This document discusses trends in video marketing. It notes that most major brands are increasing their spending on online video and creating video content libraries. Many companies are hiring directors of video strategy to manage their growing video content and presence. Integrations between video platforms and marketing automation/CRM systems allow marketers to better analyze video performance and customer insights to improve future content. The future of video marketing is predicted to include more and better videos from marketers, and marketing automation will help serve the most relevant videos to prospects at the optimal times.

1. TRENDS IN
VIDEO MARKETINGBY MICHAEL LITT
VIDYARD PRESENTS:

2. HAVE Y’HEARD?HAVE Y’HEARD?
- Just about Everyone, Company ABC
“Thenextbigthingin
contentmarketingisvideo”

3. It'sHERE,ANDIT'SBIG
I can’t really credit that quote to anybody in particular
because it’s been said by everyone. B2B marketers know
that online video is more than just a trend.

4. If major brands don’t already have video
content libraries, that’s what they’re looking to
create. Video assets keep you relevant and
help you meet customer expectations.

5. 86% of brands will increase their spend on video in 2014.
61% of young executives say they will rely more heavily on
business-class video within the next 5-10 years.
And, by 2017, online video will make up nearly 70% of
consumer Internet traffic.
AND THE FUTURE’S LOOKIN’ BRIGHTAND THE FUTURE’S LOOKIN’ BRIGHT

6. Based on steady growth in the
industry, we’re seeing B2B
brands hiring talent to manage
their video presence.

7. Large companies are hiring Directors
of Video Strategy left right and center.
This ensures that someone has
ownership of content assets, strategy,
and that companies are better
equipped to produce enough video
to meet demand.

8. Under this sort of dedicated leadership, we’ve seen some
clients produce over 1,000 videos within the span of a year.
And this is awesome because consistency and frequency are
the keys to video marketing success.

9. Online video is now about more than
displaying content on the web, it’s
about optimizing your content.
You can customize the viewing
experience to stand out among
your competitors.
THE SHIFT IN ONLINE VIDEOTHE SHIFT IN ONLINE VIDEO

10. Nowmarketerscan:
Brand video players to match a website’s look and feel
Configure video players to interact with elements on a page
Leverage calls to action during or after a video
And that's just the beginning
NEW PLATFORMS = NEW POSSIBILITIESNEW PLATFORMS = NEW POSSIBILITIES
CHECK US OUT AND
START TODAY!

11. Newdevelopmentsareaffectingtheindustry:
This year we’re seeing top video marketing platforms
focus on integrating with other marketing tools including:
Marketing automation platforms
CRM systems
Social platforms
AS WE LOOK FORWARDAS WE LOOK FORWARD

12. These integrations help you consolidate all marketing data
and customer insight in one place for analysis.
This helps you make better decisions, and you can automate
targeted follow up to high-scoring, qualified leads.
SO HOW DOES THIS HELP MARKETERS?SO HOW DOES THIS HELP MARKETERS?

13. MY VIDEO MARKETING PREDICTIONSMY VIDEO MARKETING PREDICTIONS
Because production is no longer intimidating –
everybody’s got a 1080p recording device in their pocket
– we’re going to see better videos from marketers, and
lots more of them.

14. With unique integrations with MAPs and CRMs, content
marketers will be able to see what’s resonating and why.
Customer insight and analytics will shape video content
going forward. You’ll modify and amplify your strategy
based on your video’s quantifiable performance.

15. Eventually, you won’t have to look for the best content online
because the most relevant stuff will find you!
Marketing automation will help serve up the perfect video
content to the perfect lead at the perfect time.

16. The future’s here, and I’m very excited to see what
marketers bring to the table.
For more video marketing insights, resources, and tips,
check out the Vidyard Blog
Or follow our SlideShare profile for more content here!

17. Also, feel free to get in touch
– I love chatting about video marketing!
Michael Litt
CEO & Co-founder of Vidyard
Michael@vidyard.com
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