 50. Online advertising spending is now growing at over 30% (dollars in billions) Source: eMarketer
  51. 51. Search Engine Marketing bron: SearchEngineWatch 2008
  52. 52. More than 66% of the internet users are multi taskers “What do you do while you are on the internet” Base: Net users Source: Forrester’s Consumer Technology Adoption Study
  53. 53. More than 66% of the internet users are multi taskers “What do you do while you are on the internet” Base: Net users Source: Forrester’s Consumer Technology Adoption Study
  54. 54. Teenagers are multi taskers “What do you do while you are on the internet?” Listening to music/radio TV is on On the phone Eating Gaming Friends visiting Reading Age Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study
  55. 55. Teenagers are multi taskers “What do you do while you are on the internet?” Listening to music/radio TV is on On the phone Eating Gaming Friends visiting Reading Age Base: EU-5 Net users 11 Source: Forrester’s Consumer Technology Adoption Study
  56. 56. What do we do on the internet? Source: Breedband en de gebruiker 2007
  57. 57. What do we do on the internet? Source: Breedband en de gebruiker 2007
  58. 58. IMPACT ON BUSINESS 12
  59. 59. DELL Case
  60. 60. DELL Case
  61. 61. Compare Compare Compare
  62. 62. Online spending in The Netherlands 2006: 2,8 billion euro 2007: 4 billion euro +30% source: thuiswinkel.org
  63. 63. 17
  64. 64. 17
  65. 65. 17
  66. 66. 17
  67. 67. 17
  68. 68. Real estate market in The Netherlands
  69. 69. Real estate market in The Netherlands
  70. 70. Real estate market in The Netherlands
  71. 71. Real estate market in The Netherlands
  72. 72. Selling a house in The Netherlands
  73. 73. Selling a house in The Netherlands
  74. 74. Selling a house in The Netherlands
  75. 75. Web 2.0 beta
  76. 76. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  77. 77. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  78. 78. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  79. 79. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  80. 80. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  81. 81. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  82. 82. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  83. 83. WEB 2.0 • Weblogs • Flickr • Wiki’s • RSS • RSS readers • Del.icio.us • Youtube • Hyves
  84. 84. RSS
  85. 85. 34
  86. 86. Track and trace people
  87. 87. Track and trace people
  88. 88. Track and trace people
  89. 89. Track and trace people
  90. 90. 35 15-02-07 ROOS - Regionale TV in 2010 35
  91. 91. 35 15-02-07 ROOS - Regionale TV in 2010 35
  92. 92. 35 15-02-07 ROOS - Regionale TV in 2010 35
  93. 93. 35 15-02-07 ROOS - Regionale TV in 2010 35
  94. 94. YouTube growth now: 300 Every minute 8 million unique visitors per month hours of video juni 2007 is added YouTube launces march 2007 Dutch version 225 Viacom sues YouTube for $1 billion due to copyright infringment october 2006 Google buys 150 july 2006 YouTube for Daily more than $1,65 billion april 2005 100 million First video videos watched 75 65.000 added 0 jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008
  95. 95. YouTube growth now: 300 Every minute 8 million unique visitors per month hours of video juni 2007 is added YouTube launces march 2007 Dutch version 225 Viacom sues YouTube for $1 billion due to copyright infringment october 2006 Google buys 150 july 2006 YouTube for Daily more than $1,65 billion april 2005 100 million First video videos watched 75 65.000 added 0 jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008
  96. 96. Tudou.com larger than YouTube
  97. 97. Tudou.com larger than YouTube
  98. 98. Brand and consumers
  99. 99. Brand and consumers
  100. 100. The Long Tail
  101. 101. The Long Tail
  102. 102. The Long Tail
  103. 103. The Long Tail
  104. 104. Web 2.0 trend: Everything is online Software as a service
  105. 105. Google Docs: Offline
  106. 106. Best Web 2.0 software Social bookmarking del.icio.us Web 2.0 startpage Netvibes & iGoogle Online to do lists Ta-da list & Remember the Milk Peer production news Digg & eKudos Photo management Flickr & Picasa Web word processing Google Docs Online calendar Google Calendar Project management Basecamp Mindmapping Mindmeister
  107. 107. Salesforce, showing the way
  108. 108. Salesforce, showing the way
  109. 109. Salesforce, showing the way
  110. 110. Open Source • Apache — webserver • Drupal — cms • Joomla — cms • Linux — OS • Mediawiki — wiki serversoftware • Mozilla Firefox — webbrowser • OpenOffice.org —
  111. 111. Web 2.0 Trend: Mashups
  112. 112. Mashup In technology, a mashup is a web application that combines data from more than one source into a single integrated tool
  113. 113. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  114. 114. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  115. 115. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  116. 116. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  117. 117. Voorbeelden • Mashups stap naar semantische web? • Geotagging van foto’s • Google Maps populairst (30.000 mash-ups)
  118. 118. Many different mashups
  119. 119. Many different mashups
  120. 120. How popular is my website?
  121. 121. What are celebrities donating?
  122. 122. What are celebrities donating?
  123. 123. What are celebrities donating?
  124. 124. What are celebrities donating?
  125. 125. What are people in companies donating?
  126. 126. Web 2.0 Trend: Co-Creation
  127. 127. 49
  128. 128. Communication 2.0 75
  129. 129. Corporate IM • 10% of companies allows MSN • Employees use it anyway (webmessenger.msn.com) • IT departments see MSN as a big danger... ....just like they did of e-mail!
  130. 130. Communication 2.0
  131. 131. Communication 2.0
  132. 132. 80
  133. 133. 82
  134. 134. Outsourcing...
  135. 135. Culture difference?
  136. 136. Social Networking
  137. 137. Internet goes mobile 88
  138. 138. Mobile internet 89
  139. 139. Mobile internet It’s a photo It’s a video It’s an It’s a PC It’s a GPS camera camera mp3 player 89
  140. 140. Mobile internet 89
  141. 141. iPhone with a real browser
  142. 142. iPhone with a real browser
  143. 143. Google's Phone! Android Motorola, HTC NTT DoCoMo, T-Mobile, Sprint, China Mobile +30 others NOT! Nokia, Research in Motion, Microsoft, Apple
  144. 144. New services: location, location, location 94
  145. 145. New services: location, location, location 94
  146. 146. The Living Room TV 2.0
  147. 147. TV anywhere, anytime, any place
  148. 148. TV anywhere, anytime, any place
  149. 149. New TV • Digital TV • HD TV • Hard drive recorder / PVR • IP TV • Mobile TV • Web TV
  150. 150. What’s next 110
  151. 151. Enterprise 2.0 Web 2.0 used by companies
  152. 152. Innovate at 3 different • One M2 around you • Within your organisation • With the outside world 111
  153. 153. Lessons for enterprise
  154. 154. Adopt Web2.0 inside company Blogs, Rss, IM, SAAS, Wiki, Video, photo
  155. 155. Adoption by users vote with mouse
  156. 156. Move to SAAS monthly investments
  157. 157. Demand applications without Manual
  158. 158. Enabling secure, fine- grained communication across the firewall. It’s not Inside/Outside any more
  159. 159. Freemium model
  160. 160. Fun, relax Do not take yourself too seriously
  161. 161. Vincent Everts www.vincente.nl www.interimic.com vincent@everts.net www.twitter.com/vincente

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