This document discusses trends in SEO and organic marketing. It provides an overview of key topics including the importance of high-quality unique content and domain authority. It also summarizes trends in on-page optimization, social media's impact on SEO, and the rise of cloud-based SEO tools and in-house SEO teams. Examples of content types for B2C marketing are also listed.

1. get found

2. SEO & Content Marketing
Actionable Data and Recommendations
In a Single Platform

3. The Most Scalable Platform

4. Ray Grieselhuber
CEO
Erin Robbins O’Brien
COO
Sean McCullough
CTO
Masa Shimizu
VP, Japan Operations
Executive Team

5. US SEO Trends
‣ Automated / Low Quality Backlinks = BAD
‣ Shift to Higher Quality, Unique Content
‣ Importance of Domain Authority
‣ Impact of Social
‣ Onsite / On-page Optimization Trends
‣ Rise of Cloud-based SEO Technology & In-House SEO
‣ Organic Marketing (Content Marketing, SEO & Social)
‣ Organic Marketing Technology Landscape
‣ Social Link Building
‣ Top 3 Rankings are the only ones that matter
‣ Smartphone / Tablet Search Behavior

6. Automated & Low Quality Backlinks = BAD

7. Shift to Higher Quality, Unique Content
B2B
B2C
E-
Commerce
Catalog
Blog
Images
Curation
Video
Reviews
Social
Feature /
Service
Description
Case
Studies
White
Papers
Blog
Slides /
Video
Testimonial
s
Online
Articles

8. Examples of B2C “Higher Quality, Unique Content”
Blogs
Curation
Video
Review

9. Impact of Domain Authority
Domain
URL
URL
URL
URL URL
URL
Domain
URL
URL
URL
URL URL
URL
vs

10. Factors that Influence Domain Authority
‣ Age of Domain
‣ High quality backlinks
‣ TLD
‣ Location of Server
‣ Response / Speed
‣ On-Page Optimization
‣ Post-Click Performance
‣ Original / Unique Content
‣ Recency of Updates
‣ Authorship

11. WeakDomainAuthority
Reliance on External Factors Required
On-Site / On-Page Optimization
New, Unique Content Creation
Fix Panda / Penguin Issues
Social Promotion / Distribution
Social Link Building
Impact of Domain Authority

12. On-Site / On-Page Optimization Trends
Authorship & Google Plus
Microdata

13. Impact of Social on SEO
‣ Google Plus
‣ Facebook
‣ Twitter
‣ LinkedIn

14. Delay and Delay in Social Signals Impact on SEO
0
7.5
15
22.5
30
0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4
Poor Social Promotion + Backlink Growth Rankings Traffic

15. Delay and Delay in Social Signals Impact on SEO
0
7.5
15
22.5
30
0 1 2 3 4 5 Untitled 2 Untitled 3 Untitled 4
Good Social Promotion + Backlink Growth Rankings Traffic

16. Social Link Building
‣ CRM-style Outreach
‣ Guest Blog Posts
‣ Research & Syndication
‣ Partnerships

17. Rise of Cloud-based SEO Tools & In-House SEO
‣ Traditional SEO Agencies that only focused on link building are
turning into SEO Consulting & Content Marketing Shops
‣ Businesses still work with agencies but now want to “own the data”
‣ This is giving rise to the growth of cloud-based SEO platforms
‣ Growth of SEO Manager, SEO Director as a job title
‣ Agencies are adopting cloud SEO platforms to automate reporting,
scale their businesses and prove ROI to clients

18. Rise of Cloud-based SEO Tools & In-House SEO
43%
Growth in Agency Spend
Over Next 3 Years
115%
Growth in Cloud SEO Tools
Spend Over Next 3 Years

19. What is Organic Marketing?
Organic Marketing is the process of
providing helpful, relevant content in order
to build trust with customers.
Stops working
when you stop
paying
Continues to build
value long after
creation
PAID EARNED

20. The Organic Marketing Hierarchy
Organic
Marketing
Content
MarketingEvents WoM
SEOSocial Email

21. Who Uses Content Marketing?
http://www.slideshare.net/innotech_conference/the-rise-of-content-marketing-20674089
More than 25%
of Marketing Budget Spent on Content Marketing
of
B2C
Marketers
86% 92%of
B2B
Marketers

22. Organic Marketing Technology Landscape
Marketing
Automation
SEO
Platforms
CRM
Content
Marketing
SEO
Email
Landing
Pages
Leads Conversions
Social

23. get found
ray@ginzametrics.com