SXSW was all about evolution of digital, but disruptive tech took a backseat. Key themes included personalisation, big data, wearables, immersive experience and content, but hardware development can't seem to keep up with the possibilities of future marketing. Here are the key trends we saw and their potential implications for brands and consumers.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
It’s been an interesting year at Cannes. It’s certainly the biggest year in terms of entries, categories & delegates. 76000 entries were whittled down to 1589 winners across 18 categories.
After looking through the winners this year, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.
Cannes Lions 2015 - communication trends spotted among this year winners. Among trends: comeback of an old good ambient, virtual reality, make tech human, empowering women, perfect imperfections and others.
From the new wave of technological phenomena to the expansion of creativity in different formats, Cannes has redefined our interpretation of media execution.
We saw larger stunts, smarter tech, more effective applications of data and more OSEP approaches.
With the help of insights from Cannes media jury members - Maria Garrido and Jez Jowett - we have assessed the best trends to develop from the largest festival of the year.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
7 Overriding Themes Spotted Among Cannes Lions 2014 WinnersNatalia Hatalska
Looking at Cannes Lions 2014 winners it seems that just right now we have started our come back from online to offline world. Visible trends are - among the others: maker movement, real life stories, immersive experiences and tangible reality.
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
Premium Insight is an overview of the digital activity of the Premium brands and luxurious Maisons, enhancing the most innovative strategies in display, e-commerce, social-media, mobile, 020...
From the presentation I made in DDD (Digital - Design - Data) Conference. Brief history of Cannes Lions, higlights and some predictions for the near future.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
7 Overriding Themes Spotted Among Cannes Lions 2014 WinnersNatalia Hatalska
Looking at Cannes Lions 2014 winners it seems that just right now we have started our come back from online to offline world. Visible trends are - among the others: maker movement, real life stories, immersive experiences and tangible reality.
Cannes Lions 2016 - communication trends spotted among this year winners. Among trends: low tech, art as the last bastion of our humanity, physical experience, mixed reality, space, AI and others.
13 Trends of 2013 - by Eduardo Mapa Jr, Executive Partner at Havas Media OrtegaHavas Media
Havas Media Ortega Managing Partner Eduardo Mapa Jr. presented '13 Trends of 2013' during the Philippine Association of National Advertisers (PANA)'s General Members Meeting at Hard Rock Cafe, Glorietta, Makati Philippines.
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
Premium Insight is an overview of the digital activity of the Premium brands and luxurious Maisons, enhancing the most innovative strategies in display, e-commerce, social-media, mobile, 020...
INFRASTRUTTURE CRITICHE_sicurezza fisica nelle fasi progettuali, costruttive ...Marco Lucidi
Argomento di ricerca nel campo della Difesa delle Infrastrutture Critiche. Il documento vuole essere una analisi della situazione nazionale attuale, e un tavolo di confronto per condividere conoscenze sull'argomento.
CES 2015 offered an indication on what a ‘smarter’ future might look like. CES 2016 has given us tangible examples of what to expect now. Three areas that stood our are transportation, utility and immersion - here's what that may change in people's lives and what that means for brands and marketers.
What can strangers, curses, multiple identities and speed dating teach us about word of mouth? Find out in the 1000views Blog Digest No.1, by 1000heads.
7 ways you can use Facebook Custom Audiences to grow your business1000heads
Facebook Custom Audiences is one of the most underutilised tools by advertisers, but it can benefit both brands and consumers. Here are 7 ways you might want to get started.
The role of product category for brand relationships CBR Conference
Presentation given at the 3rd International Consumer Brand Relationships Conference, www.consumer-brand-relationships.org
Copyright by
Marc Fetscherin, Rollins College, USA
Michele Boulanger, Rollins College, USA
Cid Goncalves Filho, Universidade Fumec, Brazil
Adobe Summit EMEA 2015 - Top Insights for Digital Marketers1000heads
We were at Adobe Summit in London* and brought back our main insights around the present and future of digital marketing and why reinvention is the name of the game for marketers.
*Disclaimer: Adobe is a 1000heads client.
12 Exciting New Ways of Advertising for Publishers (Or: What Will Replace the...Soda studio
Display ads are by far the biggest source of income for online publishers. There’s the medium rectangle, half-page, leaderboard, and possibly hundreds of more obscure types.
But, while digital ad incomes are huge online conversion rates are dropping. (For example: 8% of the users account for 85% of clicks on banners, the average click-through rate of display ads is 0.1%.)
What’s going wrong here?
The biggest problem is that display banners are often obtrusive and don’t enhance or integrate with the overall experience well enough.
‘Sad’ news: the display banner as we know it is nearing the end of its life span
However, many advertisers, together with publishers, are rethinking online branding, let’s take a look at 12 exciting concepts for online advertising.
Contains advertising concepts by / found on Forbes, Quartz, The Next Web, Vox (Polygon), De Volkskrant, NRC, Time, WeTransfer, AdGibbon, GlobalMoxie, Google, BuzzFeed, The Atlantic, The Chicago Tribune, FIFA app, De Correspondent & more!
-- Photography sources --
"Ruler" by Scott Akerman, some rights reserved (2010)
https://www.flickr.com/photos/sterlic/4299631538
"Crochet Eyeball" by Net, all rights reserved (2008)
https://www.flickr.com/photos/quoin/2815208617
"Falling Jellyfish" by Joe Flood, some rights reserved (2006)
https://www.flickr.com/photos/joeflood/84125419
"Draining Again" by darkday, some rights reserved (2014)
https://www.flickr.com/photos/drainrat/14017447697
"Pack" by Nick, all rights reserved (2012)
http://www.flickr.com/photos/blank_canvas_photograpy/8154329078
Create resilience and self-compassion with mindfulness meditation and positiv...Dr. Andrea Pennington
10 years ago Dr. Pennington introduced acupuncture, mindfulness meditation & positive psychology coaching to an intensive outpatient program for binge eating disorder. It quickly became a highly referred and publicized approach for process addictions. Her research and clinical practice produced the Attunement Meditation which fosters impulse control, resilience & stress reduction.
Free meditation downloads are available at
www.AndreaPennington.com/StressLess
Research shows that through prolonged mindfulness practice the insular region of the brain is enhanced leading to increased self-awareness, emotional regulation and wellbeing. Further, a reduction of anxiety by the amygdala through mindfulness-based practices is well established in the literature.
Dr. Pennington's Attunement Meditation empowers people to build 9 essential resilience traits for wellbeing and relapse prevention, including:
non-judgmental awareness, present moment attention,acceptance,
self-compassion, physiological stress reduction, letting go/surrender, emotional intelligence, self-generated positive emotion and gratitude, and adaptability.
How messaging apps are changing the way we communicate1000heads
Mobile messaging is big, but how are messaging apps changing the way we communicate? From Snapchat to Slingshot, Bolt and other up and comers, we're going from a static, text-first activity to a mobile, visual-first habit.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Let's Break Tradition: Virtual Reality in Public RelationsMSL
Virtual reality is no longer an off-in-the-distance idea. It’s a quickly emerging trend with which wise marketers and communicators are already experimenting. Read our guidebook and start taking advantage of emerging VR platforms and tools.
The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.
What were the hottest products and most impactful brands at the Consumer Electronics Show in 2015 (CES 2015)? See a review of cars, drones, 3D printers, cameras, TVs, wearables, connected devices, health trackers, games, toys, and more.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
These are exciting times for experiential marketers. With the rapid advancement of emerging technologies, now more than ever marketers are harnessing the power of a brand's physical presence. Check out AMP’s perspective on the experiential landscape for 2016 and beyond.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
“The State of VR in 2017” is a white paper covering the immersive reality industry. It is following some upcoming trends and companies working in sectors from gaming to medical to e-commerce, while focusing on how the technology benefits each of the industries.
Similar to Digital Evolution at SXSW 2015: Trends and Implications for Brands and Consumers (20)
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
8. …Future ideas vs current tech
…Old values vs future tech
…Synergies in data to optimise/personalise experience
…Navigating the way personal information is used
…Using play and creating serendipity to aid creativity
10. VR creates an unforgettable crash dummy
experience
Watch: VR car crash dummy POV:
http://bit.ly/1CpRyOKOculus Rift was recently used by insurance company NRMA
to emotively highlight improvements in car safety over the
past twenty years. Visitors at a ‘crashed car showroom’ could
be a crash test dummy, creating an emotional and
memorable experience.
KEY TAKEOUT: VR works to tell story as part of a bigger
experience, it’ not advanced enough to stand alone.
11. Under the sea: A 360 documentary
VR lends itself very naturally to experience driven
documentary video. The emphasized phenomenon of
‘presence’ is perfect for a documentary experience such as
Thomas Wallner’s 360 companion experience to the RTE
series Polar Sea, exploring the physical landscape change
caused by polar ice cap erosion.
KEY TAKEOUT: Journalism, storytelling and live action VR
are a winning combination .
Watch/download: The Polar Sea website
http://polarsea360.arte.tv/
Read: Verge - Fove interactive VR Headset
(http://bit.ly/1NgPvhr )
12. Battle of the VR champions
Read: Verge - Fove interactive VR Headset
http://bit.ly/1NgPvhr
Watch: Bot & Dolly - Peter Pan queue
shadows experience http://bit.ly/1EGkLBU
Samsung Gear VR Vs Oculus Rift Vs Fove:
Ironically, Kite & Lightning pointed out the interactive game
element of their Insurgent VR experience was not playable
on the Samsung Gear VR but would be on the Rift. The star
of the trade show was the Fove headset, with interactive eye
tracking.
KEY TAKEOUT: key to VR tech will be figuring out how
exactly we interact with the virtual world.
13. S E E T H E U N S E E N
Visit/Watch/Shop:
S E E T H E U N S E E N
http://seetheunseen.co.uk/
Lauren Bowker, Material Alchemist from
T H E U N S E E N, showed off her smart material fashion
garments - contrasting the gimmicky & cumbersome wearable
gadgets at the trade show. Their fashion house focused on
creating clothing & accessories that are affected by the
environment or the wearers health.
KEY TAKEOUT: Don’t forget the impact of real life events!
14. Ringly deliver stylish personalisable wearables
Read: Ringly shows how wearable tech can
be fashionable http://onforb.es/1EGLxPM
Read: Top wearable jewelry:
http://tcrn.ch/1np4bhk
Wearable tech is all about personalisation. Not in terms of
just the information you select but the style of an object.
Google Glass would not suit everyone but emergence of
adaptable jewellery like Ringly takes us a step closer to
where we could be in the future.
KEY TAKEOUT: Style is as important as functionality.
15. Game of Thrones: The Sight
Explore: https://threeeyedraven.com/
Read: Captivology http://bit.ly/1HQskfR
Jim Marsh, Dir/Digital & Social Media at HBO gave a great
talk about authentic, contextual, revealing experiences. True
to the world of GoT, HBO sent ‘visions’ to fans via Twitter
and SMS that disappeared after you watched them. They
accepted negative feedback to keep the experience
authentic.
KEY TAKEOUT: Create a world that your fans can explore
16. Data goes interactive
Watch: Analysing and visualising big data
by Tableau: http://tabsoft.co/1IGrpvm
Big data means big reports, but gaining traction at SXSW
were new and evolving tools for making visual sense of big
data. Tableau’s presence at the trade fair was packed with
tech fans eager to manipulate maps and create interactive
dashboards. The future of data will be big and the
visualisations of it won’t be static.
KEY TAKEOUT: Data is for everyone, not just analysts.
17. Supply and demand will be transformed by mass
customisation and 3D printing
Read: Making mass customisation work:
http://bit.ly/1Gx5FmY
Infographic: Business case for
personalisation: http://bit.ly/1Gx5Kao
Mass customisation is the next big trend for online retailers,
giving brands the opportunity to collaborate with consumers
to create individual products. In the future, products will be
printed at home instantly, completely disrupting the supply
and demand chain.
KEY TAKEOUT: Make sure to keep brand identity consistent!
18. Live video streaming of everything by anyone
Read: Meerkat vs Periscope:
http://bit.ly/1bRn6D6
Read: Meerkat at SXSW:
http://bit.ly/1DroNml
Watch: Meerkat founder talk at SXSW:
http://on.mash.to/1Ek0wKf
SXSW was prime location for live video. A beautiful city with
loads of cool events, talks and atmosphere. As the new kid
on the block Meerkat was the darling of streaming, but it’s
already hotly contested. If the festival ran this week, we’d
expect Periscope to be the app of choice.
KEY TAKEAWAY: Video is not new, but works. Live video
and social is being redefined as we speak.
20. Other ideas that captured our attention included:
Fitcoin
Incentivised fitness. FitCoin can make you fit and rich: http://tnw.co/1BMZggP
Wearable payables
Paying with a smartwatch would be convenient, right? http://bit.ly/1DAlbxv
GIF as the new emoji
The GIF is set to overtake emojis and become the next funky form of SMS! How to send a
GIF via SMS: http://bit.ly/1OyQcX5