2. Businesses (Need) Consumers (Need) Help
eCommerce : More Conversions and Stickiness
07/07/13 PoweringSocialCommerce 2
Source: clueblocks
Low Sales Conversions from the consumer
traffic ( ~ 2% )
High Cost of Acquisition goes as high as $50 per
consumer
Internet Business Looking For Elusive
Sales Conversions
Consumers Look For HelpTo Make A
Purchase Decision
90% of online consumers trust
recommendations by people they know and
70% trust those of people they don’t know,
only a miserable 14% trust advertising and
a paltry 8% trust celebrity endorsements
Bazaarvoice.com
Discovery
Conversations
Sharing
3. Social Commerce
Commerce driven by social circles
12/09/13 PoweringSocialCommerce 3
90%
of all purchases are
subject to social influence
wiredmagazine(UK)
67%
Spend more online after
recommendations
Bazaarvoice.com
$30 billion
Predicted revenues for social
commerce market in 2015
BoozandCompany
90%
Of consumers trust
recommendations from
people they know
TheNielsoncompany
BoozandCompany
Social Commerce is a method of shopping where shoppers friends become involved in
the shopping experience. It generates brand stickiness, conversations and transactions
4. Understanding Social Commerce
making social part of your business
07/07/13 MonetizeSocialExperiences 4
Social Login Social Connect Social Share
This is not Social Commerce
Facebook Store Pinterest Store
E-Commerce with
Social experiences
5. The In10do Platform
Powering social experiences
12/09/13 in10do: EnablingSocialshopping 5
Personalized
Experiences
Social
Experiences
Social
Commerce Platform
Increase sales conversions on site Repeat visit back to site
• Engagement through
widgets
• Expedite purchase decisions
• Behavior based Targeting
and Retargeting
• Social identity analytics for
campaigns
Create Brand Loyalty
• Personalized
experiences
• Referral marketing
6. IN10DOTM
Platform
Connecting dots of consumer behavior
07/07/13 MonetizeSocialExperiences 6
Clicks
Search
Buy
Cart
Share
Consumer
Clicks
Search
Buy
Cart
Share
Friends
Price
Brand
Attrb.
Category
Offer
Products
IN10DO
Behavior Relationship
Behavioral
Analytics
Shopping
Graph
Relationship
Insights
Social
Experiences
Machine
Learning
JSWidgets
REST APIs
Notifications
Dash Board
Campaign Mgmt.
Onsite shopping
behavior graph
Social Network
Data
Friends Data
Friends locations,
activities on site
Brand Loyalty
people who are fans of FB
page/ who are fans of
competitors
Friends Checkins ColleaguesPosts
Social Network
information
Location ,
Gender, Age,
Tagged
Locations, Likes
7. IN10DOTM
Platform
Built for scale and easy integration
07/07/13 MonetizeSocialExperiences 7
Shopping Behavior Graph
Connecting People with
Interests , Products, Brands
and Location to personalize
the experience
Consumer Behavior Analytics
Insights on the consumer
behavior and Data on
Influencers, Maximizers on
the network to offer cash
back and rewards
Enterprise grade
software, built using
latest technologies
Fully managed
software platform
on the cloud
Performance based
business result
tracking
Plug and Play
Easy to integrate with just
few scripts to be included
Designed for scaleCore capabilities
8. Sales approach and Revenue Model
Result based and Pay per use
07/07/13 MonetizeSocialExperiences 8
Explore Social
commerce
Achieve Business
goals
Transformation
Plug and Play Customized Solution Consulting Led
• Cloud based solution
• DIY website with step by step
integration guide
• Performance based revenue
share
• Monthly fixed access
charge
• % commission on sales
generated
• Cloud based solution
• Signup on website for basic
behavior capture
• Integration of customized
features
• Performance based revenue
• Monthly fixed access
charge
• % commission on
generated sales or leads
• Cloud based solution
• Consulting on the social
commerce transformation and
business goals defined
• Performance based revenue
share
• Annual Product License
• Bonus on achievement
of business goals
10. IntroducingTeritreeTechnologies Pvt. Ltd.
Enabling Social commerce
07/07/13 MonetizeSocialExperiences 10
Our vision is to become the best technology
pla-orm
to
predict
consumer
online
social
behavior
Registered as Private Limited Company, April 2012
Our mission is to bring social commerce in to main stream business
Our philosophy is to generate value for business and
consumers though rich conversations, smart transactions
and deep engagement
11. Team with rich execution credentials
Experienced in handling global product business
07/07/13 MonetizeSocialExperiences 11
Founders with a collective experience of over 60 years in Sales, Product Management and R&D with
global business exposure in top MNC’s like Siemens, Lucent, Nortel, Nokia Siemens Networks, Nokia
Dr. Deependra Moitra
Chairman
Mary Mani
President
Ravikiran Annaswamy
CEO
SriramV
CTO
Education from UT Dallas, Indian Institute of Management (IIM) Bangalore
Sales and Finance
General Management
Consulting and
Product
management
Technology and
DevelopmentAdvisor and Mentor
12. Company progress so far
07/07/13 MonetizeSocialExperiences 12
http://articles.economictimes.indiatimes.com/2012-12-15/news/35836590_1_suchi-mukherjee-limeroad-buynbrag
Online Shopping ExpandsTo IncludeThe "Social" In Social Media
Shortlisted for final pitch sessions
Lalit Ahuja - Mentor
Previously
Chairman and President ofTarget Corporation India
CEO of News Corp’s venture capital fund
CEO of Datamatics Ltd and LG Group’s software
Shortlisted forTechshowcase
Part of global accelerator
13. Our vision for future
07/07/13 MonetizeSocialExperiences 13
Cross domain social
experiences
Indian product for global
markets
Experts in predictive
consumer’s social and
online behavior
Teritree will power through
Social experiences on web and mobile will be
ubiquitous