360 Degree and VR Live Streaming Q&A

3xScreen Media Limited
360 Degree & Virtual Reality
Live Streaming Q&A
© 2016 3xScreen Media – innovative live video

VIRTUAL REALITY - HYPE?
…. Or Marketing’s Future?
VIRTUAL SHOWROOM
IMMERSIVE ESCAPISM
BRAND VALUES + EXPERIENCE
VR EXCITES 69% OF ADULTS
EVENTUALLY BIGGER THAN TV?
SOCIAL VIEWING?

3xScreen Media - innovative live video
www.3xscreen.co.uk

360 & VR WORKFLOW
Multi-Lens Camera Stitcher Panoramic Player

SPHERICAL VIDEO
Equirectangular stitch: x = longitude, y = latitude

DUAL FISHEYE CAMERAS
ALLie
£350
RICOH Theta S
£300
- Best entry level options
- ALLie streams direct to YouTube
- Easiest to stitch
- Less pixels
- Suffers from barrel distortion

6-CAMERA RIGS
GoPro
£3,500
for rig
- Most popular option today
- Narrower FOV for each camera
- More processor intensive
- More stitching means more potential parallax errors

HIGH END RIGS
Nokia OZO
£45k
GoPro
Odyysey
£11k

STITCHING
Kolor Autopano
(post stitching)
VideoStitch Vahana
(live stitching)

DISTRIBUTION
Google Daydream Littlstar

EXPERIENCING 360 & VR
Occulus Rift
HTC Vive
Google Cardboard

360 & VR STORYTELLING
- Traditional film frames for a rectangle – with 360/VR, the viewer chooses her FOV
- Most 360/VR content currently static
- Movement is difficult in VR without brain hacking – haptic sensors
- Easy for viewer to get lost
- Director’s cut
- Action within one camera
- Treat as stage play

WHAT’S NEXT
What has been done to-date
Unique Challenges
360 / VR Storytelling
- Haptic sensors – vibration, sense of movement
- Ambisonic audio (full-sphere surround sound)
- VR Cord cutting
- 4K UHD and higher resolution VR headsets
- Laser retinal projection
- Augmented reality

3xScreen Media – innovative live video
www.3xscreen.co.uk

360 Degree and VR Live Streaming Q&A

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