This document contains summaries of several advertising campaigns across different industries:
1. An online video was created to introduce Phil, a character representing the erectile dysfunction pill Dynafil who embodies overconfidence.
2. In India, hand pumps were transformed into "Jump Pumps" by attaching rocking horses to encourage children to wash their hands before eating to prevent disease.
3. At a religious festival in India, 2.5 million breads were heat stamped with a handwashing message to promote hygiene.
4. A video portrayed a fake "first moon party" to celebrate a young girl's period in a humorous way, promoting a tampon and pad subscription service.
Modest fashion influencers you need to know | www.wearemin.coSaiful Islam
Interest and intent in Modest Fashion has risen by over 500% in recent years.
Tesco's F&F, Primark, Gucci, Nike and many more have released collections or accessories aiming to capture an industry worth over $226 trillion dollars.
As London Fashion Weeks wraps up, who are the leading Muslim Influencers you need to know to capture a portion of this huge demand?
Our agency has taken a look and presented our thoughts to help you succeed in riding the wave of interest this year.
This presentation introduces updates and new resources from the Wear It! Campaign to boating professionals who are interested in promoting safe boating and voluntary life jacket wear in their communities.
The North American Safe Boating Campaign – simply known as Wear It! – is a yearlong effort in the U.S. and
Canada focused on spreading the message of boating safety and the critical importance of always wearing a life
jacket each and every time on the water.
Learn about resources and information available for you to run your own local Wear It! campaign.
Looking for ways to easily identify your bag in the airport carousel? Add the bag tags from OnTheGoFashionGear.com for quickly identifying your bag among the sea of bags.
Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, memorable quotes, great creative, and even a few share-worthy tweets.
This presentation was first presented at the latest MRS Conference by Flamingo Group Co-CEO Kirsty Fuller, alongside alongside our client Angharad Massie, PR Director at Weight Watchers on "Uncovering our toxic environment: the cultural shifts which drive our urge to eat".
This collaboration is in conjunction with a Flamingo Cultural Intelligence project, where we partnered with Weight Watchers to map the way we live in this toxic environment, exploring the key changes in our world and crucially how it affects our urge to eat. The trends that we produced translated very specifically into press coverage, Weight Watchers tool and initiatives.
Please see the 'notes' tab for full commentary below.
Modest fashion influencers you need to know | www.wearemin.coSaiful Islam
Interest and intent in Modest Fashion has risen by over 500% in recent years.
Tesco's F&F, Primark, Gucci, Nike and many more have released collections or accessories aiming to capture an industry worth over $226 trillion dollars.
As London Fashion Weeks wraps up, who are the leading Muslim Influencers you need to know to capture a portion of this huge demand?
Our agency has taken a look and presented our thoughts to help you succeed in riding the wave of interest this year.
This presentation introduces updates and new resources from the Wear It! Campaign to boating professionals who are interested in promoting safe boating and voluntary life jacket wear in their communities.
The North American Safe Boating Campaign – simply known as Wear It! – is a yearlong effort in the U.S. and
Canada focused on spreading the message of boating safety and the critical importance of always wearing a life
jacket each and every time on the water.
Learn about resources and information available for you to run your own local Wear It! campaign.
Looking for ways to easily identify your bag in the airport carousel? Add the bag tags from OnTheGoFashionGear.com for quickly identifying your bag among the sea of bags.
Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, memorable quotes, great creative, and even a few share-worthy tweets.
This presentation was first presented at the latest MRS Conference by Flamingo Group Co-CEO Kirsty Fuller, alongside alongside our client Angharad Massie, PR Director at Weight Watchers on "Uncovering our toxic environment: the cultural shifts which drive our urge to eat".
This collaboration is in conjunction with a Flamingo Cultural Intelligence project, where we partnered with Weight Watchers to map the way we live in this toxic environment, exploring the key changes in our world and crucially how it affects our urge to eat. The trends that we produced translated very specifically into press coverage, Weight Watchers tool and initiatives.
Please see the 'notes' tab for full commentary below.
While everyone around us is busy running around to turn their dreams and ambitions into a reality; some of the kind-hearted ones, slow down to look around. They can feel the pain of others and want to help them out. Moreover, they inspire others to do the same. A majority of these people are working for NGOs around the world.
More details: https://goo.gl/mk6uPk
ONE DAY - About our work in Sierra Leonehello_oneday
Hallo! Schön, dass Sie sich die Zeit nehmen <3
Wir freuen uns hier unsere Arbeit in Sierra Leone zu zeigen.
Manches Schlimme, muss man leider sehen und hören, um zu verstehen (...)
Unser Team vor Ort leistet unglaubliche Arbeit. Unser Projektschwerpunkte: Mädchen, die Opfer sexueller Gewalt wurden. Wir schützen Menschenrechte.
Wir arbeiten Seite and Seite mit unserem lokalen Partner, der NGO commit and act. In den einzelnen Projekten gibt es weitere Partner, die all das möglich machen.
Die Präsentation führt vom "wer" über das "warum" zu "wie wir helfen". Wir hoffen, diese Folien können unsere Arbeit transparent machen.
Falls es Fragen gibt, melden Sie sich gerne bei uns.
Viele Grüße
Saskia Schmidt
Gründerin ONE DAY e.V.
Mobil: 0175 7207680
Email: saskia@oneday.de
Web: www.oneday.de
Highlights from the Cannes Lions Health creative shortlist and conference talks. Best case studies, stories and examples from pharmaceutical and healthcare marketing in 2016.
At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy 2’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own. We hope it makes you smile!
This is about the Advocacy campaign of Sarimanok that tackles about the Goodness of Egg. This powerpoint includes Our Marketing Plan for "The Good Egg" by Sarimanok's advocacy campaign.
How can we strengthen our marketing strategy when traditional models are becoming impotent?
The growth toward a larger and more diverse Hispanic market and a more complex media industry requires a new approach to reach their desired consumers.
We invite you to join FAHC in its mission.
Join the fight against global poverty.
Help feed the hungry children one by one.
Help keep the smiles of the children going. Help raise funds for the children.
FAHC children need our help now more than ever.
Join the campaign!
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
In this edition of Trends Across the Planet, we take a look at sustainable fashion pods where VR and a digital tailor can help you try on clothes, smart fridges which keep your fruit fresh and a whole lot more!
Happy reading!
Artwork pics. What about copyrights? [Infusion - 17th june 2016] AlquimiaWRG
There's a couple of incredible things you have to know about Art Imageries.
First of all: you can use it in advertising. Then: you have to do handle them with care.
Silvia Piombo, iconographic researcher and photo account @Scala Archives, infused us about what we can do with art, here something for you!
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
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While everyone around us is busy running around to turn their dreams and ambitions into a reality; some of the kind-hearted ones, slow down to look around. They can feel the pain of others and want to help them out. Moreover, they inspire others to do the same. A majority of these people are working for NGOs around the world.
More details: https://goo.gl/mk6uPk
ONE DAY - About our work in Sierra Leonehello_oneday
Hallo! Schön, dass Sie sich die Zeit nehmen <3
Wir freuen uns hier unsere Arbeit in Sierra Leone zu zeigen.
Manches Schlimme, muss man leider sehen und hören, um zu verstehen (...)
Unser Team vor Ort leistet unglaubliche Arbeit. Unser Projektschwerpunkte: Mädchen, die Opfer sexueller Gewalt wurden. Wir schützen Menschenrechte.
Wir arbeiten Seite and Seite mit unserem lokalen Partner, der NGO commit and act. In den einzelnen Projekten gibt es weitere Partner, die all das möglich machen.
Die Präsentation führt vom "wer" über das "warum" zu "wie wir helfen". Wir hoffen, diese Folien können unsere Arbeit transparent machen.
Falls es Fragen gibt, melden Sie sich gerne bei uns.
Viele Grüße
Saskia Schmidt
Gründerin ONE DAY e.V.
Mobil: 0175 7207680
Email: saskia@oneday.de
Web: www.oneday.de
Highlights from the Cannes Lions Health creative shortlist and conference talks. Best case studies, stories and examples from pharmaceutical and healthcare marketing in 2016.
At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy 2’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own. We hope it makes you smile!
This is about the Advocacy campaign of Sarimanok that tackles about the Goodness of Egg. This powerpoint includes Our Marketing Plan for "The Good Egg" by Sarimanok's advocacy campaign.
How can we strengthen our marketing strategy when traditional models are becoming impotent?
The growth toward a larger and more diverse Hispanic market and a more complex media industry requires a new approach to reach their desired consumers.
We invite you to join FAHC in its mission.
Join the fight against global poverty.
Help feed the hungry children one by one.
Help keep the smiles of the children going. Help raise funds for the children.
FAHC children need our help now more than ever.
Join the campaign!
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
In this edition of Trends Across the Planet, we take a look at sustainable fashion pods where VR and a digital tailor can help you try on clothes, smart fridges which keep your fruit fresh and a whole lot more!
Happy reading!
Artwork pics. What about copyrights? [Infusion - 17th june 2016] AlquimiaWRG
There's a couple of incredible things you have to know about Art Imageries.
First of all: you can use it in advertising. Then: you have to do handle them with care.
Silvia Piombo, iconographic researcher and photo account @Scala Archives, infused us about what we can do with art, here something for you!
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
Humour, Nonsense, Hyperboles [Infusion October 9th 2015]AlquimiaWRG
If Winston Churchill once stated that “A joke is a very serious thing”, in the advertising industry it could be even more serious.
In this deck form our creative director Andrea Bianchi, you'll discover all the funny expressions of advertising, from nonsense to hyperboles, from gross-out to sickening humor.
Kickstarter and Indiegogo, Patreon and Charity: Water, Stripe and Affirm, Sandwich Video. Tony Hawk on a hoverboard. A lot of platforms with different scope, history and futures.
Come to discover an entire economy around the challenging, but still attractive, world of crowdfunding!
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Cyber life in Syntethic Reality [infusion 20th february 2015]AlquimiaWRG
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Chat, avatar, synthetic worlds, mirrored personalities: travel with us among a rich bunch of postmodern false notes in human behaviour.
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Have a look, be impressed!
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Focus On Distraction [infusion 31st october 2014]AlquimiaWRG
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Control your self, get balanced and discover again the real power of a dopamine squirt!
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Tomorrow advertiser must be ready for any different condition dictated by the market, he will be able to do a bit of everything.
Here it is a not-so-brief showcase of advertising activities where digital media and creativity are mixed up in different ways, while the result remains amazing!
Enjoy!
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Can luxury be accessible?
Here it is a great deck explaining why luxury e-commerce is a big trend, and a big oxymoron too!
The players, their history, a lot of data and a deep strategic view.. nothing will prevent you from buying that amazing pair of shoes!
Food Design [infusion 12th september 2014]AlquimiaWRG
Food Design.
Keep calm, Valentina does NOT speak about cake design! Just great packaging, live performance, digital activities in this field of creativity, the future of human kind.
Bon Appetite!
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Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
Special Edition: Apple and/vs Google [Infusion - 11th July 2014]AlquimiaWRG
IT history is a story of battles and warlords, opposite factions one against the other, each one with its inspirational leader.
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Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
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3) Evolution trends for the APIs of these projects
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7. Phil the legend -
Dynafil.
http://vimeo.com/71014664
To illustrate the idea, "Get your
confidence back and then some",
Saatchi&Saatchi created a
character who embodies this
feeling of overconfidence. They
created an online video to
introduce our character, Phil, and
our erectile dysfunction pill. Phil
created a website to share his
sexiness with the world. He
blogs about all the female
attention he receives and how he
handles it. Only a man with super
human confidence could create a
calendar featuring himself.
11. Jump Pumps -
Lifebuoy.
https://www.youtube.com/
watch?v=hazUOVzqoMs
Eating with unclean hands
spreads diseases like diarrhoea.
It is important that children
wash their hands with soap
before eating. The challenge was
to make these hand-pumps
easier to use. Ogilvy decided to
transform these hand-pumps into
a fun activity. A specially crafted
rocking horse was installed onto
the handles of each these hand
pumps in schools -- turning them
into "Jump Pumps”. Jump-pumps
are being installed across 1500
schools in rural India between
April-May 2014
14. Roti Reminder -
Lifebuoy.
https://www.youtube.com/
watch?v=e_2tQekUDy8
At the Kumbh Mela 2013 in
Allahabad (India), where a 100
million visitors are expected,
Lifebuoy along with its activation
partner OgilvyAction decided to
spread the message of
handwashing by creating a
special heat stamp and stamped
2.5 million rotis (Indian Bread)
with the message "Did you wash
your hands with Lifebuoy?
17. First Moon Party -
Helloflo.
https://www.youtube.com/
watch?v=NEcZmT0fiNM
Hello Flo, is a tampon subscription
service. In order to ban the fuzz
around menstruation, they've chosen
a very funny angle to break the taboo.
A little girl fakes her period because
all her friends, except for her, are on
it. But when her mom finds out she is
lying, she gets a hilarious first moon
party to celebrate she is becoming a
woman.In just under a week, “First
Moon Party” has garnered m0re than
16.5 million views, according to
Visible Measures. The spot’s also
been widely shared on social media,
receiving more than 183,000
Facebook interactions and 4,600
Tweets, Visible Measures said.
20. Social Swipe -
Misereor.
https://www.youtube.com/
watch?v=ZcqsRhMHo8o
A single credit card swipe through the
poster donates 2 EUR to MISEREOR
and triggers an interactive
experience: the credit card cuts
through the image of bound hands of
an imprisoned Filipino child, helping
him to return to a normal life. Another
scenario lets one to provide daily
meal for a family in Peru: a credit card
swipe cuts a slice of bread from a
loaf. When the card is swiped a
secure process quickly authenticates
it and in a split second activates a
film sequence on screen.
23. Diarrhoea! -
Food Standards Agency.
https://www.youtube.com/
watch?v=3kG9TIixdGw
The Food Standards Agency is an
independent government department
responsible for food safety and
hygiene across the UK. We work with
businesses to help them produce
safe food, and with local authorities
to enforce food safety regulations.
Everything we do reflects our vision
of ‘Safer food for the nation’. We aim
to ensure that food produced or sold
in the UK is safe to eat, consumers
have the information they need to
make informed choices about where
and what they eat and that regulation
and enforcement is risk-based and
focused on improving public health.
24. INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com
Q
Thanks!