The text discusses ringtones and how they have become a reflection of people's personalities. It notes that speciality ringtones originated in Finland in 2001 and were downloaded by over 60 million people worldwide in 2007. A survey found that the average mobile user spends about 30 minutes choosing a new ringtone. The survey also found that ringtones can influence judgments about a person, as only 10% of respondents reported not being criticized due to their ringtone. Participants were asked to match ringtones to personality descriptions.