Lexie Perez & Julia Weeks Price Chopper Case Study
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Expertcontent4
In 2012, more companies will use blogs and Twitter as (1) a customer service tool to quickly solve problems for large audiences, (2) a source of information that will rank highly in search results, and (3) an increasingly important form of B2B communication. User demands will include a focus on privacy settings while sharing personal information online, targeting local audiences with relevant information, and improving the formats of Twitter and blogs to be more user-friendly across different devices.
Gaming3 slideshare
The document discusses social games and their integration with brand marketing campaigns. It notes that games should align with a brand's promise and target behaviors. Games can either be the main campaign or contribute to a larger campaign. The document outlines various moving parts of social games like technology, features, platforms and monetization strategies. It states that social media optimization is often the linchpin element of social games. Finally, it provides criteria and variations for selecting appropriate marketing tactics using social games.
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The document discusses expert content campaigns on blogs and Twitter that have been successful. It provides two case studies: 1) A 2010 campaign by Pink Pony Foundation that formed a coalition of 100 women's lifestyle blogs to promote breast cancer awareness, which was effective due to uniting social causes with trendy blogs and creative coverage. 2) Jeep's Twitter campaigns that engaged followers by asking questions and promoting brand experiences, videos, and events, increasing engagement and new followers. The document also provides best practices for blog and Twitter content, focusing on building relationships and sharing exclusive timely information.
Google+
The document discusses Google+ and its features. It provides background information on Google+ such as its launch in 2011 as a social networking service integrated with other Google services. It describes new features added in 2011 like Circles, Hangouts, and Sparks. It also discusses Google+ brand pages for businesses and issues like discontinuing other Google social services and requiring real name use. Statistics provided include its user base of 26-40 million users, a majority being male, and its costs and top countries and occupations represented on the platform.
Recommended
Aeromexico's case study
Aeromexico upgraded its reservation and check-in platform to the Sabre system to improve the customer experience. However, during the launch many issues arose as the new system had problems and not all employees were properly trained. This led to widespread flight delays and cancellations. Angry passengers flooded Aeromexico's social media channels with complaints as no information was provided about the problems. Aeromexico's directors realized they were unprepared for such a crisis and struggled to develop an effective response plan to communicate with passengers and address the issues in a timely manner.
Pomellato case Study
Pomellato is an Italian luxury jewelry brand that wants to increase its market share in the US. However, its Facebook page has attracted few fans and lacks engagement. A social media specialist was hired to develop a strategy to heighten brand awareness on Facebook. Through research, the specialist found luxury brands struggle with encouraging engagement while maintaining an exclusive brand image. The specialist must determine how Pomellato can create an engaging Facebook presence without compromising its prestige, and develop a strategy that brings additional value to fans.
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Social media platforms are increasingly incorporating video and social viewing features to aggregate content from multiple sources like YouTube, Facebook, and podcasts. This allows users to view videos together from different sites in a synchronized experience. Brands are leveraging these new social capabilities through tactics like webisodes, which expand their audience and integrate products. Measuring the impact of these various social media video platforms is important for selecting the right tactics in an integrated campaign.
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In 2012, more companies will use blogs and Twitter as (1) a customer service tool to quickly solve problems for large audiences, (2) a source of information that will rank highly in search results, and (3) an increasingly important form of B2B communication. User demands will include a focus on privacy settings while sharing personal information online, targeting local audiences with relevant information, and improving the formats of Twitter and blogs to be more user-friendly across different devices.
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The document discusses social games and their integration with brand marketing campaigns. It notes that games should align with a brand's promise and target behaviors. Games can either be the main campaign or contribute to a larger campaign. The document outlines various moving parts of social games like technology, features, platforms and monetization strategies. It states that social media optimization is often the linchpin element of social games. Finally, it provides criteria and variations for selecting appropriate marketing tactics using social games.
Expertcontent2
The document discusses expert content campaigns on blogs and Twitter that have been successful. It provides two case studies: 1) A 2010 campaign by Pink Pony Foundation that formed a coalition of 100 women's lifestyle blogs to promote breast cancer awareness, which was effective due to uniting social causes with trendy blogs and creative coverage. 2) Jeep's Twitter campaigns that engaged followers by asking questions and promoting brand experiences, videos, and events, increasing engagement and new followers. The document also provides best practices for blog and Twitter content, focusing on building relationships and sharing exclusive timely information.
Google+
The document discusses Google+ and its features. It provides background information on Google+ such as its launch in 2011 as a social networking service integrated with other Google services. It describes new features added in 2011 like Circles, Hangouts, and Sparks. It also discusses Google+ brand pages for businesses and issues like discontinuing other Google social services and requiring real name use. Statistics provided include its user base of 26-40 million users, a majority being male, and its costs and top countries and occupations represented on the platform.
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Key bloggers are seen as authorities and tastemakers who can reach potential consumers on a personal level. PR and marketing professionals work with influential bloggers to promote brands through product placements and sponsored content. Over time, some blogs have become more like online catalogs that blend editorial content with e-commerce functions. In the future, bloggers may focus more on their personal brand and image rather than content quality, and the lines between blogs and online magazines could become blurred.
Location base
Foursquare is a location-based social networking app that allows users to check-in to places, connect with friends, and discover new places and recommendations. It has over 10 million users worldwide who have checked into over 1 billion venues. The latest version includes new features like time-sensitive recommendations, list discovery, push notifications when nearby friends check in, and adding songs to check-ins. Businesses can offer special deals to nearby Foursquare users and gain insights from user check-in data.
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Social Media Integration for Youtube/Socialviewing/podcast
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
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Key bloggers are seen as authorities and tastemakers who can reach potential consumers on a personal level. PR and marketing professionals work with influential bloggers to promote brands through product placements and sponsored content. Over time, some blogs have become more like online catalogs that blend editorial content with e-commerce functions. In the future, bloggers may focus more on their personal brand and image rather than content quality, and the lines between blogs and online magazines could become blurred.
Location base
Foursquare is a location-based social networking app that allows users to check-in to places, connect with friends, and discover new places and recommendations. It has over 10 million users worldwide who have checked into over 1 billion venues. The latest version includes new features like time-sensitive recommendations, list discovery, push notifications when nearby friends check in, and adding songs to check-ins. Businesses can offer special deals to nearby Foursquare users and gain insights from user check-in data.
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The document discusses various social media platforms and how to measure analytics on LinkedIn and Facebook. It provides details on LinkedIn profile analytics such as Profile Stats and Trends that are available to free and premium accounts. It also discusses analytics available for LinkedIn Groups, Company Pages, and subscriptions plans. For Facebook, it outlines metrics available in the old vs new Insights including reach, engagement, people talking about the page, and virality. Limitations of analytics on both platforms are also mentioned.
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The document discusses different types of branded mobile apps including branded apps, companion apps, and revenue apps. It also covers debates around mobile ads on apps and how brands are using various social media and location-based marketing strategies through their mobile apps. Key topics include Macy's "Believe" holiday campaign app and how it integrates augmented reality, social sharing, and location-based check-ins.
Social Media Integration for Youtube/Socialviewing/podcast
Social viewing allows multiple users to watch online videos together in a synchronized experience. Pepsi Sound Off is a social TV platform that allows fans to connect and discuss shows using the #pepsisoundoff hashtag. While social viewing is not yet the linchpin of social media strategies, it contributes significantly. Webisodes are short video episodes initially released online to promote brands. They can drive traffic and expand audiences. Video sharing sites like YouTube allow anyone to upload and share videos, and are major platforms used in integrated social media campaigns.
Gehring/Nasa + gowalla
The document describes a social media campaign between NASA and Gowalla from October 2010. The campaign aimed to honor the Discovery Space Shuttle's mission and inspire discovery by allowing users to virtually collect NASA items by checking into related locations. Users could find virtual moon rocks by checking into places with real moon rocks on display, and could collect a NASA patch, spacesuit, or shuttle by checking into NASA centers. Those who collected three of the four items would receive a pin, and the first 100 to complete it received a poster. The campaign was a success in generating interest for both NASA and Gowalla.
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Our Week 3 Presentation... this is what we have so far, but will most likely change by the time we get to class.
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This document discusses key platforms in games including social games, MMORPGs, consoles, and mobile games. It provides details on top performers, core audiences, reach, business models, and opportunities for brands for each platform. While social and mobile gaming is growing in relevance for marketing, console and MMORPG games are better designed products and gamers of these genres are less tolerant of advertising that disrupts gameplay.
Advanced socialmedia apps
The document discusses several ways that brands are using mobile apps for marketing purposes, including branded apps to promote awareness of a company, companion apps that drive users to a brand, and revenue apps where the app itself is marketed. It also covers debates around mobile ads on apps and how Macy's integrates social media into its annual "Believe" campaign promoting the Make-A-Wish Foundation through a mobile augmented reality app, social media contests and check-ins.
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