#contentcuration AT #smxmuenchen by @aleyda
from @woorank getting content curation right

Hallo München #contentcuration AT #smxmuenchen
by @aleyda from @woorank

HERE’S WHAT I’VE LEARNED FROM
+7 YEARS DOING SEO I’M ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT, HEAD OF DIGITAL STRATEGY AT WOORANK #contentcuration AT #smxmuenchen by @aleyda from @woorank

LET’S TALK ABOUT CONTENT #contentcuration
AT #smxmuenchen by @aleyda from @woorank

IT ALLOWS YOU TO COMMUNICATE
& DRIVE BUSINESS #contentcuration AT #smxmuenchen by @aleyda from @woorank

it’s a fundamental ingredient of
your seo #contentcuration AT #smxmuenchen by @aleyda from @woorank

#contentcuration AT #smxmuenchen by @aleyda
from @woorank http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931 but it needs to be OF *quality*

#contentcuration AT #smxmuenchen by @aleyda
from @woorank not this

#contentcuration AT #smxmuenchen by @aleyda
from @woorank ONLINE BAMBU FOR A HUNGRY GOOGLE PANDA

#contentcuration AT #smxmuenchen by @aleyda
from @woorank LIKELY TO BE PENALIZED too

#contentcuration AT #smxmuenchen by @aleyda
from @woorank HOW can you IMPROVE and scale your CONTENT?

#contentcuration AT #smxmuenchen by @aleyda
from @woorank “CONTENT CURATION” CAN PROVIDE YOU A SOLUTION Hey Girl, i can help your content to become relevant, attractive, useful, timely, engaging and aligned with your goals

#contentcuration AT #smxmuenchen by @aleyda
from @woorank WHAT IS CONTENT CURATION? “Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest.”

#contentcuration AT #smxmuenchen by @aleyda
from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY

#contentcuration AT #smxmuenchen by @aleyda
from @woorank WHICH ARE THE TYPES OF CONTENT CURATION 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY Check it out: http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html

#contentcuration AT #smxmuenchen by @aleyda
from @woorank HOW DO I USE THIS TO IMPROVE MY CONTENT & SEO?

#contentcuration AT #smxmuenchen by @aleyda
from @woorank follow a process

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AUTOMATE AND SCALE

#contentcuration AT #smxmuenchen by @aleyda
from @woorank let’s see how

#contentcuration AT #smxmuenchen by @aleyda
from @woorank 1. GATHER RELEVANT CONTENT INPUT

#contentcuration AT #smxmuenchen by @aleyda
from @woorank THE CURRENT CONTENT SUPPLY & characteristics

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your own MOST SHARED content Most shared content in Social Networks Anchor text used to link the most shared pages

#contentcuration AT #smxmuenchen by @aleyda
from @woorank in the most popular networks Percentage of content shared per social network

#contentcuration AT #smxmuenchen by @aleyda
from @woorank it’s time to spy Percentage of content shared per social network Now crawl your competitors site and integrate it all!

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your OWN & your COMPETITORS MOST LINKED CONTENT Remember it’s a reference not about “absolute” numbers

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AUTOMATE IT: RECEIVE ALERTs FOR NEW LINKS with ifttt

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your COMPETITORS BEST SEARCH PERFORMING CONTENT

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your community & influencers popular content

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your community & influencers popular content

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your industry most SHARED content

#contentcuration AT #smxmuenchen by @aleyda
from @woorank NOW YOU KNOW WHAT THERE’S ALREADY OUT THERE

#contentcuration AT #smxmuenchen by @aleyda
from @woorank THE EXISTING CONTENT DEMAND

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your SEARCH audience RELEVANT QUERIES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Google Suggests on Steroids Your SEARCH audience RELEVANT QUERIES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Your COMMUNITY questions

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AUTOMATE IT: ARCHIVE relevant QUESTIONS WITH IFTTT

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AUTOMATE IT: set alerts for new relevant queries

#contentcuration AT #smxmuenchen by @aleyda
from @woorank YOUR INDUSTRY WEB CONTENT REQUESTS

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AUTOMATE IT: GET ALERTS FOR RELEVANT HARO REQUESTS Only those about your relevant topics

#contentcuration AT #smxmuenchen by @aleyda
from @woorank NOW YOU KNOW WHAT YOUR AUDIENCE WANTS

#contentcuration AT #smxmuenchen by @aleyda
from @woorank and it’s time to PUT THE FINDINGS TO WORK

#contentcuration AT #smxmuenchen by @aleyda
from @woorank 2. FILTER THE CONTENT

#contentcuration AT #smxmuenchen by @aleyda
from @woorank IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS Content Supply Content Demand What differentiates this content from the rest?

#contentcuration AT #smxmuenchen by @aleyda
from @woorank IDENTIFY TOP PERFORMING CONTENT CHARACTERISTICS Content Supply Content Demand What differentiates this content from the rest? Length Format Purpose Topic Style Type

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AND THE UNFULFILLED DEMAND Content Supply Content Demand Length Format Purpose Topic Style Type What’s the unfulfilled demand with the relevant characteristics

#contentcuration AT #smxmuenchen by @aleyda
from @woorank WHICH TYPE OF CONTENT CURATION CAN YOU LEVERAGE? Content Supply Content Demand Length Format Purpose Topic Style Type What’s the unfulfilled demand with the relevant characteristics 1. AGGREGATION 2. DISTILLATION 3. ELEVATION 4. MASHUP 5. CHRONOLOGY

#contentcuration AT #smxmuenchen by @aleyda
from @woorank WHERE WOULD IT FIT IN YOUR CONTENT MATRIX? THANKS HANNAH!

#contentcuration AT #smxmuenchen by @aleyda
from @woorank THANKS HANNAH! Check it out: https://www.distilled.net/blog/the-content-matrix/ WHERE WOULD IT FIT IN YOUR CONTENT MATRIX?

#contentcuration AT #smxmuenchen by @aleyda
from @woorank NOW YOU HAVE THE CRITERIA TO PRIORITIZE IT

#contentcuration AT #smxmuenchen by @aleyda
from @woorank 3. IDENTIFY THE OPPORTUNITIES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability

#contentcuration AT #smxmuenchen by @aleyda
from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability

#contentcuration AT #smxmuenchen by @aleyda
from @woorank assess the opportunity for the identified content Relevance Audience Unfulfilled Demand Feasibility Profitability Channel Promotion Timing Format

#contentcuration AT #smxmuenchen by @aleyda
from @woorank YOU CAN NOW IDENTIFY THE BEST FIT FOR YOU

#contentcuration AT #smxmuenchen by @aleyda
from @woorank FULFILLING YOUR OWN AND AUDIENCE NEEDS

#contentcuration AT #smxmuenchen by @aleyda
from @woorank following a process

#contentcuration AT #smxmuenchen by @aleyda
from @woorank to achieve se0 success

#contentcuration AT #smxmuenchen by @aleyda
from @woorank LET’S SEE some examples

#contentcuration AT #smxmuenchen by @aleyda
from @woorank aggregation

#contentcuration AT #smxmuenchen by @aleyda
from @woorank CHRONOLOGY

#contentcuration AT #smxmuenchen by @aleyda
from @woorank aggregation

#contentcuration AT #smxmuenchen by @aleyda
from @woorank MASHUP

#contentcuration AT #smxmuenchen by @aleyda
from @woorank CHRONOLOGY

#contentcuration AT #smxmuenchen by @aleyda
from @woorank MASHUP

#contentcuration AT #smxmuenchen by @aleyda
from @woorank aggregation

#contentcuration AT #smxmuenchen by @aleyda
from @woorank distillation

#contentcuration AT #smxmuenchen by @aleyda
from @woorank CHRONOLOGY

#contentcuration AT #smxmuenchen by @aleyda
from @woorank MASHUP

#contentcuration AT #smxmuenchen by @aleyda
from @woorank MASHUP

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AND SOME MORE RESOURCES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Find it at http://moz.com/blog/content-curation-guide-for-seo AND SOME MORE RESOURCES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AND SOME MORE RESOURCES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank Find it at http://pt.slideshare.net/CurataTeam/curation-rockstar- curatacontentmarketingworld2013 AND SOME MORE RESOURCES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AND SOME MORE RESOURCES

#contentcuration AT #smxmuenchen by @aleyda
from @woorank AND SOME MORE RESOURCES Find it at http://www.searchenginejournal.com/guide-content- curation-seo/80773/

RAISE YOUR HANDS #contentcuration AT
#smxmuenchen by @aleyda from @woorank DO YOU HAVE QUESTIONS?

vielen Dank! #contentcuration AT #smxmuenchen
by @aleyda from @woorank YOU CAN DOWNLOAD THE SLIDES FROM http://bit.ly/contentcurationseo

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