Online Communities in 2017

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Online Communities in 2017

  1. 1. Online Communities in 2017Big Data converges on Community panels Katie Kaylor – Phones 4u Ray Poynter – Vision Critical MC: Daniel Alexander-Head Vice President Marketing UNIVERSITY
  2. 2. • Head Office in Newcastle Under Lyme• Independent mobile retailer• 580 stores and 6000 staff (and still growing!)• ‘Youthful’ focus
  3. 3. • Started in 2009• Around 4,000 members – a quarter are P4u customers• Around 3 surveys per month• Incentives include Amazon vouchers, mobile handsets, games consoles and even TVs• Tone of voice
  4. 4. ContextThe Future Uses
  5. 5. Big Data
  6. 6. New Tools for New Communities 1. Bots 2. Data integration 3. Member controlled permission systems
  7. 7. BehaviouralRetail Targeting Social Media
  8. 8. Thank You!
  9. 9. Q&AKatie Kaylor Ray Poynter Phones4u Vision Critical Daniel Alexander-Head Vice President Marketing UNIVERSITY

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