ShopBack conducted an online survey of 5,673 Indonesian respondents age 18+ in 5 cities in September 2018. The survey examined Indonesian consumer behaviors around promotions, cashback rewards, and point rewards. Key findings included that the most popular ecommerce promotions were discounts, vouchers, and cashback. On average, respondents spent 639,000 Rupiah during online shopping festivals, with men spending more than women. 70.2% of respondents made 1-10 transactions in the past month due to cashback rewards from ecommerce platforms. The survey also explored cashback awareness, spending behaviors related to cashback, and perceptions of cashback rewards programs.

1. ShopBack Indonesia Survey October 2018
Research Methodology: Shopback Conducted an Online Survey in Indonesia in late
September 2018. N: 5673 respondents. Ages: 18+
Indonesian Consumer
Behaviors
Promo, Cashback & Point Rewards

2. Indonesian Consumer Behaviors Promo, Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Demography

3. Indonesian Consumer Behaviors Promo, Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Favorite Promos in eCommerce
*Others:
- Voucher Code
- Cashback + Discount
- Low Price Guarantee

4. Indonesian Consumer Behaviors Promo, Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Favorite Promos in Restaurant

5. Indonesian Consumer Behaviors Promo, Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Factors that Influence of Online
Shopping Decision

6. Indonesian Consumer Behaviors Promo, Rewards Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Purchase Behavior During Online Shopping Festival
Average spending during online shopping festival: Rp639,000. Male spend
higher than female during online shopping festival.
Average Spending
Male: Rp626,000
Female: Rp541,750

7. Indonesian Consumer Behaviors Promo, Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Purchase Behavior During Online Shopping Festival

8. Indonesian Consumer Behaviors Promo, Rewards Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Cashback Top Of Mind
In the past decade, cashback rewards always related to loyalty program from credit card
provider and/or banking company. However, with the growth of digital industry, the top of mind
of cashback has changed and associated to e-commerce promo.

9. Indonesian Consumer Behaviors Promo, Rewards Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Purchase Behavior Due to Cashback Rewards
In the past month, 70,2% respondents made transaction 1-10 time in e-commerce platform
due to cashback rewards that given

10. Indonesian Consumer Behaviors Promo, Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Cashback Rewards in Digital Payment App

11. Indonesian Consumer Behaviors Promo, Cashback & Point Rewards.
Research Methodology: Shopback Conducted an Online Survey in 5 cities in Indonesia
on the late September 2018. N: 5673 respondents. Ages: 18+
Cashback Rewards & Loyalty Program