The document discusses Google+ and its features. It provides background information on Google+ such as its launch in 2011 as a social networking service integrated with other Google services. It describes new features added in 2011 like Circles, Hangouts, and Sparks. It also discusses Google+ brand pages for businesses and issues like discontinuing other Google social services and requiring real name use. Statistics provided include its user base of 26-40 million users, a majority being male, and its costs and top countries and occupations represented on the platform.

1. Don Valdez
KEY PLATFORMS: GOOGLE+
ADVANCED SOCIAL MEDIA MARKETING
WEEK #2

2. OVERVIEW
 BACKGROUND
 NEWIN 2011
 BRANDS PAGES
 PROBLEMS
 FACTS& STATS
 QUESTIONS ?

3. BACKGROUND
 Social Networking &
Identity Service
 Launched on June 28,
2011
 Similar to Gmail,
initiated as an invite-only
platform
 Registration is available
to users 18 years and
older w/a Google
account

4. NEW IN 2011
 Integrates social
services such as Google
Profiles & Google Buzz
 Includes Circles,
Hangouts, and Sparks
 Available only on
Android and iOS
operating systems as
desktop & mobile
applications

5. BRAND PAGES
 Launched November 7,
2011- businesses receive
corporate accounts
 Smaller User Base- driven
more by content of a
professional,
informational, & industry-
specific manner
 Unique Functionality – i.e.
Hangouts allow direct
customer interaction w/the
brand
 Future Integration with
other Google Offerings

6. PROBLEMS
 Discontinuing Google
Buzz & Google Friend
Connect
 Remains unavailable in
mainland China & Iran
 Requires mandatory
real-name & gender
disclosure
 Offers no control on
who sees people’s +1s

7. FACTS &STATS
 Currently ranges 26 – 40
million users and counting
 72% Men, 28% Women
 $585 Million Cost- 500
employees working to build
 Top 5 Countries Represented:
USA, India, Brazil, UK,
Canada
 Top 5 Occupations: Engineer,
Developer, Software
Engineer, Designer, Teacher
 Top 5 Companies: Google,
Self-Employed, IBM, Infosys,
Accenture

8. Don Valdez | Digital Ad Analyst
John Wiley & Sons, Inc.
(201) 748-6794 | dvaldez@wiley.com