By now, event professionals are acutely aware of the need to pivot. You've canceled contracts, shifted your strategy, and executed a virtual event (or two). But now that we’ve settled into the new normal, how can we ensure we don’t get stuck in a virtual event rut? In this session, we'll share the lessons we’ve learned in pivoting our strategy, and how we're leveraging key learnings to continuously evolve. We'll also share how these lessons are shaping our view of the events landscape for the rest of 2020 and beyond.

1. Digital Evolution: Take Your
Virtual Events to the Next Level
Shannon Jasper | Field Marketing Manager
Shannon Taschereau | Senior Field Marketing Strategist

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Housekeeping
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 Questions? Use the Q&A box and we’ll get to as many as we can at the end of the session

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Your Speakers
Shannon Jasper
Field Marketing Manager
Adobe Experience Cloud
Shannon Taschereau
Senior Field Marketing Strategist
Adobe Experience Cloud

4. Our Strategy

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The New Virtual Reality
TOP
MIDDLE
BOTTOM
FOCUS: Brand Awareness
GOAL: Net New Names / Business
APPROACH: Direct Mail
FOCUS: Retention
GOAL: Pipeline Closed
APPROACH: Virtual Intimate
FOCUS: Cross-Sell / Upsell
GOAL: Existing Opportunities
APPROACH: Virtual Content

6. Tips for Success

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Shelve the presentations.

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Show some empathy.

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Keep it local.

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Optimize the attendee engagement experience.

11. Lessons Learned

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Always have a plan B...and a plan C.

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Perfection is the enemy of good.

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Over communicate and over collaborate.

15. What's The Future Look Like?

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2020 Events
Digital only
Make it feel in-person
Continuous innovation
Build community

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Beyond 2020
Hybrid of in-person and virtual events
Data helping drive event decisions
Increase of regional events
Contingency plans will be the new thing

18. Q&A