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Innovation and
                -
         entrepreneurship
               UMAKANT SONI
             Delivered @ IIT Kanpur




Some lessons we learned during our journey
it all starts
                                     with an
                                       idea




1
Ideas are born out of observation, so keep looking carefully
its when one starts seeing opportunities
       where every one else sees problems




2
Going against the grain grants you one thing, less competition
Its about looking at things from fresh perspectives




3
Pitch to as many people as possible, find detractors early
Try out as many
combinations as
    possible




4
    Failing fast is a necessity to reach the right solution
Its about
connecting with
   your user




5
    Describe your offerings in your customer’s words
Its about finding
    greener pastures
    when everyone is
    looking for snow




6
     Create strong differentiation with your competition
Choosing the right
    vehicle is important




7
    Right channel to customer can make all the difference
Relish the drops, they
are an indicator of things
         to come




 8
Disruptive innovations don’t become roaring success overnight
It will be always a little hazy, so you have to back your
                                 guts




9
    There are no correct answers on path to innovation
Creating a new world




10
     Aspire for something higher, but keep taking baby steps

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Innovation lessons from a startup

  • 1. Innovation and - entrepreneurship UMAKANT SONI Delivered @ IIT Kanpur Some lessons we learned during our journey
  • 2. it all starts with an idea 1 Ideas are born out of observation, so keep looking carefully
  • 3. its when one starts seeing opportunities where every one else sees problems 2 Going against the grain grants you one thing, less competition
  • 4. Its about looking at things from fresh perspectives 3 Pitch to as many people as possible, find detractors early
  • 5. Try out as many combinations as possible 4 Failing fast is a necessity to reach the right solution
  • 6. Its about connecting with your user 5 Describe your offerings in your customer’s words
  • 7. Its about finding greener pastures when everyone is looking for snow 6 Create strong differentiation with your competition
  • 8. Choosing the right vehicle is important 7 Right channel to customer can make all the difference
  • 9. Relish the drops, they are an indicator of things to come 8 Disruptive innovations don’t become roaring success overnight
  • 10. It will be always a little hazy, so you have to back your guts 9 There are no correct answers on path to innovation
  • 11. Creating a new world 10 Aspire for something higher, but keep taking baby steps