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ION
(EV Manufacturers)
“A Step Taken Towards Development With Nature In Mind”.
Team
2
Tushar Kumar
191004002056
(Managed data
and made the
ppt)
Md. Ashfaque
191004002058
(Collected
data and
resources)
Anirban
Bhowmick
191004002057
(Modified the
data)
Why this Idea?
Needed a better vehicle for locomotion rather than vehicles with ICE(Internal Combustion Engine in photo).
Better than ICE vehicles as they are eco friendly and require less maintenance than it.
Was high time to understand that ICE vehicles should be eradicated completely as they run on exhaustible petroleum product
but EV run on renewable sources of energy.
Vehicles with ICE are not only expensive but they also pose problem to nature as they emit GHG.
It is not good for a country to have only ICE as their primary source of locomotion as they are not only expensive but are
immensely polluting the environment and increasing the carbon emission.
3
What is our aim?
To give the nation a better source of locomotion on which they can rely on.
To minimise the pollution caused by vehicles.
To provide a cheaper mean of transport to those who cannot afford the high price of gasoline.
To make our country a green economy and help it to grow its GDP.
To cope up with western countries in terms of automotive and development.
4
How are we going to achieve it?
By looking at western countries analyzing their models designs using the peak knowledge to modify it and make
something better than those in a economical way.
By making industries which manufactures and sells EV in our country.
By producing every essential parts in our country only so that the product formed is cheap.
By having engineers and scientist to do more research on its upgradation which will not only increase its
capability but will provide jobs to many.
By taking help of skilled workers which are in numerous amount in our country.
5
Feasibility of the project.
It is practically possible to make EV’s in our country as we have every raw material we need to do so.
Coming to customers perspective the problems which can come are:-
I. The high upfront cost of EVs (primarily due to battery costs).
II. long charging time
III. Range anxiety
IV. Lack of charging infrastructure
India, being a very price conscious market, would shift to electric mobility only if it finds it to be as cost effective and convenient as the current system
for ICE vehicles these are the which can pose problem but if these are properly seen it can be removed and in no time we will be a EV powered.
6
Need for this idea!
Is it really necessary?
As locomotion is important part of everyone's life it directly and indirectly effects the country’s development and sooner or
later we will have to use it.
Reducing tailpipe emissions from urban transportation is critical to address climate change
According to the International Council for Clean Transportation, an estimated 74,000 premature deaths were attributable to air
pollution from transportation tailpipe emissions in India in 2015
As the number of motor vehicles on the roads double every 8-10 years in India, CO2 emissions are bound to get worse. With
India’s goal to reduce oil dependency while solving the challenge of energy scarcity, moving towards renewable and clean
sources of energy are at the top of the national agenda.
The ICE vehicles are way more expensive than EV as they use expensive petroleum product but EV use electricity which is way
more cheap so everyone in the nation could afford it.
7
Who will use it(Customers/Beneficiary)?
Any eligible person can use it.
Is preferred for both long and short distances so anyone can utilise it for any
reason like going to a stroll or for a interstate drive.
They have futuristic design matching the needs of teenagers or adults for
looks and luxury.
Not only for personal but they can also be used commercially like for public
transport.
Any conservationist can use it who opposes harming the nature by using
gasoline vehicles. 8
Market Summary
As we know The auto industry contributes 7.1 percent of India's GDP and a
whopping 49 percent of manufacturing GDP with a large economic multiplier
impact.
It has a huge market in India is increasing at a drastic rate as Indian auto
industry became the 4th largest in the world with sales increasing 9.5 per cent
year-on-year to 4.02 million units (excluding two wheelers) in 2017.
It will not stop here as government has made some schemes related to EV which
will further boost its production and demand.
9
The Government started Faster Adoption and Manufacturing of Electric(and hybrid) vehicles (FAME) scheme under National
Electric Mobility Mission(NEMM) which provides incentives for purchasing electric vehicles. Government is releasing tenders to
increase charging infrastructure in the country. Government released a two-pronged strategy aimed at both buyers and
manufacturers, in which it offers $1.4 billion in subsidies to buyers while imposing a hike on import tariffs to increase
manufacturing of these vehicles by domestic companies.
This policy also earmarks $140 million to develop charging infrastructure which should further help the development of the EV
industry in India. Beyond the specifications of the charging infrastructure, the guidelines also required a charging station to be
present every 25 km along a road/highway.
10
Forecasting done on the basis of present policies for 2030:-
11
Our Competitor
As India is just starting to develop these we have very less competitors as for the fact India has only 400,000 registered EV cars which is quite low as
compared to cars which runs on gasoline which is over 170 million.
We have few types of EV to choose from which are:-
● Hyundai Kona Electric,
● Mahindra e-Verito,
● Mahindra e20,
● Tata Tigor EV 2019,
● Tata Nexon EV 2020,
● MORRIS GARAGES ZS-EV.
Also every single of the present vehicle have one defect or the other.
12
Why will they(Customers) choose us?
We have a different to idea which will revolutionize the EV’s as we know we have the EV which run on battery and
require high end charging station instead of that we can have a hybrid vehicle using the solar energy to charge the
vehicle while static or in motion.
By having better regenerative braking system.
While we are doing everything in our country so the cost will be drastically low than the other EV’s.
By having easier charging system so they can charge their vehicles at home just like any other electronic device so
they don’t have to go to a charing station and wait for their vehicle to get charged.
We will have the best in class Lithium ion cell which will not only extend the battery life but will also have better
durability giving it more MPGe.
Also we will have our own charging station at different places so that it is not hard for customers to get the EV
recharged.
13
Resources Required
Capital:-For setting up the plan and initiating it.
Land :-For setting the industry.
Human Resources:-For working and developing the industry.
Raw materials:-For making the products.
Machinery:-For enhancing our output and having the work to get completed at a faster rate.
Transportation:-To move our product from one place to other.
14
Our expected stakeholders
15
ION
Experts:
Mahindra
&
ISRO
Suppliers:
ISRO
Partners:
Mahindra &
TATA
Staff:
Engineers
from our
country
Customers:
Citizens
Funders:
Banks OR
Partners
Business concept
Big market in India which will potentially increase due to FAME policy so till the time we will start introducing our EV
vehicles which would be less cheaper than those available in market we will get the attention of the customers.
As we are making every single part in our country we will on average cut the cost required to make a EV by 35-40%
which will have us the profit.
The government will help us as we are doing this as the issue for the nation.
Once we get stable we will also start exporting our product to different places which will have us more profit.
With every profit we will tend to improve the older version to something better getting us the global spotlight.
16
Pricing
It will range from 16-22 lakhs at the beginning.
Once we start building everything on our own the price might come down to 10-22 lakhs.
After this everyone will be able to afford it and themselves a vehicle they can trust on.
17
Milestones
18
• Thinking of
idea
• Reasearch
and
analysis of
idea
October
2021
Submission of
Project(incomplete)
January
2022
Submission of
project(complete)
with business
model
June 2022
Thankyou
19

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ESD _012648.pdf

  • 1. ION (EV Manufacturers) “A Step Taken Towards Development With Nature In Mind”.
  • 2. Team 2 Tushar Kumar 191004002056 (Managed data and made the ppt) Md. Ashfaque 191004002058 (Collected data and resources) Anirban Bhowmick 191004002057 (Modified the data)
  • 3. Why this Idea? Needed a better vehicle for locomotion rather than vehicles with ICE(Internal Combustion Engine in photo). Better than ICE vehicles as they are eco friendly and require less maintenance than it. Was high time to understand that ICE vehicles should be eradicated completely as they run on exhaustible petroleum product but EV run on renewable sources of energy. Vehicles with ICE are not only expensive but they also pose problem to nature as they emit GHG. It is not good for a country to have only ICE as their primary source of locomotion as they are not only expensive but are immensely polluting the environment and increasing the carbon emission. 3
  • 4. What is our aim? To give the nation a better source of locomotion on which they can rely on. To minimise the pollution caused by vehicles. To provide a cheaper mean of transport to those who cannot afford the high price of gasoline. To make our country a green economy and help it to grow its GDP. To cope up with western countries in terms of automotive and development. 4
  • 5. How are we going to achieve it? By looking at western countries analyzing their models designs using the peak knowledge to modify it and make something better than those in a economical way. By making industries which manufactures and sells EV in our country. By producing every essential parts in our country only so that the product formed is cheap. By having engineers and scientist to do more research on its upgradation which will not only increase its capability but will provide jobs to many. By taking help of skilled workers which are in numerous amount in our country. 5
  • 6. Feasibility of the project. It is practically possible to make EV’s in our country as we have every raw material we need to do so. Coming to customers perspective the problems which can come are:- I. The high upfront cost of EVs (primarily due to battery costs). II. long charging time III. Range anxiety IV. Lack of charging infrastructure India, being a very price conscious market, would shift to electric mobility only if it finds it to be as cost effective and convenient as the current system for ICE vehicles these are the which can pose problem but if these are properly seen it can be removed and in no time we will be a EV powered. 6
  • 7. Need for this idea! Is it really necessary? As locomotion is important part of everyone's life it directly and indirectly effects the country’s development and sooner or later we will have to use it. Reducing tailpipe emissions from urban transportation is critical to address climate change According to the International Council for Clean Transportation, an estimated 74,000 premature deaths were attributable to air pollution from transportation tailpipe emissions in India in 2015 As the number of motor vehicles on the roads double every 8-10 years in India, CO2 emissions are bound to get worse. With India’s goal to reduce oil dependency while solving the challenge of energy scarcity, moving towards renewable and clean sources of energy are at the top of the national agenda. The ICE vehicles are way more expensive than EV as they use expensive petroleum product but EV use electricity which is way more cheap so everyone in the nation could afford it. 7
  • 8. Who will use it(Customers/Beneficiary)? Any eligible person can use it. Is preferred for both long and short distances so anyone can utilise it for any reason like going to a stroll or for a interstate drive. They have futuristic design matching the needs of teenagers or adults for looks and luxury. Not only for personal but they can also be used commercially like for public transport. Any conservationist can use it who opposes harming the nature by using gasoline vehicles. 8
  • 9. Market Summary As we know The auto industry contributes 7.1 percent of India's GDP and a whopping 49 percent of manufacturing GDP with a large economic multiplier impact. It has a huge market in India is increasing at a drastic rate as Indian auto industry became the 4th largest in the world with sales increasing 9.5 per cent year-on-year to 4.02 million units (excluding two wheelers) in 2017. It will not stop here as government has made some schemes related to EV which will further boost its production and demand. 9
  • 10. The Government started Faster Adoption and Manufacturing of Electric(and hybrid) vehicles (FAME) scheme under National Electric Mobility Mission(NEMM) which provides incentives for purchasing electric vehicles. Government is releasing tenders to increase charging infrastructure in the country. Government released a two-pronged strategy aimed at both buyers and manufacturers, in which it offers $1.4 billion in subsidies to buyers while imposing a hike on import tariffs to increase manufacturing of these vehicles by domestic companies. This policy also earmarks $140 million to develop charging infrastructure which should further help the development of the EV industry in India. Beyond the specifications of the charging infrastructure, the guidelines also required a charging station to be present every 25 km along a road/highway. 10
  • 11. Forecasting done on the basis of present policies for 2030:- 11
  • 12. Our Competitor As India is just starting to develop these we have very less competitors as for the fact India has only 400,000 registered EV cars which is quite low as compared to cars which runs on gasoline which is over 170 million. We have few types of EV to choose from which are:- ● Hyundai Kona Electric, ● Mahindra e-Verito, ● Mahindra e20, ● Tata Tigor EV 2019, ● Tata Nexon EV 2020, ● MORRIS GARAGES ZS-EV. Also every single of the present vehicle have one defect or the other. 12
  • 13. Why will they(Customers) choose us? We have a different to idea which will revolutionize the EV’s as we know we have the EV which run on battery and require high end charging station instead of that we can have a hybrid vehicle using the solar energy to charge the vehicle while static or in motion. By having better regenerative braking system. While we are doing everything in our country so the cost will be drastically low than the other EV’s. By having easier charging system so they can charge their vehicles at home just like any other electronic device so they don’t have to go to a charing station and wait for their vehicle to get charged. We will have the best in class Lithium ion cell which will not only extend the battery life but will also have better durability giving it more MPGe. Also we will have our own charging station at different places so that it is not hard for customers to get the EV recharged. 13
  • 14. Resources Required Capital:-For setting up the plan and initiating it. Land :-For setting the industry. Human Resources:-For working and developing the industry. Raw materials:-For making the products. Machinery:-For enhancing our output and having the work to get completed at a faster rate. Transportation:-To move our product from one place to other. 14
  • 15. Our expected stakeholders 15 ION Experts: Mahindra & ISRO Suppliers: ISRO Partners: Mahindra & TATA Staff: Engineers from our country Customers: Citizens Funders: Banks OR Partners
  • 16. Business concept Big market in India which will potentially increase due to FAME policy so till the time we will start introducing our EV vehicles which would be less cheaper than those available in market we will get the attention of the customers. As we are making every single part in our country we will on average cut the cost required to make a EV by 35-40% which will have us the profit. The government will help us as we are doing this as the issue for the nation. Once we get stable we will also start exporting our product to different places which will have us more profit. With every profit we will tend to improve the older version to something better getting us the global spotlight. 16
  • 17. Pricing It will range from 16-22 lakhs at the beginning. Once we start building everything on our own the price might come down to 10-22 lakhs. After this everyone will be able to afford it and themselves a vehicle they can trust on. 17
  • 18. Milestones 18 • Thinking of idea • Reasearch and analysis of idea October 2021 Submission of Project(incomplete) January 2022 Submission of project(complete) with business model June 2022