SlideShare a Scribd company logo
Lead & Disrupt in
the Experience Age
Vincent Brissot
Head of Digital Automation & Operations
Twitter: @VincentBrissot
$225M
2
$74M
/
35 days
Angry Birds
RATE OF CHANGE
3
75 years
Telephone
38 years
Radio
13 years
TV
4 years
Internet
3.5 years
Facebook
USERS
50Million
REACH
19 days
Pokemon Go
24 hours
mom wearing Chewbacca
We live in the future
we take for grantedInnovations
6
Sending a textCalling from a payphone VS
7
Downloading on tabletGoing to the library VS
8
Watching anywhereWatching on a “TV set” VS
HOW DO WE DEAL WITH
ALL THIS CHANGE?
9
REINVENT continually
UNDERSTAND
Megatrends
FOCUS on
experiences
REINVENT continually
UNDERSTAND
Megatrends
FOCUS on
experiences
EXPERIENCE BUFFET
THE PLATFORM -
MULTISENSORY
EXPERIENCE
- PSFK
“ “
AI RETAIL ASSISTANCE
WEST ELM
AI FURNITURE
RECOMMENDATIO
NS
- Fast Company
“ “
IMMERSIVE
EXPERIENCE
SPROUT PRO
IMMERSIVE
LEARNING
- HP.brightcovegallery
“ “
REINVENT continually
UNDERSTAND
Megatrends
FOCUS on
experiences
THE WORLD IN 2030
16
Growth and Quality of Life Headwinds
900 million
more
people
consume
40% more
produce
50% more
Less
workers
per retiree
global public
debt is 98% of
GDP
Global
resource
shortage
$57T new
infrastructure
~$114T
infrastructure
required
EFFICIENT
FUTURE
Radical productivity
gains create resource
abundance and
improved quality of life.
CONSTRAIN
ED FUTURE
Decreased global
growth due to aging
population and resource
constraints
HP Confidential17
Rapid
urbanization
Hyper
globalization
Changing
demographics
Accelerated
innovation
SHAPING OUR FUTURE:
MEGATRENDS
18
RAPID URBANIZATION
Small and shared spaces
New business models
Sustainability
New markets
19
SUSTAINABLE CITIES
THE GREAT CITY -
HIGH DENSITY
CITY IN CHINA
- Web Urbanist
“ “
SMART MICROHOUSING
350
SQUARE FEET
OF LUXURY
- Kasita
“ “
Shrinking and aging workforce
Workforce transformation
Silver spenders
Digital health
CHANGING
DEMOGRAPHICS
22
HEALTH MONITORING
WEARABLE,
REAL-TIME,
GLUCOSE
MONITORING
APPS
- Dexcom
“ “
24
ROBOT CAREGIVERS
THIS CUDDLY
JAPANESE ROBOT
BEAR COULD BE THE
FUTURE OF ELDERLY
CARE
- The Verge
“ “
HYPER
GLOBALIZATION
Security is paramount
Collaboration across
time zones and borders
Disrupt or be disrupted
25
EARLY DETECTION
A DEEP LEARNING
APPROACH FOR
DETECTING
UNKNOWN
MALWARE
“
“
CUSTOMIZED PRODUCTS
ADIDAS
SPEEDFACTORY –
CO-CREATION,
HYPER-LOCAL
MANUFACTURING &
SMART MACHINES
- Wired
“
“
ACCELERATED
INNOVATION
Automation
Augmentation
Personalization
Everything smarter
28
HUMAN
AUGMENTATION
FORD –
EXOSKELTONS
CAN HELP
FACTORY
WORKERS
BATTLE FATIGUE
- CNET
“
“
FLYING CARS
UBER PARTNERS
WITH NASA
ON AIR TRAFFIC
MANAGEMENT
- CNN
“ “
DIGITAL HEALTH
A ROBOT HAS
PASSED THE
MEDICAL
LICENSING EXAM
- Futurism
“ “
AUTOMATED EXECUTIVES
HERE’S HOW
MANAGERS CAN BE
REPLACED BY
SOFTWARE
- Harvard Business Review
“ “
33
MEGATRENDS IMPACT ON HP
PRODUCTS
MEGATRENDS IMPACT ON
BUSINESS
34
REINVENT continually
UNDERSTAND
Megatrends
FOCUS on
experiences
REINVENT BUSINESS
36
37
NVIDIA: BUSINESS
TRANSFORMATION
From graphics processors to AI car super computers for autonomous
driving
And Now….
Let’s Conclude
Human
experience
Megatrends
Disruptive
technologies
HP VISION
40
DISRUPTIVE TECHNOLOGIES ARE NOT
ALWAYS OBVIOUS
41
Technology’s history is littered wrong predictions, often made by very smart,
successful and wealthy - executives
“ “2007
There’s no chance that the iPhone is going to get
any significant market share.
- Steve Ballmer, Microsoft CEO
1864
(referring to Trains) No one will pay good money to
get from Berlin to Potsdam in one hour when he
can ride his horse there in one day for free.
- King William I of Prussia
1946
Television won't be able to hold on to any market it
captures after the first six months. People will soon
get tired of staring at a plywood box every night.
- Darryl Zanuck, 20th Century Fox
1876:
Telephone
flaws: William
Orton,
President of
Western Union
1878:
End of electric
light: Erasmus
Wilson,
Oxford
Professor
1903:
Horses will outlast
cars: Horace
Rackham, bank
advisor warning
Henry Ford
1916:
Film not as
compelling as
stage: Charlie
Chaplin, actor,
producer,
director
1921:
Radio has no
value:
Associates of
David Sarnoff,
radio investor
1959:
Limited
potential of
copy
machines:
IBM told
Xerox
founders
1981:
Cellphones
won't replace
wire phones:
Marty Cooper,
inventor
1992:
Smart phones
are a pipe
dream: Andy
Grove, former
Intel CEO
REINVENT continually
UNDERSTAND
Megatrends
FOCUS on
experiences
43
Vincent Brissot
Twitter: @VincentBrissot

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