1) Vietnam's FMCG market experienced 5% value growth but flat volume growth in 2022 due to high inflation. Online shopping maintained double-digit growth while mini stores and wet markets saw recovery.
2) The global economy will continue slowing in 2023 before rebounding in 2024, posing challenges for Vietnam like high inflation and rising costs. Consumers are tightening spending due to job and income concerns.
3) Online shopping, especially via social commerce, continues growing driven by higher spend and frequency. Categories like beverages are gaining online share. TikTok Shop has become a top online channel.
4) Health and wellness is an ongoing lifestyle trend, with growing demand for functional beverages and
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
This document provides an overview and analysis of Vietnam's FMCG market in 2021. Key points include:
- Vietnam's economy grew in 2021 despite COVID-19 challenges, however inflation and unemployment remained high.
- FMCG growth slowed compared to 2020 but prices increased significantly. Sugar saw especially strong growth driven by higher prices.
- Online shopping and minimarkets continued gaining popularity among consumers during social distancing periods.
- Looking to 2022, health concerns remain top of mind for consumers while confidence in the economy and personal finances is improving but not back to pre-pandemic levels. Rational spending and convenience-driven retail are expected trends.
The document discusses several macro forces that could unlock future growth for FMCG brands in Vietnam. It notes that Vietnam's population is aging rapidly, creating opportunities for brands to meet the needs of senior consumers focused on health and well-being. Millennials also still represent important opportunities for brands. Additionally, the rising generation of "centennials" will become an influential group for FMCG brands to target. Successful brands will understand these shifting demographic trends and segment their strategies appropriately to find new sources of growth among different consumer groups.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
This document provides a summary of Vietnam's FMCG market in Q1 2022. Key points include:
- GDP growth was stable at 0.3% while inflation was under 2%, but challenges are expected in coming months.
- Consumer demand for home FMCG remained low as volume consumption decreased, but price increases drove overall market growth.
- Modern sauces like ketchup and mayonnaise saw volume gains.
- 22% of FMCG spending in major cities occurred through emerging channels like online and mini-stores.
- Smaller "nuclear" households are becoming more common, impacting purchasing behaviors.
IFM 2024 Consumer Confidence INDEX Report (Jan 15,24).pdfnhutnguyen355078
This document contains a summary of a consumer confidence index report for Vietnam in 2024. It includes the following key points:
1. The consumer confidence index dropped slightly from January 2023, driven by factors like the real estate market decline, reduced exports, inflation, and unemployment.
2. Top consumer fears for 2024 include inflation, unemployment, economic slowdown in Vietnam and globally, and pollution.
3. Spending intentions vary by category in 2024, with expected growth in education and food/beverages, but declines in entertainment, appliances, and electronics.
4. Many consumers report decreased savings in 2023 and expect the economic recovery to extend into 2025 or beyond.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
This document provides an overview and analysis of Vietnam's FMCG market in 2021. Key points include:
- Vietnam's economy grew in 2021 despite COVID-19 challenges, however inflation and unemployment remained high.
- FMCG growth slowed compared to 2020 but prices increased significantly. Sugar saw especially strong growth driven by higher prices.
- Online shopping and minimarkets continued gaining popularity among consumers during social distancing periods.
- Looking to 2022, health concerns remain top of mind for consumers while confidence in the economy and personal finances is improving but not back to pre-pandemic levels. Rational spending and convenience-driven retail are expected trends.
The document discusses several macro forces that could unlock future growth for FMCG brands in Vietnam. It notes that Vietnam's population is aging rapidly, creating opportunities for brands to meet the needs of senior consumers focused on health and well-being. Millennials also still represent important opportunities for brands. Additionally, the rising generation of "centennials" will become an influential group for FMCG brands to target. Successful brands will understand these shifting demographic trends and segment their strategies appropriately to find new sources of growth among different consumer groups.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
This document provides a summary of Vietnam's FMCG market in Q1 2022. Key points include:
- GDP growth was stable at 0.3% while inflation was under 2%, but challenges are expected in coming months.
- Consumer demand for home FMCG remained low as volume consumption decreased, but price increases drove overall market growth.
- Modern sauces like ketchup and mayonnaise saw volume gains.
- 22% of FMCG spending in major cities occurred through emerging channels like online and mini-stores.
- Smaller "nuclear" households are becoming more common, impacting purchasing behaviors.
IFM 2024 Consumer Confidence INDEX Report (Jan 15,24).pdfnhutnguyen355078
This document contains a summary of a consumer confidence index report for Vietnam in 2024. It includes the following key points:
1. The consumer confidence index dropped slightly from January 2023, driven by factors like the real estate market decline, reduced exports, inflation, and unemployment.
2. Top consumer fears for 2024 include inflation, unemployment, economic slowdown in Vietnam and globally, and pollution.
3. Spending intentions vary by category in 2024, with expected growth in education and food/beverages, but declines in entertainment, appliances, and electronics.
4. Many consumers report decreased savings in 2023 and expect the economic recovery to extend into 2025 or beyond.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
This document provides a summary of consumer trends and behaviors in Taiwan during 2020 based on a survey conducted by Eastern Online Consumer Research Group. It identifies five key trends: 1) consumers adopted a more pragmatic and prudent attitude, 2) delivery services became more popular, 3) offline channels saw reduced effectiveness, 4) group buying recovered, and 5) consumers paid more attention to shopping offers. The document also analyzes consumer data related to these trends and provides suggestions for marketing strategies in 2021, such as focusing on promotions, checking accessibility of offline channels, and considering diversity of products and community logistics.
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live
Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
1. Survey: How the consumers plan to spend in Department Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by YouTuber
3. Tracking survey to consumer behaviors
--The consumer behavior in the top 8 items andthe change in the attitude as inflation rates rising
--Utilization survey to new consumer behaviors
--Ranking of hot topic types among consumers
Ifm executive summary report jan july 2020 vn covid consumer behavior impactDienPham20
As of July 31, Vietnam had 546 COVID cases and 2 deaths. After over 100 days without domestic infections, 104 new cases emerged in Danang starting July 24. Consumer behavior tracking from January to July found that while confidence increased slightly from May to July, it remains low. Future economic outlook is still negative, with high risk perceptions around COVID's impact on business, unemployment, and infection. Non-essential purchases have significantly decreased, and behaviors like eating at home and working remotely appear permanent shifts. Choice architecture has been rapidly transformed by the pandemic.
This document provides an overview of consumer behavior trends in Vietnam in 2020 and outlook for 2021. Key points include:
- Vietnam's economy grew in 2020 despite COVID-19, but consumers are more worried about health, finances, and costs of living. This is leading to divergence in behaviors among different income groups.
- Health has become a higher priority, and consumers are seeking plant-based, low/no sugar, and immunity-boosting products. Trends toward healthier consumption are emerging.
- Online shopping increased during lockdowns and is expected to continue growing in importance going forward.
Consumer confidence in Vietnam has declined significantly in the first half of 2023 due to rising inflation, reduced exports and imports, salary cuts, and worries about unemployment. Only 27% of respondents reported an increase in spending, while 43% viewed the economic situation as worse. Big-ticket purchases of insurance, home renovations, and motorcycles showed the largest declines in intent. Many consumers are selling assets like land and houses due to inability to repay loans or need for other expenses. Retail shifts have benefited online shopping and supermarkets while wet markets, street vendors, and malls have suffered. The outlook for the rest of 2023 is continued weak consumer spending and conservative consumption behavior as the full effects of the economic slowdown impact households
1. Consumer’s Knowledge and Willingness to Attend in the Metaverse
2. Survey on Consumer Perceptions of Rising Prices
3. Tracking Survey to Consuming Behaviors
-Utilization survey to new consumer behaviors
-Rankings of hot topic types among consumers
-Rankings of mindshare of YouTubers
The document summarizes findings from PwC's Global Consumer Insights Survey regarding changing consumer behaviors and expectations during the COVID-19 pandemic. Some key findings include:
- Nearly half of global consumers reported reduced income due to the pandemic, leading more to expect decreased spending.
- Apparel and footwear saw the largest cuts in household spending of all categories.
- Consumers now prioritize safety, sustainability and accountability from businesses and expect a more digital customer experience.
- Younger consumers especially demand transparency from brands regarding environmental and social impacts.
Vietnamese consumers are showing signs of renewed optimism and confidence as the COVID-19 pandemic comes under control. A survey found 56% were optimistic about the short-term economic outlook and 77% about the mid-term outlook, up from 45% and 60% a year ago. While most consumers will maintain cautious spending, there are indications spending will rebalance from necessities toward discretionary categories. The survey also uncovered geographic differences in sentiment, with southern cities like Can Tho and Ho Chi Minh City more upbeat than northern cities like Hanoi. Overall the data points to a rebound in consumer confidence alongside a rebalancing of spending priorities and a renewal of the retail landscape in Vietnam.
The document discusses changes in media consumption in Bangladesh over the past 3 years due to the COVID-19 pandemic and increasing digitization. TV viewership has slightly decreased while internet usage has skyrocketed. Younger urban audiences are moving away from local TV channels and toward foreign channels like those from India. Newspaper readership and circulation have also declined significantly. The document outlines the functional benefits and purposes of six Unilever brands - Pepsodent, Vaseline, Pond's, Rin, Horlicks, and Dove - and asks candidates to design a non-traditional marketing campaign for one of the brands using multiple touchpoints to drive marketing pillars like reach, salience, and persuasion.
Presentation from NRF 2023: Retail’s Big Show.
Michelle Evans, Global Lead of Retail and Digital Consumer Insights, Euromonitor International
Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
The document provides a summary of a survey on Taiwanese consumer behaviors in July 2021. Some key findings include:
1) Group buying is on the rise, with over 20% of consumers shopping through groups. This trend has increased due to the pandemic.
2) Most consumers (80%) will not feel reassured in crowded places until vaccination rates reach 75%.
3) Consumers prefer companies that offer promotions to stimulate spending and protect jobs, showing corporate social responsibility is important.
The document also analyzes popular discussion topics, new consumer behaviors, and the influence of top YouTubers on consumer mindshare. Recommendations are made on how companies can adjust their marketing in response
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
To what extent are you committed to success? Don’t miss the most compelling marketing event of the year. Come and hear how three leading marketers have dealt with challenging situations, turning them into outstanding successes. Here is your opportunity to ask questions and workshop issues and ideas. Learn how to focus your marketing energy, recognise what you are good at and charge on!
Catherine Eddy: How have businesses and consumers in SE Asia reacted to the c...Marketing Week
The document summarizes the economic and social impacts of the global financial crisis across several Southeast Asian countries:
1) GDP growth forecasts were negative for Singapore, Malaysia, and Thailand, while Indonesia and Vietnam were expected to see continued growth.
2) Political stability faced challenges in Thailand and the Philippines, while Indonesia, Singapore, and Malaysia remained stable.
3) Consumer sentiment varied across countries due to differences in inflation, unemployment, and economic conditions. Internet penetration and reliance on exports also differed significantly.
650 million Indians are expected to be online by 2020, driving growth in the beauty and hygiene industry. Digital influence is rising, with 2/3rds of beauty and hygiene spending expected to be digitally influenced by 2020 and 20% of sales moving online. Digital households spend twice as much on beauty and hygiene products compared to non-digital households, and have higher penetration of new categories. FMCGs need to plot their digital transformation journey to leverage opportunities online while addressing challenges of measuring return on digital investments and creating experiential shopping experiences.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
This document provides a summary of consumer trends and behaviors in Taiwan during 2020 based on a survey conducted by Eastern Online Consumer Research Group. It identifies five key trends: 1) consumers adopted a more pragmatic and prudent attitude, 2) delivery services became more popular, 3) offline channels saw reduced effectiveness, 4) group buying recovered, and 5) consumers paid more attention to shopping offers. The document also analyzes consumer data related to these trends and provides suggestions for marketing strategies in 2021, such as focusing on promotions, checking accessibility of offline channels, and considering diversity of products and community logistics.
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live
Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
1. Survey: How the consumers plan to spend in Department Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by YouTuber
3. Tracking survey to consumer behaviors
--The consumer behavior in the top 8 items andthe change in the attitude as inflation rates rising
--Utilization survey to new consumer behaviors
--Ranking of hot topic types among consumers
Ifm executive summary report jan july 2020 vn covid consumer behavior impactDienPham20
As of July 31, Vietnam had 546 COVID cases and 2 deaths. After over 100 days without domestic infections, 104 new cases emerged in Danang starting July 24. Consumer behavior tracking from January to July found that while confidence increased slightly from May to July, it remains low. Future economic outlook is still negative, with high risk perceptions around COVID's impact on business, unemployment, and infection. Non-essential purchases have significantly decreased, and behaviors like eating at home and working remotely appear permanent shifts. Choice architecture has been rapidly transformed by the pandemic.
This document provides an overview of consumer behavior trends in Vietnam in 2020 and outlook for 2021. Key points include:
- Vietnam's economy grew in 2020 despite COVID-19, but consumers are more worried about health, finances, and costs of living. This is leading to divergence in behaviors among different income groups.
- Health has become a higher priority, and consumers are seeking plant-based, low/no sugar, and immunity-boosting products. Trends toward healthier consumption are emerging.
- Online shopping increased during lockdowns and is expected to continue growing in importance going forward.
Consumer confidence in Vietnam has declined significantly in the first half of 2023 due to rising inflation, reduced exports and imports, salary cuts, and worries about unemployment. Only 27% of respondents reported an increase in spending, while 43% viewed the economic situation as worse. Big-ticket purchases of insurance, home renovations, and motorcycles showed the largest declines in intent. Many consumers are selling assets like land and houses due to inability to repay loans or need for other expenses. Retail shifts have benefited online shopping and supermarkets while wet markets, street vendors, and malls have suffered. The outlook for the rest of 2023 is continued weak consumer spending and conservative consumption behavior as the full effects of the economic slowdown impact households
1. Consumer’s Knowledge and Willingness to Attend in the Metaverse
2. Survey on Consumer Perceptions of Rising Prices
3. Tracking Survey to Consuming Behaviors
-Utilization survey to new consumer behaviors
-Rankings of hot topic types among consumers
-Rankings of mindshare of YouTubers
The document summarizes findings from PwC's Global Consumer Insights Survey regarding changing consumer behaviors and expectations during the COVID-19 pandemic. Some key findings include:
- Nearly half of global consumers reported reduced income due to the pandemic, leading more to expect decreased spending.
- Apparel and footwear saw the largest cuts in household spending of all categories.
- Consumers now prioritize safety, sustainability and accountability from businesses and expect a more digital customer experience.
- Younger consumers especially demand transparency from brands regarding environmental and social impacts.
Vietnamese consumers are showing signs of renewed optimism and confidence as the COVID-19 pandemic comes under control. A survey found 56% were optimistic about the short-term economic outlook and 77% about the mid-term outlook, up from 45% and 60% a year ago. While most consumers will maintain cautious spending, there are indications spending will rebalance from necessities toward discretionary categories. The survey also uncovered geographic differences in sentiment, with southern cities like Can Tho and Ho Chi Minh City more upbeat than northern cities like Hanoi. Overall the data points to a rebound in consumer confidence alongside a rebalancing of spending priorities and a renewal of the retail landscape in Vietnam.
The document discusses changes in media consumption in Bangladesh over the past 3 years due to the COVID-19 pandemic and increasing digitization. TV viewership has slightly decreased while internet usage has skyrocketed. Younger urban audiences are moving away from local TV channels and toward foreign channels like those from India. Newspaper readership and circulation have also declined significantly. The document outlines the functional benefits and purposes of six Unilever brands - Pepsodent, Vaseline, Pond's, Rin, Horlicks, and Dove - and asks candidates to design a non-traditional marketing campaign for one of the brands using multiple touchpoints to drive marketing pillars like reach, salience, and persuasion.
Presentation from NRF 2023: Retail’s Big Show.
Michelle Evans, Global Lead of Retail and Digital Consumer Insights, Euromonitor International
Get a first look at the top consumer trends with the biggest implications for retailers and brands. In this session, retail expert Michelle Evans reveals the latest insights from Euromonitor’s annual global consumer trends report. She examines the behaviors and motivations that will drive shopping habits next year so you can meet new demands.
The document provides a summary of a survey on Taiwanese consumer behaviors in July 2021. Some key findings include:
1) Group buying is on the rise, with over 20% of consumers shopping through groups. This trend has increased due to the pandemic.
2) Most consumers (80%) will not feel reassured in crowded places until vaccination rates reach 75%.
3) Consumers prefer companies that offer promotions to stimulate spending and protect jobs, showing corporate social responsibility is important.
The document also analyzes popular discussion topics, new consumer behaviors, and the influence of top YouTubers on consumer mindshare. Recommendations are made on how companies can adjust their marketing in response
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
The document discusses major consumer trends in Asia, with a focus on Vietnam. It finds that Asia remains the global growth engine, with 60% of global economic growth. Major trends include growing health consciousness, increasing digital involvement, demand for omnichannel shopping, individualism, and convenience. Millennials are emerging as an important consumer group in Southeast Asia, accounting for over 1/3 of the population. They are more tech-savvy, delay marriage, and have different lifestyles compared to older generations.
To what extent are you committed to success? Don’t miss the most compelling marketing event of the year. Come and hear how three leading marketers have dealt with challenging situations, turning them into outstanding successes. Here is your opportunity to ask questions and workshop issues and ideas. Learn how to focus your marketing energy, recognise what you are good at and charge on!
Catherine Eddy: How have businesses and consumers in SE Asia reacted to the c...Marketing Week
The document summarizes the economic and social impacts of the global financial crisis across several Southeast Asian countries:
1) GDP growth forecasts were negative for Singapore, Malaysia, and Thailand, while Indonesia and Vietnam were expected to see continued growth.
2) Political stability faced challenges in Thailand and the Philippines, while Indonesia, Singapore, and Malaysia remained stable.
3) Consumer sentiment varied across countries due to differences in inflation, unemployment, and economic conditions. Internet penetration and reliance on exports also differed significantly.
650 million Indians are expected to be online by 2020, driving growth in the beauty and hygiene industry. Digital influence is rising, with 2/3rds of beauty and hygiene spending expected to be digitally influenced by 2020 and 20% of sales moving online. Digital households spend twice as much on beauty and hygiene products compared to non-digital households, and have higher penetration of new categories. FMCGs need to plot their digital transformation journey to leverage opportunities online while addressing challenges of measuring return on digital investments and creating experiential shopping experiences.
Similar to Kantar_Worldpanel_5_Key_FMCG_Trends_in_Vietnam_2023_EN.pdf (20)
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
2. 01. 2022 FMCG overview
02. Long-lasing global economic slowdown
03. The future of Online shopping
04. Health & Wellness as a lifestyle
05. Momentum for sustainable living
4. The last two years have been challenging to Vietnam's FMCG market as consumption volume has remained
flat. The overall FMCG value increased in 2022, but this growth was primarily due to price inflation.
%VALUE GROWTH %VOLUME GROWTH AVERAGE PRICE
+5.0
FY 2022 vs. YA
Unchanged
FY 2022 vs. YA
+5.0
FY 2022 vs. YA
+3.7
FY 2021 vs 2020
+0.3
FY 2021 vs 2020
+3.5
FY 2021 vs 2020
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG including Gift | 52 weeks ending 01/01/2023 4
5. By the end of 2022, Online growth trend is leveling off despite maintaining double digit growth along
with specialty stores and wet markets. Mini stores and street shops are experiencing a recovery following a dip
in value in Q3.
52
7
6
11
11
7
6
53
6
6
11
12
6
6
FY 2021
Street Shops
Wet Market
Speciality Stores
Hyper + Super
Mini Stores
Online
The rest is other channels, including hand-carry, direct sales, factory outlet,…)
FY 2022
Channel importance – % value % YOY value change
58 48
24 21 16
-8 -9 -2
14 7
12
5 4
-3
3
Q4'21 Q1'22 Q2'22 Q3'22 Q4'22
24 20 21 -20 22
-9 -12 -14
30 21
-26 -17 -12
97
29
5
7. World economists have forecasted the global economy will continue to experience slowdown in 2023 before
rebounding in 2024.
7
8. Source: GSO
Despite ending the year 2022 with an all-time high GDP growth, Vietnam's economy will face strong headwinds
in early 2023 with high inflation being the biggest risk.
By far the highest growth in Asia, Vietnam's GDP has increased
by 8.02 percent in 2022, exceeding the government’s
full-year target.
While Vietnam's inflation rate is much lower than that of the rest
of the world and Southeast Asia, it is expected to rise further
in 2023.
Consumer prices will continue to rise, with inflation expectedly
reaching 5% in early 2023, making it more challenging for the
government to keep it in check.
▲3.15%
CPI 2022
Vs. 2021
▲4.55%
CPI Dec’22
Vs. Dec’21
7.36
2.87 2.56
8.02
6.5
2019 2020 2021 2022 2023F
Yearly GDP growth (%)
Quarterly GDP growth (%)
5.05
7.83
13.71
5.92
Q1'22 Q2'22 Q3'22 Q4'22
8
9. Source: Worldpanel Division | Consumer Confidence Survey | Urban Vietnam 4 key cities | Q4’22 | Field work from Dec 28th to Jan 10th
Source: Kantar | Worldpanel Division | Household panel | Urban 4 cities Vietnam
Amidst rising prices are intensifying concerns about job and income security as a result of mass layoffs
happening since Q4’22. This caused consumers to further tighten their belts and become more mindful of their
spending.
Contact our experts to know how your
targeted shoppers react to price changes.
Implications
for brands
• It's important to understand in what
ways consumers of your brand and
categories deal with rising prices.
• Brands need to balance between
inflation, raising prices and brand
building, as well as justify price increases
with product quality.
20
21
22
23
24
25
MAT Q4'20 MAT Q1'21 MAT Q2'21 MAT Q3'21 MAT Q4'21 MAT Q1'22 MAT Q2'22 MAT Q3'22 MAT Q4'22
Total FMCG
Average price (VND 000)
Currently what do you consider to be the biggest concerns you and your household is likely to face?
% HH agree
62
36
29
22
17
51
15
9
58
40
28 24
16
57
14 15
71
45
31
20 18
29
15
19
68
53
40
24 24
18 17 14
0
20
40
60
80
Disease /
Sickness
Food Safety HH Income Cost of Food Job security Price of Oil Environmental
Pollutio
Natural
Disaster
%
Key
Decision
Maker
Agree
Q1_2022 Q2_2022 Q3_2022 Q4_2022
9
11. Source: Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG including Gift | 52 weeks ending 01/01/2023
Online(Ecom + Social Com) continued to experience double-digit growth, driven by the increase of shopping
frequency and spend per trip
19.5
22.3
21.0
7.3
6.8
3.9
337.5
313.4
385.4
Online
Ecommerce
Social
commerce
Spend change vs YA (%) Frequency Spend per trip (VND 000)
Full Year
2022
11
12. 21.8 22.5
11.8
14.7
7.9
7
6.4
6
4.6
5.9
FY 2021 FY 2022
Non-Alcohol Beverage
Make-Up
Hair Care
Milk Powder
Facial Care
Source: Worldpanel Division | Households Panel | Urban 4 Key Cities Vietnam | Total FMCG including Gift | 52 weeks ending 01/01/2023
Besides, Online is becoming a popular shopping method for other F&B categories such as non-alcoholic
beverages who is gaining share & belong to the top growth category in 2022.
Top 5 categories by value share
on social commerce (%)
Total FMCG = 100%
Top categories by value growth FY 2022
vs YA on social commerce (%)
84.2
82.8
62.0
53.7
51.0
Sun Protection
Hand & Body Care
Liquid Detergent
Non-Alcohol Beverage
Milk Powder
12
13. The social platform with its built-in marketplace features makes it easier for consumers
to discover new brands & for small brands to reach a wide audience.
The rise of TikTok Shop
TikTok Shop has taken the consumer market by storm since its
debut in early 2022. In just 1 year, it has beaten eCommerce
giants such as Tiki and Sendo to be in top 3 online channels by
revenue in Vietnam by the end of 2022.
Uninterrupted
shoppertainment
Massive follower
base
Promotions
App users are offered
a seamless loop of
uninterrupted
entertainment,
exploration and
shopping.
The platform
capitalize on its
expanding massive
follower base who can
interact with sellers in
real time through live-
streaming.
As a newcomer in the
online marketplace
playfield, TikTok Shop
offered a slew of
promotions to attract
buyers.
Vietnam’s shopper-
tainment is
expected to
contribute to over
30% of ecommerce
market value
by 2025.
13
14. Virtual try-on experience
has enhanced the online shopping experience. With
the help of smartphone cameras or by uploading a
photo, consumers can get an idea of how a given
shade of makeup would look on them
before purchasing.
Online-to-Offline (O2O)
In a world that is going back
to the pre-covid norms,
having a O2O strategy is
key to creating a seamless
customer experience across
all touchpoints and
increasing conversions.
14
16. Source: Worldpanel Division | Lifestyle Survey 2021-2022 | Urban 4 key cities | Field work from Nov ’22 to Dec ’22
The pandemic has motivated consumers to look for F&B products that have nutritional benefits or healthy
alternatives (healthier diet, reduced fat, and sugar-free products).
Households are willing to pay a
higher price for healthier foods.
Households like products that have
additional "active" ingredients:
vitamins, ginseng, calcium, etc.
Households prefer reading the
product label to avoid buying
unhealthy foods.
Unit: percentage (%)
+3%
85%
agree
vs 2021
+6%
87%
agree
vs 2021
+5%
73%
agree
vs 2021
16
17. Source: Kantar | Worldpanel | Drink Usage Study 2022 | Urban 4 cities & Rural Vietnam | NAB exclude tap water & gallon>10L
Beverages with different health benefits are gaining popularity among consumers of all ages,
particularly Millennials.
Of all drink occasions are for
health motivations
25%
20
22
27
25
26
13-18 YO 19-24 YO 25-34 YO 35-44 YO 45-60 YO
Health motivations in age
groups' drink choices
Gen X 45-60 YO
Health booster
Immunity booster
Millennials 25-44 YO
Detox
For skin beauty
Gen Z 13-24 YO
Digestion support
For skin beauty
17
18. Source: Kantar | Worldpanel | Drink Usage Study 2022 | Urban 4 cities & Rural Vietnam | NAB exclude tap water & gallon>10L | Individual >12 YO
9
20
20
24
29
33
40
45
Water & Water+
Connecting time
Daily family moments
Stay efficient
Meal accompaniment
Family celebration
Flavor up routine
Start my day
% occasions with health motivation
The Demand Space principle: We cluster your shoppers into
identifiable and relatable groups based on the similarity of
data of who, when and why consumers choose a product.
Reach out to our experts to learn how we use shopper
segmentation to quantify your consumers' key behaviours.
18
20. Source: Worldpanel Division | Lifestyle Survey 2021 | Urban 4 key cities | Field work from December 6th to 12th, 2021
After the pandemic, the desire to live sustainably has not dissipated. Over half of consumers are conscious of
their environmental footprint and strive to minimize their impact on the environment. And shoppers are ready
to take an action if a brand does not uphold their corporate responsibility to protect the environment.
My family and I are actively trying to
reduce our plastic usage / purchase
53% agree
I have stopped buying some
products/services because of their
impact on the environment
or society
46% agree
I limit the use of
materials which can
be harmful to the
environment
76% agree
20
21. Source: Worldpanel Division | Lifestyle Survey 2021 | Urban 4 key cities | Field work from December 6th to 12th, 2021
At the same time, there is a gap between consumers' desire and action to living green. Many shoppers find it
hard to change the habit of using plastics and believe that eco-friendly products are usually expensive and hard
to find.
The Eco
Opportunity
Brands and manufacturers must lead the
change in helping consumers to close the
desire-action gap in sustainable living:
• Innovate and adapt to make sustainable
choices more available and affordable.
• Collaborate with government agencies
to improve waste collection systems and
educate consumers about what actions
they can take to reduce their impact on
the environment.
60%
Agree Disagree
44%
Agree Disagree
Environmental-friendly products
are usually expensive
Environmental-friendly
products are hard to find
21
22. 44%
29%
25%
3%
Manufacturers Government
Consumers Retailers
% agree
Vietnamese consumers expect manufacturers to take
actions in reducing environmental impact
Putting effort in working
responsibly doesn’t just help
the environment but can also
be good for business. Not
involved in any environmental
scandal is a must
Is believed to make a
big difference in
protecting environment
Are aware of their role in
protecting environment, but
green-purchasing is still a brand-
new concept to Vietnamese
consumers
Are least expected to
take actions in limiting
environmental damage.
Who can make the biggest difference to control and limit
environmental damage?
Source: Worldpanel Division | Urban 4 Vietnam | WCWD survey 2020 22
24. In the face of
rising inflation,
brands must
understand how
their consumers
react to price
increase
and balance betw
een inflation,
raising prices and
brand building.
The FMCG growth
in 2022 was driven
primarily by an
increasing average
price. Given the
current global
economy outlook,
Vietnam's
consumer market
may face strong
headwinds
in 2023.
Social commerce
is poised to fuel
the future of
online
shopping. The
distinctions
between the online
and offline
customer experien
-ce will begin to
blur as technology
advances.
Health &
Wellness is
becoming an
inherent criterion
in FMCG choices.
Market
segmentation is
more about
targeting
consumers at the
right moments of
consumption.
Now is the time for
FMCG brands and
manufacturers to
help consumers
turn their
environmental
concerns into
action by leading
the change.
2
1 3 4 5
24
25. Jane Ha – Senior Marketing Manager
Jane.Ha@kantar.com
Kantar is the world’s leading data, insights and consulting
company. We understand more about how people think,
feel, shop, share, vote and view than anyone else.
Combining our expertise in human understanding with
advanced technologies, Kantar’s 30,000 people help the
world’s leading organisations succeed and grow.
Contact us
For further information, please visit us at
www.kantarworldpanel.com/vn
Worldpanel Division, Vietnam