SlideShare a Scribd company logo
By Shalom Jacobovitz / CC-BY-SA 2 
THE OPEN SUITE APPROACH 
H O W T O R I D E T H E S H O C K W AV E S O F A C H A N G I N G W E B 
J.BOYE ARHUS 14 / NOV 5 BORIS KRAFT, MAGNOLIA INTL.
WE FACE MASSIVE TECHNOLOGICAL CHANGE
% OF BUSINESS EXECUTIVES 
SAY THAT DIGITAL TECHNOLOGY 
WILL DISRUPT THEIR BUSINESS IN 
THE NEXT 12 MONTHS. 93 (FORRESTER) 
By Ed Sweeney
BY 2020, MORE THAN SEVEN BILLION 
PEOPLE AND BUSINESSES, AND AT 
LEAST 30 BILLION DEVICES, WILL BE 
CONNECTED TO THE INTERNET. 
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER
By NASA/Carla Cioffi 
YOU ARE HERE
Created by Rob Lord for the BBC’s Hitch-hiker’s Guide to the Galaxy TV Series
THINGS WITH CONNECTIVITY, SENSORS & 
SOME LOGIC INSIDE COMMUNICATING WITH 
YOU, OTHERS & AMONGST THEMSELVES 
By Alfredo Borba /
DIGITAL BUSINESS IS ABOUT THE CREATION 
OF NEW BUSINESS DESIGNS BY BLURRING THE 
BOUNDARIES OF PHYSICAL & DIGITAL WORLDS
BEAUTIFUL EXPERIENCE / STOCK PARTS
By Scott Brinker / ChiefMartec.com
OPEN SUITE IS A STRATEGIC 
ENGINEERING-BASED APPROACH 
TO TURN PANIC INTO OPPORTUNITY
VENDORS GO OPEN SUITE BY PRIORITISING 
ADAPTABILITY, FLEXIBILITY & INTEGRATION
CUSTOMERS USE THIS APPROACH BY 
BUILDING STEP-BY-STEP ON A PLATFORM
Multi-Channel Outbound 
www Mobile Site Newsletter App Landing Page 
Analytics Commerce CRM Personalization 
Integration/Inbound
By Chris Preen / CC-BY 2.0
QUESTIONS? 
twitter.com/@bkraft plus.google.com/+BorisKraft http://betterFasterBigger.com

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