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TO WATCH IN THE
BANKING INDUSTRY
TOP 7
CUSTOMER
EXPERIENCE
STATS
MOBILE BANKING
There was a 200% rise in new mobile
banking registrations in early April
2020, while mobile banking traffic
rose 85%.
Source: Fidelity National Information
Services (FIS)
ARTIFICIAL INTELLIGENCE
A few customers are ready for an
AI-enhanced service, but others are not.
While 59% of high-net-worth individuals
(HNWIs) choose an in-person meeting with
their relationship manager for key
investment decisions, 67% of millennials
say they prefer robo advisory, compared to
only 30% Gen X and Baby Boomers.
Source: Deloitte
WORD-OF-MOUTH
MARKETING
Consumers under 35 are more likely
to open a primary account with a
bank due to a recommendation from
friends or family (50%) rather than
because it’s local (30%).
Source: 2019 Consumer Digital Banking Survey,
PwC Digital Consumer Research, June 2019
OMNICHANNEL DIGITAL
CUSTOMER EXPERIENCE
Consumers are looking for an
omnichannel experience. More than half
of those surveyed by Accenture showed
their desire to be able to switch
between digital and human channels.
Source: 2019 Accenture Global Financial
Services Consumer Study, Accenture Research
PERSONALIZATION
Personalization can drive up to 15% of
revenue growth for companies that
operate in the financial services sector.
Source: McKinsey & Company
DATA PRIVACY
64% of millennials value customization and
anticipation of the experience using their
transaction data over privacy concerns.
Source: Genesys
CUSTOMER CENTRICITY
Millennials want a service that puts
them first – a customer-centric service
like the one offered by companies
such as Amazon. 1 in 4 millennials
would bank with Amazon, had it been a
choice.
Source: cg42 Study
©2020 Compunnel Digital, Inc. All rights reserved

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Why Should Banks Enhance Their Digital Customer Experience in the Novel Economy?

  • 1. TO WATCH IN THE BANKING INDUSTRY TOP 7 CUSTOMER EXPERIENCE STATS MOBILE BANKING There was a 200% rise in new mobile banking registrations in early April 2020, while mobile banking traffic rose 85%. Source: Fidelity National Information Services (FIS) ARTIFICIAL INTELLIGENCE A few customers are ready for an AI-enhanced service, but others are not. While 59% of high-net-worth individuals (HNWIs) choose an in-person meeting with their relationship manager for key investment decisions, 67% of millennials say they prefer robo advisory, compared to only 30% Gen X and Baby Boomers. Source: Deloitte WORD-OF-MOUTH MARKETING Consumers under 35 are more likely to open a primary account with a bank due to a recommendation from friends or family (50%) rather than because it’s local (30%). Source: 2019 Consumer Digital Banking Survey, PwC Digital Consumer Research, June 2019 OMNICHANNEL DIGITAL CUSTOMER EXPERIENCE Consumers are looking for an omnichannel experience. More than half of those surveyed by Accenture showed their desire to be able to switch between digital and human channels. Source: 2019 Accenture Global Financial Services Consumer Study, Accenture Research PERSONALIZATION Personalization can drive up to 15% of revenue growth for companies that operate in the financial services sector. Source: McKinsey & Company DATA PRIVACY 64% of millennials value customization and anticipation of the experience using their transaction data over privacy concerns. Source: Genesys CUSTOMER CENTRICITY Millennials want a service that puts them first – a customer-centric service like the one offered by companies such as Amazon. 1 in 4 millennials would bank with Amazon, had it been a choice. Source: cg42 Study ©2020 Compunnel Digital, Inc. All rights reserved