Báo cáo tài chính tiêu dùng - Tháng 6 năm 2023MarketingTrips
Vietnamese consumers are taking a more cautious approach to their finances amid economic uncertainty. While ensuring financial safety is a top priority, some are also seeking low-to-moderate risk investment opportunities to achieve higher returns. Survey data shows increases in ownership of lower risk products like savings accounts and gold, as well as moderate risk securities. Younger generations have pulled back from high risk investments compared to last year. Looking ahead, consumers expect to invest more in savings, time deposits, gold and securities while maintaining a generally risk-averse outlook. Financial providers need to focus on building trust and transparency to attract these cautious opportunity-seekers.
More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
Báo cáo tài chính tiêu dùng - Tháng 6 năm 2023MarketingTrips
Vietnamese consumers are taking a more cautious approach to their finances amid economic uncertainty. While ensuring financial safety is a top priority, some are also seeking low-to-moderate risk investment opportunities to achieve higher returns. Survey data shows increases in ownership of lower risk products like savings accounts and gold, as well as moderate risk securities. Younger generations have pulled back from high risk investments compared to last year. Looking ahead, consumers expect to invest more in savings, time deposits, gold and securities while maintaining a generally risk-averse outlook. Financial providers need to focus on building trust and transparency to attract these cautious opportunity-seekers.
More startup agencies are emerging that offer competitive prices and good quality creative work for clients. Online gamers are earning significant money through playing games. While metaverse and virtual characters remained hyped, the trend was not as significant as the prior year. Consumers expect real actions from brands rather than just motivational messages. Affiliate marketing is booming to build trust and sales. Doctors are increasingly providing consultations over social media. Some Indonesian brand campaigns went viral internationally.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam.
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022MarketingTrips
Digital communities are thriving on social media, and creators are helping brands connect with these communities. Creators have built large, dedicated followings in niche interest areas. In 2022, smaller brands will partner with creators to tap into their communities, learn about customers, create content efficiently, and build awareness. Creators add value by enriching existing interest groups. Partnering with creators will help brands of all sizes connect to new audiences and gain trust.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Ogilvy_For Gen Z Brand Is What You Share MarketingTrips.com.pdfMarketingTrips
This document provides a playbook for brands to build lasting bonds with Gen Z through an approach of sharing and co-creation at all levels. It discusses how Gen Z, as the largest, most diverse generation, expects brands to involve them in ideation and culture through digital participation. The playbook advocates that brands must be willing to share control and collaborate with Gen Z on shaping brand purpose, products, and communities. It makes the business case that this approach helps brands avoid missteps, gain talent and cultural insights, build loyalty, and drive innovation through an ongoing process of co-creation.
Social Media Trends 2023 @ Social Media Breakfast MinnesotaArik Hanson
The document outlines 10 social media trends for 2023:
1. Social search becomes a higher priority on platforms like TikTok, Instagram, YouTube.
2. Brands shift channel priorities away from Facebook/Twitter towards YouTube, Instagram, TikTok, and LinkedIn.
3. Focus on accessibility and inclusivity on social media increases for legal/compliance and customer reach.
4. Video becomes more important as platforms like YouTube, Instagram, TikTok prioritize short-form video formats.
5. Brands reduce post frequency to save time and focus on quality over quantity.
The SEO industry saw significant growth in 2022, bringing many newcomers. Over a quarter of SEO professionals surveyed had 2 years of experience or less. Salaries varied widely between countries and regions. In the US, over 60% of respondents had less than 5 years of experience but average salaries remained high. Younger SEO markets like India, Bangladesh, and Spain had lower average salaries. Experience levels also correlated with salaries - those earning over $100,000 typically had more than 5 years of experience. Freelancers and founders could earn over $75,000 with the right strategy.
China’s influencer marketing industry is well ahead of the rest of the world. The
advanced functionality and integration of social media, e-commerce and mobile
payments has enabled the Chinese KOL and KOC economy to grow at a pace not
seen anywhere else in the world. This growth has been accelerated by the Covid-19
pandemic and the consequent prevention measures that included closing physical
stores, dining in, in-person events and sporadic district lockdowns. These measures
have led to a significant increase in the amount of time Chinese consumers spend
on the internet. In fact, the average Chinese consumer today spends over seven
hours a day on the internet . About two-thirds of those seven hours is spent using
social or content apps, as users increasingly seek information about the world
around them through social media, influencers and friends to help make purchase
decisions.
PJdaren’s preliminary estimates suggest that from September 2021 to October 2022
there were more than 10.1 million KOLs and KOCs across China’s social media
ecosystem with a fan base of over 10,000 followers – a figure larger than anything
seen elsewhere in the world. China’s influencers published an average of 38.3 million
posts on a daily basis.
PJDAREN INSIGHTS 4
CHINA’S INFLUENCER MARKETING INDUSTRY
Introduction
According to the National
Bureau of Statistics, China’s
influencer economy grew
from CN¥241.9 billion (US$
38.5 billion) in 2018 to CN¥1.3
trillion (US$210 billion) in 2020.
It is estimated that by the
year 2025, the total market
size of China’s influencer
economy will reach CN¥6.7
trillion (US$1.035 trillion).
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
This document provides an overview of consumer behavior trends in Vietnam in 2020 and outlook for 2021. Key points include:
- Vietnam's economy grew in 2020 despite COVID-19, but consumers are more worried about health, finances, and costs of living. This is leading to divergence in behaviors among different income groups.
- Health has become a higher priority, and consumers are seeking plant-based, low/no sugar, and immunity-boosting products. Trends toward healthier consumption are emerging.
- Online shopping increased during lockdowns and is expected to continue growing in importance going forward.
Digital 2023 China (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
[2022 메조미디어 타겟 분석 리포트]
-
메조미디어 <2022 타겟 분석 리포트>를 공개합니다.
10대부터 50대까지 연령별 미디어 이용 행태를 분석했습니다.
-
각 연령별 소비자들은 어떤 미디어에서 어떤 콘텐츠를 소비할까요?
또 어떤 광고 상품이 가장 효과적일까요?
지금 메조미디어 리포트를 통해 확인해보세요!
-
■ 2021 타겟 리포트 바로보기■
✔ 10대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1514.pdf)
✔ 20대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1516.pdf)
✔ 30대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1518.pdf)
✔ 40대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1520.pdf)
✔ 50대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1522.pdf)
The document discusses changes to data sources and methodologies that mean figures in the report may not be comparable to previous reports. It provides links to read full digital reports for 2020 with charts and insights globally and essential digital data for every country. The notes explain important changes were made to data sources that impact comparability of some figures.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
650 million Indians are expected to be online by 2020, driving growth in the beauty and hygiene industry. Digital influence is rising, with 2/3rds of beauty and hygiene spending expected to be digitally influenced by 2020 and 20% of sales moving online. Digital households spend twice as much on beauty and hygiene products compared to non-digital households, and have higher penetration of new categories. FMCGs need to plot their digital transformation journey to leverage opportunities online while addressing challenges of measuring return on digital investments and creating experiential shopping experiences.
The eCommerce industry is facing a downturn after unprecedented growth during the COVID-19 pandemic. Dramatic global events like the war in Ukraine, inflation, and supply chain issues are pointing to a global recession and slowing revenue growth for many major eCommerce players. For the first time, global eCommerce revenue is expected to decline in 2022. While essential categories like food are still performing well, discretionary segments like electronics have been hit hard. As COVID cases decline, online retail growth is returning to pre-pandemic trends, while offline spending on travel, events, and brands is rebounding. The market must now address challenges and reset expectations after the pandemic boom.
Consumer confidence in Vietnam has declined significantly in the first half of 2023 due to rising inflation, reduced exports and imports, salary cuts, and worries about unemployment. Only 27% of respondents reported an increase in spending, while 43% viewed the economic situation as worse. Big-ticket purchases of insurance, home renovations, and motorcycles showed the largest declines in intent. Many consumers are selling assets like land and houses due to inability to repay loans or need for other expenses. Retail shifts have benefited online shopping and supermarkets while wet markets, street vendors, and malls have suffered. The outlook for the rest of 2023 is continued weak consumer spending and conservative consumption behavior as the full effects of the economic slowdown impact households
IFM 2024 Consumer Confidence INDEX Report (Jan 15,24).pdfnhutnguyen355078
This document contains a summary of a consumer confidence index report for Vietnam in 2024. It includes the following key points:
1. The consumer confidence index dropped slightly from January 2023, driven by factors like the real estate market decline, reduced exports, inflation, and unemployment.
2. Top consumer fears for 2024 include inflation, unemployment, economic slowdown in Vietnam and globally, and pollution.
3. Spending intentions vary by category in 2024, with expected growth in education and food/beverages, but declines in entertainment, appliances, and electronics.
4. Many consumers report decreased savings in 2023 and expect the economic recovery to extend into 2025 or beyond.
The survey is conducted in November 2020 to find out the trend and the behavior of Vietnamese when using applications on mobile and to see if there’s any change compared with 2019.
The data was analyzed base on the screenshot of “screen time” on IOS device of males and females from 18-39 years old in HCM and Hanoi.
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Smartphone is on everyone’s hand and Vietnamese spend hours playing with it. We made the research as to what apps are indispensable for those who live in urban area of Vietnam.
Social Trends 2022: Báo cáo xu hướng mạng xã hội năm 2022MarketingTrips
Digital communities are thriving on social media, and creators are helping brands connect with these communities. Creators have built large, dedicated followings in niche interest areas. In 2022, smaller brands will partner with creators to tap into their communities, learn about customers, create content efficiently, and build awareness. Creators add value by enriching existing interest groups. Partnering with creators will help brands of all sizes connect to new audiences and gain trust.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Ogilvy_For Gen Z Brand Is What You Share MarketingTrips.com.pdfMarketingTrips
This document provides a playbook for brands to build lasting bonds with Gen Z through an approach of sharing and co-creation at all levels. It discusses how Gen Z, as the largest, most diverse generation, expects brands to involve them in ideation and culture through digital participation. The playbook advocates that brands must be willing to share control and collaborate with Gen Z on shaping brand purpose, products, and communities. It makes the business case that this approach helps brands avoid missteps, gain talent and cultural insights, build loyalty, and drive innovation through an ongoing process of co-creation.
Social Media Trends 2023 @ Social Media Breakfast MinnesotaArik Hanson
The document outlines 10 social media trends for 2023:
1. Social search becomes a higher priority on platforms like TikTok, Instagram, YouTube.
2. Brands shift channel priorities away from Facebook/Twitter towards YouTube, Instagram, TikTok, and LinkedIn.
3. Focus on accessibility and inclusivity on social media increases for legal/compliance and customer reach.
4. Video becomes more important as platforms like YouTube, Instagram, TikTok prioritize short-form video formats.
5. Brands reduce post frequency to save time and focus on quality over quantity.
The SEO industry saw significant growth in 2022, bringing many newcomers. Over a quarter of SEO professionals surveyed had 2 years of experience or less. Salaries varied widely between countries and regions. In the US, over 60% of respondents had less than 5 years of experience but average salaries remained high. Younger SEO markets like India, Bangladesh, and Spain had lower average salaries. Experience levels also correlated with salaries - those earning over $100,000 typically had more than 5 years of experience. Freelancers and founders could earn over $75,000 with the right strategy.
China’s influencer marketing industry is well ahead of the rest of the world. The
advanced functionality and integration of social media, e-commerce and mobile
payments has enabled the Chinese KOL and KOC economy to grow at a pace not
seen anywhere else in the world. This growth has been accelerated by the Covid-19
pandemic and the consequent prevention measures that included closing physical
stores, dining in, in-person events and sporadic district lockdowns. These measures
have led to a significant increase in the amount of time Chinese consumers spend
on the internet. In fact, the average Chinese consumer today spends over seven
hours a day on the internet . About two-thirds of those seven hours is spent using
social or content apps, as users increasingly seek information about the world
around them through social media, influencers and friends to help make purchase
decisions.
PJdaren’s preliminary estimates suggest that from September 2021 to October 2022
there were more than 10.1 million KOLs and KOCs across China’s social media
ecosystem with a fan base of over 10,000 followers – a figure larger than anything
seen elsewhere in the world. China’s influencers published an average of 38.3 million
posts on a daily basis.
PJDAREN INSIGHTS 4
CHINA’S INFLUENCER MARKETING INDUSTRY
Introduction
According to the National
Bureau of Statistics, China’s
influencer economy grew
from CN¥241.9 billion (US$
38.5 billion) in 2018 to CN¥1.3
trillion (US$210 billion) in 2020.
It is estimated that by the
year 2025, the total market
size of China’s influencer
economy will reach CN¥6.7
trillion (US$1.035 trillion).
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Megan Encarnacion, Associate Director Social Media & Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA); Ramaa Mosley, CEO Adolescent Content/Youthtellers & Serenity Griffin, Community Manager & Michelle Castillo, Youthteller Consultant &Jola Adeoye, Youthteller Consultant & Sophie Wieters, Youthteller Consultant & Rea Sweets, Youthteller Consultant & Nathalie Alvarez, Youthteller Consultant & Jacob Thompson, Youthteller Consultant § Jadon Velasquez, Youthteller Consultant § Maya Minhas, Youthteller Consultant & Khrystina Warnstadt, Youthteller Consultant, Adolescent Content (USA); Alex Casanovas, Digital Director. Atrevia (ES); Natalie Chaney, Social Strategist, Barrett (USA); Seyi Alawode, Founder & Head of Strategy, CHL (NGA / UK); Eli Williams, Sr. Creative Strategist, Day One Agency (USA); Francesca Trevisan, Strategist, Different (IT); Jide Agbana, Global Product Marketing Manager, Enterfive (US / UK / NGA); Olivia Hussey, Junior Planner, The Hallway (AUS); James Hebbert, Managing Director, Hylink UK (CH / UK); Laura Marzec, Content Strategy at Imagination, part of The Mx Group (USA); Valentina Lagos, Social Media Manager & Felipe "Peluche" León, Digital Director & Mundy Álvarez, Planning Director & Pancho González, CCO, Inbrax (CH); Oana Oprea, Head of Digital Planning, Jam Session Agency (RO); Alix Le Bourgeois, Lead Strategist, JIN (UK/FR); Leigh Tayler, Integrated Strategy Director, Joe Public (SA); Amy Bottrill, Social Account Director, Launch (UK); Gaby Arriaga, Founder of Leonardo1452, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Digital Planning Lead, Medulla (IN); Maira Genovese, Founder and President, MG Empower (UK); Aryana Noorbakhsh, Senior Digital Marketing Executive, Osaka Labs (UK); Timotée Louise Gbaguidi, Digital Communications Director, PIABO (DE); Alexandre Ouairy, Founder and Director, PLTFRM (CN); Daffi Ranandi, Junior Insights Manager, Radarr (SGP); Hannah Nickels, Head Paid & Owned Media Thinker, Thinkerbell (AUS); Allison Lee, Social Team Co-Lead, UltraSuperNew (JP)
Gói nội dung Tết Giáp Thìn 2024:
Hành trình cảm xúc của người dùng mùa Tết và Giải pháp phù hợp trên Zalo, Báo Mới, Zing News...
Vui lòng liên hệ: Ms Trang Ngô để được hỗ trợ về báo giá
This document provides an overview of consumer behavior trends in Vietnam in 2020 and outlook for 2021. Key points include:
- Vietnam's economy grew in 2020 despite COVID-19, but consumers are more worried about health, finances, and costs of living. This is leading to divergence in behaviors among different income groups.
- Health has become a higher priority, and consumers are seeking plant-based, low/no sugar, and immunity-boosting products. Trends toward healthier consumption are emerging.
- Online shopping increased during lockdowns and is expected to continue growing in importance going forward.
Digital 2023 China (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in China in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in China, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
[2022 메조미디어 타겟 분석 리포트]
-
메조미디어 <2022 타겟 분석 리포트>를 공개합니다.
10대부터 50대까지 연령별 미디어 이용 행태를 분석했습니다.
-
각 연령별 소비자들은 어떤 미디어에서 어떤 콘텐츠를 소비할까요?
또 어떤 광고 상품이 가장 효과적일까요?
지금 메조미디어 리포트를 통해 확인해보세요!
-
■ 2021 타겟 리포트 바로보기■
✔ 10대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1514.pdf)
✔ 20대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1516.pdf)
✔ 30대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1518.pdf)
✔ 40대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1520.pdf)
✔ 50대 (http://www.mezzomedia.co.kr/data/insight_m_file/insight_m_file_1522.pdf)
The document discusses changes to data sources and methodologies that mean figures in the report may not be comparable to previous reports. It provides links to read full digital reports for 2020 with charts and insights globally and essential digital data for every country. The notes explain important changes were made to data sources that impact comparability of some figures.
VIETNAM MOBILE APPLICATION REPORT 2021Appota Group
PLEASE LEAVE YOUR EMAIL TO RECEIVE THE FULL VERSION OF THE REPORT
The report made by Appota provides readers with the following main contents:
Mobile phone market overview
Market Evolution Game Mobile
Mobile advertising marketplace
Electronic payment and e-commerce
•Please leave your email in Comment Box to receive The Official Version from ADSOTA
•Vui lòng để lại email bên dưới để nhận được bản chính thức từ ADSOTA
___
•The report delivers an in-depth look at Vietnam digital advertising, including Internet user insights, digital ads statistics and trends during first 6 months of 2018 that Marketers and Advertisers may find very helpful.
•ADSOTA is very pleased to share it with you. Hope that you can make full use of these information for yourselves and your organization's particular purpose.
ABOUT ADSOTA:
• An advertising company under Appota Group.
• The first & only Facebook gaming agency in Vietnam
• Joint venture partner of TNK Factory (of Kakao Group)
• Collaborative partner of Google, executing AppotaX project for mobile publishers to leverage app traffic and maximize in-app ads revenue.
• Facebook Gaming Creator Program’s MCN in Vietnam
• Member of Mobile Marketing Association (MMA)
• Third Party Accreditation:
-Google's Fastest Revenue Growth Channel Partner in SEA
-Top 1 Facebook Ads Team For Game/App In APAC.
-Top 10 SMB Partner Of Google Network
-Top Non-gaming Media Source 2016 (By Appsflyer)
___
BÁO CÁO VỀ THỊ TRƯỜNG QUẢNG CÁO TRỰC TUYẾN VIỆT NAM (Nửa đầu năm 2018)
• ADSOTA xin gửi tới những thông tin về người dùng Internet Việt Nam, các số liệu và xu hướng về thị trường quảng cáo trực tuyến Việt Nam nửa đầu năm 2018.
• Tin rằng, đây sẽ là tài liệu hữu ích đối với các nhà quảng cáo, các doanh nghiệp cùng sản phẩm, dịch vụ, nhãn hàng đang hoạt động tại thị trường Việt Nam.
GIỚI THIỆU - ADSOTA là:
• Adsota là công ty con thuộc Appota Group
• Agency quảng cáo của Facebook trong mảng Game đầu tiên và duy nhất tại Việt Nam
• Đối tác liên doanh của TNK Factory (thuộc tập đoàn Kakao) - Hàn Quốc
• Đối tác chiến lược của Google, triển khai AppotaX – giải pháp gia tăng doanh thu quảng cáo di động trên nền tảng Ad Exchange
• Đối tác triển khai chương trình Gaming Creator duy nhất của Facebook tại Việt Nam
• Thành viên Hiệp Hội Mobile Marketing
•Thành tích nổi bật:
-Đơn vị chạy quảng cáo Game/App hàng đầu APAC do Facebook xếp hạng
-Đối tác của Google có doanh thu tăng trưởng nhanh nhất KV Đông Nam Á
-Top 10 đối tác SMB của Google Network
-Kênh quảng cáo hàng đầu cho app ngoài Game do Appsflyer bình chọn
_____
Website: http://adsota.com
Business inquiries: sale@adsota.com
Hotline (for Advertisers): (+84) 911 983 189
Hotline (for Publishers): (+84) 911 930 190
650 million Indians are expected to be online by 2020, driving growth in the beauty and hygiene industry. Digital influence is rising, with 2/3rds of beauty and hygiene spending expected to be digitally influenced by 2020 and 20% of sales moving online. Digital households spend twice as much on beauty and hygiene products compared to non-digital households, and have higher penetration of new categories. FMCGs need to plot their digital transformation journey to leverage opportunities online while addressing challenges of measuring return on digital investments and creating experiential shopping experiences.
The eCommerce industry is facing a downturn after unprecedented growth during the COVID-19 pandemic. Dramatic global events like the war in Ukraine, inflation, and supply chain issues are pointing to a global recession and slowing revenue growth for many major eCommerce players. For the first time, global eCommerce revenue is expected to decline in 2022. While essential categories like food are still performing well, discretionary segments like electronics have been hit hard. As COVID cases decline, online retail growth is returning to pre-pandemic trends, while offline spending on travel, events, and brands is rebounding. The market must now address challenges and reset expectations after the pandemic boom.
Consumer confidence in Vietnam has declined significantly in the first half of 2023 due to rising inflation, reduced exports and imports, salary cuts, and worries about unemployment. Only 27% of respondents reported an increase in spending, while 43% viewed the economic situation as worse. Big-ticket purchases of insurance, home renovations, and motorcycles showed the largest declines in intent. Many consumers are selling assets like land and houses due to inability to repay loans or need for other expenses. Retail shifts have benefited online shopping and supermarkets while wet markets, street vendors, and malls have suffered. The outlook for the rest of 2023 is continued weak consumer spending and conservative consumption behavior as the full effects of the economic slowdown impact households
IFM 2024 Consumer Confidence INDEX Report (Jan 15,24).pdfnhutnguyen355078
This document contains a summary of a consumer confidence index report for Vietnam in 2024. It includes the following key points:
1. The consumer confidence index dropped slightly from January 2023, driven by factors like the real estate market decline, reduced exports, inflation, and unemployment.
2. Top consumer fears for 2024 include inflation, unemployment, economic slowdown in Vietnam and globally, and pollution.
3. Spending intentions vary by category in 2024, with expected growth in education and food/beverages, but declines in entertainment, appliances, and electronics.
4. Many consumers report decreased savings in 2023 and expect the economic recovery to extend into 2025 or beyond.
Ifm executive summary report jan july 2020 vn covid consumer behavior impactDienPham20
As of July 31, Vietnam had 546 COVID cases and 2 deaths. After over 100 days without domestic infections, 104 new cases emerged in Danang starting July 24. Consumer behavior tracking from January to July found that while confidence increased slightly from May to July, it remains low. Future economic outlook is still negative, with high risk perceptions around COVID's impact on business, unemployment, and infection. Non-essential purchases have significantly decreased, and behaviors like eating at home and working remotely appear permanent shifts. Choice architecture has been rapidly transformed by the pandemic.
- UK GDP fell 0.2% in December 2021, though indicators point to some recovery in January 2022. Inflation continues to rise and is forecasted to peak in April due to energy prices.
- 46% of home workers reported spending less due to reduced commuting costs, while 86% reported higher utility bills. Spending was lower for employed individuals and correlated with lockdown restrictions.
- The labor market continues tightening with unemployment falling, while expected pay settlements have risen in 2022.
1) Vietnam's FMCG market experienced 5% value growth but flat volume growth in 2022 due to high inflation. Online shopping maintained double-digit growth while mini stores and wet markets saw recovery.
2) The global economy will continue slowing in 2023 before rebounding in 2024, posing challenges for Vietnam like high inflation and rising costs. Consumers are tightening spending due to job and income concerns.
3) Online shopping, especially via social commerce, continues growing driven by higher spend and frequency. Categories like beverages are gaining online share. TikTok Shop has become a top online channel.
4) Health and wellness is an ongoing lifestyle trend, with growing demand for functional beverages and
Japanese consumers’ behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Japanese consumers’ behaviors and finances are gradually recovering to normal, though their responses indicate a slight increase in pessimism. The long-lasting impact of COVID-19 is prolonging Japanese consumers’ intent to stay conservative about spending across categories. In a further sign of cautiousness, the trend of shrinking pessimism over the past few years reversed for the first time. Meanwhile, people’s demand for travel is rising, considering the next seasonal vacations.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
FMCG Monitor Full Year 2021
Key market highlights:
Economic indicators
Despite the strong hit of COVID-19’s Delta variant, 2021’s Vietnam economy sustains a positive performance, thanks to the fast economic recovery in Q4 coupled with the low CPI. Yet, 2022 might be still challenging as inflation is more likely to come back due to the rising oil prices and the number of unemployed people and suspended operations remains high.
FMCG overview
FMCG growth slows down compared to last year’s peak as not much change in volume consumption.
In the short term, consumer spend on FMCG continuously posts a high growth in Q4 compared to the same period last year, mainly driven by the increase of average paid price – the highest rate over the past 4 years.
In the second year of the pandemic, Packaged Foods and Dairy continue driving the market growth in both Urban 4 key cities and Rural areas. Meanwhile, Beverages suffer a negative impact in the wave 4 of pandemic, especially in Rural.
Hot categories
The increase of average paid price is witnessed in many FMCG products and Sugar in particular.
In 2021, Sugar achieves a robust growth which is mainly driven by the double-digit increase of average paid price.
Retail landscape
Convenient retail formats such as Online and Minimarket keep winning consumers' choice amid the social distancing periods. Together with an impressive growth, these channels are gaining in importance in today’s retail landscape in Urban areas.
The similar picture is also observed in Rural areas with the expansion of emerging channels like online and minimarkets.
Spotlight: Key Trends in Consumer Shopping Behaviors in 2022
Consumers will continue to rationalize their spend.
Home life remains important.
Toward a more digitalized life offering new experience.
Embrace the rising of convenience-driven retail.
Rethink: Well-being & sustainable living.
Urban 4 cities include Ho Chi Minh, Ha Noi, Da Nang and Can Tho.
This document provides an overview and analysis of Vietnam's FMCG market in 2021. Key points include:
- Vietnam's economy grew in 2021 despite COVID-19 challenges, however inflation and unemployment remained high.
- FMCG growth slowed compared to 2020 but prices increased significantly. Sugar saw especially strong growth driven by higher prices.
- Online shopping and minimarkets continued gaining popularity among consumers during social distancing periods.
- Looking to 2022, health concerns remain top of mind for consumers while confidence in the economy and personal finances is improving but not back to pre-pandemic levels. Rational spending and convenience-driven retail are expected trends.
The COVID-19 outbreak in Vietnam in 2021 caused significant challenges:
- Vietnam recorded its largest GDP decline in over 20 years in Q3 2021 due to strict lockdown measures.
- Unemployment rose while around 90,000 businesses suspended operations or went bankrupt in the first three quarters of 2021.
- Exports and industrial production declined in September.
- Consumer confidence in the economic situation remained lower than normal levels, though started improving in mid-September as restrictions began lifting.
Belgian confidence about the economy during the COVID-19 crisis is beginning to increase, but spending intent is still below pre-COVID-19 levels.
These exhibits are based on survey data collected in Belgium from June 18–21, 2020. Check back for regular updates on Belgian consumer sentiments, behaviors, income, spending, and expectations.
Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending.
In Australia, optimism about economic recovery has declined since the November 2020 pulse survey but remains higher than at the onset of the COVID-19 pandemic. Six in ten consumers predict routines will return to normal only after June 2022; two-thirds do not plan to splurge in 2022. Although Australian households increased their spending in the past month, net intent to spend remains negative. Digital and omnichannel adoption continues in most categories, and intent to use out-of-home services rose. Seventy-five percent of consumers have addressed the rise of omicron by changing how they engage in out-of-home activities. Most consumers have tried a different brand or retailer, especially to switch brands in pursuit of value.
Indonesian consumers remain optimistic on the economy, expecting higher incomes and spending. Many tried and plan to keep using digital services and omnichannel methods.
In Indonesia, optimism about future economic conditions increased more than 25 percent over September 2020 from an already high base, boosted by planning for the upcoming holiday season. Eight out of ten consumers say they will dine out, shop for gifts, and redecorate. Out-of-home activities are generally rising but remain far below prepandemic levels. Optimism about the economy is tempered by views of household finances; half predict finances won’t return to normal before June. The loyalty shake-up continues, with 60 percent citing value as their primary reason to try a new brand. New digital behaviors are starting to show evidence of stickiness: 60 percent say they intend to use new shopping methods when the pandemic subsides.
Australian consumers, in view of the omicron variant, are feeling less optimistic about economic recovery than last year and remain cautious on spending.
In Australia, optimism about economic recovery has declined since the November 2020 pulse survey but remains higher than at the onset of the COVID-19 pandemic. Six in ten consumers predict routines will return to normal only after June 2022; two-thirds do not plan to splurge in 2022. Although Australian households increased their spending in the past month, net intent to spend remains negative. Digital and omnichannel adoption continues in most categories, and intent to use out-of-home services rose. Seventy-five percent of consumers have addressed the rise of omicron by changing how they engage in out-of-home activities. Most consumers have tried a different brand or retailer, especially to switch brands in pursuit of value.
The document summarizes findings from a McKinsey & Company survey of Indian consumers in March 2022. Some key findings include:
- Indian consumers' optimism about their country's economic recovery from COVID-19 has steadily increased over the past two years. Nearly 60% say their personal finances have returned to normal or will by mid-2022.
- Intent to spend or "splurge" remains high across income levels and generations. Household items and entertainment saw increased spending intentions compared to last year.
- Over 60% of consumers use both online and in-store shopping ("omnichannel") for most product categories. Social media influences purchase decisions for many categories, especially among younger consumers.
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Similar to Jan 30 2023 FM Consumer Confidence INDEX Report Final.pdf (20)
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
3. 3
COVID EMPLOYMENT IMPACT
Base: 10,028
Jan. 2023 86% 12% 2%
July 2022 83% 14% 3%
Feb. 2022 77% 19% 4%
Oct. 2021 58% 32% 10%
Jan. 2021 73% 20% 7%
FULL
TIME
JOB
WANTED
24 MONTH EMPLOYMENT IMPACT
27%
32%
32%
35%
offline Sales
online sales
Real estate rent / sales
Trade in stocks, funds, currency
SECONDARY SOURCE OF INCOME
Full-time employment is at its highest since Pre-Covid days,
even with the large number of Real estate and factory lay-
offs, boding well for the economy, but could also suggests a
level of uncertainty as consumers try to tie down full-time
not part time work. Unemployment will continue to raise
though.
Multiple sources of income have also increased, but still
well below Pre-Covid numbers.
Interestingly Financial trading is now the #1 source of
2ndary income as Real estate and online sales decline.
38% 55% 80% 66%
62% 45% 20% 34%
Pre COVID Jul-21 Jul-22 23-Jan
NUMBER of INCOME SOURCES
1 Source Multiple sources
4. 4
IFM CONSUMER CONFIDENCE INDEX 2023
Base:15,185
2020 - 2023 CONSUMER CONFIDENCE
Before COVID-19 COVID Wave 1
Consumer confidence has dropped somewhat since July 2022, Indicating uncertainty in the market, fueled by the Real
estate bubble burst, high inflation and many of the more traditional routes to money being negatively impacted.
4
Index out of 110
2019 Jan 2020 July 2020 Jan 2021 July 2021 Jan 2022 July 2022 Jan 2023
Index: The index is based on 11 spend
categories in terms of consumer
spending “more – same – less” than
previous Period.
(More + Same Minus Less) of 11
Categories average)
Divide by 11 sectors = Consumer
Confidence Index score
92
84
27
60
12
51
63
57
COVID Wave 2 Post COVID-19
5. 5
VIEW OF VIETNAM’S ECONOMY – JAN 2020 – JAN 2023
5
Though more are optimistic than not, over a quarter see the economy as being worse in 2023 than last year
70%
5%
58%
12%
27%
46%
40%
22%
19%
27%
24%
42%
36%
33%
8%
76%
15%
64%
31%
18%
27%
2020 Jan
2020 Jul
2021 Jan
2021 Jul
2022 Jan
2022 Jul
2023 Jan
Better Same Worse
Jan. 2020 vs Jan. 2023 VIEW OF THE ECONOMY
Base: 9,126
6. 6
Base: 10,147 6
TOP FEARS - 2020 – 2023
Inflation has jumped to the forefront of consumers fears, followed by Pollution, Economic slow down and Unemployment.
Interestingly, as concerns over the environment increase, so usually does consumer confidence.
59%
72%
57%
35%
55%
73%
55%
21%
61%
45%
30%
39%
46%
32%
44% 48%
36%
42%
17%
39%
50%
34%
42%
32%
16%
3%
36%
60%
Jan. 20 Jan. 21 21-Jul Jan. 22 Jan. 23
Negative impact of Virus on my business COVID Infection
Environmental pollution Vietnam economic slow down
Unemployment Increased inflation
Inflation
Unemployment
Eco. slow down
Pollution
7. 54%
48%
41%
35%
38%
2019 2020 `July 21 22-Jul Jan-23
7
LOANS TAKEN OUT IN PAST 12 MONTHS
Base: 12,127
LOANS / LENDING AND DEBT
▪ Due to Government restrictions and
consumers having less money to spare, loans
have declined substantially, since 2019. (54%
to 38%)
▪ 50% of all loans are for immediate survival
and paying off debt, while car loans have
doubles in 4 years.
7
47%
54%
31%
11%
47%
29%
17%
3%
49%
22% 22%
4%
VN banks Friends/ Family Consumer Fin. Co Foreign banks
SOURCES OF LOAN
2023
2022
2019
34%
42%
38%
21%
25%
16%
13%
36% 35% 34%
26%
22%
11% 10%
25%
37%
33%
24%
17%
9%
7%
Business Personal For my
immediate
survival
Real Estate to pay back
Loans / Debts
Education Automobile
PURPOSE OF LOANS
2023 2022 2021
9. 9
10%
13%
16%
13%
23%
20%
12%
16%
37%
30%
30%
40%
41%
35%
28%
33%
27%
17%
17%
30%
23%
18%
Education
Food & beverages products
Health care…
Household utilities
Transportation
Personal care products
Communications
House hold care product
Entertainment & dining out
Personal electronics
Home appliances
Less Same More
9
2023
30%
28%
19%
15%
10%
7%
5%
-1%
-7%
-7%
-12%
ESTIMATED CONSUMPTION GROWTH BY CATEGORY 2023
Growth %
SECTOR SPEND 2022 VS 2023
As usual Education and Healthcare top the list of spend growth. However, with COVID in the rear view mirror
Healthcare spend decreases and due to inflation, F&B with rise significantly.
Base: 1017
10. 10
9%
8%
8%
19%
11%
17%
10%
14%
32%
27%
30%
48%
38%
38%
47%
35%
34%
22%
23%
39%
23%
19%
Food & Beverages products
Health care products/services
Education
Transportation
House hold care products
Personal care products
Communications
Household utilities
Entertainment & dining out
Personal equipment
Home appliances
Less Same More
ESTIMATED CONSUMPTION GROWTH BY CATEGORY 2022
Growth % vs 2021
Base: n = 1,022
F&B, Healthcare and Education have the highest growth in the next 6-12 months, while all electronics will continue to
struggle. Entertainment & dining out - looks positive with growth for the 1st time since the COVID break-out.
Jul 22
39%
30%
30%
28%
24%
17%
12%
9%
7%
-4%
-11
SECTOR SPEND 2021 VS 2022
11. 11
SPEND INCREASE BASED ON CONSUMPTION VS INFLATION
Industry Growth Increase consumption Increase in cost / inflation Actual growth
Education 30% 65% 35% 19.5%
Food & beverages products 28% 37% 63% 10.4%
Health care products/service 19% 63% 37% 12%
Household utilities 15% 32% 68% 4.8%
Transportation 10% 48% 52% 4.8%
Personal care products 7% 63% 37% 4.4%
Communications 5% 63% 37% 3.2%
House hold care product 1% 56% 44%
No Growth
Entertainment & dining out -7% 47% 53%
Personal electronics -7% 66% 34%
Home appliances -12% 63% 37%
▪ Once inflation is taken out of the equation, actual consumption growth ranges between 20% and 3% across sectors
▪ 54% of consumption increase is anticipated to be inflation vs 46% actual consumption increase.
▪ Actual total growth minus inflation = 5.4%
Base: 1017
12. AVERAGE MONTHLY SPEND ACROSS CATEGORIES
Necessity spending continues to grow, taking up 60% of total spend – with a large chunk of this now going to savings.
Food / Groceries equals one quarter of all spend.
58 56 57 60
42 44 43 40
Q3_2021 Q1_2022 Q3_2022 Q1_2023
NECESSITY SPEND DISCRETIONARY SPEND
17% 17% 12% 16% 18% 9% 7% 5%
Groceries / Food & beverage / Household care products Purchase food and products online
Education Health care products/services
Give to husband / wife / partner Paying off debts
Utilities & communications Transportation
30 18 17 9 7 13 7
Put away for savings / investment Eating and Drinking out
Fashion Fitness / exercise / supplements
Online subscriptions Entertainment
Purchase food and products online
Q3 2022 SPLIT OF NECESSITY SPENDS
Q3 2022 SPLIT OF DISCRETIONARY SPENDS
Base: 1017
13. AVERAGE MONTHLY SPEND ACROSS CATEGORIES
Cautious optimism, or worry for the future – many consumers are putting money away in savings.
28 29 25
30
21 20
24 18
18 17 18 17
6 7 7 9
6 6 6 7
9 14 12 13
11 7 8 7
Q3_2021 Q1_2022 Q3_2022 Q1_2023
Purchase food and products online
Entertainment
Online subscriptions
Fitness / exercise / supplements
Fashion
Eating and Drinking out
Put away for savings / investment
SPLIT OF DISCRETIONARY SPENDS
All other spend seeing a slight
decrease in spend as a result of
increased savings.
Post-Covid, eating and drinking
out is down in spend whilst
savings now almost one third of
discretionary spend.
Base: 1017
15. 15
Base: 1017
1. ONLINE AMPLIFICATION
Though not by much, Online spend is somewhat in decline, as consumer go back to pre-covid behavior
52
40
16
35
32
25
2022
2023
ONLINE SPEND 2022 VS 2023
More Same Less
16. 16
6% 5% 4% 2% 1%
2. CONSUMPTION GROWTH - IMPACT ON BIG TICKET PURCHASE ITEMS
Base: 2,045 What did you Purchase in 2020 and what will you purchase in 2021?
Big Ticket items (50Million VND Plus) that show growth from a small base are; New Cars, New Businesses and Overseas
holidays
GROWTH PURCHASE INTEND (2022 vs 2023)
Growth
%
7
12
6
16
2
13
17
10
18
3
New car A new Business Overseas Holiday Invest in Funds Overseas education
2022 2023
17. 17
2. CONSUMPTION DECLINE - IMPACT ON BIG TICKET PURCHASE ITEMS
Declining items are: Home renovations, Motorcycles, Insurance will feel pressure to maintain growth
Base: 2,045
-11% -8% - 7% -5% - 3% -2% 0%
Growth %
38
27
39
10
23
21
33
27
19
32
5
20 19
33
Home renovations Motorcycle Insurance
(Life/Health)
Used car Expensive electronics
over 20 M VND
Invest in stock
market
Domestic Holiday
2022 2023
USED
ITEMS IN DECLINE
18. 18
17%
10% 7%
34%
8% 5%
18%
31%
13%
7%
21%
41%
House Apartment Land Total
LAND GRAB BOOM
2020 2022 2023
Even though the Real estate market is in the dumps, Consumer are still keen to buy, but are waiting for prices to
bottom out.
There is a major shift from apartment purchases to Houses in 2023. Land for the past 3 years has been the most
favorable real estate option
3. LAND GRAB PURCHASE INTENT
Base: 2,045
19. 19
21%
-41%
-32% -36%
-46% -49%
-54%
32% 34%
21% 21% 19%
-9%
-28.0%
19%
13%
5% 7% 6%
-35%
-4%
2021 2022 2023
Online Shopping
platforms
Super/Hyper
markets
Ma & Pa stores Convenience
stores
Wet markets Street Vendors Shopping Mall
4. RETAIL LANDSCAPE SHIFTS
Big Winners: Online shopping and Supermarkets will remain the most frequented shopping venues in 2023.
Big Losers: Street vendors and Shopping malls will continue to struggle
Though much of 2022 was Post COVID pent up demand, a sound growth rate is anticipated for 2023 across 5 Main retail
types
2 YEAR AVERAGE GROWTH FREQUENCY
Base: 1017
20. 20
4. OUTLET TYPE FUTURE USAGE
All non essential retail outlets may experiences negative growth in 2023
Not surprisingly, Fiery Karaoke, will take a huge hit in 2023, while Food delivery, Coffee shop and VN restaurant
should maintain overall relevance
7%
11%
7%
6%
12%
8%
17%
15%
13%
20%
23%
25%
30%
33%
26%
19%
34%
25%
38%
36%
35%
51%
50%
42%
44%
44%
33%
32%
36%
32%
37%
29%
23%
26%
25%
27%
Karaoke
Quan Nhau
Foreign Restaurants
Bars / night clubs
Cinema
Massage Parlour
Fast food restaurant
Spa / Beauty clinic
Gyms
Vietnamese Restaurant
Coffee shops
Food delivery services
More Same Less
Usage
Growth %
-2%
-2%
-6%
-10%
-14%
-20%
-24%
-24%
-26%
-26%
-33%
-37%
NON-ESSENTIAL VENUE GROWTH
Base: 1017
22. 22
Business sentiment – whom we talked too
377 business owners
36%
34%
20%
8%
2%
Company size
self employed
1-5 Employees
6 to 20
20 to 150
More than 150
61% of businesses did not have a
budget target for 2022
70% smalls sized
28% Medium sized
2% Large sized
Base: 377
23. 23
Optimism Abounds
12% 55% 33%
2022 Revenue / Budget Company performance
Ecxeeded Budget Achievd busget Did not achieve budgut
Estimated 2023 Revenue Growth %
30% & Higher 24%
20 - 29% higher 21%
10 – 19% higher 27%
1 - 9% higher 10%
About the same as 2022 5%
1 - 9% lower 7%
10 –or lower 6%
77% 18% 5%
Anticipated revenue growth 2023 vs 2022
Higher Same Lower
62
19
10
5
2
2
Economic recession
Decreased consumer spending
Lack of liquidity
Supply chain issues
Increased banking restrictions…
Other (specify)
Rationale for decline in revenues
N = 19
Some 77% of these Company owners achieved budget in 2022 and a further 77% expect to exceed 2023 results
Base: 147
25. 25
Uncertainty
Positives BUT…..
Employment at its highest in years Many Factories, Real estate companies cutting staff
Consumer confidence is stabilizing Has dropped 6 points since 2022
Pollution concerns are up – a good sign Inflation and economic slowdown are major uncertainties
Intent to take out loans is up But 50% are for paying off debt and survival
Education F&B, Healthcare and Utilities spend is up A large part of spend is Inflation
Essential Retail spend will be up Non essential retail platforms will have a tough time surviving
The purchase of Big Ticket items such as New Cars
and Investment in new business will be up
Most other Big Ticket items are in decline
Real estate will begin to recuperate in 2023
Fees must continue to drop and new legislation must be enforced
to recover
GDP growth estimated for 2023 – 6.5%
The Government has placed too high an emphasis on Tourism
rebound, Foreign FDI and Infrastructure projects to reach targets
2023 marks a year of uncertainty, potentially best
described as a year of CONSUMER CONSOLIDATION, why?
26. SAMPLE PLAN Jan, 2023
26
SEC Household Income bands Total
A 30,000,000 VND and more 18%
B 20,000,001 - 30,000,000 VND 33%
C 15,000,001 - 20,000,000 VND 20%
D 10,000,001 - 15,000,000 VND 16%
E Below 10,000,000 VND 13%
METHODOLOGY
▪ IFM consumer confidence Index, has been ongoing since 2012. For this report, the sample utilized ranges between 15,000 to 1,000
respondents nation-wide and was conducted 4 times in 2020 and 3 times in 2021 and twice in 2022 and Jan 2023
▪ Quantitative – Self-completion by end consumers
▪ Using IFM Mobile Panel via smartphones data collection.
Sample error is 3-4% based
on sample size per wave at
95% confidence level
Age %
18-24 16%
25-34 39%
35-44 34%
45 Plus 10%
Location %
HCMC / Hanoi 50%
2nd tier - cities 12%
Rural / sub-Urban South 14%
Rural / Sub-Urban Central 10%
Rural / Sub-urban North 14%
Total 1,017
N = 1,017
Gender %
Male 49%
Female 51%
Date Sample
Dec-18 3,567
Dec-19 2,964
Mar-20 502
May-20 1,023
Jul-20 1,019
Dec-20 1,026
Jun-21 1,010
Oct-21 1,009
Feb-22 1,026
Jul-22 1,022
Jan - 2023 1,017
Total 15,185
27. 27
Ralf Matthaes | Managing Director
Email: Ralf.matthaes@infocusmekong.com
Website: www.ifmresearch.com
Wish to know more?