SlideShare a Scribd company logo
thinking for new
  paradigms
          Umakant Soni
          CEO
          Vimagino
          usoni@vimagino.com
Last decade 2000-2010 saw information explosion as
 we created avenues and devices which can capture
               and share information
Every 2 days, we create as much data
as we did till 2003 - Eric Schmidt, CEO Google
This decade 2010-2020 is going to be about how to
 leverage these data points to make decision.
However, given the enormous amount of data sets,
    therein lies the challenge and opportunity
We need new dimension to design effectively, things
     that can take advantage of these data sets
Some of the important pathways are...
1   design for intentions

2   design for Meaning

3   design for ignorance
1   design for intentions
            Intentions are the newer depth,
            which allow us to don different
            lenses to look at the same things.
            Idea is that, things should
            shape, respond and behave
            differently based on what you
            are looking at them with.
Driven by
personal
 choices
                                                        Extreme personalization




*Picture Source : http://petitinvention.wordpress.com
Intention
   drives
information

                                                Different views of information


 *Picture Source : http://petitinvention.wordpress.com
Context driven help


 Intention
  interact
    with
ENVIRONMENT



*Picture Source : http://petitinvention.wordpress.com
2   design for meaning


           Meaning adds another layer to the
           data underneath it. It simplifies
           things, allows for looking at bigger
           picture.
Semantic tags for meanings


 Designing
    from
 Meaning in
ENVIRONMENT



*Picture Source : http://petitinvention.wordpress.com
LEARNING is
    from
ENVIRONMENT
                                                 Location specific learning


 *Picture Source : http://petitinvention.wordpress.com
3   design for IGNORANCE
          Till so far, we have been
          designing for knowledge. All
          our systems are designed with a
          knowledge set at its heart.
          However they dont actually
          become intelligent, since being
          intelligent is about dealing with
          unknown.
Zero
How are we at Vimagino applying these three
           pathways to future ?
We are building intelligent agents, which are capable
 of helping in certain areas. These intelligent agents gets
     bootstrapped with data, but they learn all their life.
Their directive is to resolve the complex into simple.
What they need to do ?
Automated intelligent
agents, capable of
bridging complexity in   Need   I
devices to simpler
human interfaces                    Enable machines to
                                    understand human
                                    intent by creating
                                    behavior trails
                                                  2
                                                    Find rich meaning in
                                                    interaction and use it to
                                                    enrich the conversation

                                                                    3
                                                                     Handle situation never
                                                                     encountered before
How things would appear
automated agents
                                                                         embedded in the
                                                                         devices makes
                                                                         interactive choices
                                                                         based on user inputs




                                    Voice interactive automated
                                    agents embedded in TV,
                                    searches and pulls out content
                                    pays on behalf of you and voila...




You are sitting bored and wish to
watch a tennis match, 2008 final
between nadal and federer...
automated agents
                                                                                     embedded in the
                                                                                     devices remove the
                                                                                     need for training and
                                                                                     ensure correct usage


                                                        Automated agents embedded in
                                                        the display monitors speak out
                                                        abnormal patterns
Automated agents embedded inside
the imaging device guide the
medical investigator into setting up
device properly...



                              Automated agents embedded in
                              the device instruct patient to
                              adopt proper posture...
Automated agents will help people
                                                                              navigate and trouble shoot complex
                                                                              devices with ease, by understanding
                                                                              their questions and responding
                                                                              accordingly




Automated agent embedded in the
user interface will help people wash
their cloths taking into accounts their
personal choices                                                              Automated agent would help users
                                          Automated agent would help older    clear out the paper stuck inside the
                                          people set up their home theaters   printer, without pushing those
                                          without the help of a human and     complicated buttons in order..
                                          without going through 300+ pages
                                          manual
Lets think about tomorrow...
vimagino..creating a new world where
intelligent agents would co-exist with
   humans to create a better life for
              everyone...
Creating a new world

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Designing the future

  • 1. thinking for new paradigms Umakant Soni CEO Vimagino usoni@vimagino.com
  • 2. Last decade 2000-2010 saw information explosion as we created avenues and devices which can capture and share information
  • 3. Every 2 days, we create as much data as we did till 2003 - Eric Schmidt, CEO Google
  • 4. This decade 2010-2020 is going to be about how to leverage these data points to make decision. However, given the enormous amount of data sets, therein lies the challenge and opportunity
  • 5. We need new dimension to design effectively, things that can take advantage of these data sets
  • 6. Some of the important pathways are...
  • 7. 1 design for intentions 2 design for Meaning 3 design for ignorance
  • 8. 1 design for intentions Intentions are the newer depth, which allow us to don different lenses to look at the same things. Idea is that, things should shape, respond and behave differently based on what you are looking at them with.
  • 9. Driven by personal choices Extreme personalization *Picture Source : http://petitinvention.wordpress.com
  • 10. Intention drives information Different views of information *Picture Source : http://petitinvention.wordpress.com
  • 11. Context driven help Intention interact with ENVIRONMENT *Picture Source : http://petitinvention.wordpress.com
  • 12. 2 design for meaning Meaning adds another layer to the data underneath it. It simplifies things, allows for looking at bigger picture.
  • 13. Semantic tags for meanings Designing from Meaning in ENVIRONMENT *Picture Source : http://petitinvention.wordpress.com
  • 14. LEARNING is from ENVIRONMENT Location specific learning *Picture Source : http://petitinvention.wordpress.com
  • 15. 3 design for IGNORANCE Till so far, we have been designing for knowledge. All our systems are designed with a knowledge set at its heart. However they dont actually become intelligent, since being intelligent is about dealing with unknown.
  • 16. Zero
  • 17. How are we at Vimagino applying these three pathways to future ?
  • 18. We are building intelligent agents, which are capable of helping in certain areas. These intelligent agents gets bootstrapped with data, but they learn all their life. Their directive is to resolve the complex into simple.
  • 19. What they need to do ?
  • 20. Automated intelligent agents, capable of bridging complexity in Need I devices to simpler human interfaces Enable machines to understand human intent by creating behavior trails 2 Find rich meaning in interaction and use it to enrich the conversation 3 Handle situation never encountered before
  • 22. automated agents embedded in the devices makes interactive choices based on user inputs Voice interactive automated agents embedded in TV, searches and pulls out content pays on behalf of you and voila... You are sitting bored and wish to watch a tennis match, 2008 final between nadal and federer...
  • 23. automated agents embedded in the devices remove the need for training and ensure correct usage Automated agents embedded in the display monitors speak out abnormal patterns Automated agents embedded inside the imaging device guide the medical investigator into setting up device properly... Automated agents embedded in the device instruct patient to adopt proper posture...
  • 24. Automated agents will help people navigate and trouble shoot complex devices with ease, by understanding their questions and responding accordingly Automated agent embedded in the user interface will help people wash their cloths taking into accounts their personal choices Automated agent would help users Automated agent would help older clear out the paper stuck inside the people set up their home theaters printer, without pushing those without the help of a human and complicated buttons in order.. without going through 300+ pages manual
  • 25. Lets think about tomorrow...
  • 26. vimagino..creating a new world where intelligent agents would co-exist with humans to create a better life for everyone...
  • 27.
  • 28.
  • 29. Creating a new world