The National Y2B Forum was held in July 2013 in Ho Chi Minh City. It aimed to connect young leaders and businesses to discuss relevant topics for Vietnam. The event included keynote speeches, workshops, and a panel discussion on topics like education to employment, technology innovation, and responsible entrepreneurship. Audience feedback indicated the majority found the content excellent or good. The key moment was a photo gallery of the event. The forum generated media coverage on various news websites.

1. Event Report
National Y2B Forum – July 2013 – Ho Chi Minh
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2. 1. Introduction
2. Agenda
3. Audience Profile
4. Keynote speech
5. Workshops
5. Panel Talk
6. Testimonial
7. Key moment
8. Media
9. Our Partners
10. Next Edition – Hanoi
11. Contacts
Index
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4.1 – Education to Employment
4.2 – Technology Innovation
4.3 – Responsible Entrepreneurship
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3. Vietnam Youth to Business aims to connect young leaders and businesses around
relevant topics to Vietnam and the world, generating actionable ideas and thoughts about
the future.
The uniqueness of the event is enabling a platform for dialogue and an exchange of
ideas between young people from all over the country and great minds among business
leaders, experts and entrepreneurs. This event is the national edition of more than 160
forums realized yearly in 113 countries and territories.
Youth to Business Forum is an initiative powered by AIESEC, the largest student run
organization in the world.
Introduction
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4. Agenda
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5. 1st – 18%
2nd – 32%
3rd – 25%
4th – 14%
5th – 1%
Graduated – 9%
Year of Study
Business – 42%
Interior design – 3%
IT – 3%
Finance – 22%
Marketing – 14%
Accounting – 2%
Language – 5%
Others – 10%
University BackgroundUniversity Background
Audience Profile
Highlights
A big part of audience has background related
to business management (42%). Besides
that, major related to finance and accounting
also reach to 24%, marketing is 14%. In
addition, Y2B attracted 3% Interior design. 3%
IT and over 10% student from other majors.
55% of audience is still on 2nd and 3rd years of
University life and 24% is ready for
graduation.
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6. Three Guest Speakers share their ideas or experience around three main topics with
the flow: what-why-how to give main ideas about those topics based on current issues
in Vietnam.
Keynote Speech
Partners
6

7. Mr. Henry Nguyen Bao Hoang
Managing General Partner of IDG
Ventures Vietnam
“„Staying positive and keeping following your
dream no matter which steps you take was what
really inspired me to move on even though my
major at university does not suit me well. Your
story was of great values to those who are
seeking direction like me.”
Audience FeedbackSpeaker
7
Education to Employment
Content
The big gap between companies‟ needs and what are
being offered at our formal education system and how
youth come up with ideas to connect business in youth
development

8. Mr. Nguyen Hong Hai
CEO of Becamex Technology and
Innovation Center
“Listening to his experience about starting
and running his own company inspired me
for striving for excellence.”
Audience FeedbackSpeaker
8
Technology Innovation
Content
An overview on how technology environment in VN, the
important role of technology as well as the challenges in
technology we meet

9. Mr. Tran Vu Hoai
Vice president of Corporate Relations
Manager, Unilever Vietnam
“This is the first time I‟ve had the opportunity to
deeply understand how a business like Unilever
is demonstrating its responsibility towards
environment and society via its entrepreneurship.
It would be even greater if we could discuss
further how to create the mindset of responsible
entrepreneurship for each employee at Unilever.”
Audience FeedbackSpeaker
9
Responsible Entrepreneurship
Content
Entrepreneurial leadership with the consistent social
responsibility and USLP General Concept

10. Workshops
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11. Ms. Dinh Hong Van
Marketing Director – Oral care business
“I could know what Unilever has been doing
to bring their products to life of many people
around Vietnam, raising their awareness of
protecting their health..”
She talked about proactive entrepreneurial behavior with
optimizing risk, innovating to take advantage of
opportunities and the consistent social responsibility and
Lifebuoy USLP Concept
Audience FeedbackSpeaker
Workshop Theme
Entrepreneurial leadership with the consistent
social responsibility
11
Yes
Are you satisfied with the content?
Acceptable - 60%
Good – 40%
Workshop
Case competition
Acceptable - 20%
Good – 60%
Excellent– 20%

12. He presented the nature of Responsible and Sustainable
Company, How a Responsible Company can grow
sustainably? And The entrepreneurial thinking of employee
about Sustainability
Audience FeedbackSpeaker
Workshop Theme
How a responsible business to the development
of community can grow sustainably?
12
Mr. Nguyen Vu Hao
Head of Sales - Akzo Nobel
“The best moment that I had experienced
was that when we had a team discussion.
As a surprise, we won the second prize and
was one of the two winners who will have a
chance to have dinner with CEO of
Azkonobel, which is amazing.”
Acceptable - 38%
Good – 50%
Excellent – 13%
Workshop
Case competition
Acceptable - 25%
Good – 50%
Excellent – 25%
Are you satisfied with the content?

13. He showed us How is Real Estate relevant in building lives
worth living? What make a Career and Business in RE?
And How would carry along to achieve mission?
Audience FeedbackSpeaker
Workshop Theme
Entrepreneurship…"to build lives worth living"
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Mr. Tran Phuc Thanh
Managing Director of Todd’s Realty
“The beginning part and Q&A. Mr. Thanh
really attract me and inspire me a lot. By the
way, he was easy to get close and funny.”
Acceptable - 40%
Good – 60%
Workshop
Case competition
Acceptable - 50%
Good – 40%
Excellent – 10%
Are you satisfied with the content?

14. He gave us an overview on how tech startups environment
in Vietnam, the challenges in technology start up in
Vietnam
Audience FeedbackSpeaker
Workshop Theme
Vietnamese startups in technology
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Mr. Nguyen Hong Hai
CEO of Becamex Technology and
Innovation Center
“Getting new view about startups in
technology in Vietnam. I was inspired by Mr.
Hai. I can feel his passion in this industry.“
Acceptable - 27%
Good – 60%
Excellent – 13%
Workshop
Case competition
Acceptable - 40%
Good – 53%
Excellent – 7%
Are you satisfied with the content?

15. He gave students opportunity to know what learned from
university and what learned from personal experience? And
How to write a good CV with STAR approach.
Audience Feedback
Speaker
Workshop Theme
Passion Bridge
15
Mr. Le Canh Phuc
Head of Human Resources- Lien A
“The event last for one day long, but time
flies so fast when you're having fun and
receiving so many useful knowledge. My
direction were really blur before, but now
after join the workshop of Liên Á , I know
that I am the master of my own life! Once
again thank you AIESEC and Liên Á”
Acceptable - 11%
Good – 67%
Excellent – 22%
Workshop
Case competition
Acceptable - 67%
Good – 22%
Excellent – 11%
Are you satisfied with the content?

16. He presented Vietnam Labor Market Findings with many
useful information about Vietnam compared to SEA
countries, what do employers want from candidate and
helped students to know how ready are Vietnam
candidates/fresh grads?
Audience FeedbackSpeaker
Workshop Theme
Growing gap between what business needs and
what education provides
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Mr. Justin Tran
Account Manager at JobStreet.com
“I really liked the case because I might be in
the shoes of the character in the case. The
guest speaker gave me useful pieces of
advice and I appreciated for this.”
Good – 67%
Excellent – 33%
Workshop
Case competition
Good – 67%
Excellent – 33%
Are you satisfied with the content?

17. He helped students to understand the major concepts of
professional communication and a major tool or technique
for being more effective is the “agreement frame
Audience Feedback
Speaker
Workshop Theme
The 7 secrets to influence - How to communicate
like a professional when transitioning from
university to work.
17
Mr. Michel Le Quellec
CEO of WallStreet English South
East Asia
“The content was very useful and the immediate
examples allows us to apply right away the
knowledge. The speaker also made us laugh a lot
and thus making the workshop more interactive
and entertaining. All the coordinators and speaker
did their best to please the attendees and they all
were very dedicated to the workshop. Great
workshop.“
Acceptable - 20%
Good – 60%
Excellent – 20%
Workshop
Case competition
Acceptable - 67%
Good – 22%
Excellent – 11%
Are you satisfied with the content?

18. He gave students the overview about the important role of
technology innovation nowadays and the revolutionary
technology with banking.
Audience Feedback
Speaker
Workshop Theme
The influence of technology innovation in
business growth
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Mr. Raja Sridhar Athreya (Sai)
Head of Business Banking Division
Techcombank
“The content and the structure of the
workshop are quite vast and pretty hard to
get.“
“I like this workshop. Although it‟s a little bit
hard, I think it‟s okay because I am the one
seeking for challenge.”
Acceptable - 33%
Good – 67%
Workshop
Case competition
Acceptable - 33%
Good – 33%
Excellent – 33%
Are you satisfied with the content?

19. She gave students an overview about CSR and why should
we have CSR in organization nowadays
Audience FeedbackSpeaker
Workshop Theme
Responsible Entrepreneurship
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Ms. Nicola Connolly
General Director – Adecco Vietnam
“Living in a country where the „unusual‟ things
become usual, we, the young generation, are
aware of being responsible for changing the
situation. What Adecco is doing could be a
role model for us to follow.”
Acceptable - 38%
Good – 44%
Excellent – 18%
Workshop
Case competition
Acceptable - 38%
Good – 50%
Excellent – 12%
Are you satisfied with the content?

20. He gave students an overview about start up with CSR and
how youth would approach to make impact?
Audience Feedback
Speaker
Workshop Theme
CSR for startup-Can the business itself be
responsible
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Mr. Hua Hoai Nam
Founder, Chairman and Director at
ADP Architects
“I love this workshop so much because of its
attractive and practical topic to business lovers like
me. Joining this workshop, I was told about 3 typical
examples of startup companies. I have gained
many things not only about business but also about
society. Moreover, I had a chance to work as a team
with some strange but lovely young people coming
from different universities and at different age. My
team was full of excitement and laugh.”
Acceptable - 44%
Good – 33%
Excellent – 23%
Workshop
Case competition
Acceptable - 44%
Good – 34%
Excellent – 22%
Are you satisfied with the content?

21. He gave students an overview about Students‟ difficulties in
workplace and 9 golden rules for success
Audience FeedbackSpeaker
Workshop Theme
What skills you need to kick off your career.
How to bridge the gap between university and
workplace.
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Mr. Truong Minh Tu
Trainer at Dale Carnegie Vietnam
“I was a little bit overwhelmed when listening
to my peers sharing their thoughts about
potential obstacles when stepping into
business world. However, “6 leverage of
success” of Gennext is impactful enough for
better career preparation. “
Acceptable - 42%
Good – 50%
Excellent – 8%
Workshop
Case competition
Acceptable - 50%
Good – 50%
Are you satisfied with the content?

22. He gave students 12 things needed for students‟ life-long
success, which they cannot find in their universities
Audience FeedbackSpeaker
Workshop Theme
12 things they don’t teach you in universities
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Mr. Truong Quoc Huy
Client Services Manager - Profiles
International Vietnam
“Actually, the 12 things that they told us were
something were very familiar but we have
forgotten for a long time. So it was easy to
understand what he delivered. But I hope to
see something more specific and more
special.”
Acceptable - 40%
Good – 40%
Excellent – 20%
Workshop
Case competition
Acceptable - 40%
Good – 60%
Are you satisfied with the content?

23. Four invited speakers shared different opinions in a “Round Table” discussion.
Ignited by the event‟s theme, the speakers had a deep discussion about the significance of
responsible learning creating responsible business.
Panel Talk
23
Supporters

24. Panel Speakers
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Ms. Nguyen Phuong Loan
Vice President of Human
Resources, Unilever Vietnam
Mr. Raja Sridhar Athreya (Sai)
Head of Business Banking Division
Techcombank
Ms. Nguyen Huong Quynh
Director Of Retail Measurement
Service Nielsen Vietnam
Ms. Mai Thi Hanh
Former President of AIESEC Vietnam
Ms. Cao Phuong Ha (Host)
CEO/Country Manager, Jobstreet.com
Vietnam

25. Panel Evaluation
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84%
Of delegates evaluated discussion content as
excellent or good.
Of delegates evaluated theme as
excellent or good.
86%
Panel Theme
Panel Discussion
Excellent – 31%
Good – 55%
Others – 14%
53%37%
Excellent – 37%
Good – 49%
Others – 14%
44%
39%

26. Testimonial
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“Generally, Y2B forum was organized well, from
the stage of marketing, tickets delivery to the end
of the event. I had many happy moments and
learnt many lessons from the forum. Thank the
Organization Board for bringing this helpful event
for young generation. So proud of you! Hope you
can make better and better events like this for
students to learn and experience!”
“I am a fourth year student, and I study at a university which have
never heard any information referring AIESEC. Luckily, in the end of
2012, a staff of Kimber Clark company invited your organization to
me and I found you on Facebook.
I started to attend activities from AIESEC at that time, such as: cover
letter competition, job fair recently and this forum.
To be honest, your members and your organization really impress
me, all of you are so great.
I wish in future AIESEC can expand network to those university which
teaching technology, yeah I mean that at University of technology or
university of technical education, we rarely have any your
information, your survival.
All best wish for AIESEC.”

27. Testimonial
27
“This is the first time I've been to such a big
event. I really like it and hope it will occur
annually. I will definitely come back again next
year.”
“Y2B isn't about business its all about
encouraging. Nice forum and conference. Doing
more and better for future. Success for All.”
“I have attended many
workshops/conferences, and seems feel
familiar and somehow bored of this kind of
event. But Youth to Business 2013 has made
me surprised, then amazed, and enjoyed.
Thanks Organizing Committee for your great
effort and passion.”

28. Key Moment
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29. Key Moment
Vietnam Youth to Business Forum’s photo gallery: Flickr (click link to access)
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30. Media
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 http://www.hochiminhcity.gov.vn/thongtinthanhpho/tintuc/Lists/Posts/Post.aspx?List=5eb16142-f62d-4d6e-a0c3-94b5fbf93d65&ID=44496&Web=47b63c10-
8ed8-4592-97d8-1f436710fa9b
 http://ione.vnexpress.net/tin-tuc/nhip-song/gioi-tre-doi-thoai-cung-cac-sieu-tap-doan-2834976.html
 http://www.tin247.com/dien_dan_gioi_tre_voi_doanh_nghiep_ban_duoc_moi-9-22308864.html
 http://svvn.vn/index.php/2013/06/10/dien-dan-gioi-tre-voi-doanh-nghiep-ban-duoc-moi/
 http://tapi.vn/dien-dan-gioi-tre-voi-doanh-nghiep-nam-2013-vietnam-youth-to-business-forum-2013
 http://www.doanhnhansaigon.vn/online/doanh-nhan/khoi-nghiep/2013/07/1075456/co-hoi-cua-sinh-vien-tai-cac-doanh-nghiep-lon/
 http://www.muctim.com.vn/Vietnam/The-gioi-tuoi-moi-lon/Sinh-vien/2013/6-21/56398/
 http://www.yan.vn/dien-dan-quoc-te-gioi-tre-voi-doanh-nghiep-viet-nam-2013-11575.html
 http://vn.news.yahoo.com/gi%E1%BB%9Bi-tr%E1%BA%BB-tr%E1%BA%A3i-nghi%E1%BB%87m-c%C3%B9ng-doanh-nghi%E1%BB%87p-001100149.html
 http://news.go.vn/chuyen-dong/tin-1374320/gioi-tre-doi-thoai-cung-cac-sieu-tap-doan.htm
Press Conference
Date: 21st June 2013
Venue: 51 Nguyen Cu Trinh, ward 1, Ho Chi Minh.
The conference gathered more than 40 online, offline and TV channels with
the presence of nearly 80 journalists. Objectives, scale, format, participants of
Vietnam Youth to Business 2013 and AIESEC in general was publicized to all
the presses.
Press Release
Media Partners

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32. Next Edition
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Hanoi
January 2014
32

33. Contacts
33
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Nguyen Bao Khanh
Organizing Committee President
Mobile: +84 166 8393 992
Email: baokhanh.nguyen@aiesec.net
Nguyen Hoang Vu Nghi
Special Event Manager
Mobile: +84 946 851 859
Email: vunghi.nguyen@aiesec.net
Le Dinh Thuy Linh
External Relations Manager
Mobile: +84 126 662 3017
Email: thuylinh.le@aiesec.net