SlideShare a Scribd company logo
VIDEO GAME AUDIENCES 
Demographics - age range and gender split e.g 16-24 year olds with a gender split of 51%Male 49%female. 
Psychographics - personality type and likes/dislikes e.g. A reader of NME will be outgoing, enjoy hanging out with friends, enjoy 
listening to Radio 1, goes to festivals and plays console games. 
Uses and Gratifications Theory 
Diversion – something to pass the time 
Personal Relationships – something which allows you to make more productive friendships, for example by giving you something to 
talk to your friends about 
Personal Identity – something which allows you to define who you are 
Surveillance – something which allows you to find out about the world around you 
GAME AGE RANGE GENDER CASUAL/SERIOUS PSYCHOGRAPHICS USES AND GRATIFICATIONS
VIDEO GAMES QUICK QUIZ 
Are these games casual or serious? Try to think about the reasons why you have made your choices. 
Call of Duty 
Just Dance 
Halo 
Skyrim 
Mario Kart 
Candy Crush Saga 
The Sims 
Watch Dogs 
Lego Hobbit 
The Legend of Zelda 
Bioshock 
FIFA 
Solitaire 
Professor Layton 
Minecraft 
Brain Trainer 
Singstar 
Angry Birds 
Temple Run 
Assassin's Creed
Videos to download
http://www.gamespot.com/articles/indie-games-you-need-to-know-about-from-e3-2014/1100-6420586/ - Indie games @ E3 
https://www.youtube.com/watch?v=eYnbIb5eFpE - Candy Crush Saga 
https://www.youtube.com/watch?v=7Fmv6l712BA - Prof Layton & Pandora’s Box 
https://www.youtube.com/watch?v=Zxnx3W-HA18 - CoD Ghosts 
https://www.youtube.com/watch?v=ZVx7vqtzACE - FIFA 2014 
https://www.youtube.com/watch?v=PjqsYzBrP-M - Skyrim 
https://www.youtube.com/watch?v=bNNzRyd1xz0 - Angry Birds 
https://www.youtube.com/watch?v=aZ59cAiv_8E - Singstar 
https://www.youtube.com/watch?v=wn5uIBUr6EE - Lego Hobbit 
https://www.youtube.com/watch?v=__qp9iPKeNs - Mario Kart 
https://www.youtube.com/watch?v=aCkE_lk9euY - Minecraft 
https://www.youtube.com/watch?v=ONAAzAsd1Pg - Just Dance 
https://www.youtube.com/watch?v=ONAAzAsd1Pg - Wii Fit 
https://www.youtube.com/watch?v=e_q-s3QdmU8 - Watchdogs 
https://www.youtube.com/watch?v=W01L70IGBgE - The Last of Us

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Video games audiences

  • 1. VIDEO GAME AUDIENCES Demographics - age range and gender split e.g 16-24 year olds with a gender split of 51%Male 49%female. Psychographics - personality type and likes/dislikes e.g. A reader of NME will be outgoing, enjoy hanging out with friends, enjoy listening to Radio 1, goes to festivals and plays console games. Uses and Gratifications Theory Diversion – something to pass the time Personal Relationships – something which allows you to make more productive friendships, for example by giving you something to talk to your friends about Personal Identity – something which allows you to define who you are Surveillance – something which allows you to find out about the world around you GAME AGE RANGE GENDER CASUAL/SERIOUS PSYCHOGRAPHICS USES AND GRATIFICATIONS
  • 2.
  • 3. VIDEO GAMES QUICK QUIZ Are these games casual or serious? Try to think about the reasons why you have made your choices. Call of Duty Just Dance Halo Skyrim Mario Kart Candy Crush Saga The Sims Watch Dogs Lego Hobbit The Legend of Zelda Bioshock FIFA Solitaire Professor Layton Minecraft Brain Trainer Singstar Angry Birds Temple Run Assassin's Creed
  • 5. http://www.gamespot.com/articles/indie-games-you-need-to-know-about-from-e3-2014/1100-6420586/ - Indie games @ E3 https://www.youtube.com/watch?v=eYnbIb5eFpE - Candy Crush Saga https://www.youtube.com/watch?v=7Fmv6l712BA - Prof Layton & Pandora’s Box https://www.youtube.com/watch?v=Zxnx3W-HA18 - CoD Ghosts https://www.youtube.com/watch?v=ZVx7vqtzACE - FIFA 2014 https://www.youtube.com/watch?v=PjqsYzBrP-M - Skyrim https://www.youtube.com/watch?v=bNNzRyd1xz0 - Angry Birds https://www.youtube.com/watch?v=aZ59cAiv_8E - Singstar https://www.youtube.com/watch?v=wn5uIBUr6EE - Lego Hobbit https://www.youtube.com/watch?v=__qp9iPKeNs - Mario Kart https://www.youtube.com/watch?v=aCkE_lk9euY - Minecraft https://www.youtube.com/watch?v=ONAAzAsd1Pg - Just Dance https://www.youtube.com/watch?v=ONAAzAsd1Pg - Wii Fit https://www.youtube.com/watch?v=e_q-s3QdmU8 - Watchdogs https://www.youtube.com/watch?v=W01L70IGBgE - The Last of Us