Ecommerce in Online Video

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Ecommerce in Online Video

  1. 1. Online Videos<br />Puneet Gupta<br />VarunBajpai<br />09BM8037<br />09BM8059<br />Group “Vyapaari”<br />
  2. 2. Interesting Facts!!<br />
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  8. 8. Video Industry<br />Video Sharing<br />Intermediaries<br />Video eCommerce<br />Video Creation & Editing<br />Rich Media Advertising<br />P2P<br />Video Streaming<br />Vlog-o-sphere<br />
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  13. 13. Each month online video in India<br />
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  17. 17. Audience Profile<br />
  18. 18. Porter 5 Forces Analysis<br />Bargaining power of customers – High<br />Many alternative websites available<br />Switching Cost is low<br />Bargaining power of suppliers – Marginal<br />Suppliers of videos are often common internet users<br />The only bargain can be the amount of web space provided to upload the video<br />Threat of new entrants – High<br />Limited amount of capital required<br />Services can be easily copied<br />Scope for innovation like faster download<br />
  19. 19. Porter’s 5 Forces Analysis<br />Threats of substitutes – Medium<br />Social media sites providing comprehensive services, hence eating into the share<br />Highly dynamic industry <br />Competitive Rivalry in industry – High<br />Many big firms trying to capture this lucrative market<br />New innovative products on offer <br />
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  28. 28. Every Month:<br />
  29. 29. Duration moves upwards as TV content moves online<br />
  30. 30. The future of Video Monetization<br />
  31. 31. Online video viewing growth is outpacing ad spending growth<br />
  32. 32. Not Enough Ads online??<br />
  33. 33. Not Enough Ads online??<br />
  34. 34. What do viewers really value??<br />
  35. 35. What do viewers really value??<br />
  36. 36. What all matters: MONEY$$<br />
  37. 37. SWOT analysis for Online TV Business<br />
  38. 38. SWOT analysis for Online TV Business<br />
  39. 39. Some Closing Thoughts<br />Consumers are viewing online video for convenience benefits<br />Viewing of originally-scripted content on viewers’ own schedule is the key driver of online viewer behavior<br />Much of the online viewing of video represents an incremental audience for originally scripted content because it includes viewers who may have missed the live airing <br />Online viewing represents a significant additional revenue stream to content owners<br />
  40. 40. Some Closing Thoughts<br />Time spent viewing online video and video ad dollars are currently a small fraction of TV<br />There is no decline in time spent watching TV nor in TV ad spending<br />TV ad effectiveness shows no decline over past decade<br />The ad load for online video is low relative to TV and could be increased<br />Avoids content owners nightmare of fast forwarding of ads<br />Online video represents a compelling opportunity for the digital channel to capture a meaningful share of branding dollars<br />Online video ad campaigns overlaid on TV can increase effective reach while not increasing cost<br />

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