Brad Wynalek's SMCSLC Presentation
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Brad Wynalek of Percolate presented at August's Social Media Club of Salt Lake City event and discussed using Percolate's platform to drive lasting social media marketing success by building technology around content creation, content sharing, and content analysis.
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Brad Wynalek's SMCSLC Presentation
- 5. 1 2 3 4 5 6 1989 1994 1999 2004 2009 2014 2019 3B 6B “Ittookusover25years toreach3billion Internetusersacrosstheglobe.Inthenext5 years,it’spredictedwe’lldoublethatnumber.” Weareinatransitiontoglobal
- 6. Weareinatransitiontomobile Italy France Japan Canada India Germany UK China Brazil Saudi Kenya USA Nigeria Indonesia Daily Screen Minutes 50 100 150 200 250 300 350 400 450 500 Television Mobile (smartphone+tablet) People spend more time per day on mobile than television Milward Brown AdReaction via Mary Meeker 2014 Internet Trends Presentation
- 7. MarketValuation(Billions) 100 200 300 400 500 600 700 Software Media Traditional Media GOOGLE FACEBOOK TWITTER LINKEDIN COMCAST DISNEY VIACOM CBS Weareinatransitiontosoftware
- 9. Thecostsofmarketingareincreasing Exane BNP Paribas estimates DigitalInformationCreated&Shared(zettabytes) 0 20 40 60 80 100 Traditional Media Search/Display Mobile/Social Media Non-Working Dollars Working Dollars 88% 80-85% 40-45% 12% 15-20% 55-60%
- 10. Thecostscontinuetoscalewiththeopportunity + MORE TARGETS MORE MARKETS r rr + MORE CHANNELS
- 14. Doesyoursoftwarecoverallmarketingsituations? Stock Flow Reactive Proactive RESPONSE MARKETING BRAND MARKETING RESPONSE MANAGEMENT BRAND NEWSROOM
- 15. Doesyoursoftwarecoverallmarketingsituations? Stock Flow Reactive Proactive Asset management Ambassador programs Content analysis UGC RESPONSE MARKETING BRAND MARKETING RESPONSE MANAGEMENT Influencer monitoring Event marketing Trending topics Breaking news Campaign marketing Customer service Query response BRAND NEWSROOM Consumer monitoring
- 22. WegetbrandDNA.
- 23. The7BuildingBlocksofContent The7BuildingBlocks ContentMarketing Audience Trigger Brand All marketing content needs to take into account the audience it’s trying to reach The catalyst and context for content It’s not brand content without branding Topic/Category Topics help brands stay focused around pillars Event/Campaign Events help brands with content inspiration, planning and targeting Business Objective Engagement is not a business objective Platform Platforms are like fingerprints, each one is unique
- 24. Brandguidelinesprogrammedintothesystem Custom Fonts Custom Colors Brand Assets SentinelLight Futura Bold Futura Book #PercoCS Voice Thoughtful Bold Interesting Proud
- 33. AnalyzeEngagementbyBrandPillar Know which topics are most-engaging across brand pillars over customized date ranges.
- 34. ImageSources Get a handle of your visual content’s performance across four image source types (Owned, Employee, UGC, and Stock).
- 35. Pre-DefinedCropsandLockups Platform Crops Image Lockups Repetitive processes during the image editing workflow will be streamlined via Percolate’s lightweight image editor.