This document provides an overview of a digital production company that specializes in creative technology and virtual reality. It discusses what the company does, including development, content creation, and experiential work. It then covers various virtual reality devices like Oculus Rift, Samsung Gear VR, and HTC Vive. Case studies are presented for virtual reality experiences created for movies like Into the Storm and Interstellar. Input methods and best practices for virtual reality development are also outlined.

2. presented by

3. What We Do & Who We Are
With Roots In Design, Development,And Film,We Meandered
The Crowded Landscape Of Web And App Creation, Eventually
Casting A Wider Net With More Innovative And Imaginative
Solutions For Our Diverse Clientele.
3 1 50+ ∞
Offices Promise Awards Bad Jokes
April 2015

4. A Digital Production Company
Equal Parts Craft & Curiosity
April 2015
Development Content Creation Experiential

6. THIS IS DRESS.CODE
A Community Where Like-Minded Individuals Can Come
TogetherTo LearnTo SubvertTraditional ApproachesTo
Technology In Media.
CREATIVETECHNOLOGY IS OUR FORTE
April 2015

7. Jean-Michel IrvingJustin
April 2015

8. TOOLS & SOFTWARE
CASE STUDIES
360VIDEO CONTENT
DEMO WITHTHE OCULUS RIFT DK 2
April 2015
VIRTUAL REALITY

9. April 2015
What is Virtual Reality?
✓ … is immersive multimedia.
✓ … replicates an environment that simulates physical presence.
✓ … can recreate sensory experiences.

10. April 2015
Google Cardboard
✓ By far, the cheapest.
✓ It's not limited to Android, it works with iPhone as well.
✓ Mostly smokes and mirrors, but it sells people on the idea.
✓ Magnetic input.

11. April 2015
Oculus Rift
✓ LeadingVR device for some years.
✓ Rumours of Crystal Cove being amazing.
✓ It is at an UncannyValley at this point.
✓ It needs a PC to run.
✓ Not standalone and not portable.

12. April 2015
Samsung GearVR
✓ It needs a Galaxy Note 4.
✓ It needs the phone and the case to run.
✓ Once the phone is in the case, it is a standalone product.
✓ It is portable.
✓ It is powered by Oculus technology.

13. April 2015
Vavle / HTC Vive
✓ Rumours say it is by far the best experience so far.
✓ It needs a 15 x 15 ft room.
✓ At the moment, its price is expected to be $1500-$2000.

14. April 2015
Other
✓ Project Morpheus
✓ Projection basedVR
✓ Experiential rides

15. April 2015
✓ Project Morpheus
✓ Projection basedVR
✓ Experiential rides

16. April 2015
VR is immersive multimedia
✓ If you haven’t tried it, try it!
✓ Immersion, experience.
✓ Video games, fine arts, music, therapy, training, visualization.
✓ Interactive or non-interactive.
✓ Distribution vs service.

17. April 2015
✓ Commonly it simulates a human being.Why?
✓ Reality vs abstraction.
✓ Body feedback.
✓ Give the user as much familiar tools as possible.
✓ Don’t be afraid to break the rules, but be careful.
VR replicates an environment that simulates
physical presence

18. April 2015
✓ Add more feedback to an experience.
✓ Surround Sound.
✓ Movement? Wind? Smell?Taste?
✓ If the experience is interactive, experiment with input.
✓ Careful with motion sickness.
VR can recreate sensory experiences

19. April 2015
✓ Keep every movement smooth.
✓ Use 3D items to display information - Standard GUIs are evil, get creative.
✓ Walking and running need to feel ‘real’
✓ Games have to be 1080p+ and 60fps+ - 60fps is particularly important.
✓ Audio is twice as important inVR.
What to do when working with VR

20. April 2015
✓ Don't assume it has to be first-person.
✓ Don't assume you need a player body - It is insanely difficult.
✓ Cutscenes with switching cameras.
✓ The game taking control of the camera.
✓ Any sudden/snap movements.
What to avoid when working with VR

21. April 2015
Input
Mouse
Keyboard
Standard
Controller
Single
Button
Kinect
Leapmotion
Nothing?
This Is Still One Big Unanswered Question.

22. March 2015
Into The Storm
CASE STUDY

23. April 2015
Into The Storm
CASE STUDY
Objective
Put users directly into the film by placing them into the path of an inbound F5 tornado
Oculus DK2 Unity3D Arduino
DMX Fans
Buttkickers
Air Blaster
Webcam
iPad (share)

24. March 2015

25. March 2015
Interstellar
CASE STUDY

26. April 2015
Interstellar
CASE STUDY
Objective
Give users a chance to experience a weightless fly-through of the Endurance space shuttle
Oculus DK2 Unreal
Engine
Arduino
*
* Created By Framestore

27. March 2015
Insurgent
CASE STUDY

28. April 2015
Insurgent
CASE STUDY
Objective
Immersed users in the role of “Divergent” members of society who have been captured
Samsung
GearVR
Unreal
Engine
Raspberry Pi DMX Fans
Buttkickers
Arduino
*
* Created By Kite & Lightning

29. April 2015
Youtube 360 videos
360 Video Content
MILKVR
YOUTUBE
✓ Provide free 360-degree videos to anyone using a GearVR
✓ Serves up videos that let you look in any direction
Ex: Lip Sync Battle VR

30. March 2015
Insurgent
CASE STUDY

31. Giroptic 360
The World’s First 360°HD Camera
April 2015
✓ Produce one single 360° photo or video file.
✓ 2K (videos) / 4K (pictures)
✓ Development kit available
✓ $499 (in June?)
http://360.tv/

32. Go Pro
✓ Bought aVR Company (Kolor)
✓ 4K
✓ Release date?
✓
http://gopro.com/spherical
April 2015
Example

33. THANK YOU

34. Jean-Michel IrvingJustin
April 2015