1) The document discusses using viscosifying surfactants for enhanced oil recovery (EOR). It introduces surfactant mesophases and how their rheological properties can increase fluid viscosity. 2) Rhodia and Poweltec's methodology for developing and testing viscosifying surfactant formulations is described. This includes measuring viscosity under reservoir conditions, fluid propagation tests in porous media, and core flood tests to evaluate oil recovery. 3) An example application to a field case demonstrates good thermal stability of a surfactant formulation and its ability to further increase oil recovery compared to polymer flooding alone.