11. #INBOUND17
74% OF B2B BUYERS
choose the company that was
first to earn their trust.
Source: https://www.salesforce.com/blog/2016/04/b2b-buyers-change-social-sell-on-linkedin.htm
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LENGTH
“...For most users, there is no statistical
link between subject line length and open
rate. But for subscribers reading your
campaigns on mobile devices, shorter
may be better…”
http://kb.mailchimp.com/campaigns/previews-and-tests/best-practices-for-email-subject-lines
54. #INBOUND17
LENGTH
According to data from Return Path,
65 characters seems to be a sweet spot
for email subject lines, which is about
15 characters more than the average
subject line.
https://www.campaignmonitor.com/blog/email-marketing/2015/12/best-email-subject-line-length/
55. #INBOUND17
LENGTH
An analysis of 6.4 million emails showed
that messages with a blank subject line
were opened 8% more often than those
with subject lines.
https://blog.hubspot.com/sales/email-subject-lines-sales-reps-swear-by
59. #INBOUND17
WHAT TO WRITE?
• Thoroughly explain your offer
• Answer ALL questions
• Don’t be afraid of long pages
Learn more: http://www.copyblogger.com/sales-page-tips/
80. #INBOUND17
“This was outstanding! Thanks for
your exceptional help and outstanding
demonstration of your services.
We are so excited to work with you!”
81. #INBOUND17
WE CAN MEASURE:
• Email opens
• Landing page views
• Video views (+ time watched)
• Proposal views (+ time on page)
• Website page views