If Winston Churchill once stated that “A joke is a very serious thing”, in the advertising industry it could be even more serious.
In this deck form our creative director Andrea Bianchi, you'll discover all the funny expressions of advertising, from nonsense to hyperboles, from gross-out to sickening humor.
Artwork pics. What about copyrights? [Infusion - 17th june 2016] AlquimiaWRG
There's a couple of incredible things you have to know about Art Imageries.
First of all: you can use it in advertising. Then: you have to do handle them with care.
Silvia Piombo, iconographic researcher and photo account @Scala Archives, infused us about what we can do with art, here something for you!
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
Kickstarter and Indiegogo, Patreon and Charity: Water, Stripe and Affirm, Sandwich Video. Tony Hawk on a hoverboard. A lot of platforms with different scope, history and futures.
Come to discover an entire economy around the challenging, but still attractive, world of crowdfunding!
Shhht ... Science! [infusion 8th may 2015]AlquimiaWRG
Is it Science matter of communication?
Can a designer describe the Entropy?
Why can't Magnetic Resonance be named Nuclear?
These, and many others, are the questions faced by our Creative Technologist in this inspirational deck! Go through, discover how cool Science can be!
Cyber life in Syntethic Reality [infusion 20th february 2015]AlquimiaWRG
Computer Mediated Communication produces much more different affective and relational patterns than do other kind of communication.
Chat, avatar, synthetic worlds, mirrored personalities: travel with us among a rich bunch of postmodern false notes in human behaviour.
Officina Tipografica Novepunti - Letterpress and Typography now-a-days! [infu...AlquimiaWRG
Can letterpress printing survive digital era?
Few years ago, Fabrizio and some friends of him founded bet on "YES" and founded Officina Tipografica Novepunti. Cited by The Economist and rewarded by ADI with "Compasso d'Oro" honourable mention, we were proud to be infusioned directly by him!
Have a look, be impressed!
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Focus On Distraction [infusion 31st october 2014]AlquimiaWRG
Our Creative Director Andrea Bianchi explains us how the "always connected" style of life and the information overload affects our daily routine and our ability to stay focused.
Control your self, get balanced and discover again the real power of a dopamine squirt!
Digital advertising [infusion 17th october 2014]AlquimiaWRG
Tomorrow advertiser must be ready for any different condition dictated by the market, he will be able to do a bit of everything.
Here it is a not-so-brief showcase of advertising activities where digital media and creativity are mixed up in different ways, while the result remains amazing!
Enjoy!
Luxury Ecommerce [infusion 3rd october 2014]AlquimiaWRG
Can luxury be accessible?
Here it is a great deck explaining why luxury e-commerce is a big trend, and a big oxymoron too!
The players, their history, a lot of data and a deep strategic view.. nothing will prevent you from buying that amazing pair of shoes!
Food Design [infusion 12th september 2014]AlquimiaWRG
Food Design.
Keep calm, Valentina does NOT speak about cake design! Just great packaging, live performance, digital activities in this field of creativity, the future of human kind.
Bon Appetite!
Internet of Things [infusion 5th september 2014]AlquimiaWRG
Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
Special Edition: Apple and/vs Google [Infusion - 11th July 2014]AlquimiaWRG
IT history is a story of battles and warlords, opposite factions one against the other, each one with its inspirational leader.
In this Infusion, Giovanni and Mauro will focus on the two most important players in this struggle: Apple and Google.
Let you be infusioned again, we'll talk you about WWDC14 and Google I/O 2014!
Critical Brief [Infusion - 27th June 2014]AlquimiaWRG
A critical brief asks for explosive creativity and deep intelligence, doesn't it?
Let Lavinia show you some great (creative) answers to critical briefs!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Artwork pics. What about copyrights? [Infusion - 17th june 2016] AlquimiaWRG
There's a couple of incredible things you have to know about Art Imageries.
First of all: you can use it in advertising. Then: you have to do handle them with care.
Silvia Piombo, iconographic researcher and photo account @Scala Archives, infused us about what we can do with art, here something for you!
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
Kickstarter and Indiegogo, Patreon and Charity: Water, Stripe and Affirm, Sandwich Video. Tony Hawk on a hoverboard. A lot of platforms with different scope, history and futures.
Come to discover an entire economy around the challenging, but still attractive, world of crowdfunding!
Shhht ... Science! [infusion 8th may 2015]AlquimiaWRG
Is it Science matter of communication?
Can a designer describe the Entropy?
Why can't Magnetic Resonance be named Nuclear?
These, and many others, are the questions faced by our Creative Technologist in this inspirational deck! Go through, discover how cool Science can be!
Cyber life in Syntethic Reality [infusion 20th february 2015]AlquimiaWRG
Computer Mediated Communication produces much more different affective and relational patterns than do other kind of communication.
Chat, avatar, synthetic worlds, mirrored personalities: travel with us among a rich bunch of postmodern false notes in human behaviour.
Officina Tipografica Novepunti - Letterpress and Typography now-a-days! [infu...AlquimiaWRG
Can letterpress printing survive digital era?
Few years ago, Fabrizio and some friends of him founded bet on "YES" and founded Officina Tipografica Novepunti. Cited by The Economist and rewarded by ADI with "Compasso d'Oro" honourable mention, we were proud to be infusioned directly by him!
Have a look, be impressed!
Rethink Retail [Infusion 14th November 2014]AlquimiaWRG
The new consumer is a multi-screen shopper.
Brands must study and develop an optimised shopping experience across all channels, conversion strategies must consider the new media consumption landscape, digital touch-points become fundamental for business.
Starting from those points, our Creative Technologist Federico asked us to rethink retail. And we're ready for the challenge!
Focus On Distraction [infusion 31st october 2014]AlquimiaWRG
Our Creative Director Andrea Bianchi explains us how the "always connected" style of life and the information overload affects our daily routine and our ability to stay focused.
Control your self, get balanced and discover again the real power of a dopamine squirt!
Digital advertising [infusion 17th october 2014]AlquimiaWRG
Tomorrow advertiser must be ready for any different condition dictated by the market, he will be able to do a bit of everything.
Here it is a not-so-brief showcase of advertising activities where digital media and creativity are mixed up in different ways, while the result remains amazing!
Enjoy!
Luxury Ecommerce [infusion 3rd october 2014]AlquimiaWRG
Can luxury be accessible?
Here it is a great deck explaining why luxury e-commerce is a big trend, and a big oxymoron too!
The players, their history, a lot of data and a deep strategic view.. nothing will prevent you from buying that amazing pair of shoes!
Food Design [infusion 12th september 2014]AlquimiaWRG
Food Design.
Keep calm, Valentina does NOT speak about cake design! Just great packaging, live performance, digital activities in this field of creativity, the future of human kind.
Bon Appetite!
Internet of Things [infusion 5th september 2014]AlquimiaWRG
Let you be infusioned about Internet of Things.
According to Federico, IoT is matter of housewares, entertainment, advertising and obviously business.
Discover what he means when he writes that normal things, when connected, become contextual, funny, meaningful, friendly!
Special Edition: Apple and/vs Google [Infusion - 11th July 2014]AlquimiaWRG
IT history is a story of battles and warlords, opposite factions one against the other, each one with its inspirational leader.
In this Infusion, Giovanni and Mauro will focus on the two most important players in this struggle: Apple and Google.
Let you be infusioned again, we'll talk you about WWDC14 and Google I/O 2014!
Critical Brief [Infusion - 27th June 2014]AlquimiaWRG
A critical brief asks for explosive creativity and deep intelligence, doesn't it?
Let Lavinia show you some great (creative) answers to critical briefs!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
6. INFUSION
INFUSION
“Our attention is instinctively directed to
anything that previous experience indicates
as potentially good or bad”
(The Atlantic on Why Funny TV Commercials Work)
8. INFUSION
INFUSION
rather than being
seen as simply
manufacturers of
chocolate,
Cadbury wanted
to reposition itself
as "producers of
happiness"
‘We felt that the time was right for
the brand to not tell people that it
made you feel good, but to elicit that
feeling, delivering something as
enjoyable as eating the chocolate.”
(Fallon)
9. INFUSION
INFUSION
A humour brand is a confident brand
and a confident brand is more attractive
(BlumbergBusiness on Funny Ads Make Brands Stronger)
20. gross-out
deliberately showing things or making
jokes about things that the audience
may find unpleasant or disgusting,
in a humorous way, usually with
controversial material such as toilet
humour, nudity or any sexual topic.
45. INFUSION
INFUSION
linkography
some references that make a lot of sense
about nonsense
barton f. graf
www.bartonfgraf9000.com
fallon
www.fallon.com
goodbye, silvestein & partners
www.goodbysilverstein.com
john st.
www.johnst.com
eric kallman
erickallman.com
adfreak
www.adweek.com/adfreak
tim & eric
www.timanderic.com
adult swim
www.adultswim.com
46. INFUSION
INFUSION
INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com
homework:
make a baby cry
with a joke